283 Trade Marketing Jobs

As a Trade Head for the DRL Nestle JV ,the incumbent will be responsible for developing and executing effective trade strategies to setup distribution, maximize revenue, and ensure optimal brand presence across all trade channels. This role requires strong leadership, strategic thinking, and operational execution to drive business growth. Main Responsibilities Design Trade Channel Strategy (Traditional & Organized) and sharp Implementation plan for 3-4 Nutrition categories. Liaison closely with the Demand teams Prescription and consumer Detail route to market and Channel wise KPIs, ensuring Execution excellence Build an Annual Operating Plan and design Infrastructure and Sales Budgeting. Design & implement Trade and Channel programs- Stockists, Perfect store design and Shopper programs Build models for alternative distribution channels for new markets and develop a consumer stockiest network and drive automation Data-Driven Decision Making Analyze sales data, market trends, and customer feedback to identify growth opportunities. Use insights to refine trade strategies and improve market penetration. Liaison to build emerging offline channels & incorporate in the larger Infrastructure network Stakeholder Management Collaborate with existing teams in parent entities including teams like Trade (GT, MT & Organized Pharmacy) Team, Shopper Marketing, Customer marketing team,etc Current Team Customer Marketing / Modern Trade KAM + Work closely with the Sales Manager and a 150+ member team to implement the sales plans. Qualifications Education: MBA/PGDM in Sales, Marketing, or related field. Experience: 12-15 years of experience in trade marketing, sales, or channel management, preferably in FMCG, Pharma, or Nutrition industries. Prior Experience in Distribution Setup with a proven track record in managing large-scale trade operations and Sales Development preferably in Food, Nutraceuticals, Personal care Skills & Competencies Strong analytical and strategic planning skills. Excellent communication and negotiation abilities. Proficiency in trade marketing tools and sales analytics software. Ability to manage diverse stakeholders and build long-term partnerships.

AREAS OF RESPONSIBILITY 1 Outlet management Conduct market recee with Sales team to evaluate and finalize the outlets Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc Collate and update TSEs & TLs monthly Scores in online & offline Portal Prepare and supervise contracts for rental outlets and get their approval through the legal team Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments 2 Brand communication and visibility Help SCMM develop brand communication options at various channels as per brand imperatives Co-ordinate with vendors to oversee execution of signage in the state. Execute agrees visibility strategy and track and monitor visibility execution Responsible for the choice of outlets for implementation along with the Sales team. Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out. 3 Budget Coordinate with the manpower agency for various activities eg. claim settlement etc. Ensure accurate spend of budgets at the state level. 4 Analytics Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan 5 Train promoters for optimum performance Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing Induct and train the promoters as per incentive schemes Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Job Description Key responsibility - Area Sales Executive (Modern trade and General Trade) Build Infrastructure of Distributors, align Key Customers of Bangalore and formulate strategy for long Term Business association. To drive profitability and deliver on the Revenue and Share parameters. Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy Appoint new MT and GT outlets, prepare the Modern Trade sales strategy & growth plans in line with business strategy Responsible for achieving planned sales by Modern Trade and Distributors Resolve Distributors trade issues, complaints and operational matters Work closely with Distributors in achieving company&aposs objective and vision. Develop and implement comprehensive brand strategies to position the products effectively in the market Conduct thorough market research to understand consumer behavior, market trends, and competitive landscape Plan and execute successful product launches, including pre-launch preparations and post-launch evaluations Develop and implement trade marketing strategies to support Modern trade and drive in-store sales Manage relationships with key MT and GT partners, ensuring effective execution of promotional activities and merchandising. Job Family Group Responsible for achieving sales goals and executing sales plans with a defined area. Includes sales management, account management, channel management, field sales/merchandising force (including traditional trade, modern trade, wholesale, distributor and new business) and sales control and field evaluations. In some countries field sales force may be split from key account management (national and international). Field Sales are accountable for driving sales through optimal distribution and physical availability of our brands across prime in-store locations. They are responsible for driving the quality of displays, delivering excellent execution in line with perfect store ambitions and building influential relationships with key stakeholders to deliver incremental business and category growth. What are we looking for Relevant experience of Modern Trade with Regional Key Accounts in Bangalore Powerful leading skills and business orientation Customer management skills Strong organizational skills Good communication and interpersonal skills BS degree in Business Administration or relevant field Possession of valid drivers license. Flexibility regarding remote work, include potential overnight stays in territories. Live within territory boundaries. What can you expect from Mars Work with over 140,000 diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where were striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. Show more Show less

As a candidate for the role, you will be responsible for various key aspects: Warehousing & CFA Management: You will oversee the management of warehousing and CFA operations, ensuring efficient handling and distribution of goods. RTM (distribution & route management): Your duties will include mapping and appointing distributors, managing their ROI, addressing grievances, and ensuring smooth supply processes to retail outlets. Trade Marketing: You will develop and implement channel strategies tailored to different trade channels, engage and build relationships with retailers, plan and execute trade promotions and schemes, manage Point of Sale Materials (POSM), and coordinate advertising efforts. Cross-Functional Collaboration: You will collaborate closely with cross-functional teams and the sales team to align trade promotions with field execution. Additionally, you will work with Brand Marketing to ensure consistent messaging. To excel in this role, you should possess a Master's degree in any field, along with 10 to 15 years of experience in sales, distribution, and Trade Marketing. A strong understanding of distribution management, excellent analytical and problem-solving skills, effective communication and interpersonal abilities, and a willingness to travel as needed are essential qualities for this position.,

The job involves meeting Sales and Development targets through effective implementation of area sales plans, developing sales forecast based on trends, and devising channel sales strategy in consultation with the Manager. You will be responsible for defining sales targets allocation to different territories, planning distribution expansion, and ensuring timely settlement of distributor claims. Analyzing market data and internal insights to implement sales strategies and achieve targets will be a crucial aspect of the role. Developing distribution strategies in line with changing channel mix and tracking manpower availability at distribution centers are essential responsibilities. Additionally, you will execute distribution expansion plans, manage distributor MIS packages, and build strong relationships with Modern Trade and Company stakeholders. Collaborating closely with Regional Trade Marketing/Key Account teams, you will oversee the management of schemes, promotions, and contests to promote the company brand. Planning and executing specific promotions in Key Accounts and coordinating new product launches based on category understanding and distribution objectives are also part of the role. The ideal candidate should be a Graduate, with an MBA preferred, and possess 3-5 years of experience in General Trade within the FMCG industry. Proficiency in MS Excel and the ability to interpret and analyze data are essential skills required for this position.,

As an Account Manager at Thakorji / TKJs located in Nashik, Maharashtra, you will play a crucial role in managing growth and operations for key accounts within the FMCG and travel retail sectors. Your primary responsibilities will include overseeing product availability, fostering relationships with retailers and partners, optimizing operations, and identifying opportunities for business expansion. You will be an integral part of a high-growth startup, collaborating closely with leadership, sales, and supply chain teams to ensure the efficient movement of products and maintain customer satisfaction. Your key duties will involve managing end-to-end relationships with Airport Operators and strategic partners, driving revenue growth through upsell/cross-sell initiatives, new store activations, and category expansion, monitoring market intelligence to inform strategic decisions, and collaborating with various teams to meet account objectives. To excel in this role, you should have 2 to 5 years of experience in account management, trade marketing, category management, or operations, preferably within the FMCG or Retail sectors. A strong grasp of distribution, retail, and logistics is essential, along with excellent communication, interpersonal, and negotiation skills. Your ability to stay organized, take ownership of tasks, and thrive in dynamic, high-growth environments will be crucial for success. Proficiency in tools like Excel, Google Sheets, and basic CRM/reporting dashboards is also required. If you have experience in Airport Retail Travel Retail or Modern trade, knowledge of supply chain/logistics in FMCG, or hands-on experience in launching new geographies or accounts, it would be considered a bonus. By joining our team, you will be part of a progressive FMCG brand that is revolutionizing beverage consumption at Airports, working closely with the founder and leadership team, and enjoying fast-track growth opportunities within a rapidly scaling startup. Our team culture is vibrant, collaborative, and ambitious, with additional benefits such as performance bonuses, flexible schedules, and medical insurance. If you are excited about shaping the future of FMCG with us, we encourage you to apply by sending your CV to namaste@thakorji.in or by clicking on the Apply button.,

You will be supporting in Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. You will collaborate with internal stakeholders such as Sales, BD, Media & Research, and external stakeholders from Marketing Agency. You will report to the Category Head. To excel in this role, you should have at least 1 year of experience in Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. A qualification of MBA from a Tier 2 College is required along with a minimum of 1 year of work experience. Piramal Consumer Products Division, a leading consumer care business division of Piramal Pharma Limited, is committed to solving routine disrupting problems with customer-centricity. As part of the Piramal Group, we uphold values of Knowledge, Action, Care, and Impact. Our mission is "Doing Well and Doing Good," as we have positively impacted over 7 crore Indians. We cater to various sectors including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. Our distribution network spans across 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. With consistent growth and market leadership goals, we aim to be the market leader in the Indian OTC market. Join our talented team at Piramal CPD, where we value and recognize each individual's career needs. We strive to create a workplace that fosters growth and success for all team members.,

Job Description: As a Trade Marketing Manager, you will be responsible for leading trade marketing initiatives to enhance brand visibility and drive sales growth across various markets. Your role will involve planning and executing trade shows, dealer meets, and channel events, as well as coordinating new product launches in collaboration with the sales and marketing teams. Additionally, you will be tasked with developing and managing trade schemes to boost primary and secondary sales, overseeing both Above-the-Line and Below-the-Line marketing campaigns, and working closely with sales teams to gain insights into market needs and consumer behavior. Key Responsibilities: - Plan and execute trade shows, dealer meets, and channel events. - Lead new product launch activities in coordination with sales and marketing teams. - Develop and manage trade schemes to drive primary and secondary sales. - Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns. - Collaborate with sales teams to understand market needs and consumer insights. - Monitor ROI and performance of trade marketing activities. - Work closely with distributors and channel partners to enhance brand presence. Requirements: - MBA in Marketing with 10-15 years of experience in trade marketing. - Strong understanding of retail and distribution channels. - Proven experience in organizing trade events and product launches. - Excellent communication, planning, and team leadership skills. - Willingness to travel as required. If you possess the required qualifications and experience and are passionate about driving trade marketing strategies to achieve business objectives, we invite you to join our team as a Trade Marketing Manager in Coimbatore.,

As a member of our team at Piramal Consumer Products Division, you will play a crucial role in supporting Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. Your key stakeholders will include internal teams such as Sales, BD, Media & Research, as well as external partners like Marketing Agencies. Reporting to the Category Head, you should have at least 1 year of experience in Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth. Driven by its core values, Piramal Group steadfastly pursues inclusive growth while adhering to ethical and values-driven practices. At Piramal, we believe in equal employment opportunity and base our decisions on merit, ensuring that all applicants and employees receive fair treatment in various personnel matters. Piramal Consumer Products Division, a leading consumer care business division of Piramal Pharma Limited, has been dedicated to customer-centricity and solving routine disrupting problems since 2009. As part of the over 38-year-old Piramal Group, we are proud of our rich legacy founded on the values of Knowledge, Action, Care, and Impact. We operate with a mission of "Doing Well and Doing Good," touching the lives of over 7 crore Indians. Our product range includes Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. With one of the largest distribution networks in the consumer healthcare industry, we are committed to being the market leader in the Indian OTC market. Join our dynamic and talented team at Piramal Consumer Products Division, where we value and recognize each individual's career needs, creating a workplace that fosters growth and success for all team members.,

The role involves meeting Sales & Development targets through effective implementation of area sales plans. This includes developing sales forecasts, channel sales strategies, and allocation of sales targets to territories. The job also requires planning distribution expansion, stocks and logistics planning, and ensuring timely settlement of distributor claims. It is essential to implement sales strategies based on market analysis and develop distribution strategies in line with changing channel mix. Monitoring manpower availability and performance, executing distributor MIS packages, and building trust with Modern Trade and Company are key responsibilities. Collaboration with Regional Trade Marketing/Key Account teams for scheme management and executing promotions are also part of the role. Planning for new product launches based on category understanding and distribution objectives is a critical aspect. The ideal candidate should hold a Graduate degree, with an MBA being preferable. A minimum of 3-5 years of experience in General Trade within the FMCG industry is required. Proficiency in MS Excel and the ability to read and interpret data is essential for this role.,

CORE JOB RESPONSIBILITIES 1.Give strategic direction to the Region and ensure the achievement of the topline sales number To plan and achieve the sales targets To plan and achieve the distribution targets To control & monitor sales returns, damages, expiry stocks, etc. as per company norms 2. Deliver Market Share Goal at Category Level for the Region 3. Ensure Financial compliance by way of: Implementing credit policy and credit controls Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing) Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives) Plan & Deliver on M&P initiatives 4. Business Planning for the Region Monitor market coverage through ASM / TSE and distribution network Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet) Attend the JCM of the all ASMs with TSEs at least once a year Work closely with the Ethical ABMs and RMs of the region 5. Distribution Management & stock planning for the branch Monitor pipelines across the Region (C&F) and Distributors Plan & Monitor execution of the secondary sales plan through the ASM - Area wise , TSE wise, Brand wise , SKU wise Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet Participate in the Trade BU Forecast meet at Head Office along with the other Demand Planning, Supply Chain, Vertical Heads in the Trade BU & the HO marketing team 6. Code of conduct and compliance to stat / regulatory/QA norms Ensure branch adherence to code of conduct Ensure branch adherence to sales SOP Conformation to all financial and administration systems Compliance to statutory and regulatory norms Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines 7. Administration Responsibilities: Ensure proper documentation of spends in the branch (SG&A - OH and TMM) Ensure proper capturing of sales MIS at the branch Primary Sales Secondary Sales Drive distributor computerization project through the Commercial Excellence Team (at HO) Sales waste Pipelines Financials Provide necessary support to the BU Head trade to run the trade BU Track competitor activity and create a database for the same Ensure timely submission of the trade Fc to the BU Head Ensure timely submission of SG&A Fc to the CMM Head 8.Develop team through coaching, training and reward management To motivate and provide leadership to the trade team in the branch To work with all ASM s & TSE as per guidelines Facilitate and support training for the ASM s and their teams To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team. To reward superior performance in the branch through timely recognition Provide Transparent & Robust Feedback through Coaching Scores, Mid Yr & End-Year Assessment Structure DAP & Succession plans for Key Talent 9. In Store Retail execution & Localized Trade Marketing Initiatives Ensure best in class implementation of Channel loyalty programs as per plan To develop customized business plan in order to leverage regional opportunities Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch. MINIMUM QUALIFICATIONS Minimum Education Post Graduate Education Level Major/Field of Study MBA/PGDM Sales & Marketing MINIMUM WORK EXPERIENCE Experience Experience Details Minimum 15- 18 years of relevant experience. Graduate 15 - 18 years experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes or an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG (mix of different types of trade - traditional trade, modern trade, trade marketing would be ideal) Mobility PAN India

CORE JOB RESPONSIBILITIES 1.Give strategic direction to the Region and ensure the achievement of the topline sales number To plan and achieve the sales targets To plan and achieve the distribution targets To control & monitor sales returns, damages, expiry stocks, etc. as per company norms 2. Deliver Market Share Goal at Category Level for the Region 3. Ensure Financial compliance by way of: Implementing credit policy and credit controls Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing) Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives) Plan & Deliver on M&P initiatives 4. Business Planning for the Region Monitor market coverage through ASM / TSE and distribution network Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet) Attend the JCM of the all ASMs with TSEs at least once a year Work closely with the Ethical ABMs and RMs of the region 5. Distribution Management & stock planning for the branch Monitor pipelines across the Region (C&F) and Distributors Plan & Monitor execution of the secondary sales plan through the ASM - Area wise , TSE wise, Brand wise , SKU wise Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet Participate in the Trade BU Forecast meet at Head Office along with the other Demand Planning, Supply Chain, Vertical Heads in the Trade BU & the HO marketing team 6. Code of conduct and compliance to stat / regulatory/QA norms Ensure branch adherence to code of conduct Ensure branch adherence to sales SOP Conformation to all financial and administration systems Compliance to statutory and regulatory norms Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines 7. Administration Responsibilities: Ensure proper documentation of spends in the branch (SG&A - OH and TMM) Ensure proper capturing of sales MIS at the branch Primary Sales Secondary Sales Drive distributor computerization project through the Commercial Excellence Team (at HO) Sales waste Pipelines Financials Provide necessary support to the BU Head trade to run the trade BU Track competitor activity and create a database for the same Ensure timely submission of the trade Fc to the BU Head Ensure timely submission of SG&A Fc to the CMM Head 8.Develop team through coaching, training and reward management To motivate and provide leadership to the trade team in the branch To work with all ASM s & TSE as per guidelines Facilitate and support training for the ASM s and their teams To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team. To reward superior performance in the branch through timely recognition Provide Transparent & Robust Feedback through Coaching Scores, Mid Yr & End-Year Assessment Structure DAP & Succession plans for Key Talent 9. In Store Retail execution & Localized Trade Marketing Initiatives Ensure best in class implementation of Channel loyalty programs as per plan To develop customized business plan in order to leverage regional opportunities Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch. MINIMUM QUALIFICATIONS Minimum Education Post Graduate Education Level Major/Field of Study MBA/PGDM Sales & Marketing MINIMUM WORK EXPERIENCE Experience Experience Details Minimum 15- 18 years of relevant experience. Graduate 15 - 18 years experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes or an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG (mix of different types of trade - traditional trade, modern trade, trade marketing would be ideal) Mobility PAN India

CORE JOB RESPONSIBILITIES 1.Give strategic direction to the Region and ensure the achievement of the topline sales number To plan and achieve the sales targets To plan and achieve the distribution targets To control & monitor sales returns, damages, expiry stocks, etc. as per company norms 2. Deliver Market Share Goal at Category Level for the Region 3. Ensure Financial compliance by way of: Implementing credit policy and credit controls Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing) Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives) Plan & Deliver on M&P initiatives 4. Business Planning for the Region Monitor market coverage through ASM / TSE and distribution network Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet) Attend the JCM of the all ASMs with TSEs at least once a year Work closely with the Ethical ABMs and RMs of the region 5. Distribution Management & stock planning for the branch Monitor pipelines across the Region (C&F) and Distributors Plan & Monitor execution of the secondary sales plan through the ASM - Area wise , TSE wise, Brand wise , SKU wise Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet Participate in the Trade BU Forecast meet at Head Office along with the other Demand Planning, Supply Chain, Vertical Heads in the Trade BU & the HO marketing team 6. Code of conduct and compliance to stat / regulatory/QA norms Ensure branch adherence to code of conduct Ensure branch adherence to sales SOP Conformation to all financial and administration systems Compliance to statutory and regulatory norms Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines 7. Administration Responsibilities: Ensure proper documentation of spends in the branch (SG&A - OH and TMM) Ensure proper capturing of sales MIS at the branch Primary Sales Secondary Sales Drive distributor computerization project through the Commercial Excellence Team (at HO) Sales waste Pipelines Financials Provide necessary support to the BU Head trade to run the trade BU Track competitor activity and create a database for the same Ensure timely submission of the trade Fc to the BU Head Ensure timely submission of SG&A Fc to the CMM Head 8.Develop team through coaching, training and reward management To motivate and provide leadership to the trade team in the branch To work with all ASM s & TSE as per guidelines Facilitate and support training for the ASM s and their teams To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team. To reward superior performance in the branch through timely recognition Provide Transparent & Robust Feedback through Coaching Scores, Mid Yr & End-Year Assessment Structure DAP & Succession plans for Key Talent 9. In Store Retail execution & Localized Trade Marketing Initiatives Ensure best in class implementation of Channel loyalty programs as per plan To develop customized business plan in order to leverage regional opportunities Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch. MINIMUM QUALIFICATIONS Minimum Education Post Graduate Education Level Major/Field of Study MBA/PGDM Sales & Marketing MINIMUM WORK EXPERIENCE Experience Experience Details Minimum 15- 18 years of relevant experience. Graduate 15 - 18 years experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes or an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG (mix of different types of trade - traditional trade, modern trade, trade marketing would be ideal) Mobility PAN India

About Alkem Laboratories Limited: Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations, and nutraceuticals in India and globally over 50 countries. The company has consistently been ranked amongst the top five pharmaceutical companies in India. Alkem's portfolio includes renowned brands like Clavam, Pan, Pan-D, and Taxim-O, which are among the top 50 pharmaceutical brands in India. The role: As a Trade Marketing Manager at Alkem, your primary focus will be on developing and implementing effective trade marketing strategies to enhance the productivity and efficiency of the field force. You will be responsible for driving the performance of the field force through strategic planning and execution of trade marketing initiatives. Your key responsibilities will include formulating and optimizing trade marketing programs, conducting evaluations of merchandising and promotions, managing vendor relationships, and collaborating with internal stakeholders. Responsibilities: - Develop and implement trade marketing strategies to improve productivity and efficiency - Optimize trade marketing programs to enhance strategic effectiveness - Evaluate merchandising, promotions, and commercial projects to refine trade marketing processes - Monitor in-store performance and assess trade activities to achieve optimal ROI - Collaborate with trade marketing agencies to manage field force deployment and POSM execution - Coordinate with vendors and internal sales teams to ensure consistent in-trade execution - Manage operational work related to trade promotions, schemes, events, and conferences - Participate in fieldwork to assess trade activity performance and suggest improvements - Enhance and maintain sales materials for accessibility by the field force team - Collaborate with sales and marketing teams to ensure consistent brand proposition - Design and execute Trade Marketing initiatives to drive merchandising strategies Qualifications: - Educational qualification: Bachelor's degree/ master's degree in business, sales & marketing, or a related field - Professional Experience: 5+ years of experience in managing trade marketing operations, preferably in a FMCG/ Pharma OTC segment,

As a part of the Piramal Consumer Products Division team at Piramal Pharma Limited, you will play a crucial role in supporting Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. Your primary responsibilities will involve collaborating with internal stakeholders such as Sales, BD, Media & Research teams, as well as external partners like Marketing Agencies. Working under the guidance of the Category Head, you should have at least 1 year of relevant experience in Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. A Master's Degree in Business Administration from a Tier 2 College is preferred along with a minimum of 1 year of work experience. Piramal Group, with a rich legacy spanning three decades, is committed to inclusive growth and ethical practices. As a member of our team, you will be part of an organization that values Knowledge, Action, Care, and Impact. We believe in equal employment opportunities, making decisions based on merit and providing a fair and inclusive work environment for all individuals. The Piramal Consumer Products Division has a strong focus on customer-centricity and solving routine disrupting problems. With a wide range of consumer care products catering to various sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements, we aim to be the market leader in the Indian OTC market. Join our team at Piramal Agastya, Mumbai, and be a part of one of the fastest-growing businesses in the consumer healthcare industry. With a diverse and talented team, we are dedicated to creating a workplace where individual career needs are valued and recognized. Apply now and be a part of our mission to "Do Well and Do Good" while making a positive impact on millions of lives.,

Our client, India's leading importer and distributor of gourmet specialist foods, is seeking a dynamic individual to join their team in the role of ZSM. With over twenty-five years of experience, our client has established itself as the largest food service company in India, specializing in Dairy, Charcuterie, Chocolates, and Bakery categories. Representing renowned international brands such as Arla, Zanneti, Lurpak, and more, the company boasts an extensive product portfolio for both food service and retail sectors. As the ZSM, you will play a pivotal role in driving the food service business vertical within HORECA. Reporting to the GM of Sales and the Director, you will be responsible for setting and achieving sales objectives, expanding market share, and leading a team of Regional & Sales Managers to drive strategic initiatives. To excel in this role, you must possess a blend of functional expertise and leadership capabilities, along with a collaborative approach to working with key functions such as Marketing, Supply Chain, and Finance. By surpassing revenue targets, building a top-class sales organization, and embodying Fortune's values, you may have the opportunity to advance to a higher leadership position. Key Responsibilities: - Develop and execute sales strategies for the assigned zone, driving growth and profitability in the food service division. - Set annual sales targets, forecast sales volume, and ensure timely collection and profitability. - Foster strong customer relationships, identify new business opportunities, and convert leads into customers. - Define performance criteria for the sales teams and provide continuous evaluation and support for their development. - Manage collections, reconcile accounts, and maintain credit control processes in alignment with financial objectives. Qualifications: - 15+ years of experience in FMCG/Dairy/Chocolates, preferably with premium packaged food products. - MBA qualification or Full Time IHM is preferred. - Strong communication, interpersonal, and analytical skills. - Proven track record in distribution network management, institutional sales, and go-to-market strategy. - Ability to lead and motivate cross-functional teams, drive performance, and foster a culture of continuous improvement. If you are a passionate and results-driven individual with a keen understanding of the gourmet food industry, we invite you to apply for this exciting opportunity. The budgeted CTC for this role is 30 Lacs including Variable, and the ideal candidate should be willing to work six days a week. Join us in shaping the future of India's gourmet food landscape!,

As a part of the Piramal Consumer Products Division, you will be responsible for supporting Trade marketing, Marketing operations, Brand Operations, and Creative Agency Client management. Your key stakeholders will include internal teams such as Sales, BD, Media & Research, and external stakeholders from Marketing Agency. Reporting to the Category Head, you should have at least 1+ years of experience in the mentioned areas. In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth. Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices. Equal employment opportunity is a fundamental principle at Piramal, where all applicants and employees are treated fairly and equally based on merit and qualifications. Piramal Consumer Products Division, a leading consumer care business division of Piramal Pharma Limited, has been dedicated to customer-centricity and solving routine disrupting problems since 2009. With a rich legacy based on values of Knowledge, Action, Care, and Impact, the division operates under the mission statement of "Doing Well and Doing Good." Serving millions of Indians across various sectors, Piramal CPD aims to be the market leader in the Indian OTC market. The division boasts one of the largest distribution networks in the consumer healthcare industry and has consistently grown at a CAGR of 20%+. With a top-line value of Rs.690 Cr in FY 2021, Piramal CPD is one of the fastest-growing businesses in the Piramal Group. Join our talented team at Piramal CPD and be a part of a workplace that values and recognizes individual career needs. We are committed to creating an inclusive environment where everyone is respected and appreciated for their contributions.,

Job Description Job Description Role: Area Sales Manager - South Gujarat Business Unit: Mars Wrigley India Location: Surat Job Purpose Develop, influence and drive the implementation of the growth agenda in the area. Realize growth through the opportunities addressed by maximizing opportunity from the following levers of markets, channels, infrastructure, people and enablers. The ASM @ MARS role serves the purpose of translating business strategies into suitable actions for specific geographies on the one hand while leveraging local level opportunities to drive Physical and Mental availability. Key Responsibilities Planning Role: Set, monitor and deliver key business and S&D objectives at period, quarter and Annual levels Develop the markets by using a judicious mix of tools available to drive Physical and Mental availability Deploy and/or create person neutral systems, processes and Ways of Working which lead to a fundamentally solid Sales Engine in his/her specific geography. Influence Key stakeholders such as LM, Trade Marketing, sales development and Marketing to align and garner necessary support to meet growth ambitions in the mid to long term Maximize throughputs of trade spends (as per agreed norms) and ensure delivery of In Store Visibility and execution as per MARS standards leveraging tools available People Function Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive program as designed by the company Coach SOs on the Mars Sales & Distribution system and drive desired productivity levels Implement structured training interventions as per agreed calendar to continuously upskill his FSA team Recruit desired numbers of FSAs of targeted profiles within specific timelines Administration Conduct Period meetings as per agreed norms to monitor performance levels across cities, SO, Distributors and Brands Ensure efficient backend administration by way of claim submissions, expense statements, account reconciliations etc. In conjunction with LM, ensure a higher level of forecast accuracy on a period level and align with regional Supply chain teams to ensure efficient service levels to customers Job Specifications/Qualifications Education & Professional Qualification: Bachelors or MBA degree preferred Education & Professional Qualification: Bachelors with 6-8 years experience ( age 25- 35) or MBA with 3-5 years Experience Experience within Food industry preferred and should have been an ASM for approximately 3 years Candidate must have Area Manager experience for South Gujarat area, Deep Territory knowledge is must. What can you expect from Mars Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where were striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. Show more Show less

Business JOB DESCRIPTION Department Location: Travel Job Overview Support in Trade marketing, Marketing operations, Brand Operations, Creative Agency Client management Experience Key Stakeholders: Internal Sales, BD, Media & Research Key Stakeholders: External Marketing Agency Reporting Structure Category Head Experience 1+ Competencies Previous experience in Trade marketing, Marketing operations, Brand Operations, Creative Agency Client management Qualifications MBA from Tier 2 College 1 Year + Work experience About Us In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth. Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices. Equal employment opportunity Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics. We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice. About The Team Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women&aposs Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual&aposs career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized. Show more Show less

The duties and responsibilities of this role include: - Establishing relationships with new and niche clients to expand reach, monitoring trends and analytics to make product and pricing suggestions, and maintaining strong relationships with existing partners to understand how to help them grow. - Generating new business leads, building relationships, and interacting significantly with clients in various ways. - Identifying business opportunities through industry research, understanding customers" business needs, and providing support and solutions. - Ensuring high service quality by developing a thorough knowledge of brand specifications, meeting sales targets, and contributing to team targets. - Maintaining all sales activities and dashboard, providing on-time responses to client briefs/proposals, conducting post evaluations for all campaigns, handling objections, and suggesting trade marketing activities. - Building and maintaining business relationships with key clients and agencies, working closely with the programming team for creative solutions, and ensuring sales entitlements align with programming guidelines. - Seeking assistance from marketing and content planning teams for key client pitches. Required qualifications and skills for this position include: - MBA or postgraduate degree with a minimum of 4 years of work experience. - Excellent communication skills, confidence, enthusiasm, attention to detail, creativity, and result orientation. - Capacity to operate in a competitive growth environment, setting high ethical and professional standards, and being comfortable with change. This is a full-time position with day and morning shifts. The applicant is required to provide their date of birth (DD/MM/YYYY), current CTC, and prior experience in the media and entertainment industry. A Master's degree is required, along with a minimum of 5 years of experience in corporate sales/business development. The work location is in person.,

As the Manager of Ecom Marketplace Media and Campaign Planning at adidas, your key responsibility is to ensure profitable market share and net sales growth for the Ecom Marketplace in Emerging Markets (EM), while upholding the image of adidas Group brands. You will be accountable for improving financial performance of digital accounts and supporting initiatives to dominate the digital marketplace by increasing sell through and market share across key digital players in EM. Additionally, you will provide leadership across Digital planning, Campaign Management & Analytics functions to support the EM Digital Partner Commerce (DPC) organization. Your functional mandate involves partnering with the Director, DPC to drive overall channel net sales goals aligned with DPC Partners onboarded on Ecom Marketplace. You will oversee Digital Planning, Campaign Management, and Campaign Analytics, ensuring execution of brand and channel priorities through engagement with internal stakeholders and adidas partners. Key responsibilities include negotiating on-platform media plans with Ecom Marketplace partners, managing the Marketing budget for digital platforms, executing Joint Marketing Plans, interpreting data analytics for actionable insights, and optimizing Display and Search campaigns. You will work closely with Ecom Marketplace partners, DPC Teams, CTC and Brand Activation team, Finance team, and other relevant stakeholders. To succeed in this role, you should possess a Growth and Digital mindset, strong interpersonal skills, high commercial acumen, and experience in people and stakeholder management. A minimum qualification of an MBA with a marketing/sales focus and 5-6 years of experience in large sales organizations, preferably in apparel/fashion/shoes or FMCG, is required. Proficiency in IT skills, including Advanced MS Office Skills, is also essential. At adidas, we foster a winning culture based on behaviors such as Courage, Ownership, Innovation, Teamplay, Integrity, and Respect. We celebrate diversity, support inclusiveness, and encourage individual expression in the workplace. As an equal opportunity employer, we do not tolerate harassment or discrimination towards any of our applicants or employees.,

You will be responsible for driving brand visibility, execution excellence, and consumer conversion at the point of sale within the assigned region. Your role will involve developing and executing regional trade marketing plans that align with national objectives while tailoring them to local market dynamics, thus bridging the gap between sales and marketing. Your key responsibilities will include developing and executing regional trade marketing plans, identifying market opportunities, and consumer insights to drive regional activation strategies. You will collaborate with sales teams to support revenue and volume targets. In addition, you will design and implement in-store visibility solutions, manage promotions, BTL campaigns, and product launches at regional levels, and customize activation plans for key accounts and distributors. Furthermore, you will work closely with regional sales teams to ensure effective trade campaigns, conduct joint business planning with sales, and track the performance of initiatives. You will also be responsible for monitoring and reporting on trade marketing KPIs, analyzing competitor activities and market trends, and preparing regular performance reviews and action plans. As the Regional Trade Marketing Manager, you will manage regional trade marketing budgets efficiently, track and report promotional spend, and evaluate ROI for all regional initiatives. To be successful in this role, you should have a Bachelor's degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or brand management. Preferably, you should have experience in FMCG, retail, or similar industries. Moreover, you should have a strong understanding of channel dynamics, shopper behavior, and retail environments, excellent communication, negotiation, and stakeholder management skills, as well as a data-driven mindset with hands-on experience in sales/marketing analytics. Proficiency in MS Excel, PowerPoint, and familiarity with CRM and ERP systems is a plus. The willingness to travel within the region is also required. Key competencies for this role include strategic thinking, execution excellence, collaboration and influence, analytical and problem-solving skills, as well as creativity in retail/channel activation.,

We are seeking a Modern Trade professional to drive sales, cultivate strong relationships with key accounts, and enhance our market presence. The ideal candidate should possess approximately 5 years of experience in modern trade sales, overseeing large-format retail stores, and boosting revenue growth through strategic partnerships. Your primary responsibilities will include driving sales growth through managing relationships with modern trade retailers, supermarkets, and hypermarkets. You will be tasked with identifying new business opportunities and expanding our brand's footprint in the Thane market. Additionally, negotiating trade terms, pricing, and promotional activities to maximize revenue and profitability will be essential. Meeting monthly, quarterly, and annual sales targets, maintaining solid relationships with modern trade chains, ensuring proper visibility and stock availability in key outlets, collaborating with category managers and buyers for brand positioning and promotions, monitoring product display and in-store activations, coordinating with the marketing team for promotional campaigns, and tracking competitor activities to provide market intelligence for enhanced sales strategies are among your key responsibilities. Moreover, ensuring accurate demand forecasting, inventory management, working closely with logistics and distribution teams for timely product deliveries, analyzing sales performance, generating reports on key metrics, and offering insights on consumer preferences and competitive strategies to optimize sales execution will be crucial. The ideal candidate should hold a Bachelor's/Masters degree in Business, Marketing, or a related field, along with around 5 years of experience in Modern Trade sales, preferably in FMCG, Consumer Goods, or Retail. Understanding Thane's modern trade landscape and key retail players, expertise in negotiation, trade marketing, and key account management, a strong grasp of retail dynamics, supply chain, and merchandising, proficiency in MS Excel, Sales CRM tools, and market analytics, excellent communication and relationship management skills, a strategic mindset, exceptional problem-solving abilities, and the capacity to thrive in a fast-paced, target-driven environment are the skills and knowledge expected from you. If you are prepared to make a meaningful impact, we invite you to join Versuni's mission of transforming houses into homes. As part of our global team of 6,000+ passionate individuals, you will have the opportunity to work with renowned brands and contribute to shaping the future of home living. Versuni is ready for your talent - are you ready to embark on this journey with us ,

Job Purpose and Impact The Key Account Manager will help build and maintain the company's relations with strategic accounts that typically involve an international partner or major global accounts, with general supervision. In this role, you will help identify and contact prospective customers, building relationships to generate future sales and repeat business, contribute to assessing customer needs and suggest appropriate products, services and solutions. Key Accountabilities Drive customer satisfaction by ensuring seamless execution of the Joint business plan and customer compliance to the TOT aligning with NKAM and Head OR Analyse Instock Data, PTC/Ranking dashboards ( Bi-Monthly ) & Review Category share, POS, Primary data & CDP on a monthly basis & flashing dashboard articulating the same to key internal/external stakeholders. Defining KPIs/metrics pertinent to the business & measuring them consistently to optimize the position purpose. Joint Business Planning with the accounts Timely roll-out of New Launches Analyze competition actions to spot market trend Ensure Commercial Hygience DN validation as per agreed terms (TOT +Non TOT), CN passing, 0 Overdue 30 days, 0 AR 30 days, On time reconciliation sign offss including ATL/Print/Digital communication and notify Marketing/Trade marketing to ensure timebound action Process compliance and control Other duties as assigned Qualifications Minimum & Typical Years of Work Experience Bachelor's degree in a related field or equivalent experience Minimum of 4years of relevant work experience Sound experience in Sales and Retail Chain Management and understanding of operating business environment Need specific work experience handling Reliance Extensive travel

Job Description: Trade and Customer Marketing Manager Location- East India Contact- Can reach 7892648654 (Call/wtsapp) Job Purpose: The Trade and Customer Marketing Manager will be responsible for developing and implementing trade and customer marketing strategies for BabyCare. This role aims to drive sales growth, enhance brand visibility, and ensure effective execution of marketing initiatives across various channels. Key Responsibilities: Customer Marketing: Design and implement customer marketing initiatives to enhance brand visibility and engagement. Work closely with the product development team to ensure marketing strategies align with product launches and updates. Develop customer segmentation strategies to target different consumer groups effectively. Promotional Activities: Plan and manage in-store promotions, product displays, and merchandising activities. Coordinate with retailers to ensure optimal product placement and visibility. Track and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed. Collaboration and Coordination: Liaise with the sales, product development, and supply chain teams to ensure seamless execution of marketing plans. Partner with external agencies and vendors to develop creative materials and manage marketing events. Conduct regular training sessions for sales teams on product knowledge and promotional strategies. Budget Management: Develop and manage the trade and customer marketing budget. Monitor spending to ensure alignment with allocated resources and business objectives. Reporting and Analysis: Track and report on key performance indicators (KPIs) to measure the success of trade and customer marketing activities. Conduct post-campaign analysis to identify strengths, weaknesses, and areas for improvement. Strong in Excel Reporting Qualifications: MBA preferred. Minimum of 5 years of experience in trade marketing, customer marketing, or a related role, preferably within the FMCG or baby care industry. Strong understanding of trade marketing principles, customer segmentation, and promotional strategies. Excellent analytical, communication, and project management skills. Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously. Proficiency in Microsoft Office Suite and marketing analytics tools. Strong Presentation Skills . Age should be Below 30. Key Competencies: Strategic thinking and problem-solving abilities. Strong leadership and team management skills. Excellent interpersonal and negotiation skills. Results-oriented with a focus on driving sales and market share growth. Ability to adapt to a fast-paced and dynamic work environment. Working Conditions: Office-based position with travel for meetings, events, and retailer visits. Flexibility to work extended hours as needed to meet business objectives.