Performance Ads Specialist (Google, YouTube and Meta, Linked in)

Pillai Center is an educational and spiritual organization founded by Dr. Baskaran Pillai a scholar-mystic from the Tamil Siddha tradition. Dr. Pillai is an international teacher, spiritual leader, and humanitarian committed to enhancing human potential through a scientific-spiritual approach. The Center offers spiritual tools, online courses, and community support to help individuals manifest life transformations through ancient wisdom and modern technology.

Role Summary

Performance Ads Specialist

actively managed and updated in Monday.com

Key Responsibilities

Campaign Strategy, Setup & Management

• Plan, execute, and optimize paid campaigns across Google (with a focus on YouTube), Meta, and LinkedIn platforms.
• Own campaigns from start to finish in collaboration with business stakeholders and the internal marketing team to align on goals, audience targeting, funnel strategy, and outcomes.
• Work with design/media team to request, review, and implement effective ad creatives.
• Maintain accurate timelines, dependencies, and status updates in

  Monday.com

  to ensure clear project visibility.

Analytics, Tracking & Reporting

• Set up, monitor, and optimize performance tracking using tools like

  GA4

  ,

  ClickMagick

  , and

  Looker Studio

  .
• ClickMagick experience is a

  plus

  ; if not familiar,

  you must be willing to learn and fully adopt ownership of the tool and its reporting outputs

  .
• Deliver weekly and monthly reports with clear insights, recommended actions, and performance summaries tied to business goals.

AI Tools & Performance Efficiency

• Research and integrate AI tools for creative generation (e.g., AdCreative.ai, Pencil), campaign testing, or performance prediction.
• Recommend and implement automation and scaling tools to improve ROAS and reduce manual workload.

Performance Optimization & Scaling

• Actively manage and improve metrics like CPA, ROAS, CTR, CPL, and audience conversion.
• Optimize ad spend across platforms and recommend new audience segments, funnel approaches, or retargeting strategies to meet business growth goals.

Required Skills & Qualifications

• 5+ years

  of hands-on experience managing campaigns on

  Google Ads (including YouTube)

  and

  Meta Ads

  .
• Experience with

  LinkedIn Ads

  is required.
• Strong grasp of audience segmentation, bid strategies, retargeting, and funnel design.
• Experience using or willingness to adopt

  ClickMagick

  as a primary tracking tool.
• High proficiency with

  Google Analytics 4 (GA4)

  and dashboarding tools like

  Looker Studio

  .
• Strong communication and collaboration skills for cross-functional coordination.
• Proven ability to analyze data, interpret results, and make data-backed decisions.
• Familiarity with project tracking in

  Monday.com

  or similar PM tools.
• Interest in spirituality, transformation, or education-related campaigns is a plus.