2565 Marketing Automation Jobs

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3.0 - 5.0 years

5 - 7 Lacs

mumbai

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The Email Deliverability Specialist ensures that all marketing and transactional emails successfully reach recipients inboxes. This role combines technical expertise, analytical skills, and strategic thinking to optimize email performance, maintain compliance with industry standards, and protect sender reputation. The specialist will work closely with marketing, IT, and compliance teams to implement best practices and troubleshoot issues impacting inbox placement. Responsibilities Monitor Analyze Performance: Track deliverability metrics (bounce rates, inbox placement, spam complaints, open rates) and identify trends or anomalies. Troubleshoot Issues: Diagnose and resolve deliverability prob...

Posted 14 hours ago

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6.0 - 7.0 years

8 - 9 Lacs

hyderabad

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Overview The Marketing Cloud Developer will develop solutions within the Salesforce Marketing Cloud platform to support critical business functions and meet project requirements. Responsibilities Implementing and monitoring full life cycle of email, messaging and segmentation Building and launching emails, and messages on marketing cloud as needed Designing assets as necessary, including identifying powerful, response-driving photo imagery Generating email and finding trends in email reports to inform future decisions. Guide junior developers on the SFMC development activities. Work as module lead and act as POC for one or more markets/countries. Help document, and maintain system processes,...

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6.0 - 8.0 years

10 - 12 Lacs

agra

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Designation : Marketing Communication Job Code : No of Openings : 1 Job Qualification : Any Graduate Job Experience : 6 - 8 Years Job Location : Agra Job Type : Full time CTC : 10 Lacs - 12 Lacs Job Description : Duties and ResponsibilitiesDevelop and execute marketing strategies for Customer Retention & Reactivation (CRR) andNew Business Development (NBD)Improve communication and engagement across buyer journeys Measure and optimize buyer journeys with relevant KPIs Implement data-driven strategies to improve organic reach and app discoverability Develop social and non-social content strategies as per KPIs Ensure content aligns with brand voice and key communication pillars (eg, Speed, Trus...

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1.0 - 6.0 years

0 Lacs

bengaluru

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Monitor and analyze campaign performance metrics including open rates, click-through rates, conversion rates, and ROI Qualifications Experience min 1 year of experience in CRM marketing, digital marketing, or marketing automation Experience with CRM platforms such as CleverTap, MoEngage, Salesforce, or similar tools What we offer: A positive, get-things-done workplace with an opportunity to influence a brand s growth story in its early stages. A dynamic, constantly evolving space (change is par for the course important you are comfortable with this). An inclusive environment that ensures we listen to a diverse range of voices when making decisions. Gain hands on experience in a dynamic marke...

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4.0 - 9.0 years

50 - 60 Lacs

bengaluru

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Are you passionate about understanding and providing top-notch services to your prospects and customers?Do you excel at finding new opportunities within targeted accounts?If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation!The Impact you will create in the Job: Drive Large Enterprise Sales by developing and managing a strong pipeline of new clients and opportunities across E-commerce, D2C, Retail, EdTech, and FinTech domains Drive overall deal closure and new MRR through accurate forecasting and commitments for South India market Partner with C-Level executives within the accounts to drive outcomes Build & execute account strategy for ...

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6.0 - 7.0 years

14 - 19 Lacs

hyderabad

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Overview The Marketing Cloud Developer will develop solutions within the Salesforce Marketing Cloud platform to support critical business functions and meet project requirements. Responsibilities Implementing and monitoring full life cycle of email, messaging and segmentation Building and launching emails, and messages on marketing cloud as needed Designing assets as necessary, including identifying powerful, response-driving photo imagery Generating email and finding trends in email reports to inform future decisions. Guide junior developers on the SFMC development activities. Work as module lead and act as POC for one or more markets/countries. Help document, and maintain system processes,...

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10.0 - 15.0 years

10 - 14 Lacs

mumbai, bengaluru

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Working at Infobip means being part of something truly global. With 75+ offices across six continents, we re not just building technology we re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world s largest and only full-stack cloud communication platform. But it s not just what we do, it s how we do it: with curiosity, passion, and a whole lot of collaboration. If youre looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let s build what s next, together. We are seeking a Product Sales Expert AI to strengthen Infobip s positioning in Conversati...

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10.0 - 15.0 years

11 - 16 Lacs

mumbai, bengaluru

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Working at Infobip means being part of something truly global. With 75+ offices across six continents, we re not just building technology we re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world s largest and only full-stack cloud communication platform. But it s not just what we do, it s how we do it: with curiosity, passion, and a whole lot of collaboration. If youre looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let s build what s next, together. We are seeking a Product Sales Expert AI to strengthen Infobip s positioning in Conversati...

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5.0 - 8.0 years

0 - 0 Lacs

bengaluru

Remote

You will be responsible for the hands-on implementation of HubSpot, configuring the platform to align with client needs and business goals as defined by process mapping and roadmaps.

Posted 16 hours ago

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1.0 - 4.0 years

1 - 5 Lacs

hyderabad

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ABOUT THE ROLE Role Description: The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will leverage Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies. The ideal candidate will have expertise in marketing automation platforms, a strong understanding of data segmentation and activation, and experience in campaign orchestration across multiple channels. Success in this role requires close collaboration with cr...

Posted 18 hours ago

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3.0 - 6.0 years

6 - 10 Lacs

bengaluru

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Job Overview The Campaign Manager will be a key contributor to the DDN Customer Marketing Team, supporting campaign excellence across planning, execution, and performance management. This role will partner closely with campaign owners in integrated and product marketing to manage campaign operations, drive team alignment, and coordinate cross-functional efforts. By taking ownership of operational execution, the Campaign Manager enables campaign owners to focus on strategic oversight and innovation. This partnership ensures campaigns are strategically aligned with business objectives, efficiently resourced, and optimized for customer experience and measurable impact. Job Responsibilities: Cam...

Posted 19 hours ago

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8.0 - 13.0 years

3 - 7 Lacs

pune, coimbatore

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The Opportunity: Workers provided by an employment or temp agency for a limited period of time on a fill-in basis or for a finite project. The Marketing Data Analyst plays a key role in driving data-informed decision-making across our marketing efforts. Embedded within the Marketing Analytics & Reporting team, you will be responsible for delivering clear visibility into performance metrics through the development of scalable processes, systems, and dashboards. REQUIRED CAPABILITIES/COMPETENCIES Analyze complex and large-scale data sets to uncover trends, generate actionable insights, and support strategic decision-making. Design, develop, and maintain custom reports, dashboards, and performa...

Posted 20 hours ago

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5.0 - 9.0 years

15 - 20 Lacs

pune

Work from Office

Overview The Marketing Technology Solutions team at Mastercard is looking for a Senior Software Engineer with a focus on Salesforce Marketing Cloud development to design, develop, and maintain solutions that support Mastercard's B2B marketing initiatives. The primary initiative is to migrate from multiple Pardot (Marketing Cloud Engagement), HubSpot, and Marketo platforms to a single Salesforce Marketing Cloud (SFMC) marketing automation platform. This role is key in developing the custom campaigns, journeys, data extensions, automations and integrations that will support this transition and enabling advanced marketing capabilities across multiple channels. The ideal candidate is a hands-on ...

Posted 21 hours ago

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

Role Overview: Beghou Consulting, a trusted advisor to life science firms for over 30 years, is seeking a Full Stack Developer to play a key role in designing, developing, and deploying AI solutions tailored to pharmaceutical clients. You will collaborate with cross-functional teams to translate complex life sciences challenges into AI-driven innovations. Key Responsibilities: - Ability to seamlessly integrate existing data sources with marketing technology platforms for efficient data transfer and synchronization. - Proficiency in scripting languages (e.g. SFMC AMPScript, Marketo's Velocity, SSJS). - Knowledge of Marketing Cloud architecture, schema, and configuration. - API Knowledge: Prof...

Posted 23 hours ago

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7.0 - 12.0 years

12 - 20 Lacs

bengaluru

Remote

Develop customizations and extensions within the HubSpot CRM using APIs and other development tools. Design and build real-time, two-way data sync platforms between HubSpot and other external SaaS tools. Required Candidate profile Identify and resolve technical issues and bugs within the CRM and its integrations. Work closely with product managers, designers, and other engineers to deliver new features and tools

Posted 23 hours ago

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8.0 - 12.0 years

0 Lacs

hyderabad, telangana

On-site

As a visionary marketing leader at NetCom Learning, you will be responsible for driving demand, scaling digital presence, and building a world-class brand. Your main goal will be to scale website traffic to 1M+ visitors per month and accelerate revenue growth while elevating the global brand. Here's what you can expect in this role: **Key Responsibilities:** - Lead Digital Growth: Own and execute strategies across SEO, paid media, ABM, social, and other digital channels to generate high-quality demand. - Scale Website Impact: Drive website strategy, UX/UI enhancements, CRO, and A/B testing to grow traffic, engagement, and conversions. - Strengthen Brand & Communications: Define brand storyte...

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2.0 - 6.0 years

0 Lacs

pune, maharashtra

On-site

As a Business Consulting-Digital Marketing Specialist at NTT DATA, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns in collaboration with internal teams and external partners. Your focus will be on driving brand awareness, lead generation, and customer engagement through integrated marketing initiatives across various digital channels. Key Responsibilities: - Develop, manage, and optimize digital marketing campaigns across channels like email, social media, paid advertising, and web. - Coordinate with strategic partners, vendors, and agencies to plan co-branded marketing activities and joint promotions. - Create and maintain campaign calendars t...

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4.0 - 8.0 years

0 Lacs

bhubaneswar

On-site

As a Web3 Growth & Marketing Lead, your role will be crucial in driving user acquisition, engagement, and retention across crypto ecosystems, with a focus on Solana. Your responsibilities will include leading multiple token launches, building and scaling active Web3 communities on platforms like X, Telegram, and Discord, and implementing data-driven growth strategies using advanced analytics and marketing automation tools. You will be accountable for overseeing end-to-end growth operations, lifecycle marketing while ensuring full compliance, and upholding brand integrity in the rapidly evolving crypto landscape. **Core Requirements:** - 4+ years of proven experience in Web3/Crypto growth, wi...

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2.0 - 6.0 years

0 Lacs

hyderabad, telangana

On-site

As a Marketing Automation Specialist at TriNet, you will be responsible for ensuring the functionality and coordination of the marketing department's activities through technical and operations support. Your role will involve capturing and reporting data to evaluate the performance of marketing activities. **Key Responsibilities:** - Monitor and analyze marketing campaign performance - Review and interpret website and digital marketing analytics - Serve as a liaison between internal teams and vendors to fulfill marketing needs - Suggest marketing budget improvements using forecasting reports - Perform other duties as assigned - Comply with all policies and standards **Qualifications Required...

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2.0 - 6.0 years

0 Lacs

rajasthan

On-site

As a Marketing Automation Specialist, you will play a crucial role in improving marketing efficiency and effectiveness through the use of automation tools. You will be responsible for designing, implementing, and optimizing automated marketing workflows across various channels to ensure targeted messaging reaches the right audience at the right time. Collaboration with marketing, sales, and analytics teams will be essential to support business growth and maximize the return on marketing investments. Your key responsibilities will include: - Setting up and managing automated email campaigns, lead scoring, and customer segmentation - Monitoring campaign performance, analyzing data, and derivin...

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4.0 - 7.0 years

14 - 17 Lacs

gurugram

Work from Office

Develop and execute retention marketing campaigns across Email, WhatsApp, and SMS. Manage CRM tools, customer journeys, and audience segmentation to drive engagement, repeat purchases, and improve customer lifetime value (LTV). Required Candidate profile Must be skilled in CRM tools like WebEngage, CleverTap, or HubSpot and have strong analytical and communication skills. Perks and benefits Fast-growing D2C brand exposure.

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5.0 - 8.0 years

9 - 12 Lacs

hyderabad

Work from Office

As a HubSpot CMS Developer, Youll be responsible for building and maintaining multi-brand websites, custom modules, templates, partials, and custom integrations within HubSpot CMS Health insurance Maternity leaves Paternity leaves Food allowance Provident fund Annual bonus

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1.0 - 3.0 years

2 - 6 Lacs

mumbai

Work from Office

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: BSc/Any Graduation Years of Experience: 1 to 3 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace th...

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7.0 - 10.0 years

11 - 15 Lacs

mumbai

Work from Office

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Custom Software Engineering Manager Qualifications: Any Graduation Years of Experience: 7 to 10 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 1...

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3.0 - 5.0 years

7 - 11 Lacs

mumbai

Work from Office

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Custom Software Engineering Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 12...

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Exploring Marketing Automation Jobs in India

The marketing automation job market in India is rapidly growing as companies across various industries are increasingly adopting digital marketing strategies to reach their target audience. Marketing automation professionals play a crucial role in designing, implementing, and optimizing automated marketing campaigns to drive business growth and increase customer engagement.

Top Hiring Locations in India

  1. Mumbai - Known as the financial capital of India, Mumbai offers numerous job opportunities in marketing automation with its vibrant business ecosystem.
  2. Bengaluru - The IT hub of India, Bengaluru is a hotspot for marketing automation roles in leading tech companies and startups.
  3. Delhi - The capital city boasts a thriving marketing automation job market, especially in e-commerce, retail, and FMCG sectors.
  4. Hyderabad - With a burgeoning tech industry, Hyderabad is witnessing a rise in demand for marketing automation professionals.
  5. Pune - Home to a mix of IT and manufacturing companies, Pune offers diverse opportunities for marketing automation specialists.

Average Salary Range

The average salary range for marketing automation professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Career Path

A typical career path in marketing automation may include roles such as: - Marketing Automation Specialist - Marketing Automation Manager - Marketing Automation Consultant - Marketing Automation Director

Related Skills

In addition to expertise in marketing automation tools like HubSpot, Marketo, or Pardot, professionals in this field are often expected to have skills in: - Email marketing - Content marketing - Data analysis - CRM systems - A/B testing

Interview Questions

  • What is marketing automation, and how does it benefit businesses? (basic)
  • Can you explain the difference between drip campaigns and lead nurturing? (medium)
  • How do you measure the success of a marketing automation campaign? (medium)
  • Describe a complex marketing automation project you worked on and how you overcame challenges. (advanced)
  • How would you segment a customer database for personalized marketing campaigns? (medium)
  • What are the key metrics you would track to analyze the effectiveness of an email marketing campaign? (basic)
  • How do you ensure compliance with data privacy regulations in your marketing automation campaigns? (advanced)
  • Can you discuss a time when an automated campaign did not perform as expected and how you rectified it? (medium)
  • What role does personalization play in marketing automation, and how do you implement it effectively? (medium)
  • Explain the concept of lead scoring and its significance in marketing automation. (basic)
  • How would you integrate marketing automation with social media platforms for a cohesive marketing strategy? (medium)
  • What are the essential components of a successful marketing automation strategy? (basic)
  • How do you stay updated with the latest trends and best practices in marketing automation? (medium)
  • Describe a situation where you had to collaborate with other teams (e.g., sales, content) for a marketing automation project. (medium)
  • Can you walk us through the process of setting up an automated email campaign from start to finish? (medium)
  • How do you handle and resolve conflicts that may arise between marketing automation and sales teams? (medium)
  • What are some common challenges faced in marketing automation, and how do you address them? (advanced)
  • Explain the concept of lead nurturing and its role in the customer journey. (basic)
  • How do you ensure that your marketing automation campaigns are aligned with the overall marketing strategy of the company? (medium)
  • What are the key factors to consider when selecting a marketing automation tool for a business? (medium)
  • How do you optimize marketing automation workflows for better efficiency and results? (medium)
  • Can you provide examples of successful marketing automation campaigns you have implemented in the past? (advanced)
  • How do you conduct A/B testing in marketing automation, and what insights do you gain from it? (medium)
  • What role does data analytics play in optimizing marketing automation campaigns? (medium)

Closing Remark

As you embark on your journey to explore marketing automation jobs in India, remember to showcase your expertise, stay updated with industry trends, and prepare confidently for interviews. With the right skills and mindset, you can carve a successful career in this dynamic and rewarding field. Good luck!

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