Marketing Research Manager

As a Product Marketing & Research Manager at our company in Sector 63, Noida, you will play a crucial role in leading product strategy, market research, and executing go-to-market plans for our electronics product line. Your strong background in product management, customer research, and marketing strategy within the electronics industry will be valuable in this role. Key Responsibilities: - Conduct market research, customer interviews, and competitive analysis to identify trends and opportunities. - Define product requirements and collaborate with R&D and engineering teams. - Develop go-to-market strategies and lead product launches. - Craft product messaging and positioning for both B2B and B2C audiences. - Create marketing collateral, sales tools, and promotional content. - Analyze campaign performance and product adoption metrics. - Collaborate with cross-functional teams including sales, design, and support. - Ensure brand consistency across all product communications. Required Qualifications: - Bachelor's degree in Electronics, Marketing, Business, or related field (Masters preferred). - 5-7 years of experience in product marketing, product management, or market research in the electronics industry. - Strong understanding of electronics products, lifecycles, and customer behavior. - Proficiency in tools like Google Analytics, CRM systems, and survey platforms. - Excellent communication, analytical, and project management skills. Preferred Skills: - Experience with consumer electronics, IoT, or electronic components. - Familiarity with agile product development and UX research. - Knowledge of SEO/SEM and digital marketing platforms. - Ability to translate technical features into customer-centric benefits. What We Offer: - Opportunity to work on cutting-edge electronics products. - Collaborative and innovation-driven work environment. - Competitive salary, performance bonuses, and career growth opportunities.,