14 6Sense Jobs

Senior 6sense Strategist ABM & Demand Gen Experience: 5-8 Years Exp Salary : 15-22 LPA Preferred Notice Period : less than or equal to 15 days Shift : 10:00 AM to 6:00 PM IST Opportunity Type: Remote Placement Type: Permanent (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : 6Sense and Demand Generation AND Account based marketing Role Overview Description About the Role Were looking for a hands-on 6sense strategist who can lead discovery, audits, integrations, and strategy design across marketing and sales teams. This role is not just about platform expertise; it’s about turning intent data and account insights into measurable pipeline impact. You’ll partner with internal stakeholders to shape how 6sense powers SEO, Paid Media, and ABM campaigns for global clients. This is an ongoing strategic role with direct impact on how accounts are prioritised, how campaigns are executed, and how pipeline growth is achieved . Key Responsibilities Discovery & Onboarding Review current 6sense account setup, audience segments, and intent data utilization. Conduct platform audits and establish benchmarks (coverage, signals, pipeline influence). Facilitate stakeholder workshops to align on target accounts, buying committees, and signal prioritization. Integration & Alignment Assess CRM, MAP, and analytics integrations to ensure data flow accuracy and attribution integrity. Translate 6sense insights into SEO keyword groups, Paid Media cohorts, and programmatic campaigns. Recommend improvements in data structure for marketing + sales alignment. Strategy Development Build scoring and prioritization models balancing firmographics, intent, engagement, and opportunity fit. Define audience segmentation and buying stage journey maps. Develop cross-channel activation strategies (Paid Media, Sales Outreach, Website Personalization, ABM). Establish clear success criteria and KPIs (engagement, pipeline influence, influenced revenue). What We’re Looking For Must-Haves 5–8 years of overall B2B marketing / demand generation / ABM experience. 2–3+ years of direct 6sense platform strategy (setup, integrations, segmentation, prioritization). Strong understanding of account-based marketing, intent data, and journey mapping. Experience aligning 6sense data with SEO, Paid Media, and CRM/MAP workflows. Proven track record of delivering measurable business outcomes (pipeline, engagement, revenue influence). Nice-to-Haves Exposure to Salesforce, HubSpot, or Marketo integrations. Experience leading stakeholder workshops and cross-functional discovery sessions. Familiarity with other ABM platforms (Demandbase, Terminus) is a plus. Why Join This isn’t a one-off project. It’s a chance to own and shape 6sense strategy for clients at scale. You’ll be at the intersection of AI, data, and demand generation, building frameworks that directly influence client growth and agency capability. How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Our Client: At Mavlers, we don’t just deliver marketing, we build what’s next. From AI-driven and cutting-edge content strategies to scalable paid media and full-funnel analytics, our teams work at the intersection of strategy, innovation, and impact. We’re a people-first company that believes in empowering talent to take ownership, experiment boldly, and grow with purpose. Whether you're a strategist, creative, analyst, or technologist this is where your ideas matter. About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Senior 6sense Strategist ABM & Demand Gen Experience: 5-8 Years Exp Salary : 15-22 LPA Preferred Notice Period : less than or equal to 15 days Shift : 10:00 AM to 6:00 PM IST Opportunity Type: Remote Placement Type: Permanent (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : 6Sense and Demand Generation AND Account based marketing Role Overview Description About the Role Were looking for a hands-on 6sense strategist who can lead discovery, audits, integrations, and strategy design across marketing and sales teams. This role is not just about platform expertise; it’s about turning intent data and account insights into measurable pipeline impact. You’ll partner with internal stakeholders to shape how 6sense powers SEO, Paid Media, and ABM campaigns for global clients. This is an ongoing strategic role with direct impact on how accounts are prioritised, how campaigns are executed, and how pipeline growth is achieved . Key Responsibilities Discovery & Onboarding Review current 6sense account setup, audience segments, and intent data utilization. Conduct platform audits and establish benchmarks (coverage, signals, pipeline influence). Facilitate stakeholder workshops to align on target accounts, buying committees, and signal prioritization. Integration & Alignment Assess CRM, MAP, and analytics integrations to ensure data flow accuracy and attribution integrity. Translate 6sense insights into SEO keyword groups, Paid Media cohorts, and programmatic campaigns. Recommend improvements in data structure for marketing + sales alignment. Strategy Development Build scoring and prioritization models balancing firmographics, intent, engagement, and opportunity fit. Define audience segmentation and buying stage journey maps. Develop cross-channel activation strategies (Paid Media, Sales Outreach, Website Personalization, ABM). Establish clear success criteria and KPIs (engagement, pipeline influence, influenced revenue). What We’re Looking For Must-Haves 5–8 years of overall B2B marketing / demand generation / ABM experience. 2–3+ years of direct 6sense platform strategy (setup, integrations, segmentation, prioritization). Strong understanding of account-based marketing, intent data, and journey mapping. Experience aligning 6sense data with SEO, Paid Media, and CRM/MAP workflows. Proven track record of delivering measurable business outcomes (pipeline, engagement, revenue influence). Nice-to-Haves Exposure to Salesforce, HubSpot, or Marketo integrations. Experience leading stakeholder workshops and cross-functional discovery sessions. Familiarity with other ABM platforms (Demandbase, Terminus) is a plus. Why Join This isn’t a one-off project. It’s a chance to own and shape 6sense strategy for clients at scale. You’ll be at the intersection of AI, data, and demand generation, building frameworks that directly influence client growth and agency capability. How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Our Client: At Mavlers, we don’t just deliver marketing, we build what’s next. From AI-driven and cutting-edge content strategies to scalable paid media and full-funnel analytics, our teams work at the intersection of strategy, innovation, and impact. We’re a people-first company that believes in empowering talent to take ownership, experiment boldly, and grow with purpose. Whether you're a strategist, creative, analyst, or technologist this is where your ideas matter. About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Job description Role & responsibilities The ABM will be responsible for developing and executing highly targeted, data-driven marketing campaigns to engage high-value enterprise accounts. This role requires close collaboration with Sales, SDRs, and Customer Success teams to ensure accounts are nurtured, warmed, and primed for conversion. Develop & Execute ABM Strategies Design and implement personalized, data-driven marketing campaigns targeting high-value enterprise accounts. Ensure alignment with business goals by leveraging 1:1, 1:Few, and 1:Many ABM approaches, focusing on pipeline acceleration and revenue impact. Cross-Functional Collaboration Work closely with Sales, SDRs, Product Marketing, and Customer Success teams to create a seamless journey for target accounts. Establish a structured feedback loop with sales to refine messaging, targeting, and campaign execution based on real-time insights. Intent Data & AI-Driven Insights Utilize AI, predictive analytics, and intent data (e.g., 6sense, Bombora, Demandbase) to identify and prioritize accounts showing high purchase intent. Leverage firmographics, technographics, and behavioral signals to craft hyper-personalized outreach strategies. Technology & Automation Leverage intent platforms mentioned above, along with ABM platforms (e.g., Terminus, Marketo, Drift) to execute scalable, data-driven campaigns. Work with teams to integrate CRM, marketing automation, and AI-driven analytics to track engagement, intent signals, and campaign effectiveness, ensuring a seamless handoff between marketing and sales teams. Multi-Channel Engagement Execute a cohesive and personalized multi-channel approach across LinkedIn, programmatic ads, executive roundtables, targeted email sequences, personalized direct mail, and high-value content distribution. Ensure touchpoints are timed and sequenced to drive engagement at different buying stages. Stakeholder Engagement Develop detailed account maps identifying key decision-makers, influencers, and buying committees. Create tailored engagement plans to address specific pain points, leveraging customized messaging and value-driven interactions to build credibility and influence purchasing decisions. Measure & Optimize Performance Define and track ABM-specific KPIs, including engagement rates, pipeline contribution, deal velocity, and revenue impact. Use closed-loop reporting to assess campaign effectiveness and optimize in real time, ensuring a data-driven approach to scaling successful initiatives. Scale & Expand Develop a structured ABM playbook for replicating success across different enterprise segments, verticals, and geographies. Standardize best practices, workflows, and measurement frameworks to ensure scalability while maintaining a high level of personalization. Preferred candidate profile Bachelors degree in marketing, Business Administration, Data Analytics, or a related field; MBA preferred. 10+ years of experience in marketing, revenue operations, or ABM, with at least 3 to 5 years in a leadership role. Strong expertise in CRM platforms (Microsoft Dynamics or equivalent) and marketing automation tools (Marketo, HubSpot, etc.). Exceptional analytical skills with a deep understanding of marketing and sales data, KPIs, and revenue metrics. Proven experience in demand generation and ABM strategies targeting enterprise-level accounts. Expertise in data analytics tools such as Power BI, Tableau, or Excel, with the ability to design and interpret complex dashboards. Hands-on experience in working with data teams to ensure accuracy, consistency, and usability of data pipelines. Strong project management skills, with the ability to collaborate effectively across IT, development, and marketing teams. Interested candidate can share updated resume at alpana@netcomlearning.com

As a Growth Manager with 4-5 years of experience, your primary responsibility will be to develop and execute growth strategies that enhance user acquisition, activation, retention, and revenue. You will work closely with the product, engineering, and design teams to launch marketing initiatives and experiments that drive user engagement and conversion rates. Your role will also involve leveraging data and analytics to monitor and optimize marketing activities effectively. Your key responsibilities will include building and leading a team of growth consultants to provide strategic guidance to clients, collaborating with internal teams and clients to identify growth opportunities, and developing plans for growth initiatives across various channels such as paid media, SEO, direct marketing, and partnerships. You will oversee the execution of growth plans, focusing on digital initiatives and utilizing your expertise in paid media and CRO to drive brand awareness and optimize growth initiatives. To excel in this role, you should hold a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, along with 4-5 years of experience in a growth-oriented role. A proven track record of driving growth, strong knowledge of paid media, CRO, SEO optimization, and MarTech tools will be essential. Your leadership, communication, collaboration, analytical, and problem-solving skills will play a crucial role in managing multiple projects, mentoring a team, and optimizing the customer experience. It is important to stay updated with the latest trends in growth marketing and growth hacking, sharing your knowledge with the team and other departments. Your excellent interpersonal skills and leadership qualities will be pivotal in driving growth and delivering measurable results in a fast-paced environment.,

Kognitos is at the forefront of revolutionizing the trillion-dollar hyper-automation market. Our mission is to redefine how software is built and maintained by leveraging cutting-edge multi-agent automation platforms. We are pioneering advancements in agentic workflows, enabling machines to reason, plan, and execute tasks in a deterministic fashion. Our approach elevates debugging to English, bypassing traditional programming languages that struggle to adapt to runtime surprises. Kognitos is building "HAL"but the friendly, helpful kindto create systems that align AI safety with business value, solving challenges in efficient fine-tuning, multimodal reasoning, and real-world adaptability. Our team includes top engineers from Google, Microsoft, Meta, Amazon, Pure Storage, and leading tech startups. Many of our engineers have studied at IIT, Georgia Tech, Carnegie Mellon, Stanford, UC Berkeley, University of Washington, UIUC, Caltech, and the University of Michigan. With offices in San Jose, CA, and Bangalore, India, were building a global center of excellence in AI automation. At Kognitos, you wont just build softwareyoull help shape the future of AI-driven automation. The Opportunity As our Associate Marketing Operations Manager, you&aposll be instrumental in building and scaling the marketing technology infrastructure that powers our hybrid PLG + SLG growth engine. This is a unique role that requires both visionary thinking and hands-on execution. The ideal candidate is someone who can architect the long-term marketing operations function while rolling up their sleeves to implement every workflow, integration, and dashboard personally. You&aposll serve as both the strategic architect and the technical implementer, designing scalable systems for our global expansion while executing the day-to-day technical work that makes it all function seamlessly. Key Responsibilities Marketing Operations Architecture Design and implement end-to-end lead lifecycle workflows across SFDC, HubSpot, Apollo.io, and Intercom Build scalable marketing automation sequences that support both product-led and sales-led motions Establish lead scoring models and qualification frameworks optimized for AI automation workflows Create seamless handoff processes between marketing, SDR, and sales teams Martech Stack Management Serve as technical lead for marketing technology stack including HubSpot, SFDC, Apollo.io, Clearbit, Outreach, and Factors.ai Implement and optimize AI-first tools like Clay, 6sense, and other emerging martech solutions Maintain data integrity and hygiene across all marketing and sales platforms Evaluate, test, and integrate new marketing technologies to enhance campaign performance Technology & Optimization Leverage advanced sales technology including Salesforce, HubSpot, Apollo.io, 6sense, Outreach, and Clay Build AI-powered automation sequences that scale personalized outreach Create and maintain analytics dashboards that identify trends and growth opportunities Leverage AI tools to automate and optimize multi-channel campaign workflows Build intelligent lead nurturing sequences using predictive analytics and behavioral triggers Implement dynamic content personalization and account-based marketing automation Continuously test and iterate on AI-driven optimization strategies Analytics, Reporting & Performance Management Design and maintain comprehensive marketing and GTM dashboards in SFDC, HubSpot, Looker etc. Build automated reporting systems that track key metrics across the entire customer journey Analyze campaign performance, attribution models, and ROI across all marketing channels Provide actionable insights to optimize funnel conversion and campaign effectiveness Create detailed documentation for all marketing operations processes and workflows Establish governance frameworks for data management and campaign execution Train marketing and sales teams on new tools, processes, and best practices Continuously improve operational efficiency through process optimization What We&aposre Looking For Experience & Expertise 5+ years of marketing operations experience at high-growth B2B SaaS companies Proven track record building marketing operations functions in hybrid PLG + SLG environments Deep hands-on experience with HubSpot, Salesforce, and modern marketing automation platforms and must be comfortable in diving deep into technical configurations, API integrations, and complex workflow builds Demonstrated success implementing AI-powered marketing tools and optimization strategies Familiarity with account-based marketing (ABM) platforms and methodologies Understanding of privacy regulations (GDPR, CCPA) and marketing compliance SQL knowledge, experience with data visualization tools will be an advantage. Technical Proficiency Advanced expertise in HubSpot workflows, lead scoring, and campaign automation Deep knowledge of Salesforce configuration, custom objects, and reporting Hands-on experience with Clay, 6sense, Clearbit, and other AI-first marketing technologies Proficiency with Looker, Google Analytics, and marketing attribution tools Experience with APIs, and workflow automation tools like n8n, Zapier, and marketing technology integrations Skills & Attributes Analytical Mindset: Strong quantitative skills with ability to translate data into actionable insights Technical Aptitude: Comfortable with complex technical implementations and troubleshooting Process-Oriented: Excellent at creating scalable, repeatable processes and documentation Collaborative: Ability to work cross-functionally with marketing, sales, and product teams Growth-Focused: Passionate about using technology to drive measurable business outcomes Why Join Kognitos Impact & Growth Build the marketing operations foundation for a breakthrough AI company with massive market opportunity Work directly with senior leadership to shape go-to-market strategy and execution Access to cutting-edge AI and automation tools to enhance your skillset Freedom to experiment with emerging martech solutions and innovative approaches Work with world-class engineering and product teams building the future of automation Compensation & Benefits Competitive base salary with performance-based incentives Meaningful equity package in a fast-growing, well-funded company Health benefits and wellness programs Culture & Environment Collaborate with top-tier talent in an innovation-driven environment Direct access to leadership and meaningful input on company strategy Opportunity to build and scale processes from the ground up We&aposre looking for someone who can balance strategic thinking with hands-on execution, who can envision the future of marketing operations while being willing to personally build every workflow, configure every integration, and troubleshoot every technical challenge. You&aposll architect the systems that will scale our marketing function globally, then roll up your sleeves to implement them hands-on. If you&aposre passionate about using AI to transform marketing operations, can balance long-term vision with immediate execution needs, and want to make a significant impact at a fast-growing company, we&aposd love to hear from you. Apply now to join the team that&aposs redefining enterprise automation. Final note You do not need to match all of the listed expectations to apply for this position. We are committed to building a team with a variety of backgrounds, experiences, and skills. Equal opportunities provider Kognitos is committed to fostering a diverse work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. Show more Show less

As an Account-Based Marketing (ABM) Manager in Pune, you will play a crucial role in driving the execution and optimization of our global ABM strategy. Your primary responsibility will be to manage and optimize campaigns utilizing ABM tools like 6sense, focusing on personalization and data-driven insights to deliver meaningful results. By closely aligning with sales and marketing stakeholders, you will contribute directly to our revenue goals. Your key responsibilities will include executing and refining global ABM campaigns, collaborating with sales and marketing teams to identify key accounts, segmenting data accurately, and deploying targeted campaigns within 6sense. You will be tasked with measuring and analyzing campaign performance, providing actionable insights on account engagement, pipeline impact, and ROI. Furthermore, you will work cross-functionally with sales, marketing, and operations teams to ensure seamless campaign execution and consistent governance. It will be essential for you to manage ABM tools and processes efficiently, provide training and support to internal teams, and track budgets and ROI for all ABM programs. To excel in this role, you should possess at least 5 years of experience in account-based marketing or related fields, expertise in CRM systems, marketing automation platforms, and ABM tools. Collaboration with sales teams, strong analytical skills, project management proficiency, and adaptability to the fast-paced marketing landscape will be key attributes for success. If you are a strategic thinker who can drive pipeline progression and engagement through targeted experiences, this is an exciting opportunity to shape and scale our ABM programs while staying ahead of emerging trends and evolving strategies.,

Company Description Assent is the leading solution for supply chain sustainability tailored for the worlds top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren&apost built with sustainability in mind. That&aposs where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability. We are proud to announce that Assent has crossed the US$100M ARR milestone, granting us Centaur Status. This accomplishment, reached just 8 years following our Series A, makes us the first and only Certified B Corporation in North America&aposs SaaS sustainability industry to celebrate this milestone. Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we&aposre poised for even greater expansion and are on the lookout for outstanding team members to join our mission. Hybrid Work Model At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, Pune and Amsterdam, you can expect to come into the office at least one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month. Job Description We&aposre looking for a bold, data-driven, and AI-curious Account-based Marketing (ABM) Specialist to help deepen our engagement with our highest-valued accounts and empower Assents next phase of growth. This is a unique opportunity for a marketer who thrives at the intersection of creativity, data-driven decision making, and revenue impact - and isnt afraid to use modern tools (including AI) to get there faster. As a key member of our Demand Generation team, youll help strategize, execute, and optimize our ABM campaigns that deliver pipeline and strengthen relationships with complex manufacturers globally. In this role, youll report to the Director of Integrated Marketing and will collaborate with Marketing, Sales, and other go-to-market departments to identify strategic accounts, research buying signals, build lists, execute ABM campaigns, and report on performance. This is a hands-on role for someone who understands that marketing is about knowing your audience, communicating solutions to their problems, and reaching them at the right time in their buying stage. At Assent, we embrace new technologies like AI and automation not just to keep up, but to push ahead. If you&aposre someone who sees constant change as a catalyst for growth, we want to meet you. What Youll Do Define and launch targeted 1:1, 1:few, and 1:many ABM programs aligned to sales and revenue goals. Collaborate closely with Sales, RevOps, and Product Marketing to definite target account segments, personas, and value propositions. Use AI-powered tools and platforms (ChatGPT, 6sense, VWO, Qualified, etc.) to build hyper-personalized experiences at scale. Own and execute account-focused campaigns across web personalization, email, digital ads, webinars, and more. Develop ABM assets with support from content and design teams, ensuring messaging relevance for target verticals and buying stages. Build dashboards and performance reports using Salesforce, Tableau, 6sense, and other similar tools to track account engagement, funnel progression, and ROI to analyze wins/losses and refine account engagement strategies. Stay on top of ABM best practices and emerging technologies, bringing forward ideas of experimentation, speed, and curiosity in a high-growth marketing team. Qualifications 3 - 5 years in B2B marketing, with at least 1 - 2 years of experience focused on ABM strategy and execution (SaaS or tech preferred). Strong understanding of the B2B buyer journey and how to map ABM tactics to each stage of the funnel. Experience using or integrating ABM platforms, like 6sense, with Salesforce and Pardot. Comfort working with data, segmenting audiences, and using insights to drive smarter marketing. A self-starter and growth mindset - youre always learning whats next, testing what works, and optimizing for better results. Demonstrated ability to use AI and automation tools to enhance efficiency and personalization. Strong collaboration skills and experience working cross-functionally across sales, content, and other go-to-marketing teams. Additional Information Life at Assent Wellness: We believe that you and your familys well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more. Financial Benefits: Its not all about the money well, its a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more. Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives. Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start. At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs). Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success. If you require assistance or accommodation throughout any part of the interview and selection process, please contact [HIDDEN TEXT] and we will be happy to help. Show more Show less

As a Growth Executive at our company located in Lower Parel, Mumbai, you will play a pivotal role in driving data-backed growth strategies to enhance user acquisition, activation, retention, and revenue. Your primary focus will involve collaborating with internal teams and clients to identify growth opportunities and execute plans effectively. Your responsibilities will include developing comprehensive growth strategies encompassing paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions. You will oversee the implementation of these strategies with various operational teams and departments to ensure successful outcomes while staying abreast of the latest trends in growth marketing. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field along with at least 1 year of experience in a growth-oriented role. Proficiency in tools such as VWO, Mixpanel, Hubspot, Salesforce, and 6Sense will be advantageous. Your track record should demonstrate a strong understanding of CRO, SEO optimization, and retention marketing, complemented by exceptional leadership, communication, and problem-solving skills. In this dynamic environment, your ability to manage multiple projects, lead a team, and share knowledge with cross-functional teams will be crucial. By leveraging your analytical skills and collaborative approach, you will drive brand awareness, optimize customer experience, and contribute to the overall growth objectives of the company.,

Job Summary: We are looking for a strategic and data-driven Product Marketing Manager with expertise in Account-Based Marketing (ABM) to drive high-impact go-to-market strategies. You will be responsible for crafting compelling messaging, developing account-based campaigns, and aligning closely with Sales and Product teams to deliver personalized experiences that drive pipeline growth and revenue from high-value target accounts. Key Responsibilities: ABM Strategy & Execution: Develop and execute multi-channel ABM programs targeting high-value accounts across the buyer journey (1:1, 1:few, and 1:many approaches). Product Positioning & Messaging: Create targeted messaging frameworks that resonate with specific buyer personas and verticals within target accounts. Campaign Development: Work with cross-functional teams to design and launch personalized campaigns leveraging email, paid media, content, and events. Sales Enablement: Equip Sales and SDR teams with the necessary content, playbooks, and competitive intel to convert target accounts. Account Intelligence & Segmentation: Collaborate with RevOps and Sales to identify and prioritize key accounts using firmographic, technographic, and behavioral data. Performance Analysis: Track and report on the effectiveness of ABM initiatives (engagement, pipeline influence, conversion rates), and continuously optimize based on insights. Cross-Functional Collaboration: Partner with Product, Content, and Demand Gen teams to ensure campaign alignment and consistency across all channels. Qualifications: 4+ years in product marketing, growth marketing, or demand generationat least 2 years in an ABM-focused role. Proven experience running successful ABM campaigns in a B2B environment. Strong understanding of enterprise sales cycles and buying committees. Excellent storytelling, copywriting, and communication skills. Proficiency in ABM and marketing tech tools (e.g., 6sense, Demandbase, HubSpot/Marketo, Salesforce, etc.). Data-driven mindset with experience measuring campaign performance and ROI. Ability to manage multiple projects and collaborate across teams in a fast-paced environment. Bonus Skills: Experience in a SaaS, tech, or cybersecurity environment. Familiarity with intent data and predictive analytics platforms. Experience working with account scoring and tiering models. What We Offer: Competitive salary and benefits Flexible work environment Career growth opportunities Collaborative and innovative team culture Show more Show less

About Responsive Responsive (formerly RFPIO) is the global leader in strategic response management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk and improve employee experiences. Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO and Coimbatore, India. Learn more at responsive.io . About The Role If you are looking to develop your career in B2B SaaS sales and thrive off of a fast-paced, collaborative culture where you can make an impact, you may be a fit for this position within the Responsive team. Responsive is the leading Strategic Response Management platform on the market. Voted best in class by G2, Software Advice, and rated a top place to work on Glassdoor, working at Responsive is rewarding, challenging, and fun! The Sales Development Representative (SDR) team is the primary driver of new business opportunities at Responsive. Each SDR plays a key role in the lead-to-pipeline process through outbound opportunity generation and inbound lead qualification. The primary focus of an SDR is to introduce qualified prospects to their Account Executive counterparts. Responsives sales team is a revenue-driving team in a high-growth SaaS company. An effective SDR will understand the companys vision, goals, and strategy. You will maintain up-to-date knowledge of the Response Management market. As a part of the sales development team, you will leverage messaging and collateral, conduct research, and perform multi-channel outreach activities to nurture and qualify leads that will convert to opportunities, and ultimately new customers. SDRs should be comfortable communicating across a variety of channels including email, phone, and social media. Essential Functions Generate qualified opportunities at target accounts with outbound prospecting (80%) Qualify inbound leads (20%) Daily prospecting activities which include but are not limited to cold calling, emails, and social outreach. Develop personalized messaging through research and intent signals. Work closely with Account Executives in a POD environment Conduct qualification and/or discovery calls Track activities in the system of record (Salesforce) Daily work through Outreach sequences to reach prospects Short Description Achieve activity metrics and sales-qualified opportunity goals Schedule product demos for Account Executives Develop market penetration strategy with Account Executives Share market feedback with Account Executives and Sales Development teams Other duties as assigned Long Description Bachelors degree in Business, Finance or Operations is a plus Minimum of 1 year of experience in related role Experience in B2B sales preferred Knowledge & Skills Familiarity with sales technology including Salesforce CRM, Outreach, LISN, Zoominfo, 6Sense, and Demodesk Comfortable with monthly performance metrics and KPIs such as quotas Experience with account research and developing personalized outreach is a plus! Willing to receive feedback and coaching to improve knowledge, skills, and abilities Optimistic outlook and a great sense of humor are much appreciated! Show more Show less

About the Role Develop and execute a comprehensive strategy for 3rd party data platform adoption and expansion across the organization, with a focus on driving business outcomes and improving marketing effectiveness. Collaborate with marketing teams to integrate 3rd party data into their campaigns and workflows and provide training and support to ensure effective use of the data. Develop and showcase compelling use cases that demonstrate the value of 3rd party data in improving marketing effectiveness and measure the success of these use cases through metrics such as adoption rate, data quality, and marketing ROI. Develop and maintain a roadmap for 3rd party data platform adoption and expansion across the organization, with a focus on expanding use cases and applications for 3rd party data and developing new data-driven products and services. Monitor and measure the effectiveness of 3rd party data in driving business outcomes, and adjust the adoption strategy accordingly Work with cross-functional teams to ensure data quality and governance, and develop and maintain relationships with 3rd party data vendors to ensure seamless data integration and delivery. Drive the development of new data-driven products and services that leverage 3rd party data, and collaborate with stakeholders to prioritize and develop these products and services. Shift Timings: 2 PM to 11 PM (IST). Work from office for 2 days in a week (Mandatory). About You 12+ years of experience in data management, product management, or a related field. Bachelors or Masters degree in Computer Science, Data Science, Information Technology, or a related field. Experience with data management tools such as data warehousing, ETL (Extract, Transform, Load), data governance, and data quality. Understanding of the Marketing domain and data platforms such as Treasure Data, Salesforce, Eloqua, 6Sense, Alteryx, Tableau and Snowflake within a MarTech stack. Experience with machine learning and AI frameworks (eg, TensorFlow, PyTorch). Expertise in SQL and Alteryx. Experience with data integration tools and technologies such as APIs, data pipelines, and data virtualization. Experience with data quality and validation tools and techniques such as data profiling, data cleansing, and data validation. Strong understanding of data modeling concepts, data architecture, and data governance. Excellent communication and collaboration skills. Ability to drive adoption and expansion of D&B data across the organization. Certifications in data management, data governance, or data science is nice to have. Experience with cloud-based data platforms (eg, AWS, GCP, Azure) nice to have. Knowledge of machine learning and AI concepts, including supervised and unsupervised learning, neural networks, and deep learning nice to have.

As a key member of our team, you will play a central role in unifying and operationalizing marketing efforts across the HCLTech IT Infrastructure Services portfolio. Your responsibilities will include aligning internal stakeholders, presales, business marketing leads, and external platforms to ensure consistent narratives and impactful campaigns. In addition to driving strategic programs, you will lead the adoption of Martech within the marketing team, ensuring the effective use of HCLTech's marketing automation, ABM, and analytics tools. Your main responsibilities will involve leading centralized, cross-unit marketing programs to build a unified HCLTech IT Infrastructure Services brand and narrative. You will be tasked with owning and enhancing key marketing assets such as decks, case study repositories, campaign templates, and web pages. Collaborating with marketing leads and corporate teams, you will develop and execute integrated campaigns to support the overall marketing strategy. In the realm of Account-Based Marketing (ABM), you will design and execute personalized campaigns across key global accounts. Working closely with sales and delivery teams, you will craft account strategies based on customer insights and data, utilizing digital tools to track engagement throughout the buyer journey. Your role will also encompass managing marketing operations, including campaign planning, governance, budgeting, reporting, and compliance. Partnering with digital, web, and automation teams, you will drive the adoption of Martech tools within the marketing team, ensuring seamless integration and effective utilization of tools such as campaign automation, dashboards, and CRM integration. Collaboration with Presales will be essential to align marketing activities with bid strategies and major pursuits, while also maintaining and governing the IT Infrastructure Services section on HCLTech.com. In terms of content, PR, and thought leadership, you will develop strategies for internal and external campaigns across various channels. Collaboration with corporate communications will be crucial to enhancing brand visibility through media, events, and analyst interactions. You will be responsible for tracking and reporting on campaign performance, lead progression, and pipeline contribution. Delivering quarterly performance updates and leadership communication will be part of your routine tasks. Additionally, you will manage internal platforms and enable consistent communication to stakeholders. Leading sales and marketing enablement initiatives, you will provide updated content, decks, and campaign kits, promoting the effective use of Martech tools through training, process integration, and sharing best practices. To excel in this role, you should ideally have 8-12 years of B2B marketing experience, preferably in technology services or enterprise IT. A strong understanding of marketing operations, campaign execution, and ABM is essential, along with experience using Martech platforms such as Salesforce, Eloqua/Marketo, Demandbase/6sense, and analytics tools. Your ability to align stakeholders across various departments, coupled with excellent communication, project management, and analytical skills, will be key to your success. Experience in global, matrixed organizations is highly valued. Additionally, having an MBA or advanced degree in Marketing, Communications, or Technology is a plus. Experience in rolling out and governing marketing technology, as well as a background in content marketing, PR, or digital enablement, would also be beneficial.,

Are you looking for an opportunity to contribute significantly to the growth of a highly successful software company Poppulo is at the forefront of innovation in communications and workplace technology, striving to simplify employee engagement, office space management, and customer experience. With a diverse customer base of over 6,000 organizations and reaching more than 35 million employees, Poppulo's omnichannel platform is designed to bring harmony to its users. As an administrator at Poppulo, you will play a crucial role in configuring and optimizing the organization's Salesforce instance, supporting various departments such as Sales, Marketing, Finance, and Customer Success in analyzing evolving business requirements. Your responsibilities will include implementing best practices in Salesforce, developing integrations with other systems, supporting junior team members, and ensuring the efficiency and future growth of business systems. The ideal candidate for this role should possess a deep understanding of Salesforce domain, relevant certifications such as Salesforce Certified Administrator, and at least 4 years of experience in Salesforce Implementation/Administration. Proficiency in Salesforce Sales and Service Clouds, CPQ, contract generation, and quoting is essential. Strong analytical, communication, and problem-solving skills are required, along with experience in customizing Salesforce functionality using Apex and SOQL. In addition to the required skills, experience working with integration platforms like Workato, data migrations in Salesforce, and familiarity with tools such as MS Azure, HubSpot, Leandata, 6Sense, and ZoomInfo would be advantageous. The ability to manage technical debt, train users on new functionalities, and ensure information security in line with ISO27001 certification is crucial for success in this role. At Poppulo, we value diversity, collaboration, and innovation. We strive to create a culture where every individual can make a meaningful impact on our products, clients, and overall work environment. If you are motivated, collaborative, and eager to contribute to a dynamic and growing company, we welcome you to join our team and help us continue our journey towards success.,

Mandatory Skills – Salesforce Platform, Sales Cloud, Service Cloud, Experience Cloud. Good to have – 6Sense, SSO Identity Provider, GDPR. 2 years of Lead exp 9+ yr CTC 38 LPA 1-10PM - Shift