Job
Description
Pillai Center is an educational and spiritual organization founded by Dr. Baskaran Pillai a scholar-mystic from the Tamil Siddha tradition. Dr. Pillai is an international teacher, spiritual leader, and humanitarian committed to enhancing human potential through a scientific-spiritual approach. The Center offers spiritual tools, online courses, and community support to help individuals manifest life transformations through ancient wisdom and modern technology. Role Summary We are seeking an expert-level Performance Ads Specialist to lead and manage paid advertising campaigns across Google (especially YouTube) , Meta (Facebook & Instagram) , and LinkedIn . This role requires full-cycle ownership of campaigns from strategy through execution in collaboration with business owners, the digital marketing team, and creative/media teams. The ideal candidate brings strong technical and strategic ad skills, a passion for optimization, and the ability to use analytics tools for impactful reporting and decision-making. All campaign tasks and progress must be actively managed and updated in Monday.com , our internal project management system. Key Responsibilities Campaign Strategy, Setup & Management Plan, execute, and optimize paid campaigns across Google (with a focus on YouTube), Meta, and LinkedIn platforms. Own campaigns from start to finish in collaboration with business stakeholders and the internal marketing team to align on goals, audience targeting, funnel strategy, and outcomes. Work with design/media team to request, review, and implement effective ad creatives. Maintain accurate timelines, dependencies, and status updates in Monday.com to ensure clear project visibility. Analytics, Tracking & Reporting Set up, monitor, and optimize performance tracking using tools like GA4 , ClickMagick , and Looker Studio . ClickMagick experience is a plus ; if not familiar, you must be willing to learn and fully adopt ownership of the tool and its reporting outputs . Deliver weekly and monthly reports with clear insights, recommended actions, and performance summaries tied to business goals. AI Tools & Performance Efficiency Research and integrate AI tools for creative generation (e.g., AdCreative.ai, Pencil), campaign testing, or performance prediction. Recommend and implement automation and scaling tools to improve ROAS and reduce manual workload. Performance Optimization & Scaling Actively manage and improve metrics like CPA, ROAS, CTR, CPL, and audience conversion. Optimize ad spend across platforms and recommend new audience segments, funnel approaches, or retargeting strategies to meet business growth goals. Required Skills & Qualifications 5+ years of hands-on experience managing campaigns on Google Ads (including YouTube) and Meta Ads . Experience with LinkedIn Ads is required. Strong grasp of audience segmentation, bid strategies, retargeting, and funnel design. Experience using or willingness to adopt ClickMagick as a primary tracking tool. High proficiency with Google Analytics 4 (GA4) and dashboarding tools like Looker Studio . Strong communication and collaboration skills for cross-functional coordination. Proven ability to analyze data, interpret results, and make data-backed decisions. Familiarity with project tracking in Monday.com or similar PM tools. Interest in spirituality, transformation, or education-related campaigns is a plus.
