Digital Marketing Manager

Job Description

About the Company: At Sisha Green Tech, we craft impactful, sustainable solutions that drive a greener future. Our R&D-driven innovation powers superior product quality, ensuring that we stay at the forefront of sustainability. About the Role: As the Marketing Manager, you will be responsible for driving innovative and cutting-edge marketing strategies that include viral marketing campaigns, managing SEO initiatives, optimizing eCommerce performance, and overseeing website management. You will work closely with cross-functional teams to ensure that all digital marketing efforts are aligned with company goals and objectives. Responsibilities: Develop and implement viral marketing strategies, including leveraging unconventional channels and methods (e.g., dark web, social platforms, etc.) to create buzz and drive traffic. Identify and collaborate with influencers, media outlets, and online communities to amplify brand presence. Create engaging, shareable content and experiences that align with our brand identity. Lead on-site and off-site SEO strategies to improve website rankings, organic traffic, and overall visibility. Conduct keyword research, develop SEO-friendly content, and ensure the optimization of all web pages for search engines. Oversee and optimize eCommerce platforms to ensure seamless user experience, customer conversion, and revenue growth. Implement effective product listing strategies, promotions, and marketing techniques to boost sales and customer engagement. Analyze and report on eCommerce KPIs and customer behavior to recommend growth strategies. Manage and maintain the company website(s), ensuring up-to-date content, functionality, and optimized user experience. Drive a 100% increase in eCommerce revenue through the optimization of product listings, promotions, and user experience improvements on platforms like Shopify/WooCommerce. Utilize web analytics, A/B testing, and customer feedback to make data-driven decisions that improve marketing performance. Develop reports and dashboards to communicate campaign success, areas of improvement, and actionable insights. Work with the creative, content, and product teams to ensure cohesive messaging and strategy across all digital touchpoints. Lead efforts to develop and execute integrated marketing campaigns that drive customer acquisition and retention. Qualifications: 6-8 years of management experience in digital marketing, with a strong focus on viral marketing, SEO, and eCommerce. Proven track record of successful viral campaigns, increasing organic traffic, and driving eCommerce growth. Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, etc.), website analytics, and content management systems (CMS). Experience with eCommerce platforms (Shopify, Magento, WooCommerce, etc.) and online sales strategies. Ability to think creatively, stay ahead of digital marketing trends, and adapt quickly to changes in the landscape. Strong communication and collaboration skills, with the ability to manage multiple projects simultaneously. Understanding of the dark web as a marketing tool (for unconventional viral strategies), including risk management and ethical considerations. Desirable Skills: Experience with Canva, eCommerce platforms such as eBay, Walmart, etc. Experience with content creation and copywriting for digital platforms. Background in UX/UI design or website optimization. Familiarity with paid advertising platforms (Google Ads, Facebook Ads, etc.). Knowledge of basic coding or web development concepts is a plus. Pay range and compensation package: Salary range - 11-13 LPA Show more Show less