Marketing Automation Specialist Marketo Associate Grazitti Interactive

4.0 - 8.0 years

0 Lacs

panchkula, haryana

On-site

The Marketing Automation Specialist with Marketo expertise at our company will be responsible for executing high-performing email campaigns, managing Marketo assets, and ensuring data integrity. The ideal candidate should have in-depth knowledge of marketing automation workflows, lead management practices, and campaign optimization. Key responsibilities of the Marketing Automation Specialist include building and deploying targeted email campaigns, nurture programs, and scoring models in Marketo. They will also create and manage Marketo assets like landing pages, forms, and workflows, while optimizing campaign performance through A/B testing, data analysis, and reporting. Additionally, the Specialist will be responsible for maintaining accurate data through segmentation, list hygiene, and CRM sync checks, as well as troubleshooting any issues related to campaign execution or integrations. The successful candidate should have at least 3-5 years of experience working with Marketo and be proficient in managing assets within the platform. They should possess knowledge of CRM integration, marketing data hygiene, list management, segmentation, and campaign reporting. Strong communication skills and attention to detail are essential for this role, along with the ability to define and support lead lifecycle processes and adhere to best practices for maintaining a clean and scalable Marketo instance. If you are passionate about marketing automation, campaign optimization, and stakeholder management, we invite you to apply for this exciting opportunity. Thank you for submitting your application. We will contact you shortly!,

Posted 4 days ago

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Marketing Automation Specialist - Marketo Associate Grazitti Interactive

4.0 - 8.0 years

0 Lacs

panchkula, haryana

On-site

We are seeking a skilled Marketing Automation Specialist with expertise in Marketo to assist in our marketing operations. This position entails the implementation of effective email campaigns, management of Marketo assets, and ensuring data accuracy. The ideal candidate will possess a comprehensive understanding of marketing automation workflows and lead management best practices. If you are enthusiastic about optimizing campaigns and marketing operations, we are excited to engage with you. Key Skills: - Minimum 3-5 years of hands-on experience with Marketo. - Proficiency in creating and deploying email campaigns, nurture flows, and lead scoring models. - Strong ability to manage assets like landing pages, emails, forms, and workflows within Marketo. - Knowledge of CRM integration and troubleshooting related to data synchronization. - Understanding of marketing data hygiene, segmentation, list management, and campaign analytics. - Capability to define and uphold lead lifecycle processes, including MQLs and lead routing rules. - Familiarity with A/B testing techniques and enhancing campaign performance. - Effective communication and stakeholder management skills. - Attention to detail and the capacity to maintain a well-organized and scalable Marketo instance. Responsibilities: - Develop, test, and execute targeted email campaigns, nurture programs, and scoring models using Marketo. - Create and oversee Marketo assets such as landing pages, forms, and workflows. - Enhance campaign effectiveness through A/B testing, data analysis, and comprehensive reporting. - Ensure data accuracy by utilizing segmentation, list hygiene, and conducting CRM sync checks. - Establish and document scalable campaign processes along with consistent naming conventions. - Support lead lifecycle strategy, including defining MQL criteria, routing logic, and scoring models. - Monitor and enhance email deliverability, bounce rates, and overall campaign performance. - Address any issues related to campaign execution, integrations, or synchronization errors. - Maintain Marketo instance hygiene and governance on an ongoing basis. - Serve as the primary contact for client stakeholders regarding campaign execution. Thank you for your interest in this position. We look forward to reviewing your application and will be in touch soon. Contact Information: Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No 19, Sector 22, 134104, Panchkula, Haryana, India,

Posted 1 week ago

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