Lead - Marketing Ops and Tech

Job Description

This role is for one of the Weekday's clients Min Experience: 6 years Location: Gurgaon JobType: full-time We're looking for a strategic and execution-focused Marketing Operations Leader to architect and scale a high-performance GTM engine. This role demands deep expertise in campaign operations, marketing technology, automation, and analytics. You'll be instrumental in enabling marketing-led growth by building scalable systems, driving process rigor, and enabling real-time decision-making across the GTM funnel. Requirements Key Responsibilities Marketing Operations Goal: Build a high-precision GTM engine that scales with speed and accuracy. Own end-to-end execution of marketing campaigns: setup, A/B testing, lead capture (digital), event lead uploads, scoring, deduplication, routing, and performance tracking. Drive collaboration with SDR, Sales Ops, and RevOps to ensure accurate attribution, lifecycle progression, and lead qualification. Establish and enforce SLAs across lead journey stages (MQL > SQL > Opportunity > Pipeline). Define, optimize, and maintain lead scoring and grading models. Develop repeatable operational playbooks and QA workflows for product launches, rollouts, and regional campaigns. Maintain campaign and lead taxonomy, naming conventions, and hygiene across platforms (e.g., HubSpot). MarTech Stack & Automation Goal: Build an efficient and interoperable MarTech ecosystem to power marketing performance. Design long-term MarTech architecture aligned with GTM strategy and evolving tools. Own roadmap development, tool evaluation, selection, onboarding, integration, and optimization. Lead automation across campaign journeys: nurturing, retargeting, personalization, and enrichment. Ensure data flow, platform syncs, and custom API workflows function seamlessly across systems. Conduct regular audits for tool performance, redundancy, and compliance. Drive experiments through A/B testing tools and personalization frameworks. Lead rationalization and sunset strategies for redundant or underperforming technologies. Marketing Analytics & Insights Goal: Be the single source of truth for GTM performance and conversion diagnostics. Define metrics and frameworks to monitor funnel health, efficiency, and velocity across segments and geographies. Create and maintain dashboards for CAC, ROI, MQL-to-Close, channel performance, and budget utilization. Partner with Finance and RevOps to align on forecasts, pacing, and marketing ROI. Support all marketing functions (product marketing, demand gen, events, partnerships) with analytics to guide decisions. Build attribution models and perform scenario analysis to inform campaign investment strategies. Present monthly/quarterly insights, highlighting optimization opportunities and business impact. Qualifications 6-10 years of experience in marketing operations, growth marketing, or analytics in a high-growth B2B SaaS environment. Proven record of supporting $10M-$100M+ ARR growth through GTM operational excellence. Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting). Strong understanding of B2B funnels, pipeline metrics, lead lifecycles, and attribution frameworks. Exceptional analytical, organizational, and cross-functional collaboration skills. Proactive, structured, and data-driven executor who thrives in fast-paced environments. Bonus: HubSpot certification and proficiency in CRM workflow architecture is highly desirable. Success Metrics Your success in this role will be measured by: Uptime, reliability, and scalability of marketing operations Increased MQL to Opportunity conversion rates Improved pipeline velocity and forecasting accuracy Optimized CAC and campaign-level ROI Data visibility and decision-making empowerment across GTM teams Key Skills: HubSpot, Campaign Management, A/B Testing, Lead Scoring, Martech Strategy, Analytics & Reporting, GTM Operations, Workflow Automation