Trade Marketing

As a Trade Marketing Manager, your role will involve leading trade marketing initiatives, enhancing brand visibility, and supporting sales growth across various markets. Your hands-on experience in trade shows, product launches, and developing effective trade schemes will be essential for this position. Key Responsibilities: - Plan and execute trade shows, dealer meets, and channel events. - Lead new product launch activities in collaboration with sales and marketing teams. - Develop and manage trade schemes to drive primary and secondary sales. - Oversee Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns. - Collaborate with sales teams to gain insights into market needs and consumer behavior. - Monitor the ROI and performance of trade marketing activities. - Work closely with distributors and channel partners to strengthen brand presence. Qualifications Required: - MBA in Marketing with 10-15 years of experience in trade marketing. - Strong understanding of retail and distribution channels. - Proven track record in organizing trade events and successful product launches. - Excellent communication, planning, and team leadership skills. - Willingness to travel as per business requirements.,