Posted:1 day ago|
Platform:
Hybrid
Full Time
- Develop and execute integrated go-to-market plans to support product launches and market expansion initiatives, ensuring alignment with overall business objectives.
- Design and implement targeted ABM campaigns to engage key accounts and drive pipeline growth, collaborating with sales to personalize messaging and outreach.
- Manage and optimize performance marketing campaigns across various channels, including search, social media, and display advertising, to maximize ROI and lead generation.
- Analyze marketing data and generate insightful reports to track campaign performance, identify trends, and make data-driven recommendations for optimization.
- Collaborate with the content marketing team to create compelling content that resonates with target audiences and supports demand generation efforts.
- Monitor and analyze competitor activities to identify opportunities and threats, informing marketing strategies and tactics.
- Manage marketing budgets and track expenses to ensure efficient allocation of resources and adherence to budget guidelines.
- Demonstrated ability to develop and execute successful B2B marketing campaigns, including demand generation, ABM, and performance marketing initiatives.
- Proven experience in analyzing marketing data and generating actionable insights to improve campaign performance.
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Bachelor's degree in marketing, Business, or a related field.
- 3-6 years of experience in B2B marketing, with a focus on go-to-market strategy and demand generation.
Zycus Infotech
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