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Role: Lead – Marketing Operations, Mar-Tech and Marketing Analytics Location: Gurugram (In-office, 5 days a week) Working Hours: 12:00 PM – 12:00 AM IST (aligned with EST overlap) Overview Leena AI is redefining how enterprises automate and resolve HR and IT queries through Agentic AI. We're seeking a data-driven, systems-savvy leader to run our Marketing Operations, Mar-Tech Stack and Marketing Analytics functions. This role is instrumental in enabling predictable pipeline generation and optimizing every lever of our GTM engine – from lead generation through lead capture, lead scoring, and lead routing, to lead conversion and insights. Our marketing and sales both run on Hubspot. The ideal candidate is a self starter who brings a rare blend of analytical rigor, systems thinking, and process excellence , and will serve as the operational backbone of a fast-scaling marketing organization. Marketing Operations (MOps) Mission: Build a high-precision GTM engine that scales with speed and accuracy. Responsibilities: Own end-to-end campaign operations: Campaign set up, A/B testing, lead capture (digital), lead upload (events), lead scoring, deduplication, routing, UTM governance, and detailed campaign performance tracking and ongoing optimization Partner with SDR, Sales Ops and RevOps to ensure accurate attribution, pipeline tracking, two-way feedback flows, and lifecycle stage transitions. Build and enforce SLAs across inbound workflows – MQL > SQL > Opportunity > Pipeline. Define and optimize lead scoring and grading models Develop standardized playbooks and QA processes for product launches, product rollouts, and global field initiatives. Set up and maintain campaign taxonomy and hierarchy, lead source taxonomy, program naming conventions and campaign hygiene in HubSpot. Mar-Tech Stack & Automation Mission: Deploy the most efficient, interoperable marketing technology stack in B2B SaaS. Responsibilities: Follow B2B SaaS best practices and layout a Mar-Tech architecture for the company for the coming couple of years. Update the architecture as Mar-Tech technologies and tools keep evolving Build and manage a Mar-Tech roadmap in alignment with growth and sales priorities. Lead rapid, cross-functional efforts to define business needs. Then own selection criteria and scoring, fast selection processes,, integration, and optimization of core platforms: HubSpot, Clearbit, ZoomInfo, Drift, 6sense, Segment, etc. Design and manage scalable workflows for campaign automation, nurture, retargeting, and enrichment. Serve as the technical lead for data syncs, API workflows, and tool interoperability across GTM systems. Conduct regular stack audits for performance, redundancy, and compliance. Lead the process to sunset/downscale technologies that are no longer needed/viable Drive experimentation through A/B tools, landing page builders, and personalization platforms. Marketing Analytics & Insights Mission: Be the single source of truth for go-to-market (GTM)performance and funnel diagnostics. Responsibilities: Connect with the day-to-day realities of our rapidly growing business to define analytics that would inform better business decisions, and get buy-in and ongoing use Define and track KPIs across acquisition, engagement, conversion, and velocity by segment and geo. Build dashboards and reports for channel performance, CAC, MQL-to-Close, funnel conversion, and ROI. Partner with Finance and RevOps for budget pacing, forecast accuracy, and marketing spend efficiency. Provide analytics support to product marketing, growth, events, and partnerships to enable insight-led decisions. Run lead scoring and attribution modeling and scenario analysis to guide investment across campaigns and markets. Lead monthly and quarterly business reviews, surfacing insights and recommending pivots. Qualifications 6–10 years of experience in marketing operations and analytics roles in a B2B SaaS company. Proven track record of supporting $10M–$100M ARR growth through operational excellence. Deep hands-on experience with HubSpot across marketing automation, workflows, segmentation, and reporting. Strong understanding of GTM funnels, pipeline metrics, attribution models, and lifecycle marketing. Excellent cross-functional collaborator with Sales, SDR, Product Marketing, and Growth teams. An initiative taker, “thinker and doer”, who’s highly structured, detail-oriented, and hands-on problem solver and executor. Bonus: You’re a certified HubSpot whiz or power user with automation and CRM workflows mastery. 🎯 Success = GTM Growth Enablement This role is central to Leena AI’s next stage of growth. Your success will be measured by: Operational efficiency, stability, and reliability Acceleration in MQL > Opportunity conversion rates Improvements in pipeline velocity Optimized CAC and campaign ROI Scalable systems and data-driven decision making across the GTM engine Show more Show less
