MARKETING MANAGER

Key Responsibilities

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with tsworks’ growth objectives and brand positioning.
  
• Brand Optimization: Enhance our brand presence to increase market share, visibility, and competitive differentiation.
  
• Collaboration: Work with senior stakeholders to design and refine a scalable lead generation engine that meets our business goals.
  
• Marketing Oversight: Manage all facets of marketing including digital, content, social media, event, public relations, and employer branding initiatives.
  
• Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
  
• Platform Management: Utilize marketing tools such as HubSpot CRM, Hootsuite, LinkedIn Sales Navigator, and our website to drive campaign effectiveness.
  
• Market Analysis: Conduct thorough market research and competitive analysis to identify emerging trends and opportunities.
  
• Content Creation: Oversee the creation of compelling content for various channels, ensuring consistent messaging and alignment with our brand voice.
  
• Cross - functional Integration: Collaborate with sales and product teams to ensure cohesive go-to-market strategies, messaging, and lead qualification.
  
• Performance Monitoring: Track KPIs and use data analytics to measure campaign success and ROI, adjusting strategies as needed.
  
• Vendor Relations: Manage relationships with external vendors and agencies to ensure timely and effective execution of marketing initiatives.
  
• Innovation: Stay current on marketing trends, technologies, and best practices to continuously refine our strategy.
  

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  
• Experience: Minimum of 5 years in B2B marketing with a proven track record of generating leads, boosting brand awareness, and driving revenue growth in the enterprise sector.
  
• Strategic Expertise: Demonstrated success in creating and executing marketing strategies that optimize lead generation, improve brand positioning, and streamline recruitment processes.
  
• Leadership: Strong leadership skills with experience managing and mentoring diverse marketing teams, including digital managers, content creators, social media managers, and sales development representatives.
  
• Digital Proficiency: Deep understanding of digital marketing best practices, including SEO, SEM, social media, email marketing, and marketing automation.
  
• Technical Skills: Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  
• Communication: Exceptional written and verbal communication skills with the ability to craft compelling content.
  
• Analytical Skills: Strong analytical mindset with a data-driven approach to decision - making.
  
• Adaptability: Ability to thrive in a fast-paced, collaborative environment and manage initiatives from concept to execution.
  

(a) Lead Generation Strategy Development Case Study

• Present a detailed case study of your experience developing lead generation strategies for the services sector, focusing on securing high-value leads.
  
• Ensure your case study is data-driven and outlines clear, actionable steps.
  

(b) Content Marketing & Messaging Exercise

• Scenario: Develop content to attract CIOs and CTOs of Fortune 500 companies to our cloud migration services.
  
• Assignment: Create three distinct pieces of marketing content (e.g., a blog post title and outline, a LinkedIn article snippet, a social media campaign concept, or a short email sequence). Explain the rationale behind each piece and how it will drive lead generation.