Marketing Operations Specialist

Working at Taazaa involves engaging with cutting-edge technology and innovative software solutions in a collaborative environment. You will emphasize on continuous professional growth, offering workshops and training. Your role will involve interacting with clients to tailor solutions to business needs, working on diverse projects across industries. Taazaa promotes work-life balance with flexible hours and remote options, fostering a supportive and inclusive culture. Competitive salaries, health benefits, and various perks further enhance the work experience. ### Role Overview: Taazaa Marketing Studio is looking for a Marketing Operations Specialist with 4-5 years of experience in managing email marketing, ABM, and CRM operations preferably for US-based B2B clients. You'll be the go-to expert for marketing technology, automation, and campaign execution, working across 45 client accounts. ### Key Responsibilities: - Own the end-to-end execution of email marketing campaigns (setups, workflows, A/B testing, reporting). - Champion in using tools like HubSpot, Marketo, Mailchimp, Brevo, Active Campaign (experience with at least 2-3 is expected). - Manage and optimize ABM campaigns using tools such as Demand base, 6sense, Roll Works, Terminus. - Ensure CRM hygiene, reporting, and integrations (experience with Salesforce, HubSpot CRM, Zoho, Pipedrive is valuable). - Build and manage segmented lists, lead scoring models, and nurture flows. - Collaborate with client account managers, content, and design teams to ensure campaigns are executed on time. - Analyse campaign performance and provide insights to improve open rates, CTR, conversions, and pipeline impact. - Maintain documentation of processes, workflows, and best practices. - Serve as the marketing operations partner for 45 clients, ensuring smooth coordination across tools and teams. ### Qualification Required: - 4-5 years of hands-on experience in marketing operations, email marketing, and ABM campaigns. - Strong working knowledge of email automation tools (HubSpot, Marketo, Mailchimp, Brevo, Active Campaign). - Experience with ABM platforms like Demand base, 6sense, Roll Works, or Terminus. - Understanding of CRM platforms (Salesforce, HubSpot CRM, Zoho, Pipedrive). - Ability to manage multiple accounts/projects simultaneously. - Strong analytical skills with experience in campaign reporting and optimization. - Excellent communication and collaboration skills in a fast-paced agency environment. - Detail-oriented, process-driven, and passionate about data-led marketing execution. ### What you'll get in return: Joining Taazaa Tech means thriving in a dynamic, innovative environment with competitive compensation and performance-based incentives. You'll have ample opportunities for professional growth through workshops and certifications, while enjoying a flexible work-life balance with remote options. Taazaa's collaborative culture fosters creativity and exposes you to diverse projects across various industries. You will be offered clear career advancement pathways, comprehensive health benefits, and perks like team-building activities. (Note: The additional details of the company were not explicitly mentioned in the provided job description),