Co-Founder, Marketing Specialist, and Investor

Ecoop Lifestyle Pvt. Ltd is building India's first hydration-tech ecosystem with patented products like UV-C smart bottles, alkaline steel bottles, nano-filtration travel bottles, and now the upcoming Schoon 2.0 + Smart Home Station. We're in the scale-up stage and preparing for global expansion (US/EU).

We're now looking for a marketing and growth-focused co-founder to take Ecoop from product-stage to brand-stage.

Key Responsibilities

Brand Building & Positioning

• Create and strengthen Ecoop's identity as a premium hydration-tech brand
• Build a strong digital + offline presence (D2C, Amazon, modern trade, etc.)
• Launch and scale brand campaigns with storytelling, influencers & PR
• Oversee packaging, visual communication, and customer touchpoints

Marketing Strategy & GTM

• Plan and execute performance marketing (Meta, Google, Amazon Ads)
• Develop digital funnels with high ROAS and conversion tracking
• Build strategic partnerships (fitness, travel, wellness, corporate, lifestyle)
• Ideate and manage product launches with impact and scale

Sales & Distribution Expansion

• Build and onboard distributors, modern trade partners and retail stockists
• Develop B2B, corporate gifting & channel sales strategy
• Increase sell-through velocity with incentives & retail activations
• Explore global test markets (US/EU/Gulf) with lean entry models

Team & Operational Leadership

• Hire, mentor and lead teams across marketing, sales & brand management
• Set quarterly targets around revenue, visibility and channel expansion
• Manage budgets, cost optimization and growth KPIs
• Work closely with founder on pitch decks, investor meetings & partnerships

Fundraising & Investor Relations

• Co-develop growth story and pitch narratives for seed/Series A
• Join fundraising calls with angels, VCs, and institutional investors
• Track unit economics and report performance metrics to stakeholders

Requirements

Background

410+ years in:

• D2C brand building / Consumer tech / FMCG / Lifestyle / Wellness
• Marketing leadership roles OR founding/senior positions in a startup
• Distribution network building or sales scaling

Skills & Traits

• Strong storytelling & brand positioning mindset
• Hands-on expertise in growth marketing & digital scaling
• Network in retail, e-commerce, or distribution preferred
• Experience in building revenue systems, partnerships & teams
• Hustler mindset, problem solver, and owner attitude

Bonus Advantage (Not Mandatory)

• Worked on D2C consumer products / hydration / wellness brands
• Scaling brands from ?0 to ?1Cr+ MRR
• Strong knowledge of GTM, Amazon, and offline expansion
• Comfort in fundraising or investor interactions

You're a fit if:

• You've built or scaled a consumer brand before (even partially)
• You can convert demand into revenue not just run campaigns
• You're tired of being just a marketer and want ownership
• You want to build something category-defining
• You believe hydration-tech is the next health revolution