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Assistant Vice President-Marketing

Assistant Vice President-Marketing

Tata Realty

12 - 15 years

30 - 35 Lacs

mumbai ghaziabad bengaluru

Posted:2 days ago| Platform:

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Skills Required

media relations cre leasing sem seo institutional marketing brand building analytics crm marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Strategic Marketing & Asset Positioning

Develop and execute marketing strategies for IT Parks and SEZs to support leasing and brand building.
Collaborate with leasing, asset management, sustainability & CSR and design teams to align marketing with business goals.
Position assets as future-ready, sustainable, and tech-enabled campuses for global occupiers.

B2B & Institutional Marketing

Design campaigns targeting CXOs, CRE heads, IPCs, and institutional investors.
Build thought leadership through whitepapers, webinars, and industry partnerships.
Manage corporate communications, investor presentations, and brand storytelling.

Digital & Performance Marketing

Lead digital campaigns across LinkedIn, Google, and industry platforms to generate qualified leads and increase visibility and reach
Oversee website, SEO/SEM, CRM, and marketing automation tools.
Track and optimize campaign performance using analytics and dashboards.

Brand & Asset Marketing

Continue to strengthen the brand identity and marketing collaterals for each commercial asset.
Oversee signage, hoardings, brochures, AVs, and experience centers.
Manage PR, media relations, and event sponsorships.

Tenant & Community Engagement

Design tenant engagement programs, tech events, and sustainability campaigns.
Collaborate with property management to enhance occupier experience and retention.

ESG & Innovation Communication

Highlight ESG initiatives, green certifications, and smart infrastructure in marketing narratives.
Promote innovation zones, co-working hubs, and digital infrastructure within SEZs and IT Parks.

Team & Vendor Management

Lead a team of marketing professionals and manage external agencies.
Ensure timely delivery of campaigns, content, and creative assets.

Qualifications & Experience:

MBA in Marketing, Communications, or related field.
12-15 years of experience in B2B marketing, with at least 5 years in commercial real estate, IT parks, SEZs, or related sectors (e.g., IPCs, REITs, co-working, CRE tech).
Strong understanding of leasing cycles, occupier behavior, and commercial asset branding.
Proven ability to lead cross-functional teams and manage senior stakeholders.

Preferred Attributes:

Strategic thinker with a creative mindset.
Excellent communication and presentation skills.
Passion for urban development, sustainability, and innovation in real estate.

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