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3.0 - 8.0 years

10 - 15 Lacs

Bengaluru

Remote

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About Us - Demandlane: We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in the US, India, Romania, Indonesia and Nigeria. We are seeking a technically proficient Marketing Automation & Tagging Specialist to enhance our digital marketing infrastructure. This role involves implementing and managing tracking solutions across platforms like Google Tag Manager, Facebook (Meta) Pixel, and TikTok Pixel, as well as automating workflows using tools such as Zapier, n8n, and Airtable to ensure accurate data collection and efficient marketing operations. Job Description: Role : Marketing Automation & Tagging Specialist Work Type : Full Time Work Mode: Permanent Remote What You'll Do: Key Responsibilities Tag Management: Implement and manage tags using Google Tag Manager to track user interactions and conversions. Pixel Integration: Set up and maintain Facebook (Meta) Pixel and TikTok Pixel for accurate event tracking and audience building. Automation Workflows: Design and implement automation workflows using tools like Zapier, n8n, and Airtable to streamline marketing operations. Data Layer Management: Collaborate with developers to define and manage data layers for comprehensive tracking. Troubleshooting: Identify and resolve issues related to tag firing, data discrepancies, and tracking errors. Collaboration: Work closely with marketing, analytics, and development teams to align tracking strategies with business objectives. Documentation: Maintain clear documentation of tracking implementations and automation workflows for cross-functional reference. Compliance: Ensure all tracking and automation implementations comply with data privacy regulations such as GDPR and CCPA. Qualifications Bachelor's degree in Marketing, Information Technology, or a related field. 3+ years of experience in digital marketing technology implementation and automation. Proficiency in Google Tag Manager, Facebook (Meta) Pixel, TikTok Pixel, and automation tools like Zapier, n8n, and Airtable. Familiarity with JavaScript, HTML, and CSS for tag customization and automation scripting. Strong analytical skills with experience in tools like Google Analytics, Hotjar, mixpanel, google ads or meta ads Excellent communication skills to convey technical information to non-technical stakeholders. Should be flexible working in overlapping time zone between India and the US. Preferred Qualifications Experience with server-side tagging and advanced analytics platforms. Knowledge of additional marketing platforms like LinkedIn Ads, Twitter Ads, or Snapchat Ads. Certification in Google Analytics or related platforms. What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

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6.0 - 10.0 years

13 - 23 Lacs

Hyderabad, Bengaluru, Mumbai (All Areas)

Hybrid

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Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts.

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1.0 - 5.0 years

1 - 5 Lacs

Gurugram

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Plan, develop, and execute email marketing campaigns to promote products. Create compelling email content, to drive engagement and conversions. Segment email lists based on user data, behavior, and engagement.

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5.0 - 10.0 years

7 - 12 Lacs

Bengaluru

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Everything we do is powered by our customers! Featured on Deloittes Technology Fast 500 list and endless G2 leaderboards, Maropost offers a connected experience that our customers require, transforming ecommerce, retail, marketing automation, merchandising, and helpdesk providing them with command center designed to scale their organizations. With a relentless focus on our customers success, we are motivated by curiosity, creativity, and collaboration to power 5,000+ global brands today and soon 50,000+. Driven by a customer- obsessed mentality, we empower businesses to achieve their goals and grow alongside us. If youre ready to make a significant impact and be part of our transformative journey, Maropost is the place for you. Become a part of Maropost today and help shape the future of commerce! The opportunity: We re looking for a Product Manager to lead the evolution of our Merchandising Cloud product the foundation of the Maropost Commerce Cloud platform. In this role, you will help shape how merchants manage catalogs, pricing, product content, merchandising, and integrations. You ll work closely with our customers, designers, and engineers to build elegant and scalable solutions that support fast-growing retail businesses across both B2C and B2B channels. This role requires a product thinker who is both customer-obsessed and commercially minded, with strong instincts for usability, systems thinking, and execution. You ll be expected to dig into customer problems, validate solutions quickly, and work cross-functionally to bring new features to life from concept to launch and beyond. By the end of your first 90 days, you ll be seen as a go-to expert on how Maropost s merchants structure, price, and merchandise their products and how our platform should evolve to meet those needs. What You ll Be Responsible For: Define and drive the roadmap for the Merchandising Cloud, including product catalogs, variants, pricing, merchandising tools, and third-party commerce integrations. Partner with engineering and design to deliver intuitive, scalable features that solve high-impact merchant problems. Lead customer discovery efforts to deeply understand merchant workflows, pain points, and unmet needs. Validate, scope, deliver, and measure new features and enhancements across the commerce stack. Collaborate with Sales, Customer Success, and Marketing to ensure features are successfully adopted and celebrated. Track industry trends, competitive capabilities, and global ecommerce use cases to guide product differentiation. Clearly articulate goals and KPIs for roadmap initiatives, and regularly share progress with stakeholders. Ensure cohesive platform experience by coordinating with other product managers and UX designers. Build excitement around product releases through clear messaging and stakeholder alignment. What You ll Need to Bring to Maropost: 5+ years of product management experience in SaaS, with at least 2 years in ecommerce, PIM, merchandising, or retail software. Strong understanding of catalog and pricing systems, including SKU/variant models, tiered pricing, promotions, and merchandising logic. Experience working with third-party commerce tools (e.g., ERP, tax, inventory, or fulfillment integrations). Ability to translate complex business workflows into elegant product experiences. Exceptional problem-solving, analytical, and decision-making skills. Strong collaboration and communication skills, with a track record of aligning stakeholders across functions. Familiarity with Agile methodologies and modern product development processes. A passion for retail tech and helping merchants succeed in omnichannel environments. Experience with headless commerce, API-first platforms, or AI-driven merchandising tools is considered an asset. What s in in it for you You will have the autonomy to take ownership of your role and contribute to the growth and success of our brand. If you are driven to make an immediate impact, achieve results, thrive in a high performing team and want to grow in a dynamic and rewarding environment - Join us at Maropost !

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3.0 - 5.0 years

6 - 10 Lacs

Chennai

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Develop and implement strategies to increase the adoption and usage of our suite of products, maximizing the return on investment for our customers. Work closely with the Core Customer Success Manager on what engagement and outreach plays to deploy on assigned accounts. Act as a liaison between customer success, technical teams, account managers, and other departments to ensure a cohesive adoption strategy. Facilitate communication and collaboration across teams to achieve adoption goals. Establish trusted advisor relationships with key stakeholders to increase product adoption within the customer organization and assist the customer success manager and the account manager drive value. Closely manage and nurture accounts to identify and eliminate the risk of attrition due to poor product usage. Ensure customers are aware of and educated on new features and releases. Monitor and identify adoption and utilization trends, providing recommendations based on risk and customers business needs. Work across other internal teams (Customer Success, Customer Support, Delivery, Integrations, Onboarding) to support customer requests and drive a cohesive adoption strategy. Capture customer feedback clearly and communicate it internally to enable ongoing improvement of products and services. Maintain extensive product knowledge across all Zoominfo product lines to effectively demonstrate the product and craft solutions for customers business needs. Develop scalable programs and playbooks to drive feature adoption and expand product usage. What You Bring: 3 to 5 years of relevant experience in customer success, technical account management, or solutions engineering in B2B SaaS Willing to work in Night Shift - 5 PM IST to 2 AM IST / 6 PM IST to 3 AM IST Strong analytical skills with experience using data to drive decision-making and strategy Proficiency with customer success platforms, CRMs, analytics tools, and marketing automation software Excellent written and verbal communication skills, with the ability to translate complex concepts for various audiences Knowing how to manage data quality in CRMs is a plus. Self-starter with the ability to work independently and drive results in a fast-paced environment Bachelors degree in Computer Science or a similar discipline Familiarity with product management concepts and Agile methodologies is a plus Having a business education is a plus. This is a Hybrid role - Three Days work from office and Two Days work from Home

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3.0 - 8.0 years

5 - 15 Lacs

Chennai

Remote

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RRD is currently seeking a SFMC Developer for the CC Digital team to join in Chennai. Responsibilities: Utilize marketing automation tools to develop personalised email templates, campaigns, landing pages, and workflows. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Implement tracking parameters for campaign performance measurement and analysis . Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required Technical and Professional Expertise: Proficiency in utilizing AMPscript, HTML, CSS, and JavaScript for email and cloud page development. Emails - Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) Master with SQL and robust understanding of Marketing Clouds contact data model Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration Proficiency in marketing automation platforms (Salesforce Marketing Cloud). Job terms: Flexibility to work remotely available Shift timings - 9.30pm to 5.30am Interested candidates with relevant experience please share your resume to maruthanayagam.sairam@rrd.com

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0.0 - 2.0 years

3 - 7 Lacs

Chennai

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About Frost & Sullivan Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes. Learn more about Frost & Sullivan: https://www.frost.com/about/ About the Role As an Executive - CRM & Marketing Automation Team , you will play a critical role in managing and optimizing Frost & Sullivan s CRM operations in a non-technical capacity. You will focus on ensuring the quality and integrity of data within the CRM system, supporting Sales and Marketing teams, and generating actionable insights to drive business success. Responsibilities : Lead Qualification : Analyze client queries, qualify them as sales leads, and route them to the appropriate teams. Database Management : Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy. Industry Categorization : Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers. Stakeholder Collaboration : Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement. Process Documentation : Develop and update CRM process documentation and training materials. Research for Database Development: Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement. Insights Generation : Create reports and dashboards using Power BI to provide actionable insights for Sales teams. Required Competencies: We are seeking a motivated and detail-oriented individual who possesses: Technical Skills : Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce). Knowledge of Power BI and data visualization techniques. Soft Skills : Strong analytical and problem-solving skills. Excellent written and verbal communication abilities. A customer-centric mindset with the ability to prioritize tasks effectively. A proactive approach to learning new tools and technologies. Experience : 0-2 years in CRM, database creation through web research, or a related field. This is a non-technical role ; prior technical expertise is not required, but a willingness to learn and adapt to CRM tools is essential. Education : Bachelor s degree in any discipline. Why Join Frost & Sullivan? Work with a global team that values collaboration, innovation, and excellence. Develop expertise in identifying and leveraging Growth Opportunities to drive business success. Benefit from structured career paths and continuous learning opportunities. Be part of a company that values work-life balance, offering a flexible work environment. Gain exposure to diverse industries and disruptive trends, shaping the future of businesses worldwide. What Makes You a Good Fit? You are wildly curious and passionate about understanding customer journeys and growth opportunities. You are a self-starter who thrives in a dynamic and fast-paced environment. You are a persuasive communicator who can collaborate effectively with cross-functional teams. You are detail-oriented, ensuring high standards in every task you undertake. You are excited about leveraging data and technology to deliver measurable results. Equal Opportunity Employer Frost & Sullivan is committed to creating an inclusive work environment. We recruit and hire without regard to race, religion, gender, marital status, age, disability, national origin, or sexual orientation.

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8.0 - 13.0 years

30 - 35 Lacs

Hyderabad

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Job Requirements Job Summary: \uFEFF We are looking for a results-driven Manager of Marketing Operations to lead the strategy, execution, and optimization of our marketing systems and processes. This is a pivotal role responsible for owning the marketing automation platform, designing lead lifecycle stages, streamlining data management, enabling campaign execution, and aligning cross-functionally with demand generation, sales, and business operations. The ideal candidate is a data-savvy marketing leader with a strong technical foundation, hands-on execution skills, and a passion for process excellence. You will play a critical role in accelerating pipeline growth and driving measurable revenue impact. Core Responsibilities Execute and evolve the overall marketing operations strategy in alignment with business goals. Own the implementation and optimization of lifecycle stages, lead status mapping, and workflows\u2014experience with HubSpot preferred. Ensure marketing technology stack is integrated, optimized, and maintained (e.g., HubSpot, ZoomInfo, Qualified, etc.). Build and manage scalable processes for lead capture, scoring, nurturing, routing, and attribution. Collaborate and manage qualified AI SDR component with cross functional teams Oversee data hygiene, enrichment, segmentation, and compliance with global data privacy laws (e.g., GDPR, CCPA). Define and track key marketing KPIs; produce insightful weekly, monthly, and quarterly reports. Partner with Revenue Operations to ensure seamless lead handoff and accurate pipeline and revenue reporting. Align campaign operations with content, product marketing, and digital teams for maximum impact. Work Experience The Ideal Candidate Has\u2026 8+ years of experience in marketing operations, preferably within B2B SaaS or technology environments. Proven leadership experience with a track record of scaling and mentoring high-performing teams. Deep knowledge of marketing automation platforms (HubSpot, Marketo) and CRMs (Salesforce, etc.). Strong project management skills with the ability to drive initiatives in fast-paced, high-growth environments. Expertise in campaign operations, analytics, and reporting (Google Analytics, Looker, Tableau, etc.). Technical proficiency with APIs, integrations, and marketing data ecosystems. Exceptional communication skills and ability to work cross-functionally. A bias for action, curiosity to learn, and a collaborative spirit.

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5.0 - 10.0 years

7 - 12 Lacs

Gurugram

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Overview: Cvent s Global Demand Center is seeking an organized, strategic marketing professional with AI experience to join our team as an Assistant Team Lead, Marketing Technology. Our ideal candidate is a skilled project manager with a passion for marketing technology, an understanding of how marketing systems intersect, and an eagerness to discover new solutions for business needs. At Cvent, youll be part of a dynamic team that values innovation and creativity. Youll have the opportunity to work with cutting-edge technology and help drive our marketing efforts to new heights. If youre passionate about marketing technology and AI, and thrive in a collaborative environment, we want to hear from you! In This Role, You Will: Manage and Optimize AI-Driven Marketing Efforts: Oversee our end-to-end content supply chain and conversational AI initiatives, ensuring streamlined processes, especially those involving AI. Technical Expertise: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack. Enablement and Training: Lead marketing technology enablement and training to ensure the marketing team fully utilizes the capabilities of our tools. Administration of AI Systems: Administer marketing AI systems (e.g., Conversational Email, chat AI, User Gems AI), build prompts and agents, and ensure effective tagging and categorization. Reporting and ROI Analysis: Assist marketing teams in reporting on the ROI of AI initiatives and participate in the Cvent AI council. Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness. Collaboration and Implementation: Collaborate with marketing team members to implement efficient AI strategies across different teams. Participate in the Cvent Machine Learning Academy. Evaluation of New Technologies: Evaluate new AI-focused marketing technologies for alignment with business objectives. Stay Updated on AI Trends: Stay abreast of the latest AI trends and innovations, recommending and implementing new tools or practices to enhance marketing efforts. Heres What You Need: Bachelor s/Master s degree in Marketing, Business, or a related field. Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. Advanced understanding of AI concepts and significant hands-on experience with tools like ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc. Skilled in crafting technical documentation and simplifying complex procedures. A minimum of 5 years of hands-on technical experience with various marketing technologies like marketing automation platforms, CRM and database platforms (e.g., Salesforce, Snowflake) and other tools (e.g., Drift, Cvent, 6Sense, Writer, Jasper.ai, Copy.ai) Strong capacity for understanding and fulfilling project requirements and expectations. Excellent communication and collaboration skills, with a strong command of the English language. Self-motivated, analytical, eager to learn, and able to thrive in a team environment.

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3.0 - 8.0 years

5 - 10 Lacs

Gurugram

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About One Impression: One Impression is the leading marketplace connecting brands with top-tier creators, empowering authentic collaborations through advanced tools and seamless experiences. We are redefining influencer marketing and driving unmatched growth and innovation for brands globally. Role Overview: We re looking for a dynamic, detail-oriented Performance Marketing Specialist to elevate our digital marketing initiatives. The ideal candidate is an expert at driving measurable results through Google and Meta ads, has robust experience crafting compelling landing pages, excels in leveraging AI for optimization, and has deep expertise in HubSpot integrations. Your analytical mindset, combined with a strong e-commerce background, a passion for product-led growth, and exceptional content creation skills, will directly impact One Impression s market success. Key Responsibilities: Performance Marketing: Strategically plan, execute, and optimize high-impact campaigns on Google Ads, Facebook, and Instagram to drive customer acquisition, engagement, and revenue growth. Monitor, analyze, and report campaign performance metrics, using insights for continuous optimization. Landing Page Development: Create and optimize high-converting landing pages designed to capture leads, enhance user experience, and increase conversions. Utilize A/B testing and analytics to continuously refine messaging, layouts, and CTAs. AI Integration: Expertly employ AI-driven tools and technologies to automate, scale, and optimize marketing campaigns. Leverage predictive analytics to forecast campaign performance and identify strategic opportunities for growth. HubSpot Integration and Automation: Oversee comprehensive HubSpot integration for streamlined marketing automation, tracking, and reporting. Optimize CRM workflows and lead nurturing sequences to ensure seamless alignment between marketing and sales. Content Creation & Graphic Design: Develop engaging, high-quality content tailored for digital marketing campaigns across various platforms. Quickly produce visually compelling graphics and creatives to enhance campaign effectiveness and engagement. Product-Led Growth: Develop and execute strategic marketing plans aligned with One Impression s product roadmap and user acquisition targets. Collaborate closely with product teams to inform growth-driven feature development and user onboarding processes. Analytics & Problem-Solving: Utilize advanced analytics tools to dissect marketing data, identify bottlenecks, and propose actionable solutions. Employ a proactive problem-solving approach to continually enhance campaign effectiveness and efficiency. Must Haves Proven experience (3+ years) in performance marketing with demonstrable results in e-commerce or similar high-growth environments. Mastery of Google Ads, Facebook Business Manager, and Meta advertising platforms. Strong proficiency in creating conversion-focused landing pages (experience with Unbounce, Webflow, or similar platforms preferred). Advanced knowledge and practical experience with AI and automation tools. Hands-on expertise in HubSpot CRM and marketing automation. Exceptional content creation and graphic design skills (experience with Canva, Adobe Creative Suite, or similar platforms preferred). Exceptional analytical and problem-solving skills with meticulous attention to detail. Entrepreneurial mindset, self-driven, and highly collaborative. Why Join One Impression: Opportunity to shape the future of influencer marketing and digital content. High-impact role with direct visibility and influence on company growth. Dynamic work environment fostering innovation and professional growth. Competitive compensation and benefits.

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3.0 - 8.0 years

7 - 11 Lacs

Mohali

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Everything we do is powered by our customers! Featured on Deloittes Technology Fast 500 list and endless G2 leaderboards, Maropost offers a connected experience that our customers require, transforming ecommerce, retail, marketing automation, merchandising, and helpdesk providing them with command center designed to scale their organizations. With a relentless focus on our customers success, we are motivated by curiosity, creativity, and collaboration to power 5,000+ global brands today and soon 50,000+. Driven by a customer- obsessed mentality, we empower businesses to achieve their goals and grow alongside us. If youre ready to make a significant impact and be part of our transformative journey, Maropost is the place for you. Become a part of Maropost today and help shape the future of commerce! The opportunity: We are seeking a Senior HubSpot Specialist to lead the implementation, optimization, and management of our HubSpot ecosystem. This role will ensure seamless integration with our sales, marketing, and customer success systems and help drive data accuracy, automation, and scalable processes across the organization. What You ll Do: Own end-to-end management of HubSpot platform including onboarding new teams, setting up workflows, custom properties, and lead scoring models. Partner with RevOps and cross-functional teams to ensure HubSpot is aligned with business processes and reporting needs. Manage user roles, permissions, data hygiene, and system audits. Optimize lead lifecycle management, MQL/SQL handoffs, and routing rules for speed and accuracy. Develop templates, forms, sequences, and CTAs in coordination with content and sales teams. Support the creation of customer journeys to support customer growth and retention. Implement AI functionality available in HubSpot. Maintain data integrity and ensure consistent data syncing between HubSpot and other systems like Salesforce, Clearbit, Segment, or custom APIs. Identify gaps and troubleshoot integration issues. Build custom dashboards and reports to track marketing and sales performance, funnel metrics, and campaign effectiveness and revenue performance. Support quarterly business reviews and performance analytics. Train marketing and sales teams on HubSpot best practices and new features. Create and maintain detailed documentation of system configurations, processes, and governance policies. What You ll Bring to Maropost 5+ years of experience working in HubSpot (Marketing Hub, Sales Hub, Service Hub). Proven track record in implementing and managing HubSpot for a SaaS business. Strong understanding of lead management, marketing automation, and data workflows. Experience with third-party tools like Zapier, Segment, or Drift is a plus. Analytical mindset with strong Excel/Google Sheets and dashboarding skills. HubSpot certifications (e.g., Marketing Hub Implementation, Revenue Operations) are a strong plus. Excellent communication and project management skills. What s in in it for you You will have the autonomy to take ownership of your role and contribute to the growth and success of our brand. If you are driven to make an immediate impact, achieve results, thrive in a high performing team and want to grow in a dynamic and rewarding environment - Join us at Maropost !

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3.0 - 8.0 years

5 - 10 Lacs

Chennai

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Job Title : Campaign Operator - Campaign Operations, Salesforce Marketing Cloud (SFMC) Career Level : C2 Introduction to role Are you a hard-working and dynamic marketing automation operations specialist with extensive experience on the Salesforce Marketing Cloud platform? Do you have a natural flair for technology and a collaborative attitude? If so, we are looking for someone like you to join our team. You will partner with global and diverse collaborators to implement projects and drive innovation in marketing automation. Accountabilities Work in Martech stack transformation from an operations perspective, establish new ways of working, manage scale out to different markets. Design, configure, and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder , Cloud Pages, SMS, and push notification campaigns. Understand data modelling, integration architectures, and data governance standard methodologies. Collaborate with collaborators to drive end-to-end campaign execution from requirements to configuration and distribution. Understand data integration processes and work with IT teams to bring together data from various sources, ensuring data quality and accuracy by cleaning, transforming, and standardizing data as needed. Work with IT teams to build solutions that apply out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud. Understand Salesforce connectors, code languages (incl. Apex and JavaScript), knowledge of JSON data structure, SQL, and SOQL. Use AMP scripts in journey builder or profile segmentation. Engage with customers to evaluate and recommend optimization strategies for technical architecture, dev/ops, performance, and solution design specific to Data Cloud and Marketing Cloud. Demonstrate the ability to analyze, design, and optimize business processes focusing on data integration architecture. Essential Skills/Experience More than 3 years of overall experience in marketing automation and 1-2 years experience with SFMC (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio etc.) Keen understanding of business operations and exceptional communication skills. Solid focus on customer centricity and customer experience Desirable Skills/Experience Experience with marketing campaign design and implementation and/or with brand teams, completing promotions or campaigns. Experience with technologies and processes for content management systems, digital asset management software, web content management Experience with technologies and processes for mobile and social media technologies, solutions, and strategies Experience with marketing customer data models Play your part in contributing to a business truly dedicated to its purpose and patients. United by a shared connection and commitment, we can see how everything we do adds up to a bigger impact on patients and society. Working for an enterprise at the forefront of science, we feel a huge sense of pride in our potential to transform the lives of patients with unmet needs. 18-Jun-2025 19-Jun-2025

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1.0 - 3.0 years

3 - 5 Lacs

Bengaluru

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About the Role: Were looking for a detail-oriented and analytical Marketing Operations Specialist to join our growing marketing team. You ll play a critical role in optimizing and scaling our marketing systems, automations, and processes to drive leads, improve conversion, and support cross-functional collaboration. Key Responsibilities: Manage and optimize marketing automation platforms (e.g., HubSpot, MoEngage, etc.) Set up, test, and monitor campaigns across email, SMS, push notifications, and other channels Collaborate with content, performance, and admissions teams to streamline lead handovers and nurturing journeys Maintain marketing data hygiene across CRM and campaign tools Track, report, and analyze campaign performance, suggesting process and tooling improvements Ensure smooth execution of webinars, events, and digital campaigns from a back-end ops standpoint Help create dashboards, campaign trackers, and process documentation Requirements: 1-2 years of experience in a marketing operations, campaign management, or CRM-focused role Hands-on experience with marketing automation tools (like HubSpot, Salesforce, MoEngage, WebEngage, or similar) Strong understanding of email/SMS marketing, lead scoring, and campaign workflows Proficient in Excel/Google Sheets and basic analytics Detail-oriented with strong organizational and communication skills Ability to thrive in a fast-paced, collaborative startup environment Good to Have: Experience in an edtech or consumer tech environment Familiarity with Zapier, Google Tag Manager, or similar integration tools Basic knowledge of HTML/CSS for email templates Understanding of funnel metrics and performance marketing Why Join Masai? Work at the forefront of India s education and skilling revolution Be part of a mission-driven, impact-first team Fast-paced growth, steep learning curve, and real ownership A culture that values transparency, innovation, and resilience

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6.0 - 10.0 years

8 - 12 Lacs

Bengaluru

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About Ethos Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health. We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights Global Insurtech 50 list and BuiltIns Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! About the Role We are seeking an experienced and strategic Lifecycle Marketing Manager to lead customer engagement initiatives across the full customer journey from acquisition and onboarding to retention and advocacy. This role demands a strong analytical mindset, a deep understanding of B2B and B2C marketing dynamics, and hands-on experience with modern MarTech stacks, CRM systems, and data-driven automation. You will work cross-functionally with product, analytics, engineering, and design teams to build scalable lifecycle programs that are customer-centric and performance-driven. Roles and responsibilites: Lifecycle Strategy & Planning Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.) Design and execute personalized nurture flows for both B2B and B2C segments Map customer journeys, identify drop-off points, and implement retention/re-engagement programs Data-Driven Optimization Analyze customer data and behavioral events to uncover insights and drive segmentation Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV) Conduct A/B testing and continuously iterate for improvement MarTech & CRM Operations Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce) Partner with data and engineering teams to ensure accurate event tracking and integrations Maintain and improve data pipelines used in lifecycle campaigns Cross-Functional Collaboration Collaborate with product, sales, design, and support teams to align on messaging and timing Support go-to-market strategies and product launches with timely lifecycle communications Advocate for the customer experience across touchpoints Presentation & Reporting Manage a large volume of complex projects in a detail-oriented way, with regular communication and updates to cross-functional partners Build and deliver executive-ready presentations on campaign impact and customer trends Create dashboards and reports to communicate lifecycle performance Qualifications and skills: 6-10 years of experience in lifecycle, CRM, or retention marketing Proven success running B2B and/or B2C lifecycle programs at scale Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot) Solid understanding of customer data, event tracking, and dynamic content personalization Excellent communication and presentation skills; ability to influence cross-functional teams Highly organized, with a test-and-learn mindset and strong problem-solving skills Preferred qualifications: Experience in SaaS, fintech, or subscription-based business models Familiarity with customer data platforms (CDPs) and event-driven architectures Ability to translate data insights into actionable marketing strategies #LI-Hybrid #LI-ND1 Don t meet every single requirement? If you re excited about this role but your past experience doesn t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

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4.0 - 9.0 years

11 - 15 Lacs

Gurugram

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Execute end-to-end marketing campaigns including setup, scheduling, rollout, reporting. Manage and optimize campaigns using platforms like Oracle Responsys, Unity, and Infinity IQ Define audience segments and target groups using complex SQL queries Required Candidate profile Monitor and optimize email campaign performance Analyze data from multiple sources Build reports & dashboards Implement hyper-personalization strategies and A/B testing frameworks. Perks and benefits Perks and Benefits

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3.0 - 5.0 years

4 - 9 Lacs

Hyderabad

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3+ years of experience in inside sales, B2B sales, SaaS, or enterprise solutions. Marketing Campaigns Lead Conversion Collaboration with Sales Performance Tracking & CRM Market Research Qualification - MBA in marketing

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7.0 - 10.0 years

6 - 11 Lacs

Bengaluru

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Were looking for a Senior Manager, Account-Based Marketing to help drive our growth by designing and executing strategic campaigns focused on high-value accounts. This role is key to accelerating the pipeline and deepening engagement with our most important segments. Youll work cross-functionally to bring campaigns to lifealigning tightly with sales, product marketing, and other marketing teams to drive targeted pipeline and revenue outcomes. Key Responsibilities Account-Based Campaign Strategy & Execution: Define, orchestrate and report on the cross functional demand generation efforts for a defined segment and personas across their lifecycle stages Develop and execute multi-channel ABM campaigns that align with sales priorities and business goals. Partner with sales teams to define target accounts, craft personalized campaign tactics, and measure pipeline impact. Manage campaign timelines, assets, and execution across channels including social, email, digital, events, and direct mail. Cross-Functional Collaboration: Collaborate with product marketing, content, and digital teams to build compelling messaging and creative assets tailored to targeted accounts. Coordinate campaign execution with the rest of the marketing team to maintain consistency. Event and Campaign Integration: Support the execution of pre-, during-, and post-event campaigns tied to key virtual and in-person events. Partner with the events team to increase account engagement and maximize ROI from field marketing activities. Campaign Performance & Optimization: Track, report, and analyze campaign performance across engagement, pipeline, and revenue metrics. Use data and insights to continuously optimize campaign performance and account engagement strategies. Requirements 710 years of experience in B2B marketing, with at least 35 years in account-based marketing or integrated campaign roles, within SaaS or tech. Strong understanding of multi-touch campaign execution across email, digital, content, and events. Proven ability to collaborate cross-functionally, particularly with sales teams, and influence without authority. Experience using marketing automation and CRM platforms to run and track campaigns. Strong analytical skills; comfortable with campaign data and reporting. Excellent project management and organizational skills with attention to detail. Creative and strategic thinker with a passion for building compelling experiences for target accounts. Working at SpotDraft When you join SpotDraft, you will be joining an ambitious team that is passionate about creating a globally recognized legal tech company. We set each other up for success and encourage everyone in the team to play an active role in building the company. Opportunity to work alongside a talented team: You'll be surrounded by some of the brightest minds in the industry, learning and growing together. Professional network expansion: Interact with influential founders, investors, venture capitalists, and market leaders, building valuable connections. Ownership and impact: Take charge of your projects and see the direct impact of your work on the company's success. Outcome-driven environment: We're focused on results and trust our team to achieve ambitious goals. We are an outcome-driven organisation and trust each other to drive outcomes whilst being audacious with our goals. Our Core Values Our business is to delight Customers - We're all about making our customers happy. Their success is our success. Be Transparent. Be Direct: We believe in open communication and honest feedback. Be Audacious: We're not afraid to think big and take risks. Outcome-Oriented: We're focused on results. We set ambitious goals and work tirelessly to achieve them. Be 1% Better Everyday: We're always learning and growing. We strive to grow continuously. Elevate Each Other: We lift each other up and celebrate each other's wins. We're stronger together. Bring Passion. Take Ownership: We're passionate about what we do, and we take ownership of our work. We're committed to making a difference.

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1.0 - 2.0 years

5 - 9 Lacs

Bengaluru

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This high-impact role is part of a close-knit team providing qualitative and quantitative support for sales and business development. As a self-starter and independent thinker, you'll be analytical and detail-oriented, thriving in ambiguity. Youll be an approachable, trusted partner to the sales team, focusing on lead generation, operations, process improvement, and internal reporting. Key Responsibilities: Build a prospect/account pipeline based on the company's ICP using tools such as, Zoominfo, Apollo, Sales Navigator & Lusha. Keep track of relevant news related to the target companies and organize in data folders. Identify the right prospect (key decision-makers) in target companies. Create org charts for prospect organizations and keep track of the key prospects through their social media posts to find a hook for opening the conversation. Manage Hubspot integration with database platforms we use including Zoominfo, Apollo, Lusha, etc. Keep track of relevant news related to the target companies and organize in data folders. Ensure CRM data is always updated with correct client information, metrics and lead stages. Collaborate with Marketing and Sales teams to innovate and optimize reach-out strategies. Analyze and report business KPI metrics to senior management to help measure and achieve objectives. Collaborate to create data-driven sales strategies and processes to improve sales and increase the efficiency of the team. Review, improve, and ensure data integrity within our CRM and sales tech stack (Hubspot, Reply.io, Apollo, etc). Requirements: Bonus if you have practised concepts of Account-Based Marketing. Strong excel skills and an interest in database maintenance. Great listener and quick thinker with an inquisitive nature. Exceptional interpersonal and communication (both written and verbal) skills Highly motivated collaborative self-starter that excels in managing multiple projects, prioritization, and keen attention to detail. No job too small, can-do attitude. Ability to be comfortable with ambiguity as needs change on a regular basis with a high degree of initiative and sense of urgency. Working at SpotDraft When you join SpotDraft, you will be joining an ambitious team that is passionate about creating a globally recognized legal tech company. We set each other up for success and encourage everyone in the team to play an active role in building the company. An opportunity to work alongside one of the most talent-dense teams. An opportunity to build your professional network through interacting with influential and highly sought-after founders, investors, venture capitalists and market leaders. Hands-on impact and space for complete ownership of end-to-end processes. We are an outcome-driven organisation and trust each other to drive outcomes whilst being audacious with our goals. Our Core Values Our business is to delight customers Be Transparent. Be Direct Be Audacious Outcomes over everything else Be 1% better every day Elevate each other Be passionate. Take Ownership

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2.0 - 7.0 years

4 - 7 Lacs

Bengaluru

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Were looking for a Junior Digital Marketing Specialist to join our growing demand generation team. This is an exciting opportunity for an early-career marketer who wants to gain hands-on experience across paid media, SEO, email marketing, and marketing automation. Youll support campaign execution, help manage marketing tools like HubSpot and Google Ads, and contribute to performance optimization across key channels. This role is perfect for someone whos data-curious, excited to learn, and eager to grow into a full-stack digital marketer. What Youll Do Paid Media: Support campaign setup and optimization across Google Ads, Meta, and LinkedIn. Monitor metrics like CTR, CPL, and conversions; assist with targeting, keyword research, and creative testing. Email & HubSpot: Help build email campaigns, workflows, and nurture sequences in HubSpot. Assist with segmentation, lead scoring, and performance reporting. SEO & Content: Conduct keyword research, support blog and landing page content, and contribute to off-page SEO efforts like link-building. A/B Testing: Assist in running A/B tests across ads, emails, and web pages. Help analyze results and suggest optimizations using GA4, Google Optimize, Hotjar, and HubSpot. Analytics & Reporting: Maintain dashboards and compile performance reports using GA4, Tag Manager, and Data Studio. What Were Looking For 2+ years of experience in digital marketing, growth, or performance marketing. Hands-on experience running or assisting with paid campaigns on Google, Meta, or LinkedIn. Familiarity with HubSpot (marketing or CRM) and basic understanding of workflows, email creation, and segmentation. Exposure to A/B testing, conversion tracking, or website analytics. Basic knowledge of SEO fundamentals and digital content best practices. Strong communication, organization, and collaboration skills. Bachelors degree in Marketing, Business, Communications, or a related field (or relevant experience). Bonus: Experience with tools like GA4, Google Tag Manager, or SEMrush. Why SpotDraft Brilliant teammatesWork with some of the sharpest minds in legal tech. Expand your networkInteract with top founders, investors, and industry leaders. Real impactTake ownership of projects and see your work in action. Big goals, bold movesWe trust you to deliver, innovate, and push boundaries. Our Core Values Our business is to delight Customers Be Transparent. Be Direct. Be Audacious Outcomes over everything else Elevate each other Be Passionate. Take Ownership.. Be 1% better every day

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5.0 - 10.0 years

7 - 12 Lacs

Nagpur

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Roles and Responsibility Develop and implement comprehensive marketing plans to achieve business objectives. Conduct market research and analyze consumer behavior to identify trends and opportunities. Collaborate with cross-functional teams to launch new products and services. Manage and optimize the marketing budget to ensure maximum ROI. Create and execute social media campaigns to engage with customers and promote brand awareness. Monitor and report on marketing metrics to measure campaign effectiveness. Job Requirements Proven experience in marketing management with a focus on digital marketing channels. Strong understanding of market research methods and data analysis techniques. Excellent communication and project management skills. Ability to work in a fast-paced environment and meet deadlines. Strong knowledge of marketing automation tools and CRM software. Experience with budgeting and financial analysis is preferred.

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5.0 - 8.0 years

10 - 14 Lacs

Bengaluru

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Role Overview: The Senior Integrated Marketing Manager will spearhead the development and execution of integrated marketing campaigns across multiple channels, ensuring cohesive messaging and alignment with key business objectives. This role requires a strategic thinker who is able to roll up their sleeves to support a lean, but mighty team and should have a proven track record managing account-based marketing campaigns while working cross-functionally to drive pipeline and revenue growth. About the Role The Senior Integrated Marketing Manager will spearhead the development and execution of integrated marketing campaigns across multiple channels, ensuring cohesive messaging and alignment with key business objectives. This role requires a strategic thinker who is able to roll up their sleeves to support a lean, but mighty team and should have a proven track record managing account-based marketing campaigns while working cross-functionally to drive pipeline and revenue growth. Key Responsibilities Strategic Planning Execution Develop and implement integrated marketing strategies that align to company goals and drive measurable outcomes. Lead the planning and execution of omnichannel marketing campaigns, including digital, social, email, and print. Partner with product marketing teams to shape campaign messaging and positioning that differentiate Skyhigh Security s solutions and address key market needs. Take an account-based approach identifying and building target segments; aligning to Skyhigh s ICP and target personas. Campaign Management Optimization Oversee the end-to-end execution of marketing campaigns, from ideation to execution to analysis and reporting. Distill complex messaging from product marketing and leverage across multiple channels while enabling sales teams. Leverage analytics tools to monitor campaign performance, identify areas for optimization, and implement improvements. Research and conduct analysis to inform campaign strategies and identify new opportunities to drive revenue. Cross-functional Collaboration Collaborate with cross-functional teams, including Sales, Product, and Creative, to ensure cohesive messaging and brand consistency across all touchpoints. Work closely with Sales and Sales Leadership to manage, track, and report on pipeline and bookings targets for campaigns. Provide actionable insights and recommendations to senior leadership to inform strategic decisions. About You 5 8+ years of experience in B2B Integrated Marketing, Campaign Management, or Account-Based Marketing, preferably with experience in the security or networking industry. Exceptional communication skills and past experience working closely with Sales Teams and Sales Leadership to ensure go-to-market alignment. Proficiency in marketing automation tools (Marketo), Salesforce, 6sense (or similar ABM platforms), Asana, and analytics solutions (e.g. Looker or Tableau). Curiosity to learn, translate, and deliver security and networking specific content for greater consumption to key audiences. Project management of campaign assets and activation with the ability to manage multiple initiatives simultaneously. Company Benefits and Perks: We believe that the best solutions are developed by teams who embrace each others unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Retirement Plans Medical, Dental and Vision Coverage Paid Time Off Paid Parental Leave Support for Community Involvement Were serious ab out our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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3.0 - 7.0 years

6 - 10 Lacs

Gurugram

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Role Overview Build and scale AI-powered ABM programs targeting startup founders and SME promoters. Drive digital acquisition across paid, organic, and conversational channels using automation and analytics. Leverage GenAI tools to personalize outreach, content, and campaigns for better conversion and engagement. What You ll Do Account Based Marketing Identify and segment high-intent target accounts using firmographic + intent data (e.g. funding, revenue, tech stack). Run AI-personalized outbound campaigns using platforms like Lemlist, Twain.ai, and Apollo.io. Build multi-touch nurture journeys across email, LinkedIn, and WhatsApp for CXO-level personas. Digital Acquisition Own paid acquisition (Google, LinkedIn, Meta) with GenAI-led ad creative, landing pages, and keyword strategies. Use AI tools (e.g. AdCreative.ai, Jasper, Mutiny) to dynamically personalize website experiences. Drive SEO and content-led acquisition using tools like SurferSEO, Copy.ai, and ChatGPT workflows. AI and Automation Ops Deploy and test AI tools for lead scoring, persona-based messaging, chatbots, and CRM automation. Build dashboards with marketing analytics to track CAC, CPL, funnel velocity, and campaign ROI. Cross Functional Collaboration Work closely with sales, partnerships, and product to align GTM motions and feedback loops. Conntribute to campaign strategy, creative direction, and messaging. 3 7 years in B2B SaaS/Fintech growth marketing, demand gen, or performance marketing roles Hands-on experience with ABM platforms (6sense, ZoomInfo, Clearbit), outbound tools (Lemlist, Clay), and marketing automation (HubSpot, WebEngage) Proficiency in using or experimenting with GenAI tools for marketing (e.g. Jasper, Twain.ai, ChatGPT workflows) A bias for experimentation, automation, and measurable impact Strong writing skills and creative flair for performance-led copy and campaigns Join a high-growth fintech transforming how businesses access capital in a technology led manner. Hustle with a team that blends capital markets expertise with product-first thinking. Work with senior stakeholders across startups, Corporates, VCs, and financial institutions. Attractive compensation with performance-linked incentives.

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5.0 - 8.0 years

7 - 12 Lacs

Pune

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We are seeking a hands-on Marketing Operations Manager who thrives at the intersection of technology, data, and scalable growth. In this role, you will play a critical part in driving our marketing infrastructure, campaign operations, and performance analytics. You ll own and optimize our marketing tech stack including HubSpot, Salesforce, Gong, and 6sense while partnering closely with Sales, RevOps, and Demand Generation to ensure smooth lead management, efficient operations, and impactful reporting. Key Responsibilities Tech Stack & Systems Management Administer and optimize marketing systems including HubSpot, Salesforce integrations, Gong, and 6sense. Design and implement campaign workflows, lead scoring, routing, and nurture streams within HubSpot. Ensure seamless integrations and real-time data synchronization across platforms. Data, Analytics & Attribution Build and maintain dashboards tracking campaign performance, funnel metrics, and pipeline contribution. Own marketing attribution models to evaluate the impact of multi-channel campaigns. Uphold data integrity across systems and implement hygiene protocols. Lead Lifecycle & Campaign Execution Manage end-to-end lead lifecycle processes from acquisition to sales handoff via Salesforce. Partner with Demand Generation and ABM teams to activate audience segmentation and personalized outreach. Provide technical support for campaigns, including form creation, list segmentation, UTM strategy, and platform integrations. Cross-Functional Collaboration Act as the go-to expert for marketing operations best practices. Work closely with Sales, RevOps, and Product Marketing to drive GTM alignment and operational efficiency. Develop training materials and documentation for internal stakeholders on systems and processes. Requirement 5 8+ years of marketing operations experience, preferably in a B2B SaaS or high-growth tech company. Hands-on expertise with HubSpot (Marketing Hub) and Salesforce; experience with 6sense and Gong is highly desirable. Proven ability to build and scale marketing automation workflows and reporting from scratch. Strong analytical mindset with a deep understanding of marketing metrics, attribution, and data storytelling. Experience managing the lead funnel and optimizing sales and marketing alignment. Proactive, self-motivated professional with strong project management and cross-functional collaboration skills. About Aumni Techworks: Aumni Techworks, established in 2016, is a Software Services Company that partners with Product companies to build and manage their dedicated teams in India. So, while you are working for a services company, you are working within a product team and growing with them. We do not take projects, and we have long term (open ended) contracts with our clients. When our clients sign up with us, they are looking at a multi-year relationship. For e.g. Some of the clients we signed up 8 or 6 years, are still with us. We do not move people across client teams and there is no concept of bench. At Aumni, we believe in quality work, and we truly believe that Indian talent is at par with someone in NY, London or Germany. 300+ and growing Benefits of working at Aumni Techworks: Our award-winning culture reminds us of our engineering days. Medical insurance (including Parents), Life and disability insurance 24 leaves + 10 public holidays + leaves for Hospitalization, maternity, paternity and bereavement. On site Gym, TT, Carrom, Foosball and Pool table

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2.0 - 5.0 years

2 - 4 Lacs

Pune

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Join Edubotix.AI as a Full Stack Digital Marketer to run SEO, SEM, email, and AI-powered campaigns. Use tools like HubSpot, Mailchimp & ChatGPT to drive school-focused lead generation and boost visibility for our AI ERP platform.

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10.0 - 15.0 years

20 - 25 Lacs

Bengaluru

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*Please note this role is not for 2070 Health* We are seeking an experienced and visionary Head of Digital Marketing to lead the digital marketing efforts for a large hospital system in India. The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience. Key Responsibilities: 1. Digital Strategy & Consumer Engagement Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel co

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Exploring Marketing Automation Jobs in India

The marketing automation job market in India is rapidly growing as companies across various industries are increasingly adopting digital marketing strategies to reach their target audience. Marketing automation professionals play a crucial role in designing, implementing, and optimizing automated marketing campaigns to drive business growth and increase customer engagement.

Top Hiring Locations in India

  1. Mumbai - Known as the financial capital of India, Mumbai offers numerous job opportunities in marketing automation with its vibrant business ecosystem.
  2. Bengaluru - The IT hub of India, Bengaluru is a hotspot for marketing automation roles in leading tech companies and startups.
  3. Delhi - The capital city boasts a thriving marketing automation job market, especially in e-commerce, retail, and FMCG sectors.
  4. Hyderabad - With a burgeoning tech industry, Hyderabad is witnessing a rise in demand for marketing automation professionals.
  5. Pune - Home to a mix of IT and manufacturing companies, Pune offers diverse opportunities for marketing automation specialists.

Average Salary Range

The average salary range for marketing automation professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Career Path

A typical career path in marketing automation may include roles such as: - Marketing Automation Specialist - Marketing Automation Manager - Marketing Automation Consultant - Marketing Automation Director

Related Skills

In addition to expertise in marketing automation tools like HubSpot, Marketo, or Pardot, professionals in this field are often expected to have skills in: - Email marketing - Content marketing - Data analysis - CRM systems - A/B testing

Interview Questions

  • What is marketing automation, and how does it benefit businesses? (basic)
  • Can you explain the difference between drip campaigns and lead nurturing? (medium)
  • How do you measure the success of a marketing automation campaign? (medium)
  • Describe a complex marketing automation project you worked on and how you overcame challenges. (advanced)
  • How would you segment a customer database for personalized marketing campaigns? (medium)
  • What are the key metrics you would track to analyze the effectiveness of an email marketing campaign? (basic)
  • How do you ensure compliance with data privacy regulations in your marketing automation campaigns? (advanced)
  • Can you discuss a time when an automated campaign did not perform as expected and how you rectified it? (medium)
  • What role does personalization play in marketing automation, and how do you implement it effectively? (medium)
  • Explain the concept of lead scoring and its significance in marketing automation. (basic)
  • How would you integrate marketing automation with social media platforms for a cohesive marketing strategy? (medium)
  • What are the essential components of a successful marketing automation strategy? (basic)
  • How do you stay updated with the latest trends and best practices in marketing automation? (medium)
  • Describe a situation where you had to collaborate with other teams (e.g., sales, content) for a marketing automation project. (medium)
  • Can you walk us through the process of setting up an automated email campaign from start to finish? (medium)
  • How do you handle and resolve conflicts that may arise between marketing automation and sales teams? (medium)
  • What are some common challenges faced in marketing automation, and how do you address them? (advanced)
  • Explain the concept of lead nurturing and its role in the customer journey. (basic)
  • How do you ensure that your marketing automation campaigns are aligned with the overall marketing strategy of the company? (medium)
  • What are the key factors to consider when selecting a marketing automation tool for a business? (medium)
  • How do you optimize marketing automation workflows for better efficiency and results? (medium)
  • Can you provide examples of successful marketing automation campaigns you have implemented in the past? (advanced)
  • How do you conduct A/B testing in marketing automation, and what insights do you gain from it? (medium)
  • What role does data analytics play in optimizing marketing automation campaigns? (medium)

Closing Remark

As you embark on your journey to explore marketing automation jobs in India, remember to showcase your expertise, stay updated with industry trends, and prepare confidently for interviews. With the right skills and mindset, you can carve a successful career in this dynamic and rewarding field. Good luck!

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