Marketing Operations Specialist

Company Overview

Y-Not Swag Store

Position Summary

highly detail-oriented Marketing Operations Specialist

Marketing Manager

Key Responsibilities

Analytics & Tracking

• Implement and manage GA4, Meta Pixel, and LinkedIn Insight Tag for accurate tracking.
• Maintain GTM for event/conversion tracking and data integrity.
• Set up attribution models for multi-touch campaign performance.

CRM & Marketing Automation

• Manage CRM data hygiene, lead scoring, segmentation, and workflows.
• Align with sales on lead qualification criteria and lead-to-sale conversion.
• Optimize nurture sequences and trigger-based campaigns.

SEO & Content Analytics

• Track keyword rankings, backlinks, and organic traffic growth.
• Maintain SEO reporting dashboards and monitor technical SEO health.
• Provide insights to optimize blogs, landing pages, and product listings.

Paid Media Support (PPC & Paid Social)

• Partner with Performance Marketing team for campaign setup, tracking, and reporting.
• Support A/B testing of ads, landing pages, and offers.
• Track KPIs (CTR, CVR, ROAS, CPL).

Email Marketing Operations

• Build/segment lists, ensure deliverability, and manage compliance (CAN-SPAM/GDPR).
• Assist in design, scheduling, and reporting of email campaigns.
• Track engagement (open rate, CTR, revenue contribution).

Dashboarding & Reporting

• Build dashboards in Looker Studio/Power BI for weekly and monthly reporting.
• Deliver insights and recommendations to marketing and sales leadership.

Process & Compliance

• Maintain SOPs for tracking, reporting, and campaign execution.
• Ensure compliance with data privacy regulations and company policies.

Key Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field;

  MBA preferred

  .
• 3–5 years in marketing operations, analytics, or digital marketing.
• Proficiency in

  GA4, GTM, Meta Pixel, LinkedIn Insight Tag, and CRM platforms

  (HubSpot, Salesforce, etc.).
• experience with U.S. markets is must
• Hands-on with

  Looker Studio, Power BI, or Tableau

  .
• Familiarity with SEO tools (SEMrush, Ahrefs), PPC platforms, and email tools (Klaviyo, Mailchimp, Pardot).
• Strong analytical and Excel/Google Sheets skills.
• Excellent communication and collaboration skills.

• Certifications (preferred):

  Google Analytics, HubSpot/Marketo/Pardot.

• Ability to thrive in a fast-paced eCommerce launch environment

  balancing accuracy with agility.

KPIs for this Role

• Tracking accuracy

  99%

• Dashboard/report delivery =

  100% on schedule

• Lead data integrity score

  95%

• Improvement in

  MQL-to-SQL conversion rate

  (quarterly)
• Attribution clarity: reduction of “unknown lead source” by

  20%

Location & Working Hours

• Location:

  Bangalore, India

• U.S. business hours

  for reporting and alignment.