3381 Marketing Automation Jobs

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2.0 - 6.0 years

0 Lacs

kolkata, all india

On-site

As an Email Marketing Specialist with AI Tools at Alpha Business Designs Pvt Ltd, you will play a crucial role in marketing analytics, communication, lead generation, marketing automation, and utilizing email marketing software to effectively reach target audiences. Your responsibilities will include: - Utilizing marketing analytics and communication skills to enhance marketing strategies - Generating leads and implementing marketing automation techniques - Leveraging email marketing software for targeted audience engagement - Demonstrating strong analytical and problem-solving abilities - Showcasing excellent written and verbal communication skills - Maintaining a detail-oriented and organi...

Posted 16 hours ago

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2.0 - 6.0 years

0 Lacs

navi mumbai, all india

On-site

As a Marketing Automation Specialist at Capgemini, you will work hands-on with marketing automation tools to deploy email campaigns and manage CRM and automation tools. Your role will require a good understanding of Digital Marketing, particularly in email marketing and social channels. Proficiency in HTML from an execution perspective is essential for this role. You will collaborate with Onshore Marketing Managers to define metrics, measure, track, analyze, and report on the effectiveness of campaign performance. Additionally, you will be responsible for defining and implementing new marketing automation methodologies to maximize efficiency. Your ability to effectively collaborate with clie...

Posted 16 hours ago

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2.0 - 6.0 years

0 Lacs

hyderabad, all india

On-site

Role Overview: As a Marketing Cloud Architect Analyst on the Customer Communications & Readiness (CC+R) team within the Critical Incident Center (CIC), your primary responsibility is to ensure the successful deployment of email campaigns. You will be involved in segmenting and creating audiences using SQL and other system tools, coding emails with HTML, testing for quality, executing test sends, managing client approval, and coordinating campaign activities for efficient execution. Key Responsibilities: - Provide support to customers in deploying their Marketing Cloud email campaigns - Execute campaign deployment process focusing on subscriber segmentation, email builds, test sends, final su...

Posted 17 hours ago

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10.0 - 12.0 years

4 - 8 Lacs

chennai

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Platform Ownership & Delivery ManagementOwn end to end delivery of the Sitefinity platform, including day to day operations and long term roadmap execution Lead planning, estimation, and delivery of enhancements, features, fixes, and technical upgrades Monitor platform SLAs, availability, performance, and ongoing maintenance requirements Manage cross functional Agile teams including developers, testers, architects, DevOps, and content managers Develop project timelines, resource plans, and track delivery milestones and budgets Sitefinity Expertise & Migration ExperienceDeep understanding of the Sitefinity platform architecture, customization, multisite management, personalization, and conten...

Posted 19 hours ago

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7.0 - 12.0 years

8 - 15 Lacs

pune

Hybrid

Lead marketing for our Flexpricer® CPQ for Salesforce app & ensure success is aligned with company values & goals. Develop budgeted GTM strategies, across multiple channels, to build etc. Email your CV- keshri.nandan@rforce.co.in Call - 9901647971 Required Candidate profile 5+ years of B2B marketing management experience - ideally in a SaaS or IT Sector Experience with planning, executing & reporting on marketing campaigns across a range of B2B products & services. Perks and benefits CV- keshri.nandan@rforce.co.in Call - 9901647971

Posted 22 hours ago

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3.0 - 6.0 years

20 - 25 Lacs

bengaluru, mumbai (all areas)

Hybrid

Role Overview: As an Assistant Manager - GTM , you will play a crucial role in driving Zycus's go-to-market strategy and execution. You will collaborate closely with the marketing, sales, and product teams to develop and implement effective demand generation programs, ABM campaigns, and performance marketing initiatives. This role requires a strong understanding of B2B marketing principles , marketing analytics , and the ability to translate business objectives into actionable marketing plans. Your efforts will directly contribute to increasing brand awareness, generating qualified leads, and accelerating sales growth. Key Responsibilities: - Develop and execute integrated go-to-market plans...

Posted 1 day ago

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1.0 - 3.0 years

3 - 6 Lacs

pune

Hybrid

Role & responsibilities Essential 13 years of experience in digital marketing, marketing operations, or event marketing. Hands-on experience with social media platforms and scheduling tools. Basic understanding of SEO and website content management. Experience working with CMS platforms. Strong coordination, project management, and organizational skills. Ability to design basic marketing creatives using Canva or Adobe Express. Strong written and verbal communication skills. Ability to manage multiple tasks in a fast-paced environment.

Posted 1 day ago

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4.0 - 9.0 years

6 - 10 Lacs

mumbai

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At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities,?collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client''s challenges of today and tomorrow.?Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose. About The Role ???????????? We are seeking a skilled MSD CRM Technical Consultant to join our team and support the design, development, and implementation of Microsoft Dynamics CRM solutions. The ideal candidate will possess strong technical ...

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3.0 - 8.0 years

5 - 9 Lacs

ahmedabad

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About The Role Project Role : Custom Software Engineer Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs. Must have skills : Salesforce Marketing Cloud Personalization Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As a Custom Software Engineer, you will assist in defining requirements and designing applications to meet business process and application requirements. Your typical day will involve colla...

Posted 1 day ago

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10.0 - 14.0 years

12 - 16 Lacs

mumbai

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About The Role Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Bus & Technology Delivery Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBusiness solutions for assisting in m...

Posted 1 day ago

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7.0 - 11.0 years

10 - 14 Lacs

mumbai

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About The Role Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. Role r...

Posted 1 day ago

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3.0 - 5.0 years

3 - 7 Lacs

mumbai

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About The Role Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The CRM Specialist will be responsible for managing CRM systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that CRM tools and processes deliver measurable results al...

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0.0 - 3.0 years

1 - 5 Lacs

hyderabad

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About The Role Project Role : Inside Sales Representative Project Role Description : Use a predefined target list of client/potential client decision makers and a standardized messaging strategy to qualify potential opportunities. Originate new opportunities; qualify, capture and close opportunities. Advance qualified opportunities or target existing or net new prospects through the sales cycle. Assist customers in onboarding, adopting and expanding their usage of products. Must have skills : B2B/B2C Sales Good to have skills : Sales and Channel Management Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Inside Sales Represen...

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3.0 - 8.0 years

5 - 9 Lacs

hyderabad

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About The Role Project Role : Custom Software Engineer Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs. Must have skills : Salesforce Service Cloud Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. A typical day involves collaborating with team members to understand pro...

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2.0 - 7.0 years

4 - 9 Lacs

bengaluru

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We are looking for a highly skilled and experienced Sales Manager to lead our team in achieving business goals on Amazon. The ideal candidate will have a strong background in sales management and a proven track record of success. Roles and Responsibility Develop and implement effective sales strategies to drive revenue growth on Amazon. Lead and manage a team of sales professionals to achieve targets and objectives. Build and maintain strong relationships with key clients and stakeholders on Amazon. Analyze market trends and competitor activity to identify opportunities and threats. Collaborate with cross-functional teams to develop and launch new products and services. Monitor and report on...

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3.0 - 5.0 years

5 - 7 Lacs

mumbai

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We are looking for a highly skilled and experienced Strategy Manager to lead our Marketing & Sales team. The ideal candidate will have a strong background in developing and implementing effective marketing strategies, with a focus on driving business growth through innovative sales approaches. Roles and Responsibility Develop and execute comprehensive marketing plans to achieve business objectives. Conduct market research and analyze consumer trends to identify new opportunities. Collaborate with cross-functional teams to launch new products and services. Manage and optimize the marketing budget to ensure maximum ROI. Monitor and report on key performance indicators to measure campaign effec...

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3.0 - 8.0 years

5 - 9 Lacs

bengaluru

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About The Role Project Role : Custom Software Engineer Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs. Must have skills : Adobe Marketo Engage, AEM migration experience Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. A typical day involves collaborating with team mem...

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3.0 - 8.0 years

5 - 9 Lacs

bengaluru

Work from Office

About The Role Project Role : Custom Software Engineer Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs. Must have skills : Adobe Marketo Engage Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. A typical day involves collaborating with team members to understand project...

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8.0 - 12.0 years

15 - 18 Lacs

gurugram

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We are looking for a Senior Email Marketing Specialist for our Gurgaon team. The person will be responsible for the strategy and execution of the daily marketing emails and lifecycle and targeted/segmented campaigns. In this role, you will be expected to work with the marketing team to identify, prepare and deliver appropriate and engaging content and marketing campaigns to their target market groups. The primary goal is to acquire, retain and convert customers. Professional Skills & Competencies Assist the Email team in planning and managing high-volume, segmented email marketing campaigns Identify customer journey and its relationship with email campaigns Understand and create customer seg...

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2.0 - 7.0 years

5 - 9 Lacs

ahmedabad

Work from Office

5 Days Working Bi-weekly events Paid sick leaves Casual leaves CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Responsibilities Identify, pitch, and close clients for services such as Social Media Marketing (SMM) , Performance Marketing (Meta/Google Ads), SEO , Content , Marketing Automation , and CRM . Build and manage your own sales pipeline. Conduct discovery calls, proposal walkthroughs, and follow-ups. Represent the agency across your network and region. Maintain accurate lead and opportunity records. What We Offer 100% commission-based compensation with high payouts on every deal. Uncapped earnings the more you close, the more you earn. Access to ...

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8.0 - 13.0 years

7 - 11 Lacs

mumbai, pune, chennai

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Marketing Manager Roles & Responsibilities Develop and implement strategic marketing plans for a specific business unit Responsible for marketing budget plan and meeting organization goals Responsible for running LeadGen initiatives for the BU including inside sales function for the unit Utilize industry and organizational knowledge to develop and execute marketing ideas Keeps up-to-date with marketing best practices Identify marketing opportunities and develop success strategies to leverage them Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-M...

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3.0 - 5.0 years

4 - 6 Lacs

mumbai, delhi / ncr, bengaluru

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We are seeking a proactive Inside Sales Associate to join our team. The primary responsibility will be lead generation and supporting the US Salesforce team. This role involves researching potential leads, initiating outreach via email and LinkedIn, and maintaining accurate records. Over time, the candidate will also contribute to B2B marketing initiatives, making this a dynamic position with growth opportunities. Key Responsibilities Lead Generation & Research Identify and research potential leads using online tools and databases. Maintain and update lead information in CRM (Salesforce). Outreach & Engagement Send personalized emails and LinkedIn messages to prospects. Assist in scheduling ...

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3.0 - 5.0 years

10 - 14 Lacs

pune

Work from Office

We are looking for a highly skilled Senior Salesforce Administrator/Developer with 58 years of experience to manage, optimize, and enhance our Salesforce platform. The ideal candidate will have strong expertise in Salesforce administration, declarative development, and a solid understanding of the Salesforce ecosystem, including Sales Cloud and Service Cloud. Key Responsibilities Manage user accounts, roles, profiles, permissions, and licenses across Sales, Marketing, and Support teams. Configure and maintain page layouts, record types, automation rules, flows, and validation rules. Handle data imports, exports, cleansing, and deduplication using tools like Data Loader or Data Import Wizard....

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12.0 - 15.0 years

30 - 35 Lacs

mumbai, ghaziabad, bengaluru

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Key Responsibilities: Strategic Marketing & Asset Positioning Develop and execute marketing strategies for IT Parks and SEZs to support leasing and brand building. Collaborate with leasing, asset management, sustainability & CSR and design teams to align marketing with business goals. Position assets as future-ready, sustainable, and tech-enabled campuses for global occupiers. B2B & Institutional Marketing Design campaigns targeting CXOs, CRE heads, IPCs, and institutional investors. Build thought leadership through whitepapers, webinars, and industry partnerships. Manage corporate communications, investor presentations, and brand storytelling. Digital & Performance Marketing Lead digital ca...

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2.0 - 7.0 years

11 - 16 Lacs

pune

Work from Office

We are seeking an experienced Senior Salesforce Administrator with 8+ years of Salesforce expertise and 3+ years of hands-on experience in Salesforce CPQ. The ideal candidate will manage, optimize, and enhance our Salesforce platform, including Sales Cloud, Service Cloud, CPQ, and CLM solutions, ensuring seamless integration and business process automation. Key Responsibilities Implement and configure Salesforce CPQ and CLM solutions. Collaborate with Sales and Services teams to gather requirements and design scalable solutions. Maintain and update CPQ applications for optimal performance. Create and manage Product Rules, Pricing Rules, Discount Schedules in Salesforce CPQ. Administer Contra...

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Exploring Marketing Automation Jobs in India

The marketing automation job market in India is rapidly growing as companies across various industries are increasingly adopting digital marketing strategies to reach their target audience. Marketing automation professionals play a crucial role in designing, implementing, and optimizing automated marketing campaigns to drive business growth and increase customer engagement.

Top Hiring Locations in India

  1. Mumbai - Known as the financial capital of India, Mumbai offers numerous job opportunities in marketing automation with its vibrant business ecosystem.
  2. Bengaluru - The IT hub of India, Bengaluru is a hotspot for marketing automation roles in leading tech companies and startups.
  3. Delhi - The capital city boasts a thriving marketing automation job market, especially in e-commerce, retail, and FMCG sectors.
  4. Hyderabad - With a burgeoning tech industry, Hyderabad is witnessing a rise in demand for marketing automation professionals.
  5. Pune - Home to a mix of IT and manufacturing companies, Pune offers diverse opportunities for marketing automation specialists.

Average Salary Range

The average salary range for marketing automation professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Career Path

A typical career path in marketing automation may include roles such as: - Marketing Automation Specialist - Marketing Automation Manager - Marketing Automation Consultant - Marketing Automation Director

Related Skills

In addition to expertise in marketing automation tools like HubSpot, Marketo, or Pardot, professionals in this field are often expected to have skills in: - Email marketing - Content marketing - Data analysis - CRM systems - A/B testing

Interview Questions

  • What is marketing automation, and how does it benefit businesses? (basic)
  • Can you explain the difference between drip campaigns and lead nurturing? (medium)
  • How do you measure the success of a marketing automation campaign? (medium)
  • Describe a complex marketing automation project you worked on and how you overcame challenges. (advanced)
  • How would you segment a customer database for personalized marketing campaigns? (medium)
  • What are the key metrics you would track to analyze the effectiveness of an email marketing campaign? (basic)
  • How do you ensure compliance with data privacy regulations in your marketing automation campaigns? (advanced)
  • Can you discuss a time when an automated campaign did not perform as expected and how you rectified it? (medium)
  • What role does personalization play in marketing automation, and how do you implement it effectively? (medium)
  • Explain the concept of lead scoring and its significance in marketing automation. (basic)
  • How would you integrate marketing automation with social media platforms for a cohesive marketing strategy? (medium)
  • What are the essential components of a successful marketing automation strategy? (basic)
  • How do you stay updated with the latest trends and best practices in marketing automation? (medium)
  • Describe a situation where you had to collaborate with other teams (e.g., sales, content) for a marketing automation project. (medium)
  • Can you walk us through the process of setting up an automated email campaign from start to finish? (medium)
  • How do you handle and resolve conflicts that may arise between marketing automation and sales teams? (medium)
  • What are some common challenges faced in marketing automation, and how do you address them? (advanced)
  • Explain the concept of lead nurturing and its role in the customer journey. (basic)
  • How do you ensure that your marketing automation campaigns are aligned with the overall marketing strategy of the company? (medium)
  • What are the key factors to consider when selecting a marketing automation tool for a business? (medium)
  • How do you optimize marketing automation workflows for better efficiency and results? (medium)
  • Can you provide examples of successful marketing automation campaigns you have implemented in the past? (advanced)
  • How do you conduct A/B testing in marketing automation, and what insights do you gain from it? (medium)
  • What role does data analytics play in optimizing marketing automation campaigns? (medium)

Closing Remark

As you embark on your journey to explore marketing automation jobs in India, remember to showcase your expertise, stay updated with industry trends, and prepare confidently for interviews. With the right skills and mindset, you can carve a successful career in this dynamic and rewarding field. Good luck!

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