Marketing Operations Specialist

Who are we?

Whatfix is a leading global B2B SaaS provider and the largest pure-play digital adoption platform (DAP). Whatfix empowers organizations to maximize the ROI of their digital investments by tailoring it for the needs of each unique user.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category. Their product suite offers three powerful tools: Digital adoption to help users right within any software, no-code Product Analytics to uncover and resolve adoption gaps, and Mirror for application simulation, driving safe, hands-on learning in software replicas.

The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers

Investors:

Whatfix’s AI journey has been an exciting one -

software era

AI era

Userization

Digital Adoption

AI-first products

Our Mirror 2.0

The innovation that has gone into building these products has gained us 10 patents granted by the US patent office and we are already on our way to get a grant of 20 more patents with 2 specifically for the AI work we have done.

breadth and depth

usable, trusted, and outcome-driven for every employee, across every system, in every workflow

Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:

• Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
• Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
• Won the 2025 AI
• Breakthrough Award in the Overall AI-based Analytics Solution of the Year category
• Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
• RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”

Be one of the key Leaders in this awesome journey of building a billion-dollar company!

Position Overview:

Marketing Operations Specialist

Key Responsibilities:

• Data-Driven Marketing Insights:

  Analyze marketing data to uncover actionable insights.

• Marketing Automation & CRM:

  Oversee the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and seamless integration with CRM systems like Salesforce.

• Stakeholder Collaboration

• Lead Management & Nurturing:

  Own the lead management process, from lead capture to nurturing, ensuring timely and accurate routing to the sales team.

• Data Analysis & Reporting

• Performance Optimization

• Marketing Technology (MarTech) Stack Management

• Audience Segmentation & Personalization

• Cross-Departmental Reporting:

  Provide insights to sales, finance, and executive leadership teams to track marketing ROI, pipeline contribution, and overall campaign performance. Help align marketing KPIs with broader company objectives.

Key Qualifications:

• Education:

  Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• Experience:

  5+ years of experience in marketing operations, data analysis, and campaign optimization, preferably in a SaaS or B2B environment.

• Stakeholder Management, Analytical skills, Marketing knowledge, Problem solving ability

• Technical Skills:

  Expertise in CRM systems (Salesforce preferred), data management, and integration. Advanced skills in data analytics and reporting tools like Google Analytics, Tableau, or Power BI. Strong understanding of lead scoring models and marketing attribution.

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an

  equal opportunity employer

  and value diverse people

  because of

  and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
• At Whatfix, we deeply value

  collaboration, innovation, and human connection

  . We believe that being together in the office five days a week fosters

  open communication

  , strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of

  flexibility

  in balancing personal and professional priorities. To support this, we offer the option to

  work from home up to two days per month

  .
• In any situation that requires additional flexibility, we’re open to

  considering exceptions on a case-by-case basis

  to ensure you’re supported in managing both work and life seamlessly.