Marketing Manager Digital AI

Job Description

AstroVed is looking for a forward-thinking Marketing Manager Digital AI with a minimum of 7+ years of experience in digital marketing and a strong interest or exposure to AI-driven tools and strategies. The ideal candidate should have strong expertise in SEO, SEM, content strategy, and campaign management, along with a working knowledge of AI-powered marketing tools and platforms like ChatGPT, Jasper, Canva AI, Zoho AI, Google Analytics Zapier, and CleverTap or Webengage. We seek someone who can blend creativity with technology , drive ROI-focused campaigns, and lead a team towards next-generation digital transformation. Key Responsibilities Strategic Planning: Develop and implement comprehensive digital marketing strategies to promote our services and products across various online platforms. AI Integration: Utilize AI-powered tools for content creation, customer segmentation, predictive analytics, and campaign optimization to enhance marketing efficiency. Content Management: Oversee the creation and distribution of engaging content tailored to our target audience, ensuring consistency with our brand voice and values. Social Media Management: Manage and grow our presence on platforms such as Instagram, Facebook, and YouTube, leveraging AI tools for scheduling, analytics, and audience engagement. Product Launches, PRs and Key Announcements: Develop and implement promotional activities including social media copy, posts and email campaigns Product Marketing Content - Create marketing approach to ecommerce product site. Integrate content such as product content, customer case studies, videos, website copy; Email Marketing: Design and execute targeted email campaigns using AI-driven personalization to improve open rates and conversions. SEO and SEM: Implement SEO best practices and manage paid advertising campaigns to increase website traffic and visibility. Data Analysis: Monitor and analyze key performance indicators (KPIs) using AI analytics tools to inform strategy and report on campaign effectiveness. Collaboration: Work closely with cross-functional teams, including product development and customer service, to ensure cohesive marketing efforts. Qualifications Bachelor's degree in Marketing, Business, or a related field. 6 to 10 years of experience in digital marketing, preferably within the wellness, e-commerce, or astrology sectors. Proficiency in AI marketing tools, ChatGPT, Jasper, Canva AI, Zoho AI, Google Analytics Zapier. Demonstrate willingness to learn AI tools for behavior analytics, SEO, Strong understanding of the Indian digital landscape and consumer behavior. Excellent communication and leadership skills. Ability to work independently and manage multiple projects simultaneously. Preferred Skills Knowledge of AI Zoho and willingness to learn behavior analytics AI tools, SEO tools MoEngage / CleverTap / Netcore / WebEngage Familiarity with astrology and spiritual wellness concepts. Experience with e-commerce platforms and online sales strategies. Knowledge of data privacy regulations and ethical considerations in AI marketing. Why Join Us? Be part of a pioneering team at the intersection of ancient wisdom and modern technology. Opportunity to lead innovative marketing initiatives in a rapidly growing industry. Flexible work environment with a focus on work-life balance. Preferred a candidate who can join immediately or short notice no more than 10 days. How to Apply: Interested candidates should apply directly through this post or send their resume to: arunkumar@astroved.com