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3.0 - 7.0 years
5 - 10 Lacs
Bengaluru
Work from Office
What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably . Proposition for merchants: D2C selling made as easy as selling on marketplaces like AZ, FK, Meesho, Myntra, etc Why build this: India s D2C wave has been limited to venture-funded D2C brands today The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization Shopify / Status-quo software solve for work-flow management of storefront but don t do enough on helping merchants sell well! Our proposition: We have a software + services proposition for the merchant with the goal of optimising for the merchants profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well: Marketing manager ( top of the funnel ) Category manager ( products/merchandising ) Product manager ( website/app metrics ) Ops manager ( shipping metrics ) Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant s profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software. Team and scale: We re at ~$5.5M ARR and had hit profitability earlier in the year. We ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures. Job Title: Marketing Lead Role Overview: Own full-funnel marketing strategy across Google, Meta, LinkedIn, and emerging channels to acquire ICP-aligned D2C brand leads Run high-converting experiments - from ad copy to landing pages - with a weekly testing cadence and clear CAC/LTV goals Build & scale retargeting and intent-based remarketing engines to re-engage mid-funnel traffic and increase demo conversions Partner with Sales & Product Marketing to build segment-wise lead magnets (playbooks, case studies) to drive qualified MQLs Drive CRM integration + attribution visibility using Salesforce to track full-funnel impact Benchmark & beat industry metrics: channel-wise CPL, CAC payback, SQL%, and contribution to pipeline Qualifications: 3-7 years of performance marketing experience in B2B/SaaS/D2C ecosystem Proven track record of owning paid channels with monthly budgets 5L- 25L Deep command over Google Ads, LinkedIn Ads, and advanced targeting frameworks Strong understanding of funnel metrics, attribution, and marketing automation tools (Hubspot, GA4, etc.) Data-native mindset: Can build dashboards, extract insights, and scale what works Hustler with a bias for action and love for experimentation
Posted 5 days ago
6.0 - 10.0 years
15 - 25 Lacs
Gurugram, Bengaluru
Work from Office
Job ID: 35501 Job level - PT1 Core Job Location - Gurgaon/Bangalore Function - DIO Employment Type - Permanent Working Pattern - Hyrid Why we need this role The Salesforce Marketing Cloud Lead Developer is required to design, develop, and implement solutions within Salesforce Marketing Cloud. This role involves creating personalised and dynamic marketing campaigns, integrating Marketing Cloud with other systems, and ensuring seamless data flow and synchronisation. What you will do: • Leadership o Lead architecture and design discussions with technical architects, solution architects, technical teams, and developers. o Lead and mentor junior developers providing technical guidance and support. • Platform Development: o Design and develop custom solutions within Salesforce Marketing Cloud, including email templates, landing pages, and automation workflows. o Utilize AMPscript, HTML, CSS, and JavaScript to create dynamic and personalised marketing content. o Implement and maintain Marketing Cloud configurations, data extensions, and automation workflows. o Design and develop scalable, high-performing Salesforce solutions across Sales Cloud and Marketing Cloud. o Design and develop custom solutions on the Salesforce platform using Apex, Visualforce, Lightning components, integrations and other Salesforce technologies. o Ensure data integrity, security, and compliance within the Salesforce environment. o Implement and maintain Salesforce configurations, custom objects, workflows, validation rules, and other standard functionalities. o Develop and maintain Lightning Web Components to enhance the user experience. o Stay updated with Salesforce innovations and emerging technologies to optimize solutions. o Support business teams in identifying opportunities for automation and process improvements. • Integration Development: o Design and Integrate Salesforce Marketing Cloud with other Salesforce clouds (e.g., Sales Cloud, Service Cloud) and external systems using APIs and middleware tools. o Ensure seamless data flow and synchronisation between systems. o Troubleshoot and resolve integration issues, ensuring data integrity and consistency. • Campaign Management: o Collaborate with marketing teams to understand campaign requirements and translate them into technical solutions. o Implement and manage marketing automation workflows, segmentation, and data extensions. • Quality Assurance: o Conduct code reviews to ensure code quality, performance, and security. o Develop and execute unit tests, integration tests, and user acceptance tests. o Troubleshoot and resolve issues related to Marketing Cloud applications and integrations. • Documentation & Training: o Create and maintain technical documentation for Salesforce Marketing Cloud solutions and integrations. o Provide training and support to end-users and team members on Salesforce Marketing Cloud functionalities and best practices. What we are looking for: Skills & Experience: • 8-9 years of experience in Salesforce Marketing Cloud development and integration. • Proven experience with AMPscript, HTML, CSS, and JavaScript. • Strong understanding of marketing automation, data management, and campaign execution. • Experience with Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder. • Experience in multi-cloud Salesforce implementations. • Strong understanding of Salesforce best practices, design patterns, and development methodologies. • Experience with Sales Cloud and Marketing Cloud integrations. • Experience with JavaScript, HTML, CSS, and web services. • Knowledge and ability to follow SDLC as well as Agile/Scrum methodologies. • Experience in standard operating procedures to perform pre and post-production support activities. • Good verbal and presentation skills. • Good written communication skills. • Good problem-solving skills. Qualifications: • BE/B.Tech/ME/M.Tech/MCA/M.Sc • Certifications in the following will be strongly preferred: o Salesforce Certified Marketing Cloud Developer o Salesforce Certified Marketing Cloud Email Specialist Roles and Responsibilities Salesforce Marketing Cloud Lead Developer
Posted 5 days ago
5.0 - 9.0 years
7 - 11 Lacs
Noida
Work from Office
Paytm - Messaging Business: JD CPaaS Solutions: Paytm offers a comprehensive suite of CPaaS solutions that includes Bulk Messaging, WhatsApp, RCS, and Outbound Dialing (OBD). These solutions are designed to meet the diverse messaging needs of businesses, helping them engage with customers seamlessly and at scale. Meta Ads + WhatsApp Solution: Paytm is an official Business Service Provider (BSP) for Meta. We have developed cutting-edge solutions that integrate Meta Ads with WhatsApp, enabling businesses to run targeted campaigns and engage customers effectively through conversational flows on WhatsApp. Bulk WhatsApp Solution Specialist - Job Description As a Bulk WhatsApp Solution Specialist, you will play a crucial role in developing, implementing, and managing WhatsApp-based bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApp's terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience. Key Responsibilities: Strategy & Planning: - Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives. - Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies. - Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments. Compliance & Best Practices: - Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations. - Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness. - Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines. Campaign Management & Optimization: - Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis. - Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. - Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies. Skills & Qualifications: Technical Expertise: - In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows. - Experience working with bulk messaging tools and platforms, with a focus on WhatsApp. - Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms. Communication & Analytical Skills: - Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers. - Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives. Collaboration & Independence: - Ability to work autonomously and manage multiple projects simultaneously. - Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients. Data Privacy & Compliance Awareness: - Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns. - Ability to ensure campaigns meet legal requirements and maintain customer trust.
Posted 5 days ago
1.0 - 3.0 years
12 - 13 Lacs
Mumbai, Gurugram, Bengaluru
Work from Office
Responsible for the development of front-end applications and components Operate effectively as an individual for quick turnaround of features and fixes Coordinate with the backend engineers designers Responsible for creating POCs to design a scalable system Build reusable code and libraries for future use Would help the team implement unit testing in the project Life at WebEngage: We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly quarterly town hall meetings. A highly inclusive work culture that promotes a relaxed, creative and productive environment. Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance Perks Benefits: Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers!) Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)
Posted 6 days ago
7.0 - 12.0 years
7 - 9 Lacs
Chennai
Work from Office
Roles and Responsibilities: Develop and implement strategic marketing plans to achieve online sales targets and maximize ROI. Lead the planning and execution of successful new product launches on our e-commerce platform, including market research, positioning, pricing strategy, and promotional activities. Create and manage integrated marketing campaigns across various digital channels such as email, social media, paid advertising, and content marketing to drive brand awareness, customer acquisition, and retention. Analyse key performance metrics, consumer insights, and market trends to optimize marketing strategies, improve conversion rates, and enhance the overall customer experience. Work closely with product development and other internal teams to ensure alignment on product messaging, inventory management, and promotional calendar. Oversee the creation of compelling content assets including product descriptions, imagery, videos, and blog posts to support marketing initiatives and engage the target audience. Continuously monitor and optimize the e-commerce platform for usability, conversion rate optimization (CRO), and search engine optimization (SEO) to enhance the online experience and drive sales growth. Manage marketing budgets effectively, allocate resources strategically, and track expenses to ensure cost-efficiency and maximum return on investment. Provide regular updates and reports on marketing performance, campaign results, and market insights to stakeholders at all levels of the organization. Core Responsibilities: Collaborate directly with senior management to develop annual marketing programs, design marketing strategies, and implement marketing campaigns. Conduct research and analysis, establish data management and tracking systems to improve marketing efforts, and identify the effectiveness and impact of current marketing initiatives with tracking and analysis, optimizing accordingly. Create and maintain monthly/quarterly & annual analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Prepare and present quarterly and annual reports to senior management, and manage the annual marketing budget, regularly monitoring expenditures and preparing summary reports. Lead the execution of marketing programs from start to finish, leveraging both internal & external support and driving collaboration across teams. Oversee a team of marketing support staff, including performance evaluation, training, and motivation. Work with creative teams (internal & external) to develop and guide creative direction to meet objectives for all advertising and marketing efforts. Key Skills: Proficiency in creating engaging newsletters and optimizing landing pages and sales pages for conversion. Adherence to brand guidelines and maintaining brand consistency across all marketing channels. Expertise in digital marketing, including social media marketing and trend analysis. Qualifications: 1. Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred). 2. Proven experience minimum 4 years in marketing management roles, preferably in Ecommerce, EduTech, and Internet Industries. 3. Strong understanding of marketing principles, techniques, and best practices. 4. Excellent communication, interpersonal, and leadership skills. 5. Proficiency in marketing automation tools, CRM systems, and analytics platforms. 6. Demonstrated ability to think strategically and creatively to solve complex problems. 7. Detail-oriented with strong project management and organizational skills.
Posted 6 days ago
0.0 - 1.0 years
0 Lacs
Noida
Work from Office
Responsibilities- Pursue and nurture leads until qualified. Learn the target markets pain points and dive deep into their niche. Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers. Measure and report on the success of campaigns & optimize approach based on real-time analytics and data Assist in the development and execution of account-based marketing campaigns. Conduct research to identify key accounts and decision-makers within target organizations. Support the creation and customization of marketing materials, including emails, landing pages, and social media content, tailored to specific accounts. Participate in brainstorming sessions and contribute creative ideas for ABM strategies and tactics. Perform administrative tasks and support the marketing team as needed. Requirements- Currently pursuing a degree or a Graduate in Marketing, Business, Communications, or a related field. Excellent written and verbal communication skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools such as CRM systems, marketing automation platforms, and social media management tools. Ability to work independently and collaboratively in a team environment.
Posted 6 days ago
3.0 - 7.0 years
11 - 15 Lacs
Gurugram
Work from Office
About BluBird Integrated Services BluBird Integrated Services is a fast-growing marketing, technology, and business solutions agency. Headquartered in Gurugram s Sector 49 , we work at the intersection of strategy, creativity, and tech to deliver impactful solutions for brands across the globe. From digital transformation and SaaS product development to marketing automation and eCommerce acceleration we empower businesses with the tools and talent to scale fast and smart. As we expand our portfolio of SaaS, PaaS, and custom tech solutions , we are looking for a dynamic Head of Technology who thrives in hands-on leadership roles. The Opportunity: Head of Technology Were seeking a tech leader who s both strategic and hands-on someone who can lead a team of developers while actively contributing to architecture, code, and solutioning. You ll play a critical role in driving BluBird s technology roadmap, overseeing platform development, and delivering mission-critical products for global clients and internal ventures. Key Responsibilities Lead and manage a growing team of developers, architects, and QA engineers. Act as an individual contributor when needed hands-on with architecture, backend/frontend development, and product delivery. Build and manage SaaS, PaaS , and other proprietary platforms from ideation to execution. Own the entire SDLC architecture, development, deployment, and performance optimization. Collaborate with product managers, UI/UX teams, and business heads to translate requirements into scalable tech solutions. Define and implement coding standards, DevOps practices , and technology best practices. Stay ahead of the curve on emerging technologies, including AI integration, automation, and cloud-native systems. Must-Have Qualifications 5-7 years of total experience in software development, with at least 3+ years in a leadership role . Proven expertise in managing full-stack teams and delivering SaaS/PaaS platforms. Strong coding background preferably in Node.js, React.js, PHP (Laravel), or MEAN stack . Good understanding of cloud infrastructure (AWS/GCP) , CI/CD, containerization, and APIs. Ability to balance strategic vision with execution lead teams and contribute directly when required. Strong project management and communication skills. Preferred Traits Experience with early-stage or growth-stage tech products/startups . Familiarity with AI/ML integration , data platforms, and automation frameworks. Comfortable working in a fast-paced, dynamic, and multidisciplinary environment. What You ll Get A leadership role with ownership across multiple products and technologies Creative freedom to experiment, build, and innovate A high-energy, collaborative team environment Opportunity to work on global projects across diverse industries Competitive compensation with long-term growth potential If youre a tech visionary who can lead by example, solve real-world problems with code, and build platforms that scale we d love to meet you. Location: Gurugram - Sector 49 (Onsite Only) Start Date: Immediate or within 30 days
Posted 6 days ago
5.0 - 10.0 years
8 - 12 Lacs
Hyderabad
Work from Office
Are you a creative marketer who loves turning data into action and content into resultsDo you get excited about building campaigns that actually drive business growth and working with smart tools like Marketo to make it happenThen this might just be your next big move. Digital Content & Campaign Marketer | Planon Create content and campaigns that connect, convert, and grow We re looking for a tech-savvy Digital Content & Campaign Marketer to help accelerate both pipeline and customer growth. In this role, you will develop compelling digital assets and run multi-channel campaigns that boost product awareness and deliver measurable impact across our key business lines. You will work in our Marketing Automation Platform (Marketo) to build, manage, and optimize campaigns, using data and insights to improve performance and drive results. Additionally, you will also write engaging ad copy for social media, search and email campaigns, ensuring every message speaks to the right audience at the right time. You are innovative: always on the forefront of new ideas, eager to test and improve marketing tactics while investing in your own growth. We promise we ll challenge you every step of the way: you ll be working with world-leading clients and get responsibilities others may only dream of. You successfully fulfil your role by: Campaign Ownership: Owning content and integrated campaign strategy and execution for prospects and customers to realize acquisition, retention and loyalty of customers accelerating pipeline growth. Demand Generation: Realizing new business growth and tailoring marketing strategies. Buyer insights: Gaining insights into target audiences and personas, informing strategic decisions on where and how to win. Customer Retention and Advocacy: Realizing up- and cross sell across the business lines and markets. Budget and ROI: Track ROI and budget, providing insights and recommendations for improvement, influencing the allocation of marketing spend based on past performance insights. Profile At Planon we deliver in-house software solutions that enable our clients to effectively solve their challenges and that s no simple task. To fulfil this task, we need you to be hands-on, client-oriented and analytical. You have a proven B2B Marketing track record. Experience working in a corporate environment and decentralised marketing organisation is a plus. Our ideal candidate meets the following criteria: A relevant university degree, for example in Marketing, Communications or Business. 5 years relevant work experience, preferably within the IT or software branch. Ability to prioritize and manage multiple projects in a deadline-driven, results-focused environment, while having strong attention to detail. Experience with a broad set of Marketing disciplines, including but not limited to demand generation marketing and content marketing. Previous experience in running Marketing campaigns using marketing automation tooling such as Marketo and SalesForce CRM would be a huge beneficial. Previous exposure to Account Based Marketing is a plus. Excellent communication skills, both verbally and in writing. Self-motivated team player and an excellent networker. All other languages will bring you higher on our shortlist of candidates. Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.
Posted 6 days ago
6.0 - 8.0 years
10 - 15 Lacs
Mumbai
Work from Office
Role- Senior - PresalesType- Full-timeLocation - MumbaiLeadSquared is currently seeking highly motivated Presales Professionals to join its Pre-sales Team in Bangalore LeadSquared is a leading Sales Execution SaaS platform used by over 100,000 users across 25 countries to grow their businesses LeadSquared differentiates itself by focusing on high-velocity sales processes and solving industry-specific problems better than others Education, Financial Services and Consumer Marketplaces are the key focus areas for LeadSquared LeadSquared has been recognized as one of the fastest-growing companies in the world: Among the Top 50 fastest growing tech companies in India as per Deloitte Fast 50 programs Frost and Sullivans 2019 Marketing Automation Company of the Year award Among Top 100 fastest growing companies in FT 1000: High-Growth Companies Asia-Pacific Listed as Top Rates Product on G2Crowd, GetApp, and TrustRadiusLeadSquared is backed by institutional investors like IFC, GAJA Capital, Stakeboat Capital, and angels like Jyoti Bansal RoleLeadSquared is looking for Presales Professionals, who will work in close collaboration with the sales team to create solutions and drive business closures This role is very critical as it will directly impact sales, revenue, customer acquisition, and customer satisfaction Key Responsibilities: To deliver a high-quality experience to the prospects & customers during engagement, acquisition, and onboarding Present and demonstrate end-to-end product capabilities to all required point-of-contacts at the prospect s / customer s end Create Solution Documents / Business Proposals, respond to RFQs/RFPs and create quick proofs-of-concept / custom demos/integrations to help the sales team negotiate contracts and drive deal closures Understand the software and tools ecosystem of each prospect/customer and come up with the most optimal ways of connecting LeadSquared to them Assess the customer needs and arrive at the best solution via close collaboration with the client s POCs, sales team, product/technology team, delivery team and partner teams, as required Gain a thorough understanding of the product/platform and continuously learn from new product updates and pitch them appropriately to the clients, based on their requirements Gain continuous knowledge of the competitive landscape and their offerings across all required domains and regions Providing continuous feedback to product development/delivery team/sales team w r t new trends/solution expectations from the customer sides based on market demand/research Continuous engagement with technology, delivery, partners, and 3rd party technology vendors to drive innovations and enhancements to product/platform, thereby creating new opportunities for up-sell / cross-sell across various domains/business verticals and across all regions Follow best practices and drive process efficiencies/automation & technology innovations Should aim to become the solution expert and go-to-person for the regional sales team to provide solutions to cater to various customer demands and business needs Build strong relationships with clients & partners and continuously explore upsell/cross-sell opportunities for LeadSquared products or services with them, in close collaboration with Sales Team / Customer Success Team Participate actively and deliver Knowledge Sharing Sessions & Training to internal teams/partners Requirements: Engineering (preferably from CS) MBA (Sales / Marketing / Finance) A data science/statistics background would be a plus 6-8 years of experience in a Pre-sales role Excellent written and verbal communication (English) skills Excellent presentation and demonstration skills, addressing all key pain points of the client at hand High degree of expertise in making presentations/proposals and contracts with good commercial sense Excellent aptitude, problem-solving skills, and quick prototyping / proof-of-concept-creation skills Should have good exposure and experience w r t creating business / commercial proposals and responding to RFQs / RFPs etc Should be passionate about customer-facing roles Ability to grasp new technologies and drive executions quickly Knowledge & Experience in SaaS, CRM Tools, Sales & Marketing Tools, and Cloud/AWS would be a plus o Good understanding of how cloud-based platforms/applications are delivered and consumed o Good understanding of unique features and challenges of SaaS applications (web and mobile)o Knowledge of software tools and technologies, prevalent in the Healthcare/Education sector and how they get integrated, would be a plus Should be focused on delivering results with Quality and possess the ability to multitask Should have excellent work ethics and be a wonderful team player and collaborator Knowledge of the latest tools, technologies and innovations is equally important, e g , knowledge of bots, AI/ML, Propensity, etc would be a plus Hands-on experience as a programmer (in any language - web/mobile development) would be a plus Exceptional critical thinking skills would be a plus A stint in a start-up / early-stage organization would be a plus
Posted 6 days ago
1.0 - 4.0 years
3 - 6 Lacs
Pune
Work from Office
Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization.
Posted 6 days ago
0.0 - 2.0 years
2 - 3 Lacs
Pune
Hybrid
Plan and create engaging LinkedIn content using design tools like Canva. Write effective copy with SEO, schedule posts, monitor audience interactions, analyze performance, and ensure brand consistency while staying updated on trends. Required Candidate profile Startup/B2B tech-savvy candidate with 1–2 yrs social media and 1 yr LinkedIn experience. Proficient in Buffer/Hootsuite/HubSpot, Canva, strong in English, SEO basics, tech, and teamwork.
Posted 6 days ago
3.0 - 8.0 years
7 - 12 Lacs
Bengaluru
Work from Office
Novo Nordisk Global Business Services ( GBS) India Department – Commercial GBS- Omnichannel Ops, MES Are you an expert in marketing automationDo you have experience in executing multichannel campaignsWe are looking for a Sr. Associate Marketing Automation Manager to join our team in the Commercial, GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The position As a Sr. Associate Marketing Automation Manager, you will be responsible for: Build and execute Omnichannel campaigns on SFMC to engage our customers effectively. Manage stakeholders and collaborate with cross-functional teams. Master the local data model to ensure accurate and targeted marketing efforts. Be the subject matter expert in Omnichannel execution, providing guidance on campaign optimization. Demonstrate independence and decision-making skills to drive successful marketing automation initiatives. Qualifications To be successful in this role, you should have the following qualifications: Bachelor’s Degree or Above preferably in Computer Engineering. Proven track record of executing end to end campaigns from creating segment, to building email and journeys on SFMC in a similar sized company for at least 3 years . Experience working with SMS and WhatsApp based campaigns would be a value add. Strong communication and collaboration skills, able to translate marketing requirements into functional campaigns. Experience as a Business Analyst is a plus. Proficient in data management, building data extensions and preparing data for importing/uploading. Familiarity with AMPscript and HTML. Self-motivated with strong attention to detail, focused on delivering the best possible experience for our customers. Ability to work in a fast-paced, results-oriented climate, collaborating across functional areas and multiple locations. Proven analytical and problem-solving skills. Shift timings are 12 PM to 8.30 PM. About the department The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business.
Posted 6 days ago
5.0 - 10.0 years
8 - 13 Lacs
Bengaluru
Work from Office
Novo Nordisk Global Business Services ( GBS) India Department – Commercial GBS- Omnichannel Ops, MES Are you an expert in Campaign project managementDo you have experience in executing end to end multichannel campaignsWe are looking for a Project Manager to join our team in the Commercial, GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The position The Campaign Project Manager is responsible for facilitating the end-to-end set-up, execution and analysis of multichannel campaigns in allocated markets together with relevant stakeholders. Main responsibility is to ensure best in class multichannel campaign execution and efficient operations for a great customer experience across activated touchpoints in the customer journey End-to-end coordination, expectation setting and account management of multichannel campaigns in selected markets, focusing on campaign goalsetting, segmentation and activation of the rights channels and content for a great customer experience. Central point of contact for the affiliate in the local set-up, execution and analysis of multichannel campaigns on SFMC inclusive strong stakeholder management across relevant functions/areas. Support affiliates in better practice sharing for continuous improvement of campaigns. Deliver on Multichannel Hub Execution Service KPI’s. Qualifications To be successful in this role, you should have the following qualifications: Master’s Degree or above preferably in Computer Engineering/IT. 5+ years of experience as Project Manager and/or Account Manager in similar size organization. Deep knowledge and previous experience with (digital) pharma marketing is a requirement. Knowledge of -and experience with email marketing and marketing automation is required. Knowledge of -and experience with SFMC (or other marketing automation tools) as well as features/functionalities available to build and execute campaigns is a plus. Previous experience managing campaigns leveraging other channels like WhatsApp and SMS from SFMC would be a value add, Ability to translate marketing/sales requirements into functional campaign possibilities based on platforms and tools available. Excellent project -and stakeholder management skills; managing large scale projects with multiple stakeholders involved. Outstanding presentation, communication and facilitation skills. Self-motivated, strong attention to detail, and focused on delivering the best possible experience for affiliates and local customers (Healthcare Professionals). Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations. Proven analytical and problem-solving skills. Fluency in written and spoken English. We support a number of markets so ability to speak other languages is a plus. Shift timings are from 12 PM to 8.30 PM. About the department The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business.
Posted 6 days ago
2.0 - 5.0 years
3 - 7 Lacs
Vadodara
Work from Office
About the Role: We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing , wed love to have you on our team! Key Responsibilities: Email Marketing: Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention. Create personalized and automated email workflows using CRM & email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar). Develop segmentation strategies based on user behavior, demographics, and engagement. Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions. Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates . Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL. WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools . Create automated drip sequences , broadcasts, and personalized messages for customer engagement. Optimize WhatsApp lead nurturing to drive conversions and re-engagement. Analyze response rates, engagement, and conversion metrics to refine messaging strategies. Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups. Marketing Automation & CRM Integration: Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints. Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance. Optimize lead scoring and segmentation models to improve funnel efficiency. Required Skills & Qualifications: 2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation . Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.). Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools . Strong understanding of email segmentation, automation, and drip marketing . Hands-on experience in A/B testing, campaign analytics, and CRM integrations . Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization . Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing. Strong analytical and problem-solving skills. Preferred Qualifications: Experience with omnichannel automation . Basic knowledge of HTML & CSS for email template design. Should have a Computer or IT background. Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email & Whatsapp template design. Experience working with WhatsApp chatbots and AI-driven automation tools .
Posted 6 days ago
5.0 - 10.0 years
7 - 15 Lacs
Pune, Bengaluru
Work from Office
We are looking for an experienced Marketing Project Manager to join our team and drive strategic marketing initiatives . This role will be responsible for coordinating marketing campaigns, managing projects, and ensuring brand alignment . You will work closely with marketing directors, cross-functional teams, and stakeholders to deliver high-impact marketing solutions. Location Bangalore Your Future Employer – A globally recognized organization with a strong market presence, known for its commitment to excellence, innovation, and impactful marketing solutions . This is an opportunity to be part of a high-performing team delivering strategic marketing support for global campaigns . Responsibilities - Collaborate with marketing directors and stakeholders to execute multi-channel marketing plans. Develop and manage project timelines, budgets, and deliverables for marketing campaigns. Oversee the creation and execution of marketing collateral, digital content, and event materials . Analyze and report on marketing performance metrics to drive continuous improvement. Requirements - 3-8 years of experience in marketing project management . Strong knowledge of marketing strategy, campaign execution, and brand alignment . Excellent communication and stakeholder management skills. Proficiency in Microsoft Office Suite ; familiarity with Salesforce, PowerBI, HubSpot, or similar tools is a plus. Experience in budgeting, performance tracking, and process improvement . What is in it for you – Be part of a high-growth, global organization . Work on diverse and impactful marketing projects . Collaborate with top industry professionals . Opportunity for career growth and skill enhancement . Reach us: If this role aligns with your career aspirations, send your updated CV to parul.arora@crescendogroup.in for a confidential discussion . Disclaimer: Crescendo Global specializes in senior to C-level niche recruitment . We are committed to empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. We do not discriminate based on race, religion, color, gender, age, marital status, veteran status, or disability status. Note: Due to the high volume of applications, if you do not hear from us within one week , please assume that your profile has not been shortlisted. Your patience is highly appreciated. Profile Keywords - Marketing Project Manager Jobs, Consulting Marketing Jobs, Strategic Marketing, Campaign Management, Digital Marketing, Brand Management, Marketing Operations, Senior Marketing Manager Jobs, Stakeholder Engagement, Project Management in Marketing
Posted 1 week ago
0.0 - 2.0 years
1 - 5 Lacs
Gandhinagar
Work from Office
We are seeking a highly motivated and creative Digital Marketing Executive to join our marketing team. This is an excellent opportunity for a recent graduate or someone with up to 2 years of experience in digital marketing to grow and develop in a fast-paced, innovative environment. Key Responsibilities: Assist in the planning and execution of digital marketing campaigns (SEO, SMM, email, social media, content marketing). Manage and update the company s social media profiles and website content. Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics. Support content creation (blogs, newsletters, product descriptions, visuals). Coordinate with the design and content teams for creatives and marketing assets. Stay updated with the latest digital marketing trends and best practices. Required Skills Qualifications: 0 2 years of experience in digital marketing. Basic understanding of digital marketing channels (PPC, social media, email). Familiarity with tools like Google Analytics, Google Ads, Meta Ads Manager, Canva, or similar platforms. Strong written and verbal communication skills. Creative thinking and problem-solving abilities. Eagerness to learn and grow in the digital marketing field. Preferred Qualifications: Hands-on experience with Meta Ads (Facebook/Instagram Ads) and Google Ads platforms. Basic to intermediate understanding of PPC campaign management, including keyword research, ad copywriting, and bid strategies. Familiarity with email marketing platforms. Exposure to content marketing, blogging, or social media calendar planning. Ability to work with marketing automation tools and CRM systems.
Posted 1 week ago
3.0 - 5.0 years
5 - 7 Lacs
Pune
Work from Office
Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization.
Posted 1 week ago
5.0 - 10.0 years
8 - 12 Lacs
Bengaluru
Work from Office
Position at Samtec, Inc Summary/Objective: The Marketing Operations Manager will drive the advancement of Graphic Design, new product marketing, and communications of current and new products to promote and market Samtec s products. Essential Functions/ Responsibilities: 1. Serves as the Marketing Department s central liaison for capturing and distributing all internal resource information; acts as a central quarterback for cross-functional marketing projects such as product launches or campaigns. 2. Maintains work process flows by coordinating information and requirements with related departments 3. Develops and maintains strategic communications plans in collaboration with Director, Marketing Communications. 4. Manages project and supports event manager with planning and execution of marketing events such as tradeshows, user conference events direct marketing efforts, etc. 5. Brings together cross-functional teams to deliver all event-related tasks under tight deadlines, and budgets including event offers and promotions, email campaigns and landing pages, sales outreach, and content development. 6. Works closely with internal teams to provide direction and oversight of the development of the supporting communication materials including blogs, email blasts, website updates, promotional materials, etc. 7. Creates dashboards and reports to measure programs and campaign effectiveness across processes, advertising campaigns, global web properties, landing pages, as well as ad hoc analysis of site metrics 8. Participates in other initiatives to support the efforts of the Marketing team including researching, analyzing and presenting process improvement opportunities 9. Collaborates with internal and external stakeholders (specifically vendors) to ensure accurate and timely project deliverability. 10. Develop key relationships with both internal teams and external organizations to benefit future events. The responsibilities as defined are intended to serve as a general guideline for this position. Associates may be asked to perform additional tasks depending on strengths and capabilities Required Experience: 1. 5+ Years Experience in a Marketing, Advertising, or Marketing Operations role. 2. At least 3 years of experience managing marketing automation systems in B2B environment. 3. 5+ years experience planning and executing tradeshows and events. 4. Skilled at conflict management and negotiation. 5. Deep knowledge and expertise in B2B marketing. 6. Experience working in software or high-tech marketing. 7. Strong background in data and business analysis and analytics. 8. Advanced user of Microsoft Excel, Project and PowerPoint. 9. Excellent communication skills: verbal, written, presentation. 10. Innovative, motivated, organized, high energy team player. 11. Ability to travel up to 25%. 12. Manufacturing experience connector experience is preferred. 13. Must be able to sit/stand for at least 90 consecutive minutes, and not suffer from any sensory deprivation and/or paralysis of the limbs. Education: 1. Bachelor s Degree in Marketing, Advertising, or Business.
Posted 1 week ago
5.0 - 10.0 years
7 - 12 Lacs
Mumbai, Gurugram
Work from Office
Company: Oliver Wyman Description: Oliver Wyman is now looking to bring onboard a Marketing Intelligence Specialist! This role can be based in our Mumbai or Gurugram office. About the Role: We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities: Marketing Analytics & Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management & Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement & Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills & Qualifications: Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skillscomfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite Why Join Us At Oliver Wyman, youll be part of a forward-thinking marketing team that values data-driven decision-making and impactful storytelling. This role offers an opportunity to work on high-visibility projects, develop a deep understanding of marketing performance measurement, and collaborate with top professionals in the consulting space. If youre passionate about data, insights, and marketing impact, wed love to hear from you! At Oliver Wyman, we lead with heart - we love what we do and have fun while we do it! We also strive for breakthroughs by questioning, seeking diverse perspectives, and finding powerful and sustainable solutions . If you share these values and want to work as one and own our impact at the same time, be brave and achieve the amazing with us! Were individuals who are self-starting, motivated, energetic, entrepreneurial about what we do We have the common aspiration to have an impact, leave a legacy and change the world. We have no interest in running a steady-state business. We want to build, grow and shape the environment around us We value an environment where every member of Oliver Wyman is encouraged and expected to voice his or her opinion We believe that to create a true meritocracy we need to remove artificial barriers to opportunity We value people whose lives balance work and non-work activities because we believe they are both more interesting colleagues and are able to make better contributions to the Firm. We push ourselves hard to deliver excellence, but we also work to extract the maximum benefit from the flexibility of a project-based business. We provide the ability to take career breaks for personal or family reasons. We fundamentally value each others time and are sensitive to how it is used. We are an output not input-based culture, have respect for peoples personal decisions, and believe that one's workload must be sustainable. We seek balance for ourselves and our colleagues. Oliver Wyman, a business of Marsh McLennan (NYSEMMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businessesMarsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person.
Posted 1 week ago
3.0 - 8.0 years
5 - 10 Lacs
Pune
Work from Office
As a Campaign Specialist, you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls. If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here. Your primary responsibilities include: Build campaign journeys, filter entry audience Build emails using content builder in SFMC Creation email communication by drag and drop Communicate with market point of contacts Investigate journey bugs Create and update data extensions for send and personalization requests Attach creatives to a journey for final deployment Build cloud pages whenever required to connect the email using CTAs Creation of user input form pages Ability to write to Data Extensions Build required automation in Automation Studio whenever required Build error and exception handlers to prevent unhandled risk Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with 3+ years of experience in Marketing Automation Minimum 2+ years of experience using AMP scripting Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience Basic HTML knowledge Understand campaign brief and campaign flow Able to communicate with market representatives to clarify campaign Preferred technical and professional experience Good Communication skills
Posted 1 week ago
5.0 - 8.0 years
7 - 10 Lacs
Bengaluru
Work from Office
Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail Provide forecasted volumes in campaign requirement sessions understand JS in Adobe Campaigns and APIs Apply business rules, inclusions, exclusions and guide segmentation. Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic. Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct. Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments. Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign. Perform checks on the creative for design, layout and preview with the actual populated data. Perform rendering validation across multiple operating systems and device types Scheduling and launching campaigns after all QC steps are performed. Track deployment details and schedules per requirements. Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment High-level understanding of databases from Customer data to Campaign data level Understanding of data flows and ETL/workflow schedules Hands-on experience in SQL, Oracle, or another relational database for building package triggers Monitoring system health, providing input for the application server and providing database server clean-up activities Monitor automated campaigns Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate or postgraduate with 5 to 8 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level. Adobe, SQL, MS Office Project management skills by collaborating with key stakeholders.
Posted 1 week ago
3.0 - 8.0 years
5 - 10 Lacs
Pune
Work from Office
As a Campaign Specialist, you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls. If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here. Your primary responsibilities include: Build campaign journeys, filter entry audience Build emails using content builder in SFMC Creation email communication by drag and drop Communicate with market point of contacts Investigate journey bugs Create and update data extensions for send and personalization requests Attach creatives to a journey for final deployment Build cloud pages whenever required to connect the email using CTAs Creation of user input form pages Ability to write to Data Extensions Build required automation in Automation Studio whenever required Build error and exception handlers to prevent unhandled risk Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with 3+ years of experience in Marketing Automation Minimum 2+ years of experience using AMP scripting Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience Basic HTML knowledge Understand campaign brief and campaign flow Able to communicate with market representatives to clarify campaign Preferred technical and professional experience Good Communication skills Understand the data model and how the database works (primary + foreign key, relations)
Posted 1 week ago
3.0 - 8.0 years
5 - 10 Lacs
Pune
Work from Office
As a Campaign Specialist, you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls. If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there's no limit to what you can accomplish here. Your primary responsibilities include: Build campaign journeys, filter entry audience Build emails using content builder in SFMC Creation email communication by drag and drop Communicate with market point of contacts Investigate journey bugs Create and update data extensions for send and personalization requests Attach creatives to a journey for final deployment Build cloud pages whenever required to connect the email using CTAs Creation of user input form pages Ability to write to Data Extensions Build required automation in Automation Studio whenever required Build error and exception handlers to prevent unhandled risk Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with 3+ years of experience in Marketing Automation Minimum 2+ years of experience using AMP scripting Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience Basic HTML knowledge Understand campaign brief and campaign flow Able to communicate with market representatives to clarify campaign Preferred technical and professional experience
Posted 1 week ago
8.0 - 13.0 years
15 - 22 Lacs
Bengaluru
Work from Office
Digital Marketing Team Manager Insurance Industry 8+Years Bangalore Are you a digital marketing leader who excels at building and managing high-performing teams? This role offers an exciting opportunity to manage Marketing Automation and Web Operations teams for a global marketing center of excellence. You will oversee project execution, coach teams, and collaborate with cross-border stakeholders to deliver world-class digital marketing operations. Location- Bangalore (Hybrid) Your Future Employer A globally recognized organization known for its commitment to excellence in insurance, consulting, and risk management services. With a strong presence across continents, the company promotes a culture built on values, collaboration, and continuous learning—now expanding its digital marketing leadership team in India. Responsibilities – Lead and manage the day-to-day operations of the Digital Marketing team, including scheduling, resourcing, and conflict resolution . Monitor team and individual KPIs, provide coaching, resolve issues, and identify training needs. Drive performance review processes with inputs on growth, skills, and improvement areas. Ensure accuracy and quality of work across Marketing Automation and Web Ops functions. Coordinate with cross-functional teams and stakeholders across geographies. Provide regular updates and reports to leadership. Maintain understanding of digital tools, industry best practices, and brand guidelines. Promote teamwork, innovation, and ownership across the GCoE digital marketing team. Requirements – MBA or equivalent degree in Marketing. 8+ years of experience in Digital Marketing, with a minimum of 4 years in team management. Hands-on expertise in marketing automation, CRM (Salesforce preferred), CMS, web analytics, and social media tools. Strong verbal and written communication skills with a solution-oriented and empathetic leadership style. Familiarity with project management tools like Workfront and Microsoft Office Suite is a plus. What is in it for you – Lead a growing global team at the heart of digital transformation. Work closely with top-tier leadership in a high-impact role. Exposure to global digital marketing strategies, tools, and workflows. Shape the future of digital marketing operations in a collaborative and growth-driven environment. Competitive compensation and flexible work culture. Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV at parul.arora@crescendogroup.in for a confidential discussion on the role. Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Profile Keywords – Digital Marketing Team Manager Jobs, Marketing Automation Jobs India, Web Operations Manager, Salesforce Marketing Cloud Jobs, Digital Marketing GCoE, Leadership Roles in Marketing, Digital Strategy Manager, Workfront Project Management, CRM and CMS Specialist, Digital Ops Jobs India, Crescendo Global Hiring, Senior Marketing Jobs.
Posted 1 week ago
5.0 - 10.0 years
6 - 15 Lacs
Bengaluru
Work from Office
Digital Project Manager - Insurance/MNC - 5 Years - Bangalore (Hybrid) We are looking for an experienced Marketing Project Manager to join our team and drive strategic marketing initiatives . This role will be responsible for coordinating marketing campaigns, managing projects, and ensuring brand alignment . You will work closely with marketing directors, cross-functional teams, and stakeholders to deliver high-impact marketing solutions. Location Bangalore(Hybrid) Your Future Employer A globally recognized organization with a strong market presence, known for its commitment to excellence, innovation, and impactful marketing solutions . This is an opportunity to be part of a high-performing team delivering strategic marketing support for global campaigns . Responsibilities - Collaborate with marketing directors and stakeholders to execute multi-channel marketing plans. Develop and manage project timelines, budgets, and deliverables for marketing campaigns. Oversee the creation and execution of marketing collateral, digital content, and event materials . Analyze and report on marketing performance metrics to drive continuous improvement. Requirements - 3-8 years of experience in marketing project management . Strong knowledge of marketing strategy, campaign execution, and brand alignment . Excellent communication and stakeholder management skills. Proficiency in Microsoft Office Suite ; familiarity with Salesforce, PowerBI, HubSpot, or similar tools is a plus. Experience in budgeting, performance tracking, and process improvement .6 Tools Experience- Workfront , Jira is must What is in it for you – Be part of a high-growth, global organization . Work on diverse and impactful marketing projects . Collaborate with top industry professionals . Opportunity for career growth and skill enhancement . Reach us: If this role aligns with your career aspirations, send your updated CV to parul.arora@crescendogroup.in for a confidential discussion . Disclaimer: Crescendo Global specializes in senior to C-level niche recruitment . We are committed to empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. We do not discriminate based on race, religion, color, gender, age, marital status, veteran status, or disability status. Note: Due to the high volume of applications, if you do not hear from us within one week , please assume that your profile has not been shortlisted. Your patience is highly appreciated. Profile Keywords - Marketing Project Manager Jobs, Consulting Marketing Jobs, Strategic Marketing, Campaign Management, Digital Marketing, Brand Management, Marketing Operations, Senior Marketing Manager Jobs, Stakeholder Engagement, Project Management in Marketing
Posted 1 week ago
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The marketing automation job market in India is rapidly growing as companies across various industries are increasingly adopting digital marketing strategies to reach their target audience. Marketing automation professionals play a crucial role in designing, implementing, and optimizing automated marketing campaigns to drive business growth and increase customer engagement.
The average salary range for marketing automation professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum
A typical career path in marketing automation may include roles such as: - Marketing Automation Specialist - Marketing Automation Manager - Marketing Automation Consultant - Marketing Automation Director
In addition to expertise in marketing automation tools like HubSpot, Marketo, or Pardot, professionals in this field are often expected to have skills in: - Email marketing - Content marketing - Data analysis - CRM systems - A/B testing
As you embark on your journey to explore marketing automation jobs in India, remember to showcase your expertise, stay updated with industry trends, and prepare confidently for interviews. With the right skills and mindset, you can carve a successful career in this dynamic and rewarding field. Good luck!
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