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5 - 10 years

10 - 20 Lacs

Bengaluru

Work from Office

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Job description Position : Account Based Marketing (ABM) Manager Experience : 3 to 10 years relevant experience Location : Bangalore Working Days : 5 Days (Saturday & Sunday Off) Shift : 9.30 am to 6.30 pm (Work from Office) Education : Any Degree Salary : Negotiable Role Overview: The ABM Manager will be responsible for developing and executing highly targeted, multi-channel ABM campaigns to engage and convert high-value accounts. This role requires a mix of strategic planning, campaign execution, sales alignment, and data analysis to drive pipeline growth and customer expansion. Key Responsibilities: ABM Strategy & Execution: Develop and implement 1:1, 1:few, and 1:many ABM campaigns tailored to specific accounts or segments. Identify high-value target accounts in collaboration with sales and develop personalized marketing strategies. Leverage digital channels (email, LinkedIn, paid media, website personalization, webinars, etc.) to engage target accounts. Align closely with the sales team to ensure marketing efforts support revenue goals and pipeline growth. Sales & Marketing Alignment: Partner with sales to identify target accounts, develop messaging, and optimize outreach strategies. Provide sales teams with account intelligence, personalized content, and engagement insights. Organize ABM playbooks and enablement materials to ensure a seamless customer journey. Content & Personalization: Work with content and creative teams to develop personalized marketing assets for target accounts. Customize messaging and content based on account needs, industry trends, and buyer personas. Measurement & Optimization: Track, analyze, and report on ABM campaign performance, pipeline influence, and ROI. Optimize campaigns based on engagement metrics, conversion rates, and sales feedback. Use HubSpot to execute and measure ABM programs. Required Qualifications & Skills: 3-7 years of experience in B2B marketing, demand generation, or account-based marketing. Strong understanding of ABM frameworks (1:1, 1:few, 1:many) and demand generation strategies. Hands-on experience with marketing automation platforms and CRM tools (Hubspot preferred). Excellent cross-functional collaboration skills to align marketing and sales. Strong analytical skills with experience in campaign measurement and reporting. Exceptional copywriting and content marketing skills to craft compelling messages for targeted audiences. Knowledge of digital marketing channels (paid media, social, email, SEO, content syndication). Preferred Qualifications: Experience in B2B SaaS, Tech, or Enterprise marketing. Knowledge of intent data and predictive analytics for ABM targeting. Experience with event-driven marketing and account engagement tactics. Why Join Us? Opportunity to drive high-impact marketing programs targeting key enterprise accounts. Work in a fast-paced, collaborative environment with a focus on growth. Competitive salary, benefits, and career growth opportunities. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

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3 - 6 years

3 - 7 Lacs

Pune

Work from Office

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Role description Should have around 3-6 years of work experience with at least last 2 years of work experience driving Account Based Marketing in an Engineering Services company or IT company for Aerospace business Should have experience of delivering ABM campaigns for generating pipeline through cross sell and up sell. Position is based out of Pune office and person would be required to work from office. Key Objective of the Job: Responsible and Accountable for developing and executing the ABM strategy for the Top Aerospace and IHM accounts working closely with Lead ABM Aero & IHM and sales and delivery and practice teams Key Deliverables: Facilitate ABM campaign planning workshops for Aerospace and IHM business. Execute multi-channel ABM plans for assigned Accounts. Develop and execute Aerospace and IHM campaign with design team Generate qualified opportunity pipeline based on ABM campaigns. Ensure achievement of Pipeline and Revenue goals for identified accounts. Develop Industry marketing plan based on current capabilities and future. Facilitate customer visits and innovation day. Facilitate participate in Industry Events for engaging with relevant accounts. Facilitate Analyst interactions Specialized job competencies: Thorough understanding and hands-on experience of working in ABM function of Engineering Services/IT industry. Thorough understanding of Aerospace engineering industry and prior experience of Aerospace engineering marketing is preferred Thorough understand of B2B marketing Understanding of ABM tech stack / Martech including Marketing automation software Other desired attributes: Good Communication, Interpersonal & Coordination Skills Strong analytical skills and process orientation Ability to deliver stretch targets. Ability to go the extra mile.

Posted 3 months ago

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3 - 8 years

8 - 15 Lacs

Bengaluru

Work from Office

Naukri logo

Position : Account Based Marketing (ABM) Manager Experience : 3 to 10 years relevant experience Location : Bangalore Working Days : 5 Days (Saturday & Sunday Off) Shift : 9.30 am to 6.30 pm (Work from Office) Education : Any Degree Salary : Negotiable Role Overview: The ABM Manager will be responsible for developing and executing highly targeted, multi-channel ABM campaigns to engage and convert high-value accounts. This role requires a mix of strategic planning, campaign execution, sales alignment, and data analysis to drive pipeline growth and customer expansion. Key Responsibilities: ABM Strategy & Execution: Develop and implement 1:1, 1:few, and 1:many ABM campaigns tailored to specific accounts or segments. Identify high-value target accounts in collaboration with sales and develop personalized marketing strategies. Leverage digital channels (email, LinkedIn, paid media, website personalization, webinars, etc.) to engage target accounts. Align closely with the sales team to ensure marketing efforts support revenue goals and pipeline growth. Sales & Marketing Alignment: Partner with sales to identify target accounts, develop messaging, and optimize outreach strategies. Provide sales teams with account intelligence, personalized content, and engagement insights. Organize ABM playbooks and enablement materials to ensure a seamless customer journey. Content & Personalization: Work with content and creative teams to develop personalized marketing assets for target accounts. Customize messaging and content based on account needs, industry trends, and buyer personas. Measurement & Optimization: Track, analyze, and report on ABM campaign performance, pipeline influence, and ROI. Optimize campaigns based on engagement metrics, conversion rates, and sales feedback. Use HubSpot to execute and measure ABM programs. Required Qualifications & Skills: 3-7 years of experience in B2B marketing, demand generation, or account-based marketing. Strong understanding of ABM frameworks (1:1, 1:few, 1:many) and demand generation strategies. Hands-on experience with marketing automation platforms and CRM tools (Hubspot preferred). Excellent cross-functional collaboration skills to align marketing and sales. Strong analytical skills with experience in campaign measurement and reporting . Exceptional copywriting and content marketing skills to craft compelling messages for targeted audiences. Knowledge of digital marketing channels (paid media, social, email, SEO, content syndication). Preferred Qualifications: Experience in B2B SaaS, Tech, or Enterprise marketing. Knowledge of intent data and predictive analytics for ABM targeting. Experience with event-driven marketing and account engagement tactics. Why Join Us? Opportunity to drive high-impact marketing programs targeting key enterprise accounts. Work in a fast-paced, collaborative environment with a focus on growth. Competitive salary, benefits, and career growth opportunities. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

Posted 3 months ago

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