Key Responsibilities 1) Full-Funnel ABM (Account-Based Marketing) Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks. Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution). Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity. • Partner closely with Sales/SDRs for account planning, outreach alignment, SLAs, and follow-up cadences. 2) MQL/SQL-Led Campaigns (Pipeline First) Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs. Define and operationalize lead stage rules, qualification criteria, and handoff processes with Sales. Improve conversion rates across the funnel: Lead MQL SQL Opportunity. 3) Marketing Automation + Systems Integration (SI Automation) Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking. Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues. Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks). 4) GenAI Enablement + Prompt Making Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets. 5) Email Marketing (Lifecycle + Nurture) Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage. Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment. Build sequences that drive meetings, demos, and SQL progression. 6) Performance Marketing (B2B) Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting). Manage budgets, pacing, audience strategy, creative testing, and landing page conversion optimization. Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI). Skills & Experience • 2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred). • Strong hands-on experience with a Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua or similar) and CRM (Salesforce/HubSpot CRM or similar). • Proven experience running MQL/SQL-led campaigns and improving funnel conversion and velocity. • Solid email marketing expertise: segmentation, automation, testing, and performance optimization. • Strong performance marketing capability: LinkedIn + Google campaigns, audiences, creatives, landing pages, and conversion tracking. • Comfortable with GenAI tools and prompt making for marketing use cases. • Strong reporting/analytics mindset: funnel metrics, attribution basics, and dashboarding. Email- komal.joshi@denave.com
\Role & responsibilities Lead Follow-Up & Conversion Own and manage all inbound leads coming through assigned partners. Proactively follow up on warm leads and move them through the sales funnel to closure. Track, report, and optimize lead conversion rates and deal velocity. Partner Engagement Serve as the main point of contact for assigned partners, ensuring regular communication and support. Collaborate with partners to understand their pipeline and prioritize high-potential opportunities. Educate partners on our offerings, value propositions, and sales processes. Preferred candidate profile Your main responsibility will be to follow up on partner-generated leads, nurture relationships, and drive deal closure . 3+ Years experience in channel/partner management in IT hardware (servers, storage, networking, PCs, laptops, peripherals, etc.). Strong understanding of IT hardware ecosystem, distribution models, and partner networks. If interested please share your updated resume at priti.kumari@denave.com
Key Roles & Responsibilities Achieve pre-agreed primary and secondary sales targets within the assigned territory Manage and develop relationships with dealers, sub-dealers, and distributors Ensure 10-12 productive market calls per day and daily secondary target achievement Adhere to assigned beats and KPIs including Callage, Coverage, and Compliance Ensure purchases are registered on the Crown Club App and educate customers on its usage Conduct market mapping, competitor analysis, and identify potential new dealers/sub-dealers Appoint and onboard new dealers and retailers in the assigned territory Regular meetings with existing dealers and distributors as per beat plan Engage with influencers such as fabricators and architects Execute sales promotional activities including Sub-Dealer Meets and other trade activations Monitor performance of new dealers and evaluate eligibility for regular schemes Communicate, track, and review sales schemes on a daily and weekly basis Maintain strong product knowledge and pitch new product launches effectively Support dealers with in-shop selling initiatives, product range expansion, and display optimization