Marketing Operations Specialist

Role Summary

This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.

Functional Areas

• Generative AI Marketing

  :Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.

• Email & Lifecycle

  :Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.

• Marketing Operations

  :Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.

• Digital Marketing

  :Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.

Ideal Qualifications

• 24 years experience in marketing execution or operations
• Familiarity with tools such as Marketo, Google Ads, GA4, Gemini, ChatGPT, and SEMRush
• Ability to work independently and across multiple time zones