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Team Lead Performance Marketing

Uplers

6.0 years

10 - 14 Lacs

Sadar, Uttar pradesh, India

Remote

Experience : 6.00 + years Salary : INR 1000000-1400000 / year (based on experience) Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity? Must have skills required: Meta Ads, Google Ads Uplers is Looking for: Role Purpose: We are hiring a Team Lead – Performance Marketing to own strategy and performance delivery for our US Pod. You will lead full-funnel, omnichannel media for US-based clients, acting as both a strategic partner and a hands-on performance lead. This is a senior, technically strong role: you are expected to go deep into accounts, solve compl...

Posted 2 weeks ago

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Team Lead Performance Marketing

Uplers

6.0 years

10 - 14 Lacs

Kanpur, Uttar pradesh, India

Remote

Posted 2 weeks ago

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Team Lead Performance Marketing

Uplers

6.0 years

10 - 14 Lacs

Nashik, Maharashtra, India

Remote

Posted 2 weeks ago

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Demand Generation Specialist

Uplers

7.0 years

Sadar, Uttar pradesh, India

Remote

Experience : 7.00 + years Salary : Confidential (based on experience) Expected Notice Period : 15 Days Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full Time Permanent position(Payroll and Compliance to be managed by: BotGauge) (*Note: This is a requirement for one of Uplers' client - BotGauge) What do you need for this opportunity? Must have skills required: Clear linkage between paid spend and revenue, Collaborate closely with lifecycle, Own multi-touch attribution setup across paid channels., Reinforce AQAAS value, Performance Marketing & Paid Media Execution, conversion rate optimization (CRO), B2B Revenue Attribution BotGauge is Looking for: Role: De...

Posted 3 weeks ago

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Demand Generation Specialist

Uplers

7.0 years

Kanpur, Uttar pradesh, India

Remote

Posted 3 weeks ago

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Demand Generation Specialist

Uplers

7.0 years

Nashik, Maharashtra, India

Remote

Posted 3 weeks ago

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Exploring Retargeting Jobs in India

Retargeting is a crucial aspect of digital marketing that involves targeting individuals who have previously interacted with your website or mobile app. In India, the retargeting job market is rapidly growing as more companies are focusing on personalized marketing strategies to reach their target audience effectively.

Top Hiring Locations in India

Bangalore
Mumbai
Delhi
Pune
Hyderabad

Average Salary Range

The average salary range for retargeting professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Career Path

In the field of retargeting, a typical career path may include: - Junior Retargeting Analyst - Retargeting Specialist - Retargeting Manager - Retargeting Strategist - Retargeting Director

Related Skills

Apart from retargeting expertise, professionals in this field are often expected to have knowledge and skills in: - Digital marketing - Data analytics - A/B testing - SEO

Interview Questions

What is retargeting, and how does it differ from remarketing? (basic)
Can you explain how cookies are used in retargeting campaigns? (medium)
How do you measure the success of a retargeting campaign? (medium)
What are some common retargeting platforms and tools you have worked with? (basic)
How would you optimize a retargeting campaign for mobile users? (advanced)
Describe a successful retargeting campaign you have managed in the past. (medium)
How do you ensure that retargeting ads are not perceived as intrusive by users? (medium)
What are some key metrics you would track to evaluate the performance of a retargeting campaign? (basic)
Can you explain the concept of frequency capping in retargeting? (medium)
How do you segment audiences for a retargeting campaign? (medium)
What are some challenges you have faced in running retargeting campaigns, and how did you overcome them? (medium)
How would you approach setting up a retargeting campaign for a new product launch? (advanced)
What are the best practices for creating compelling ad creatives for retargeting campaigns? (medium)
How do you stay updated with the latest trends and developments in the retargeting industry? (basic)
Can you explain the concept of dynamic retargeting? (advanced)
How do you handle data privacy concerns in retargeting campaigns? (medium)
Describe a time when a retargeting campaign did not perform as expected. How did you analyze the situation and make improvements? (medium)
What role does audience segmentation play in retargeting? (basic)
How do you collaborate with other teams, such as marketing and design, to ensure the success of a retargeting campaign? (medium)
Can you share your experience with A/B testing in retargeting campaigns? (medium)
How do you ensure that retargeting campaigns are aligned with the overall marketing strategy of a company? (medium)
What are some key differences between retargeting on social media platforms versus display networks? (medium)
How do you approach budget allocation for retargeting campaigns? (medium)
What are your thoughts on the future of retargeting in the digital marketing landscape? (advanced)

Closing Remark

As you prepare for interviews in the retargeting field, remember to showcase your expertise in digital marketing, data analytics, and campaign optimization. Stay updated with industry trends and best practices to stand out as a top candidate. With the right skills and knowledge, you can confidently apply for retargeting roles in India and advance your career in this exciting field. Best of luck!

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