Overview CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events We’re looking for a results-driven freelance marketing professional to drive and execute two critical programs in the chemistry research domain: AI in Research: Showcasing how AI-driven tools and workflows accelerate chemical discovery. Institutional Success: Emphasizing the library’s role in improving research efficiency and demonstrating ROI at the institutional level. These programs aim to engage researchers, librarians, and institutional decision-makers , converting awareness into qualified leads, trial sign-ups, and demonstrable value for the Reaxys product suite. Deliverables Detailed Campaign Roadmaps for both “AI in Research” and “Institutional Success” (3-6 month timeline). Content Calendar for blogs, whitepapers, social posts, and webinar topics. Funnel-Specific Assets (email nurture sequences, pitch decks, landing pages) aligned with the fragmented tools and institutional ROI narratives. Weekly/Monthly Performance Reports (depending on scope) highlighting lead metrics, engagement stats, and next-step optimizations. Final Campaign Retrospective—a summary of key learnings, successes, and recommended next steps for post-campaign continuity. Responsibilities Campaign Execution & Coordination Implement the Theme-Led Campaign Narrative & Content Plan across TOFU, MOFU, and BOFU stages. Coordinate with internal teams (Product Marketing, Sales, Content, etc.) and external partners (designers, writers) to ensure seamless rollout. Manage timelines, tasks, and milestones for both the “AI in Research” and “Institutional Success” programs. Content & Asset Development Oversee the creation and distribution of marketing assets (e.g., articles, whitepapers, webinars, email campaigns) aligned with fragmented tools and institutional ROI messaging. Ensure all materials adhere to brand guidelines, campaign objectives, and value story frameworks discussed in previous slides. Audience Segmentation & Persona Targeting Apply the librarian and researcher persona frameworks to tailor messaging that addresses their specific pain points (e.g., fragmented workflows, time-to-discovery, budget concerns). Work with Sales and SDR teams to refine targeting for enterprise accounts, academic institutions, and industry R&D teams. Funnel Management & Lead Generation Drive awareness, engagement, and conversion across the marketing funnel (TOFU, MOFU, BOFU). Optimize landing pages, email nurture sequences, and webinar follow-ups to capture and qualify leads effectively. Metrics, Reporting & Optimization Define key KPIs (e.g., lead volume, lead quality, campaign engagement rates, pipeline influence). Track and analyze campaign performance, providing regular progress reports with actionable insights. Continuously optimize tactics based on data-driven findings. Stakeholder Communication & Alignment Work closely with Product Marketing, Sales, and Library Engagement teams to ensure consistent messaging and resource allocation. Present updates to senior stakeholders on campaign progress and ROI. Qualifications And Prerequisites Marketing Program Management: Proven track record of managing end-to-end B2B marketing campaigns, ideally in technology or scientific research sectors. Chemistry or Scientific Background (Preferred): Familiarity with chemical research workflows, library resource management, or enterprise software beneficial for credible messaging. Content Strategy & Development: Experience planning and producing marketing collateral—whitepapers, webinars, emails—for different audience segments. Data-Driven Approach: Strong analytical skills with experience using platforms like HubSpot, Marketo, or Pardot for campaign tracking and lead scoring. Project Management: Proficient with tools like Asana, Trello, Monday.com, or similar for task scheduling and cross-functional coordination. Communication & Stakeholder Management: Excellent written and verbal communication skills to align internal teams and external resources. Adaptability & Collaboration: Comfortable working in a fast-paced, remote environment, coordinating with global teams. Time Commitment & Engagement Model Estimated 20-30 hours/week (flexible based on project demands). Milestone-based payments aligned to deliverables (e.g., campaign kickoff, mid-campaign review, final retrospective). Potential to extend or expand scope based on performance and program results. Success Criteria Achievement of target KPIs: Lead volume, MQL-to-SQL conversion, webinar attendance, etc. High-quality content production on schedule, aligned with brand guidelines. Positive stakeholder feedback and user engagement (researcher and librarian personas) measured by survey responses or qualitative interviews. Demonstrated ROI and institutional impact, showcasing how the campaigns contributed to pipeline growth and brand visibility. Benefits of this Role Include benefits for roles in US, UK, Japan, China and Korea. Application Process Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, XXX Equal Opportunity Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic. Accelerating from Anywhere As a remote-first organization, these are essential attributes we look for in all our candidates. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status. About CACTUS Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work. Show more Show less
