6 Marketing Analytics Jobs
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3.0 - 8.0 years
Bengaluru
Work from Office
Job Title - S&C GN - Data Science Analyst Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Experience & Educational Qualification: -PhD with 1+ years of relevant experience, OR. -Master-s degree with 2+ years of experience, OR -Bachelor-s degree with 3+ years of experience. Must have skills:Machine Learning/Deep Learning, Gen AI, NLP, Python, R, AI, SQL, Unstructured Data Handling (text, audio, emails, chat, others) Good to have skills: -Experience in Graph Neural Networks (GNNs) for complex relational data modelling. -Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. -A track record of scientif...
Posted 6 hours ago
3.0 - 5.0 years
4 - 6 Lacs
Thane
Work from Office
360 Degree Marketing Plan & execute integrated marketing campaigns across digital, offline, ATL, BTL, social channels Own brand positioning, messaging & consistency across all touchpoints Oversee performance marketing Budgeting & Planning Track KPIs Required Candidate profile Manage team Handle events, activations, exhibitions, sponsorships, partnerships Manage SEO, SEM, email marketing, marketing automation, analytics Measure campaign effectiveness using data & insights
Posted 2 days ago
1.0 - 5.0 years
Pune, All india
On-site
Role Overview: As an ideal candidate for this role, you must possess a strong analytical mindset, domain awareness, and communication skills. You should excel in interpreting complex data into actionable business insights and demonstrate ownership in reporting, ad-hoc analysis, and performance diagnostics. Your collaboration with cross-functional teams will play a key role in shaping data-driven decision-making processes. Key Responsibilities: - Utilize strong analytical thinking and business acumen to turn data into actionable insights supporting both day-to-day operations and strategic decisions. - Apply your expertise in marketing, sales, and revenue analytics, along with knowledge of mar...
Posted 5 days ago
5.0 - 10.0 years
15 - 22 Lacs
Noida, Gurugram, Delhi / ncr
Work from Office
Role Accountability Perform deep dive analysis on the credit card portfolio utilizing large amounts of data. Help improve the performance of credit card portfolio both in terms of underwriting and portfolio management/collections by providing actionable insights. Liase with external parties like credit bureaus to explore new attributes that can help improve credit quality. Develop and manage the credit cost forecasting model for MOU. Develop and maintain a process for loss/credit cost forecasting for new products. Provide Risk related insights on the existing products/channels etc. Liase with internal stakeholders to understand and influence credit related decisions. Understand new requireme...
Posted 1 week ago
5.0 - 9.0 years
Pune, All india
On-site
As a Product Owner in the Human Health Insights, Analytics and Data (HHIAD) organization at our Company, you will play a vital role in shaping the strategy, overseeing delivery execution, and ensuring value realization of data platform features and data products. Your responsibilities will include translating problems, needs, and opportunities into the product vision and roadmap, conducting stakeholder meetings to shape and evolve the product vision, leading the design and delivery of data platform features, managing release scoping, and ensuring customer expectations are met optimally. You will work closely with various teams to deliver impactful capabilities that enable data-driven decisio...
Posted 2 weeks ago
3.0 - 7.0 years
Ahmedabad, All india
On-site
As a candidate for the role, you will be expected to have a strong understanding of Marketing Analytics Domain and Data Analytics, along with proficiency in ML techniques. Here is a breakdown of your responsibilities and qualifications: Role Overview: In this role, you will be involved in moderately complex initiatives to deliver insights by converting business problems into analytical formats. You will participate in generating campaign and project performance reports, utilizing your programming skills in Python/SAS. Additionally, you will be responsible for reviewing and analyzing complex data aggregations and applying statistical and Machine Learning techniques to create decision strategi...
Posted 1 month ago
Exploring Marketing Analytics Jobs in India
India has seen a surge in demand for marketing analytics professionals in recent years, with companies across various industries recognizing the importance of data-driven decision-making in their marketing strategies. As a result, job seekers with expertise in marketing analytics have numerous opportunities to explore in the Indian job market.
Top Hiring Locations in India
- Mumbai
- Bangalore
- Delhi
- Hyderabad
- Pune
Average Salary Range
The average salary range for marketing analytics professionals in India varies based on experience and location. Entry-level positions can expect to earn around INR 4-6 lakhs per annum, while experienced professionals with several years of experience can earn upwards of INR 12-15 lakhs per annum.
Career Path
In the field of marketing analytics, a typical career path may involve starting as a Marketing Analyst, progressing to roles such as Senior Analyst, Manager, and eventually reaching positions like Director or Head of Analytics.
Related Skills
In addition to proficiency in marketing analytics, professionals in this field are often expected to have skills in data analysis, statistical modeling, data visualization, and proficiency in tools like Excel, SQL, and statistical software like R or Python.
Interview Questions
- What is the importance of A/B testing in marketing analytics? (medium)
- Can you explain the difference between correlation and causation in data analysis? (basic)
- How do you approach building a customer segmentation model? (medium)
- What are some key KPIs you would track in a marketing analytics dashboard? (basic)
- How would you handle missing or incomplete data in a marketing analytics project? (medium)
- Explain the concept of attribution modeling in marketing analytics. (medium)
- What is the role of machine learning in marketing analytics? (medium)
- How do you measure the effectiveness of a marketing campaign? (basic)
- Can you give an example of a successful marketing analytics project you worked on in the past? (advanced)
- How do you stay updated with the latest trends in marketing analytics? (basic)
- How would you approach analyzing social media data for marketing insights? (medium)
- What is the difference between supervised and unsupervised learning in machine learning? (basic)
- How do you ensure the accuracy and reliability of your marketing analytics reports? (medium)
- Can you explain the concept of customer lifetime value in marketing analytics? (medium)
- How do you handle large datasets in your analytics projects? (medium)
- What are some common data visualization tools you have used in your work? (basic)
- How do you deal with conflicting data points in your analysis? (medium)
- Can you walk us through your process of developing a marketing attribution model? (advanced)
- How do you communicate complex data insights to non-technical stakeholders? (medium)
- What role does predictive analytics play in marketing strategy? (medium)
- How would you approach optimizing a marketing campaign based on data insights? (medium)
- Can you discuss a time when your analysis led to a significant change in a company's marketing strategy? (advanced)
- How do you ensure data privacy and compliance in your marketing analytics work? (medium)
- What are some common challenges you face in marketing analytics projects, and how do you overcome them? (advanced)
Closing Remark
As you prepare for marketing analytics roles in India, remember to showcase your expertise in data analysis, statistical modeling, and proficiency in relevant tools. Stay updated with industry trends and be ready to tackle challenging interview questions with confidence. Best of luck in your job search!
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