640 Marketing Analytics Jobs

As a Marketing Intelligence Specialist at Oliver Wyman, you will join our dynamic marketing team in Mumbai. With 5 years of experience in marketing or analytical roles, preferably in professional services, you will play a crucial role in tracking, measuring, and reporting on marketing performance. Your responsibilities will include managing dashboards, compiling reports, and overseeing project management for marketing content. Your keen attention to detail, strong interpersonal skills, and ability to synthesize data into meaningful insights will be essential in this role. You will analyze marketing data from various sources, maintain dashboards, track PR and media successes, and monitor digital marketing analytics. Additionally, you will manage content projects from ideation to publishing, coordinate with multiple teams, and ensure budget tracking for marketing initiatives. Your proactive approach to staying updated on industry trends and marketing performance metrics will contribute to enhancing reporting strategies. You will engage with remote and cross-functional teams to gather insights and data, tailor reports to stakeholders" needs, and act as a central point of contact for reporting and marketing impact analysis. Required qualifications for this role include 5 years of relevant experience, strong analytical skills, project management experience, proficiency in digital analytics tools, and excellent interpersonal skills. Preferred qualifications include experience with marketing automation and CRM tools, familiarity with content management systems, and basic understanding of budget tracking and financial reporting. Joining Oliver Wyman's forward-thinking marketing team will provide you with opportunities to work on high-visibility projects, collaborate with top professionals, and develop a deep understanding of marketing performance measurement. If you are passionate about data, insights, and marketing impact, we welcome you to be a part of our team where we value data-driven decision-making and impactful storytelling. At Oliver Wyman, we are individuals who are self-starting, motivated, energetic, and entrepreneurial. We strive for breakthroughs, question norms, seek diverse perspectives, and find powerful solutions. We value an environment where every member is encouraged to voice their opinion and believe in removing artificial barriers to opportunity. Our culture is output-based, focusing on excellence while respecting personal decisions and ensuring sustainable workloads for all colleagues.,

You are looking for an experienced and dynamic Sales and Marketing Head to lead and execute marketing strategies and sales goals. The ideal candidate will drive brand visibility, generate leads, and convert prospects into clients while managing a team of marketing and sales professionals. This role requires strategic thinking, leadership, and a strong understanding of the interior design industry. Your key responsibilities will include developing and implementing integrated marketing and sales strategies aligned with business objectives, analyzing market trends and customer preferences, setting monthly and quarterly targets for the team, supervising, supporting, and motivating the marketing and sales team, overseeing lead generation and sales pipeline management, guiding digital marketing campaigns and field marketing initiatives, ensuring a consistent brand voice across all platforms, representing the brand in client meetings and networking events, and collaborating with design and operations teams to ensure client satisfaction. To excel in this role, you should have a Bachelor's/Master's degree in Marketing, Business Administration, or a related field, proven experience in a leadership role (preferably in interior design, real estate, or B2C luxury sectors), a strong understanding of digital and traditional marketing channels, excellent leadership, communication, and negotiation skills, and proficiency with CRM tools, marketing analytics, and sales platforms. This is a full-time position with benefits including health insurance and Provident Fund. The work schedule is during day shift and the work location is in person.,

You will be an individual contributor at the P30 job level at Adobe, focusing on accelerating marketing effectiveness through data, insights, and innovative measurement methods. As part of the Enterprise Analytics team, your responsibility will be to discover and communicate insights to business partners by analyzing data and building reporting solutions to optimize marketing effectiveness for the India marketing organization. Your role will involve conducting analysis on lead-based and account-based marketing performance, providing recommendations to senior marketing leaders, and supporting the synthesis of marketing impact for sales interlocks and business reviews. To succeed in this role, you should have a degree in Marketing, Statistics, Computer Science, or related fields, with 3+ years of experience in B2B subscription revenue environment. You must be able to translate marketing requirements into technical specifications, have proficiency in SQL and Advanced Excel, possess excellent problem-solving and analytical skills, and demonstrate an entrepreneurial mindset to work independently. Additionally, you will lead planning efforts, forecast marketing results, and translate company priorities into actionable plans. If you are seeking internal opportunities for career growth at Adobe, you are encouraged to update your Resume/CV and Workday profile, visit the Internal Mobility page for more information, and prepare for interviews. Adobe provides a supportive work environment where creativity, curiosity, and continuous learning are valued. By joining Adobe, you will have the opportunity to work with colleagues who are dedicated to personal and professional growth through ongoing feedback and support. Should you apply for a role at Adobe, the Talent Team will contact you within 2 weeks. If you progress to the interview stage, it is recommended to inform your manager to support your career advancement. Adobe is committed to creating an inclusive work environment and offers meaningful benefits to its employees. If you require accommodations to access Adobe.com or complete the application process due to a disability or special need, you can reach out to accommodations@adobe.com or call (408) 536-3015.,

About us Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future. Across 65 offices in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. In 2004, the firm established its presence in the Indian market by opening the Bain Capability Center (BCC) in New Delhi. The BCC is now known as BCN (Bain Capability Network) with its nodes across various geographies. BCN is an integral and largest unit of (ECD) Expert Client Delivery. ECD plays a critical role as it adds value to Bain's case teams globally by supporting them with analytics and research solutioning across all industries, specific domains for corporate cases, client development, private equity diligence, or Bain intellectual property. The BCN comprises Consulting Services, Knowledge Services, and Shared Services. Who you will work with BCN Pricing COE, as part of Bain's expert client delivery network, has the vision to lend expertise, speed, and competitiveness to Bain's Pricing projects through co-developing and deploying repeatable Pricing products and delivering client-specific analysis/solutions. Most businesses leave money on the table due to a lack of right pricing interventions. Pricing COE helps Bain clients to capture value across the value chain from problem identification, solution designing, and implementation, to capability transfer. The COE has a fast-paced environment with continuous innovation and learning. We offer a multitude of professional development opportunities for those who like to problem-solve in an analytical environment. The COE provides a truly global experience with the opportunity to work with Pricing experts, Bain teams, and clients across the world in an inclusive, collaborative, and fun-loving team culture. There are also global transfer opportunities for high performers. What you'll do As an Associate, you will be an integral part of the team, bringing specialized knowledge to pricing product(s) in development and generating insight for pricing-related IP/tools as well as help in end client delivery. You would work under the guidance of the Pricing COE Project Leader or Manager, playing a key role in driving the team's overall output while developing products or serving clients by preparing presentations, data analysis, and other initiatives. You are expected to oversee and train a team of COE Analysts across the above effort and develop the next set of specialists. You will be 100% staffed on a specific project at a time, take responsibility for assigned work streams, and ensure zero-defect analysis across those workstreams. Effectively understand the work plan and execute it along with applying the best-suited analytical tools like Alteryx, Tableau, etc. Brainstorm with the Project Leader on various aspects of the project or IP work, which ranges across scope definition, data cleaning, explorations, solution designing, and insights, etc. Help in driving conversations through analytics, including, but not limited to - Building dashboards, Driving insights through data analysis, and Story-lining the deliverable to prove/disprove hypotheses. Deliver clear and professional presentations to teams/project team/managers, etc. Help in Coaching Analysts on task execution, Support CoE operations like training, recruitment, etc., and work with Project leaders to drive a positive team experience. About you Work experience range in case the highest qualification is undergraduate studies 2-5 years of hands-on experience in data operations, data analytics, or consulting with pricing/marketing analytics exposure and strong academic records. Work experience range in case the highest qualification is postgraduate studies 0-3 years of hands-on experience in data operations, data analytics, or consulting with pricing/marketing analytics exposure and strong academic records. Candidates should possess good technical, analytical, communication, and team skills. Prior experience with data analytics is important. Strong skills in Microsoft Excel and PowerPoint and interest in learning new analytical/statistical tools and techniques are required. Proficiency and experience in analytical tools (such as Alteryx, Tableau) will be preferred. What makes us a great place to work We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity, and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor's Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion, and collaboration are key to building extraordinary teams. We hire people with exceptional talents, abilities, and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor, and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ, and parents.,

The VP, Analytics Product Insights & Optimization role at Synchrony involves leading a team within the India Analytics Hub (IAH) to drive business and organizational priorities for the Product Analytics teams. Reporting to the CEPA & B2B leader in IAH, this position collaborates closely with Product analytics leader and Product managers in the US. The ideal candidate will provide strategic thought leadership, leveraging data-driven insights to optimize and scale current deliveries for multiple Synchrony products and capabilities. As the VP, Analytics Product Insights & Optimization, you will be responsible for developing and implementing a comprehensive analytics roadmap and vision for the Product Analytics team, outlining key milestones, resources, and timelines to achieve long-term goals. You will play a crucial role in enhancing the analytics delivery from IAH through proactive deep dives, analyses, and proof-of-concepts focused on product optimization. Additionally, you will lead by example, being actively involved in projects, data analysis, and ensuring the team delivers impactful results. Key Responsibilities: - Develop and implement a time-bound, actionable analytics roadmap for the Product Analytics team - Elevate analytics delivery through proactive analyses and deep dives - Demonstrate analytics impact on product decision optimization across all products - Build strong relationships with US and IAH teams to drive business impact - Foster a culture of innovation, learning, and sustainable practices within the team - Manage team planning, hiring, performance evaluation, and career guidance - Lead internal initiatives, projects, and special assignments Required Skills & Knowledge: - Degree in Statistics, Mathematics, Economics, Engineering, or relevant quantitative fields with 10+ years of analytics/data science experience - Demonstrated experience in building analytics strategies with positive outcomes - Proficiency in SQL/SAS, BI tools (Power BI, Tableau, etc.), and marketing analytics - Strong leadership skills with the ability to motivate teams, foster innovation, and drive change - Advanced proficiency in MS-Excel and MS-PowerPoint - Excellent communication and stakeholder management skills Desired Skills & Knowledge: - Superior thought leadership and solutioning abilities - Experience in presenting to senior leaders with strong communication skills - Innovative mindset with experience in Python, R, and cloud environments like AWS - Experience with modeling and forecasting Eligibility Criteria: - Degree in relevant fields with 10+ years of analytics/data science experience - Enhanced Flexibility and Choice in work timings, anchored to US Eastern hours - Remote position with the option to work from home Grade/Level: 12 The VP, Analytics Product Insights & Optimization role at Synchrony offers a unique opportunity to drive analytics excellence, lead a high-performing team, and contribute to the growth and success of the organization.,

As a Marketing CRM Automation and Salesforce Marketing Cloud Expert at The Knot Worldwide, you will play a crucial role in developing and implementing dynamic customer journeys, campaigns, and top-notch automation strategies across various CRM touchpoints such as email, push notifications, SMS, and in-app messaging for multiple brands, including The Knot and Wedding Wire. You will work hands-on with the Salesforce Marketing Cloud platform, showcasing your technical expertise in modifying HTML email code, creating email templates, push notifications, SMS messages, and in-app modals, as well as segmenting data using SQL and setting up tracking mechanisms for accurate attribution. Your role will involve collaborating with a creative team to design personalized and automated journeys that enhance the wedding planning experience for our couples. Your responsibilities will include building and overseeing engaging customer journeys, email campaigns, push notifications, SMS campaigns, and in-app automations utilizing tools like Journey Builder, Automation Studio, Email Studio, Data Extensions, Query Segmentation, and AMPScript for personalization. You will conduct A/B testing on complex personalized CRM programs and journeys, analyze customer data from various sources to create targeted segmentation and effective campaign strategies, and work closely with CRM campaign strategy managers to develop data-driven campaigns. Moreover, you will leverage your expertise in Salesforce Marketing Cloud to support campaigns across different business units, stay updated on the latest trends in Salesforce Marketing Cloud and SMS technology, and provide insights on enhancing internal processes. The ideal candidate for this role will be a Salesforce Marketing Cloud expert with proficiency in Journey Builder, Automation Studio, SQL, AMPScript, HTML/CSS, and Email Studio. Additional experience with tools like Power BI, Alteryx, ERP, CRM systems, and data warehouses will be advantageous. You should possess a strong background in business intelligence, marketing analytics, and ecommerce analytics, with a focus on applying analytics in digital commerce or marketing. Successful candidates will have a proven track record of managing large-scale projects and a minimum of 8 years of experience in CRM marketing automation and campaign execution. A minimum of 3-5 years of expertise in Salesforce Marketing Cloud, particularly in Journey Builder, Automation Studio, SQL, AMPScript, HTML, SCSS, and Email Studio, is required. Strong communication skills, a collaborative mindset, the ability to work in a fast-paced environment, and fluency in English are essential for this role.,

As a Marketing Automation Intern at Glido.ai, you will play a key role in implementing and managing marketing automation systems. Your primary responsibilities will include executing lead generation strategies, conducting marketing analytics, and optimizing marketing performance. You will be instrumental in setting up campaigns, monitoring their effectiveness, and generating detailed reports to evaluate campaign success. Collaborating with various teams to enhance marketing strategies will be essential for success in this role. To excel in this position, you should have proficiency in Marketing Automation tools, particularly N8N, and Lead Generation techniques. Previous experience in Marketing and Marketing Analytics will be advantageous. Your expertise in Web Analytics and data interpretation will be crucial for analyzing and optimizing marketing campaigns effectively. Strong problem-solving and analytical skills are necessary to address various challenges that may arise in the marketing automation process. Excellent written and verbal communication skills are essential for conveying insights and recommendations to team members and stakeholders. The ability to work independently in a hybrid work environment is desired, demonstrating your self-motivation and proactive approach to tasks. A Bachelor's degree in Marketing, Business, Data Science, or a related field is required for this role. Prior experience in the tech/AI industry would be a valuable asset, although not mandatory. Join us at Glido.ai and be part of a dynamic team dedicated to delivering personalized, scalable, and efficient AI technologies tailored to meet the unique needs of each client. Apply your skills and knowledge to drive transformative growth through cutting-edge AI solutions and innovative technologies.,

The Marketing Analyst position at autum it, based in Cuddapah, is a full-time on-site role that requires you to analyze marketing data, create marketing strategies, share insights effectively, and focus on sales analytics to enhance marketing campaigns and boost business expansion. To excel in this role, you should possess strong analytical skills and expertise in marketing analytics. Effective communication skills are crucial for conveying your findings. Experience in sales analytics is essential, along with proficiency in utilizing data analysis tools and techniques. Your ability to interpret and present data insights in a compelling manner will be key to your success. The ideal candidate for this position will hold a Bachelor's degree in Marketing, Business, Analytics, or a related field. If you are passionate about leveraging data to drive marketing decisions and possess the skills and qualifications mentioned above, we encourage you to apply for this exciting opportunity at autum it.,

Role Summary As an Email Marketing Intern at Flyzy, you will support the marketing team in building, executing, and optimizing email campaigns that engage our users and promote our travel offerings. Youll play a key role in growing customer engagement through targeted and creative email strategies. This internship will be paid and requires 2 days of work from the office. Responsibilities Proficiency in Email Marketing Software and Marketing Automation tools. Excellent attention to detail and organizational skills. Conduct A/B testing for subject lines, content, and CTAs to optimize performance. Monitor and report on email performance metrics such as open rates, click-through rates, and conversions. Maintain and update email databases and ensure compliance with data privacy regulations. Support automation workflows for onboarding, re-engagement, and promotional campaigns. Research industry trends and suggest improvements for campaign effectiveness. Ability to analyze Marketing Analytics data. Requirements Currently pursuing or recently completed a degree in Marketing, Communications, or a related field. Strong written communication skills with attention to detail. Familiarity with email marketing tools is a plus. Interest in the travel industry and technology. Creative mindset with an eagerness to learn. What You Will Gain Hands-on experience in digital and performance marketing. Exposure to real-time travel campaigns and brand communication. Mentorship from experienced professionals. Opportunity to contribute to impactful travel promotions and branding activities. Show more Show less

The Performance Marketing Analyst plays a crucial role in leading Demand Analytics for multi-channel Demand Generation campaigns at Turing, focusing on providing valuable insights into marketing's impact on revenue generation. Collaborating closely with stakeholders from marketing and sales teams, this position involves tracking the effectiveness of Demand Gen initiatives and contributing to the strategic implementation of projects to boost demand for Turing's services. Additionally, the role entails working closely with the outbound email marketing team to provide analytical inputs on targeting and communication strategies, evaluating the impact of email marketing efforts on demand generation. Responsibilities: - Tracking lead conversion funnels across various marketing channels like email, SEO, paid ads, events, and organic to evaluate the influence of marketing campaigns on Demand Generation and revenue pipeline. - Establishing efficient processes to facilitate lead progression through the pipeline and coordinating with stakeholders to ensure the smooth execution of these processes. - Analyzing the pain points of different buyer personas involved in deal conversion to offer valuable insights into targeting and communication strategies. - Identifying trends and improvement opportunities in channel-mix, buyer journey strategy, targeting, and messaging through data analysis to enhance downstream impact on revenue generation. - Supporting outbound email strategy by planning, designing, executing, and analyzing email campaigns. - Developing and executing email nurture strategies to guide engaged contacts towards conversion. - Collaborating with marketing and sales stakeholders to ensure alignment of email campaigns with overall marketing objectives. Requirements: - Bachelor's degree required; MBA is a plus. - Proficient in data analysis with experience in MS Excel and other analytical tools. - Strong proficiency in SQL, including writing custom queries for analysis and creating dashboards for visualization. - Experience working with marketing tools such as Hubspot, Salesforce, and Google Analytics; familiarity with multi-touch marketing attribution tools like Dreamdata preferred. - Understanding of Account-Based Marketing (ABM) strategies and marketing analytics. - Excellent written and verbal communication skills. - Minimum of 2 years of experience in a startup environment, with a preference for experience in remote work setups.,

As a Marketing Automation Specialist at Digital Di Consultants in Bengaluru, you will play a key role in enhancing B2B marketing performance through data-driven strategies and technology. Your responsibilities will include managing marketing analytics, marketing automation, lead generation, and web analytics on a day-to-day basis. To excel in this role, you should possess strong skills in Marketing Analytics, Marketing Automation, and Web Analytics. Experience with lead generation strategies and marketing tools is essential. Proficiency in utilizing marketing automation platforms, particularly in HubSpot, is required. Your role will involve leveraging data insights to optimize marketing campaigns and drive business growth. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. Experience in B2B marketing will be advantageous. Strong analytical abilities, problem-solving skills, and effective communication are crucial for success in this position. Collaboration with cross-functional teams to achieve marketing objectives will be a key aspect of your role.,

This is a full-time, on-site role for a Digital Marketing Assistant Manager located in Gurugram. As the Digital Marketing Assistant Manager, your primary responsibility will be to assist in developing and implementing digital marketing strategies. Your day-to-day tasks will include managing social media accounts, creating content for digital platforms, analyzing campaign performance, and coordinating with the marketing team to execute promotional activities effectively. It is essential for you to stay updated with the latest digital marketing trends, tools, and best practices. To excel in this role, you should be proficient in Digital Marketing, including SEO, SEM, and PPC. Your experience in Social Media Management, Content Creation, and Marketing Analytics will be crucial. Additionally, having strong skills in Email Marketing, Influencer Marketing, and Campaign Management is highly desirable. Excellent analytical, communication, and organizational skills are necessary for this position. Your ability to work effectively in a fast-paced, team-oriented environment will be key to success. Any experience in the event management industry will be considered a plus. A Bachelor's degree in Marketing, Business, or a related field is required to qualify for this role.,

The role involves data analysis and development of deliverables in support of assessment and strategic objectives. You will be responsible for aggregating data, preparing, and analyzing it through statistical modeling to extract insights on the effectiveness of marketing activities. Based on scenario generation, you will recommend future actions. Your detailed analysis will facilitate internal team discussions and client-facing deliverables. You will also be expected to use, evaluate, and improve internal templates, tools, and processes. In addition, you will execute and progress project timelines by actively tracking tasks, building contingencies to address delays, technical challenges, and client requests. Guiding junior team members on methodology and process for executing effectiveness projects will also be part of your responsibilities. You will liaise with client contacts to ensure data and all necessary materials for analysis are available, and present initial findings to clients, gather feedback, and fine-tune the study. Furthermore, you will contribute to building Dentsu's internal products related to analytics and effectiveness. This position is based in Bangalore and is a full-time, permanent role within Dentsu X.,

As an Ind & Func AI Decision Science Analyst Level 11 in Accenture's Strategy & Consulting Global Network Data & AI practice focused on Marketing Analytics, you will have the opportunity to work with a team of smart and driven professionals who are pioneers in leveraging cutting-edge AI technologies, including Generative AI. You will play a key role in utilizing the power of Artificial Intelligence to help clients achieve high performance through data-driven insights and informed decision-making. From defining data requirements to building and fine-tuning Large Language Models (LLMs), you will be at the forefront of developing innovative solutions using Generative AI. Your responsibilities will include harnessing the capabilities of Generative AI and LLMs, defining data requirements, performing data cleaning and analysis, managing data pipelines, training models, evaluating performance, and collaborating with cross-functional teams to integrate AI solutions into end-to-end processes. You will also stay abreast of the latest advancements in Generative AI, explore new techniques to enhance model capabilities, and document methodologies for knowledge sharing. To excel in this role, you should hold a Bachelor's or Master's degree in Statistics, Computer Science, Mathematics, Marketing, or related disciplines with a strong academic background. Additionally, you should have at least 2 years of experience in Data Science, preferably within the Marketing domain, proficiency in Python and SQL, and hands-on experience with at least one prominent Large Language Model. Familiarity with cloud platforms such as AWS, Azure, or GCP, excellent communication skills, critical thinking abilities, and a strong desire to learn and adapt to new advancements in Generative AI and Marketing Analytics are essential. This role offers you the opportunity to work on projects that directly contribute to business performance improvement, collaborate with a diverse team of professionals, and access training and mentorship to enhance your skills and knowledge. If you are passionate about leveraging AI technologies to drive business growth and are eager to contribute to high-impact projects, this position is ideal for you. Join us in leveraging the power of AI to unlock new possibilities and create impactful solutions for our clients.,

The Marketing Functional Consultant - Data Governance, Information Management, Business Intelligence in Sales and Marketing plays a critical role in ensuring the effective use of data and technology to drive marketing strategies and campaigns. You will collaborate with cross-functional teams to implement data governance best practices, information management solutions, and business intelligence tools to empower the marketing function. In this role, your key responsibilities will include collaborating with marketing teams to understand data governance needs, developing and implementing data governance frameworks and policies, leading information management initiatives to ensure data accuracy and consistency, providing expertise in business intelligence tools and techniques, guiding the integration of data governance principles into marketing processes, supporting the design and implementation of data quality monitoring and reporting, conducting training sessions to educate marketing teams on data governance best practices, participating in the selection and deployment of data management and BI solutions, advising on regulatory compliance related to marketing data, providing ongoing support for data governance and BI implementation, and collaborating with IT teams to address data management and governance issues. Additionally, you will stay updated on industry trends and best practices in data governance and BI. To be successful in this role, you must have a Bachelor's degree in Marketing, Business, Information Management, or related field, proven experience in data governance within a marketing or consulting environment, expertise in information management principles and practices, demonstrated proficiency in business intelligence tools such as Tableau, Power BI, or similar, a strong understanding of marketing data and analytics, excellent communication and collaboration skills, ability to lead cross-functional teams and influence stakeholders, knowledge of regulatory requirements related to marketing data, experience in conducting training and workshops, problem-solving and critical thinking abilities, project management skills with a focus on delivering results, strong analytical and quantitative skills, ability to thrive in a fast-paced, dynamic environment, and certifications in data governance or business intelligence is a plus. Your skills should include certifications, management, information management principles, data, Tableau, marketing data and analytics, information management, marketing analytics, marketing, sales, quantitative skills, project management, analytical skills, collaboration, business intelligence tools, consulting, business intelligence, data governance, communication, Power BI.,

As an Experienced SEO Executive at Appstrice Technologies, your primary responsibilities will include creating digital marketing campaigns, maintaining consistency in brand messaging, collaborating with the sales team for marketing campaign coordination, preparing emails and newsletters for current customers, launching promotional offers and events to attract new customers, optimizing the business website to enhance online traffic, implementing best practices for social media marketing on various platforms, conducting regular audits of social media and website marketing performance, and managing online listings across different e-commerce platforms. You will also be expected to track marketing metrics and analyze digital data to evaluate marketing success effectively. To excel in this role, you should possess a bachelor's degree in marketing, finance, commerce, economics, or business administration for entry-level positions. Additionally, having a minimum of two years of digital marketing work experience is preferred for mid-level positions. Strong writing skills, excellent verbal communication abilities, attention to detail, multitasking skills, and the capability to manage multiple projects simultaneously are crucial. Adept analytical thinking, problem-solving skills, identifying target audiences, staying updated on digital marketing trends, and creating engaging digital campaigns are essential qualities. You should also have proven experience in marketing across various digital platforms and managing social media marketing campaigns. Knowledge of email, newsletters, push notifications, display advertising campaigns, SEO techniques, SEM strategies, marketing databases, landing page optimization, user funnels, and A/B testing is required. Proficiency in using website analytics tools, ad serving tools, and marketing software is also expected. This full-time position is based in Maidan, Howrah, with a 6-day work week located just 5 minutes away from Howrah Station. Appstrice Technologies is seeking a seasoned professional to join their team, which is backed by investors and industry professionals from diverse industries. The company values talent and is willing to offer a competitive salary based on the qualifications and experience of the ideal candidate. The role requires a minimum of 1-3 years of experience, with preference given to candidates with relevant experience. Freshers are also encouraged to apply for this position. If you meet the qualifications and are interested in this opportunity, please contact +91 7003254697. Appstrice Technologies is looking for a dedicated individual to contribute to their team on a permanent, full-time basis.,

The Opportunity At Adobe, were committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. In the Enterprise Analytics team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into data and building reporting solutions to help our partners scale efficiently. This role will be a strategic partner to the India marketing organization, driving regular inspection and insights to optimize marketing effectiveness. What youll Do Conduct analysis with a focus on articulating the impact of both lead-based and account-based marketing performance Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations across events and digital tactics Support the India Marketing organization in synthesizing the impact of marketing to support sales interlocks, monthly pipeline reviews, and quarterly business reviews Lead quarterly and annual planning efforts to plan spend, and forecast expected results of the India marketing plan Support the marketing leader to translate company and BU-level priorities into clear, actionable operating plans What You Need to Succeed Degree in Marketing, Statistics, Computer Science or other relevant fields Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports Experience with SQL and Advanced Excel knowledge Outstanding problem solving and analytical skills including talent for analyzing data, developing hypotheses, and synthesizing recommendations Highly entrepreneurial and able to operate independently with minimal direction 3+ years of experience in B2B subscription revenue environment, with hands-on marketing & analytics experience .

Data Scientist - GTM Analytics At Thomson Reuters, we believe in the power of data to drive smarter decisionsand were looking for someone who shares that belief. As a Data Scientist Digital Insights, youll join a dynamic team thats shaping the future of go-to-market strategy through digital analytics, data science, and emerging AI technologies.This opportunity empowers you to work with the latest trends in technologyfrom web traffic intelligence and data visualization to foundational applications of large language models (LLMs). Youll play a key role in transforming digital signals into actionable insights that influence business outcomes.Were proud to be recognized by Great Place to Work India as one of the countrys top employers, celebrated for our inclusive culture, strong leadership, and commitment to employee growth. Join us and be part of a workplace where innovation and well-being go hand in hand. About the Role: In this role, you will Analyze web traffic, user behavior, and campaign performance through Google Analytics Tags to generate actionable insights. Collaborate with marketing, product, and analytics teams to define KPIs and reporting frameworks. Build dashboards and visualizations using tools like Tableau or Power BI to communicate insights effectively. Apply basic data science techniques to uncover trends, segment audiences, and support predictive modeling. Stay current with developments in LLMs and generative AI and explore their application in digital analytics. Present findings to stakeholders using storytelling techniques and data-driven narratives. About You: 13 years of experience in digital analytics, data science, or a related field. Proficient in Google Analytics, and web tracking methodologies. Strong SQL and Python skills; experience with data wrangling and exploratory analysis. Familiarity with data visualization tools such as Tableau or Power BI. Exposure to machine learning concepts and basic model building. Understanding of LLMs (e.g., GPT, OpenAI) and prompt engineering is a plus. Experience working with marketing or Go to Market teams is highly desirable. Excellent communication and presentation skills with the ability to simplify complex data. Required Education & Skills: Bachelors or masters degree in computer science, Data Science, Marketing Analytics, or a related quantitative field. Strong organizational and problem-solving skills. Adaptable, collaborative, and eager to learn in a fast-paced environment. Shift Timing - 12:00 PM - 9:00 PMHybrid Work ModelWork from Office Twice a week #LI-SS3 Whats in it For You Hybrid Work Model Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. 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Job Description Drives the digital marketing strategy and revenue maximization efforts for the brands. Responsible for planning and implementation of digital marketing campaigns across various platforms resulting in lead generation and conversion to sales. Role & responsibilities Responsible for the overall brand building, brand campaign across digital mediums. Assist in formulating the digital marketing calendar for the year in terms of the performance marketing, Social Media marketing, branding, Digital PR and event coverage. Collaboration & Partnership with digital agencies for lead generation Conduct periodic bench-marking with competition to identify and adopt industry best practices and innovative processes. Website management, Chat management and E-mail marketing. Generating analytic basic & advanced reports as per the requirements like generating detailed statistics about the visits, average time, bounce rate etc. to a website using Google analytics & other tools Managing brand social media channels along with the agency to ensure consistent communication as per guidelines and brand objectives. Preferred candidate profile A Digital marketing Executive needs a blend of technical, analytical and creative skills, along with strong communication and interpersonal abilities.

We seek a dynamic Marketing Analytics Associate to join our Marketing & Communications team in New Delhi, India. You will thrive in this cross-channel, customer-centric marketing role if you can combine the creativity of an artist with analytical and data modeling skills. You are a thinker and a doer. You understand customer behaviors, expectations and interactions. You are a great collaborator and value data-driven marketing. We are seeking a Marketing Analytics Associate to design, develop, and maintain robust business intelligence solutions. The ideal candidate will have expertise in Power BI and data analytics, with a strong ability to showcase data for reporting and visualization. An analytical mindset, attention to detail, and experience in handling large datasets for data retrieval and transformation are essential. What youll do: Ability to translate data from metrics to rich stories about the customer experience Design and work with internal teams to develop interactive Power BI dashboards and reports for business users Optimize Power BI performance for large datasets and complex data relationships Optimize ZS reports and formatting to ensure teams can easily consume information including standard report formats, provide high quality data and review data normalization Collaborate with analytics team on ZSs reporting processes, including working with the entire Demand Center team to uncover opportunities to optimize conversion points across the marketing and sales funne Identify issues with ZSs database integrity and reporting capabilities through improved processes and data quality Assist with understanding which lead nurture efforts are most effective to improve business development efforts Act as a subject matter expert for Power BI and advise internal stakeholders on its use Assist with AI-enablement across the team What youll bring: Bachelors degree required 1-3 years of experience in marketing analytics Experience working with cross-cultural global teams Experience with data visualization tools like Power BI, Tableau, Lookr, etc. Familiarity with data science and/or Python, Google/Adobe Analytics is a plus Strong proficiency with data analysis and presentation skills Have a foundational understanding of AI concepts and experience with tools Strong attention to detail and data integrity Ability to take direction and provide strategic insight Team player; detail-oriented, and cross-functional collaborator Excellent problem-solving, prioritization and ability to work independently Resourceful and creative.

You will be working as an Email Marketing Specialist at Zorion Infotech Private Limited in New Delhi. Your role will involve handling marketing analytics, communication, lead generation, marketing automation, and utilizing email marketing software to create impactful campaigns and engagement strategies. To excel in this role, you must possess skills in marketing analytics and communication, lead generation, and marketing automation. Proficiency in email marketing software is essential, along with experience in email campaign management and optimization. Knowledge of marketing automation platforms is also required. As an Email Marketing Specialist, you should have strong analytical and problem-solving abilities. Excellent written and verbal communication skills are crucial for effectively conveying marketing messages. A background in communications or a related field would be advantageous for this position.,

You will be joining our Data & AI practice as an Individual Contributor and Functional AI Decision Science Consultant at Level 9, with the opportunity to work in Gurgaon, Bangalore, Mumbai, or Hyderabad. As part of a global team of skilled professionals, you will utilize cutting-edge statistical tools and methodologies to deliver data-driven insights and solutions for our clients. Your primary responsibilities will include defining data requirements for Data Driven Growth Analytics, analyzing and interpreting data, and ensuring data quality. You will work on market sizing, lift ratio estimation, non-linear optimization techniques, statistical timeseries models, store clustering algorithms, and descriptive analytics to support merchandising AI capabilities. Additionally, you will develop AI/ML models using Azure ML tech stack, manage data pipelines, and leverage cloud platforms for deploying and scaling machine learning models. In this role, you will also be expected to manage client relationships, effectively communicate insights and recommendations, and contribute to capability building and thought leadership within the team. Your logical thinking and task management skills will be crucial to analyze data systematically and prioritize tasks efficiently. To be successful in this position, you should have a minimum of 4+ years of experience in Marketing analytics and 3+ years of experience in Data Driven Merchandizing. Proficiency in econometric/statistical modeling, Azure ML, SQL, R, Python, and PySpark is essential, along with a strong understanding of marketing data and business processes in the Retail and CPG industries. A Bachelor's or Master's degree in Statistics, Economics, Mathematics, Computer Science, or related fields is required, along with excellent academic credentials. Additionally, knowledge of tools like Excel, Word, and PowerPoint for communication and documentation will be beneficial in this role. If you are seeking a challenging opportunity to work with a dynamic team of professionals and make a significant impact in the field of Data & AI, we invite you to apply and join our team at Accenture.,

The Marketing Analytics Manager for the MIS function will be responsible for gathering, analyzing, and interpreting marketing performance data to generate insights that drive business growth. You will develop and maintain dashboards, manage marketing databases, and collaborate with cross-functional teams to optimize marketing performance. This role requires expertise in data analytics, reporting, marketing metrics, and MIS tools, with a focus on aligning data insights with marketing goals. You will be responsible for data collection and management, including gathering marketing data from various sources like Google Analytics, CRM systems, social media platforms, email marketing tools, and paid media platforms. Ensuring data integrity and consistency across multiple marketing channels and systems will be a key aspect of your role. Additionally, you will maintain and update a centralized marketing database to provide a single source of truth for marketing performance metrics. You will develop and maintain automated dashboards using tools like Tableau, Power BI, Google Data Studio, or Excel to ensure real-time access to key marketing metrics such as traffic, conversions, ROI, and CAC. Creating reports on marketing performance at different intervals and providing insights into campaign effectiveness, channel performance, and customer behavior will also be part of your responsibilities. You will present data reports and insights to executive leadership, marketing teams, and other stakeholders to inform strategic decisions. Analyzing marketing campaign performance across multiple channels to determine the effectiveness of various tactics and channels will be essential. You will provide insights on key performance metrics like ROMI, CAC, CLV, and lead-to-sales conversion rates and identify trends, patterns, and correlations in the data to uncover actionable insights and optimize marketing strategies. Using historical data and trends, you will support forecasting of marketing performance and budget allocation for future campaigns. Evaluating the impact of marketing spend and resource allocation across different channels to optimize budget efficiency will also be part of your role. You will set up and manage campaign tracking systems to monitor the performance of all marketing initiatives and provide recommendations to improve campaign performance. Collaborating with IT and MIS teams to ensure seamless integration of marketing data into the broader company data infrastructure and working closely with marketing teams to ensure data insights align with campaign objectives will be crucial. Establishing data governance policies and developing best practices for data collection, reporting, and usage across the marketing organization will also be part of your responsibilities. Required Skills and Experience: - 5+ years of experience in marketing analytics, data analysis, or business intelligence with a focus on marketing performance. - Strong proficiency in data visualization and reporting tools like Tableau, Power BI, Google Data Studio, and advanced Excel skills. - Expertise in Google Analytics, Google Tag Manager, and other web analytics platforms. - Familiarity with CRM systems (HubSpot, Salesforce) and email marketing platforms for data extraction and analysis. - Strong understanding of marketing KPIs such as CAC, CLV, ROMI, conversion rates, and other key marketing metrics. - Hands-on experience with attribution models, data segmentation, and campaign tracking. - Excellent communication skills, with the ability to present complex data in a clear and actionable manner. - Experience with SQL, Python, or R for data extraction and analysis is a plus.,

As a Product Marketing Manager (B2B) specializing in Brand & Market Expansion, you will play a pivotal role in driving market expansion, lead generation, and brand positioning within the B2B IT sector. Your responsibilities will encompass developing and executing go-to-market strategies for new product launches, implementing lead-generation initiatives, and crafting tailored messaging for B2B audiences. It is essential to work closely with stakeholders, design teams, and creative agencies to ensure the success of marketing campaigns and initiatives. You will be tasked with overseeing brand identity, ensuring consistent brand communication across all channels, and developing engaging content such as brand videos, sales presentations, and promotional materials. Market research to identify new opportunities, competitive positioning, and staying updated on industry trends will be crucial in driving innovation and market expansion. Collaboration with sales, product, and design teams will be vital to align marketing strategies effectively. Managing and optimizing email marketing campaigns, planning industry events, and executing event marketing strategies to increase brand awareness are also key aspects of the role. Utilizing tools like Canva, HubSpot, and Mailchimp for marketing campaigns and design, along with analyzing campaign performance to enhance customer engagement and sales effectiveness, will be part of your daily tasks. To excel in this role, you should have 4-7 years of experience in B2B product marketing, particularly in IT or SaaS. Strong experience in brand positioning, stakeholder management, and creative marketing is essential, along with a proven track record of successful lead generation and market expansion initiatives. Proficiency in marketing tools like Powerpoint, Canva, Mailchimp, and HubSpot, as well as excellent communication and collaboration skills, will be critical for your success in this dynamic role.,

As a Marketing Executive/Advisor in the Admission & Marketing department at CGC Jhanjeri, you will be an integral part of our dynamic marketing team. Your main responsibility will be to promote the university's programs, initiatives, and brand to prospective students, parents, alumni, and other stakeholders. To excel in this role, you will need strong marketing skills, digital proficiency, and the ability to execute integrated marketing campaigns effectively. Your key responsibilities will include developing efficient marketing strategies, conducting seminars, workshops, and marketing drives at various educational institutions, organizing advertising campaigns and promotional events, analyzing market trends and competition, conducting customer surveys, writing marketing content, maintaining relationships with media vendors, monitoring campaign progress, and collaborating with managers on budgeting and expenses. To be successful in this role, you should have proven experience in marketing or a similar role, a good understanding of market research techniques and data analysis, knowledge of strategic planning principles and marketing best practices, proficiency in MS Office and marketing software, familiarity with social media and web analytics, excellent communication and organizational skills, creativity, and a Bachelor's degree in marketing, business administration, or a relevant discipline. Additionally, you should possess a Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred), proven experience in marketing roles, especially in the education sector, a strong understanding of digital marketing techniques, excellent written and verbal communication skills, proficiency in marketing analytics tools and CRM systems, creative thinking and problem-solving abilities, and the ability to manage multiple projects simultaneously in a fast-paced environment. It would be beneficial if you have familiarity with design software, knowledge of higher education admissions processes and enrollment management, and experience in organizing and promoting events. This is a full-time position with benefits such as cell phone reimbursement, a day shift or morning shift schedule, and performance bonuses. Ideally, you should have at least 1 year of total work experience. The work location is in person.,