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Weekday AI (YC W21)
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Lead - Marketing Ops and Tech

Lead - Marketing Ops and Tech

Weekday AI (YC W21)

6 years

0 Lacs

Gurugram Haryana India

Posted:1 month ago| Platform:

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Skills Required

marketing technology automation analytics testing capture scoring deduplication routing tracking drive collaboration sql pipeline grading taxonomy hubspot stack power design architecture strategy development evaluation onboarding integration optimization retargeting personalization data flow api audits compliance strategies metrics efficiency finance support analysis saas segmentation reporting certification crm workflow reliability scalability forecasting management

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 6 yearsLocation: GurgaonJobType: full-timeWe're looking for a strategic and execution-focused

Marketing Operations Leader

to architect and scale a high-performance GTM engine. This role demands deep expertise in campaign operations, marketing technology, automation, and analytics. You'll be instrumental in enabling marketing-led growth by building scalable systems, driving process rigor, and enabling real-time decision-making across the GTM funnel.

Requirements

Key Responsibilities

Marketing Operations

Goal:

Build a high-precision GTM engine that scales with speed and accuracy.

Own end-to-end execution of marketing campaigns: setup, A/B testing, lead capture (digital), event lead uploads, scoring, deduplication, routing, and performance tracking.
Drive collaboration with SDR, Sales Ops, and RevOps to ensure accurate attribution, lifecycle progression, and lead qualification.
Establish and enforce SLAs across lead journey stages (MQL > SQL > Opportunity > Pipeline).
Define, optimize, and maintain lead scoring and grading models.
Develop repeatable operational playbooks and QA workflows for product launches, rollouts, and regional campaigns.
Maintain campaign and lead taxonomy, naming conventions, and hygiene across platforms (e.g., HubSpot).
MarTech Stack & Automation

Goal:

Build an efficient and interoperable MarTech ecosystem to power marketing performance.

Design long-term MarTech architecture aligned with GTM strategy and evolving tools.
Own roadmap development, tool evaluation, selection, onboarding, integration, and optimization.
Lead automation across campaign journeys: nurturing, retargeting, personalization, and enrichment.
Ensure data flow, platform syncs, and custom API workflows function seamlessly across systems.
Conduct regular audits for tool performance, redundancy, and compliance.
Drive experiments through A/B testing tools and personalization frameworks.
Lead rationalization and sunset strategies for redundant or underperforming technologies.
Marketing Analytics & Insights

Goal:

Be the single source of truth for GTM performance and conversion diagnostics.

Define metrics and frameworks to monitor funnel health, efficiency, and velocity across segments and geographies.
Create and maintain dashboards for CAC, ROI, MQL-to-Close, channel performance, and budget utilization.
Partner with Finance and RevOps to align on forecasts, pacing, and marketing ROI.
Support all marketing functions (product marketing, demand gen, events, partnerships) with analytics to guide decisions.
Build attribution models and perform scenario analysis to inform campaign investment strategies.
Present monthly/quarterly insights, highlighting optimization opportunities and business impact.

Qualifications

6-10 years of experience in marketing operations, growth marketing, or analytics in a high-growth B2B SaaS environment.
Proven record of supporting $10M-$100M+ ARR growth through GTM operational excellence.
Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting).
Strong understanding of B2B funnels, pipeline metrics, lead lifecycles, and attribution frameworks.
Exceptional analytical, organizational, and cross-functional collaboration skills.
Proactive, structured, and data-driven executor who thrives in fast-paced environments.
Bonus: HubSpot certification and proficiency in CRM workflow architecture is highly desirable.

Success Metrics

Your success in this role will be measured by:

Uptime, reliability, and scalability of marketing operations
Increased MQL to Opportunity conversion rates
Improved pipeline velocity and forecasting accuracy
Optimized CAC and campaign-level ROI
Data visibility and decision-making empowerment across GTM teams

Key Skills:

HubSpot, Campaign Management, A/B Testing, Lead Scoring, Martech Strategy, Analytics & Reporting, GTM Operations, Workflow Automation

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Lead - Marketing Ops and Tech