Company Overview
Data Edge Media is a UK-based specialised B2B media company creating thought leadership and networking opportunities for corporations in Semiconductor and Electronics, Mobility, Financial Services and Power Generation sectors. Our value proposition stems from deep sector expertise, established industry relationships and data-driven content marketing strategies.
We operate three main product lines:
International Railway Summit (IRS)
and Global Semiconductor Hub (GSH)
: flagship events delivering comprehensive industry experiences through pre-scheduled one-to-one meetings, strategic conference sessions, and dynamic networking opportunities DEM Executive Briefings
: intimate, high-impact networking events including breakfast briefings, dinner briefings and bespoke conferences designed for precision-targeted senior executives
Our Authority & Track Record:
International Railway Summit
: 12-year established platform with prestigious Advisory Board including former Austrian Chancellor Christian Kern, serving a community of 13,000+ industry professionals - Consistent high-level participation from EU Transport Commissioners, Deputy Prime Ministers, Transport Ministers, and railway CEOs from leading operators worldwide
Global Semiconductor Hub
: Building on 20+ years of semiconductor industry experience and established relationships
Data Edge Media is an equal opportunity employer committed to diversity and inclusion.
Position Details
Title:
Marketing Manager Experience Level:
4-5+ years B2B marketing experience (event marketing preferred) Location:
Remote Shift timings
– IST time zone which covers UK hours. Contract Type:
Project-based (with potential for additional events/industries and ongoing engagements) Reports to:
Chief Commercial Officer
Compensation Package
Base Salary: INR 10,00,000 - 12,00,000 per annum
Position Overview
We are seeking a strategic Marketing Manager to lead our B2B event marketing initiatives and membership community development. You'll excel at building engaged professional communities, creating high-value content strategies, and driving qualified pipeline generation through sophisticated targeting of senior decision-makers in specialised industrial sectors.
membership club development
Dual
Key Responsibilities
Strategic Marketing & Community Development
- Develop and execute
membership club strategies
to convert social media followers into engaged subscribers - Create
comprehensive content strategies
featuring exclusive industry leader-led webinars, expert-led blog series, and networking platform access - Execute multi-channel campaigns that move prospects through the buyer journey from initial awareness to marketing qualified leads
- Develop engaging content series featuring industry experts on topics including Future of Mobility, AI and Digital Transformation, Sustainability and Semiconductor Supply Chain Dynamics Execute
dual audience strategies
with distinct messaging for VIP participants and commercial sponsors
Campaign Management & Digital Marketing
- Create segmented campaigns that respond to subscriber actions and interests
- Execute coordinated marketing campaigns across email, social media, content, and paid advertising channels
- Implement marketing automation workflows for lead nurturing and basic lead scoring to prioritize sales follow-up
- Manage
email marketing campaigns
with advanced segmentation for membership development and event promotion - Develop and execute
website management
including landing page optimisation, content updates, and user experience enhancement - Monitor
website visitor intelligence
using tools like Lead Forensics to identify anonymous visitors from target companies - . Test and improve website elements such as landing pages, forms, and CTAs to increase conversions.
Partnership, Media Relations & Content Creation
- Build professional relationships with
specialised media partners
in railway and semiconductor industries - Coordinate
media partnership activities
and content collaboration opportunities - Develop and manage relationships with
trade associations and professional bodies
in railway and semiconductor industries - Liaise with
communications teams at sponsor and speaker organisations
- Promote
exclusive webinar series
featuring industry leaders and government officials - Develop
expert-led blog series
and executive interview programmes
- Manage
industry publication relationships
for guest content opportunities - Execute
video marketing strategies
to promote key products
Event Marketing & Audience Engagement
International Railway Summit
: Leverage 12-year track record and existing community of 13,000+ subscribers Global Semiconductor Hub
: Build new dedicated professional community targeting manufacturers, OEMs, and technology innovators DEM Executive Briefings
: Develop marketing strategies for intimate breakfast briefings, dinner briefings and bespoke conferences targeting precision-selected senior executives Future Sector Expansion
: Support development of events and communities in additional industrial sectors as the company grows - . Manage marketing campaigns for both physical events and digital content to maximize audience reach
- Manage
LinkedIn-first social media strategies
targeting senior executives - Execute
YouTube content marketing
and cross-platform content distribution
Analytics & Performance Management
- Monitor campaign analytics, website traffic, and lead generation metrics
- Track
membership club growth rates
and subscriber engagement - Measure
webinar registration and attendance rates
for exclusive content - Analyse
content engagement metrics
and sales-qualified lead conversion rates
- . Monitor and report which marketing activities drive event registrations and qualified leads
- Track marketing spend against results and provide recommendations for improving campaign effectiveness
Cross-Functional Collaboration
- Work closely with UK and India-based sponsorship, operations, production and buyer sales teams
- Ensure marketing strategy aligns with commercial objectives and sponsor requirements
- Provide regular progress updates and strategic recommendations to leadership
Required Qualifications
Education & Experience
- Bachelor's degree in
Marketing, Business, Communications, or related field
- Minimum
4 years B2B marketing experience
(event marketing experience preferred) Content marketing experience
with thought leadership development Professional services or industrial sector experience
preferred
Technical Skills
Marketing automation platforms
: HubSpot, Marketo, Pardot, or equivalent CRM systems
: Salesforce, HubSpot CRM with pipeline management capabilities Social media management
: LinkedIn Sales Navigator (essential), LinkedIn Company Page management, X, YouTube channel management, Instagram for visual content sharing, Flipboard for news curation Press release distribution
: Experience with or willingness to learn press release distribution services Email marketing
: Advanced segmentation and automation platforms Analytics tools
: Google Analytics 4, LinkedIn Analytics, social media analytics Website visitor intelligence
: Lead Forensics or similar tracking tools Content management
: WordPress, basic HTML/CSS Video content
: YouTube channel management and optimisation
Key Competencies
B2B event marketing expertise
with understanding of 6-12 month sales cycles Community building
with ability to create and nurture professional networks Trade publication relations
and industry media engagement Cross-functional collaboration
with sales, events, and content teams Budget management
with ROI optimisation focus Data-driven decision making
with strong analytical capabilities GDPR knowledge
preferred
Compensation and Benefits
Competitive base salary
with performance-based bonuses Flexible working arrangements
with results-focused culture Career advancement opportunities
with potential progression to senior marketing roles Marketing tool stipend
for personal learning and development Continuous learning support
through industry events and professional programmes
Success Metrics (First 90 Days)
Community Assessment
: Audit existing IRS community of 13,000+ subscribers and develop GSH expansion strategy Content Strategy Development
: Create content calendar around key industry themes Membership Framework
: Design membership benefits including webinars, blog series and networking access Target Account Mapping
: Identify high-value prospects across both industry sectors Analytics Implementation
: Establish tracking for lead generation, engagement and pipeline attribution Social Media Optimisation
: Enhance LinkedIn presence and evaluate additional platforms
