Position - Account Director Activation Location - Mumbai Company - Leading MNC Advertising Group Agency Job Overview: The ideal candidate will be responsible for planning, coordinating, and executing events, activations, and experiential marketing campaigns that engage customers, elevate brand presence, and drive business goals. This role will involve collaboration with cross-functional teams and managing all aspects of event logistics from conception to execution. Key Responsibilities: Event Planning & Coordination: Oversee the planning and execution of both internal and external events, including product launches, brand activations, and experiential campaigns. Collaborate with internal stakeholders to define event objectives, target audience, and key messaging. Develop detailed event timelines and budgets, ensuring timely and cost-effective execution. Source and manage vendors, venues, and other event partners (e.g entertainment, audiovisuals, etc.). Brand Activations: Plan and execute creative brand activations to engage target audiences and drive brand awareness. Work with the marketing team to ensure activations align with brand strategy and provide an unforgettable experience. Coordinate promotional materials, product displays, and other marketing collateral to support activations. Logistics & Operations: Ensure that all necessary permits, insurance, and compliance requirements are met for events. Supervise on-site event execution, ensuring smooth operations and addressing any issues that arise. Team Collaboration & Communication: Work closely with internal teams to develop and execute cohesive activation strategies. Lead or assist in event staff coordination, training, and supervision to ensure high-level performance during events. Post-Event Evaluation: Measure event success using KPIs such as audience engagement, social media presence, brand impact, and ROI. Gather feedback from participants, stakeholders, and vendors to identify areas for improvement and optimize future events. Preferred candidate profile Bachelors degree. Proven experience in event planning, coordination, or brand activations. Strong project management skills and the ability to handle multiple events simultaneously. Excellent communication and interpersonal skills, both written and verbal. Creative mindset with the ability to think outside the box and bring fresh ideas to the table. Highly organized with excellent attention to detail and problem-solving skills. Ability to work under pressure and manage tight deadlines. Proficiency in Microsoft Office Suite. Flexibility to work evenings and weekends as needed for event execution. Preferred Qualifications: Experience in digital or virtual event planning. Knowledge of social media marketing and influencer partnerships. Familiarity with budgeting and financial tracking for events. Experience in experiential marketing and consumer engagement Perks and benefits
