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Key Responsibilities:*l - *Digital Marketing Strategy*: Develop and execute comprehensive digital marketing strategies across social media, email, web, and paid channels to achieve business objectives. - *Campaign Management*: Plan, manage, and optimize online marketing campaigns, including SEO, PPC, social media, and display advertising. - *Content Creation*: Develop engaging online content, such as blog posts, videos, graphics, and clickbait, to drive website traffic and customer engagement. - *Analytics and Reporting*: Track and analyze key metrics, such as CTR, CPL, CAC, and ROAS, to refine campaign performance and channel efficiency. - *Team Leadership*: Guide content writers, designers, and analysts while coordinating across sales, design, and product functions. - *Budget Management*: Own digital marketing budgets and make spending decisions based on ROI projections and past campaign data. - *Industry Trends*: Stay up-to-date with the latest digital marketing tools, trends, and best practices to optimize campaign performance. *Required Skills:* - *Digital Marketing Expertise*: Proven experience in digital marketing, with a strong understanding of SEO, PPC, social media, and display advertising. - *Analytical Skills*: Ability to track and analyze key metrics, such as CTR, CPL, CAC, and ROAS, to refine campaign performance. - *Communication Skills*: Excellent interpersonal and communication skills, with the ability to align with stakeholders and explain campaign outcomes. - *Leadership Skills*: Ability to guide junior marketers, delegate tasks, and be accountable for team outcomes. - *Creative Thinking*: Ability to contribute ideas for campaigns, content hooks, and innovative outreach strategies. *Qualifications:* - Bachelor's degree in Marketing, Business, or a related field. - Minimum 5 years of experience in digital marketing or a related field. - Strong knowledge of HTML, CSS, and JavaScript development and constraints. - Experience with marketing automation tools, such as HubSpot or Marketo. - Familiarity with CRM systems and analytics tools, such as Google Analytics Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹60,000.00 per month Education: Bachelor's (Preferred) Experience: Digital marketing: 4 years (Preferred) total work: 1 year (Preferred) Work Location: In person