Business Development Specialist

Job Summary:

As the Head of Sales, you will define and drive the sales strategy for our influencer marketing business. You’ll be responsible for leading a high-performing sales team, forging strategic partnerships, and ensuring consistent revenue growth.

Location: Gurugram/ Mumbai/ Bengaluru

Key Responsibilities:

• Strategic Sales Leadership

Define, develop, and implement a robust sales strategy aligned with organizational vision and growth targets.

P&L

Create and execute go-to-market strategies to expand into new geographies, industry sectors, and product offerings.

Establish scalable sales processes, frameworks, and best practices across the sales lifecycle.

Drive diversification of revenue channels, including long-term retainers, performance-based models, and strategic alliances.

• Client Acquisition & Key Account Management

Lead end-to-end sales cycles for high-value enterprise deals, from prospecting to closure.

Develop key accounts into long-term revenue contributors through consultative sales approaches and multi-channel campaigns.

Personally handle large clients, strategic relationships, and multi-million-dollar opportunities.

Identify white space opportunities within existing accounts for upselling, cross-selling, and co-creation of solutions.

• Sales Team Development & Performance Management

Build, lead, and mentor a high-performing sales team with clear KPIs and performance benchmarks.

Design structured sales training programs, enablement tools, and mentoring initiatives to upskill the team.

Implement incentive programs, recognition frameworks, and career growth paths to drive motivation and retention.

Conduct regular performance reviews, pipeline health checks, and team calibration meetings.

• Business Planning & Market Expansion

Contribute to annual business planning by defining sales targets, growth objectives, and expansion roadmaps.

Conduct in-depth market research to identify emerging trends, new client categories, and untapped regions.

Benchmark performance against industry standards and use data-driven insights to improve sales strategy.

• Cross-Departmental Collaboration

Partner with the marketing team to align campaigns with sales objectives and support demand generation.

Work closely with the talent, campaign, and product teams to build tailor-made influencer solutions.

Collaborate with finance and legal teams on deal structuring, pricing models, and contract negotiation.

• Brand & Thought Leadership

Represent the company at key industry events, award forums, networking summits, and pitch panels.

Contribute to building brand equity through participation in media engagements, speaker sessions, and whitepapers.

Build strong relationships with external stakeholders, including agency partners, digital platforms, and media buyers.

• Technology & CRM Management

Oversee the implementation and optimization of CRM systems, sales automation tools, and data dashboards.

Ensure real-time visibility into sales performance metrics, funnel progression, and client engagement.

Identify tools and platforms that enhance sales productivity, client tracking, and account intelligence.

• Compliance, Governance & Risk Management

Ensure all sales activities comply with company policies, legal guidelines, and ethical standards.

Identify risks in client contracts, delivery expectations, and payment cycles, and build mitigation plans.

Establish audit-ready documentation and client records across the sales process.

Required Skills:

• Good understanding of the influencer industry, the top players, brands and educates themselves on the development of the Creator Economy
• Ability to work in a fast-paced environment, partnering with Talent and industry contacts who may be based in various time zones

Perks

• A culture that blends young energy with mature, structured thinking.
• Startup-style high growth, autonomy and ownership.
• Health insurance + wellness support.
• Access to cutting-edge AI tools, innovation frameworks and creator economy insights.
• Work with the biggest creators and OTT opportunities in India.
• A genuinely collaborative environment that values initiative, clarity and long-term thinking.