Lead - Marketing Ops and Tech

This role is for one of the Weekday's clients

Min Experience: 6 years

Location: Gurgaon

JobType: full-time

We're looking for a strategic and execution-focusedMarketing Operations Leaderto architect and scale a high-performance GTM engine. This role demands deep expertise in campaign operations, marketing technology, automation, and analytics. You'll be instrumental in enabling marketing-led growth by building scalable systems, driving process rigor, and enabling real-time decision-making across the GTM funnel.

Requirements

Key Responsibilities

1. Marketing Operations

Goal:Build a high-precision GTM engine that scales with speed and accuracy.

• Own end-to-end execution of marketing campaigns: setup, A/B testing, lead capture (digital), event lead uploads, scoring, deduplication, routing, and performance tracking.
• Drive collaboration with SDR, Sales Ops, and RevOps to ensure accurate attribution, lifecycle progression, and lead qualification.
• Establish and enforce SLAs across lead journey stages (MQL > SQL > Opportunity > Pipeline).
• Define, optimize, and maintain lead scoring and grading models.
• Develop repeatable operational playbooks and QA workflows for product launches, rollouts, and regional campaigns.
• Maintain campaign and lead taxonomy, naming conventions, and hygiene across platforms (e.g., HubSpot).

2. MarTech Stack & Automation

Goal:Build an efficient and interoperable MarTech ecosystem to power marketing performance.

• Design long-term MarTech architecture aligned with GTM strategy and evolving tools.
• Own roadmap development, tool evaluation, selection, onboarding, integration, and optimization.
• Lead automation across campaign journeys: nurturing, retargeting, personalization, and enrichment.
• Ensure data flow, platform syncs, and custom API workflows function seamlessly across systems.
• Conduct regular audits for tool performance, redundancy, and compliance.
• Drive experiments through A/B testing tools and personalization frameworks.
• Lead rationalization and sunset strategies for redundant or underperforming technologies.

3. Marketing Analytics & Insights

Goal:Be the single source of truth for GTM performance and conversion diagnostics.

• Define metrics and frameworks to monitor funnel health, efficiency, and velocity across segments and geographies.
• Create and maintain dashboards for CAC, ROI, MQL-to-Close, channel performance, and budget utilization.
• Partner with Finance and RevOps to align on forecasts, pacing, and marketing ROI.
• Support all marketing functions (product marketing, demand gen, events, partnerships) with analytics to guide decisions.
• Build attribution models and perform scenario analysis to inform campaign investment strategies.
• Present monthly/quarterly insights, highlighting optimization opportunities and business impact.

Qualifications

• 610 years of experience in marketing operations, growth marketing, or analytics in a high-growth B2B SaaS environment.
• Proven record of supporting $10M$100M+ ARR growth through GTM operational excellence.
• Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting).
• Strong understanding of B2B funnels, pipeline metrics, lead lifecycles, and attribution frameworks.
• Exceptional analytical, organizational, and cross-functional collaboration skills.
• Proactive, structured, and data-driven executor who thrives in fast-paced environments.
• Bonus:HubSpot certification and proficiency in CRM workflow architecture is highly desirable.

Success Metrics

Your success in this role will be measured by:

• Uptime, reliability, and scalability of marketing operations
• Increased MQL to Opportunity conversion rates
• Improved pipeline velocity and forecasting accuracy
• Optimized CAC and campaign-level ROI
• Data visibility and decision-making empowerment across GTM teams

Key Skills:

HubSpot, Campaign Management, A/B Testing, Lead Scoring, Martech Strategy, Analytics & Reporting, GTM Operations, Workflow Automation