Digital Marketing Manager

AstroVed looking for a results-driven Digital Marketing Manager with expertise in B2C marketing, AI-powered marketing solutions, and marketing automation. You'll be responsible for developing and executing comprehensive digital strategies that enhance customer acquisition, engagement, and retention across all digital channels.

Key Responsibilities:

Strategy & Planning

• Develop and execute integrated B2C digital marketing strategies aligned with business objectives
• Implement AI-driven marketing solutions to optimize campaigns and personalize customer experiences
• Lead marketing automation initiatives to streamline workflows and improve efficiency
• Analyze market trends and competitor activities to identify growth opportunities

Campaign Management

• Plan and execute multi-channel campaigns across email, social media, paid advertising, and content marketing
• Leverage predictive analytics and AI tools to optimize campaign performance
• Manage marketing automation platforms for lead nurturing, segmentation, and customer journey mapping
• Monitor KPIs and provide actionable insights for continuous improvement

Customer Acquisition & Retention

• Drive customer acquisition through SEO, SEM, social media advertising, and content strategies
• Implement retention programs using automated workflows and personalized communication
• Optimize conversion funnels and landing pages to maximize ROI
• Develop customer segmentation strategies for targeted messaging

Technology & Innovation

• Identify and implement AI-powered marketing tools and platforms
• Manage marketing automation systems (HubSpot, Zoho, or similar platforms)
• Integrate chatbots and AI assistants for enhanced customer engagement
• Stay updated on emerging technologies and industry best practices

Team Leadership

• Collaborate with content creators, designers, and developers
• Mentor team members on AI and automation best practices
• Coordinate with cross-functional teams to ensure brand consistency

Required Qualifications

Experience

• 7+ years of experience in B2C digital marketing
• Proven track record of implementing AI-driven marketing solutions
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Zoho, etc.)
• Experience managing multi-channel digital campaigns with measurable results

Technical Skills

• Proficiency in marketing automation tools and CRM systems
• Experience with AI-powered marketing platforms and predictive analytics
• Strong knowledge of Google Analytics, Google Ads, Meta Ads Manager
• Understanding of SEO/SEM, AEO, and content optimization
• Familiarity with chatbot implementation and conversational marketing

Core Competencies

• Data-driven mindset with strong analytical skills
• Excellent understanding of B2C customer journey and lifecycle marketing
• Strategic thinking with ability to execute tactical initiatives
• Strong project management and organizational skills
• Exceptional communication and presentation abilities

Preferred Qualifications

• Experience in spiritual wellness, education, or related industries
• Knowledge of ABM (Account-Based Marketing) strategies
• Certification in Google Ads, HubSpot, or marketing automation platforms
• Experience with A/B testing and conversion rate optimization
• Understanding of compliance requirements for digital advertising

Interested candidates can send their resumes to arunkumar@astroved.com along with their current and expected CTC, notice period, and current location. Also portfolio showcasing your B2C marketing campaigns and AI/automation implementations.