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CBS- BMC-Brand And Marketing- Marketing Automation - Associate

CBS- BMC-Brand And Marketing- Marketing Automation - Associate

1 - 6 years

10 - 14 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

marketing digital marketing email marketing storytelling css project management marketing automation zendesk automation cbs agile project management stakeholder management data privacy agile jira azure email marketing campaigns

Work Mode

Work from Office

Job Type

Full Time

Job Description

The opportunity

We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.

Your key responsibilities

Build and execute Marketing Automation campaigns with varying complexities and sizes.

Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.

Work with BMC Products support team to have new contacts added to Marketo system

Regular reporting to key stakeholders on the performance of marketing automation campaigns

Provide project support to team members throughout the various stages of the project, including testing

Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders

Act as a brand champion, ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY.

Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements.

Skills and attributes for success

Experience with marketing automation platform preferably in Adobe Marketo Engage

Effective problem solving

Analytics and Insight tracking of automated marketing program performance

Familiarity with Agile planning and Agile project management skills

Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal

Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint

To qualify for the role, you must have

A university degree or college diploma in Digital Marketing or a related field.

Min. 1 year of experience with Marketo

Experience in Marketing Automation campaign configuration

Ability to review processes and make suggestions for automation.

Ability to translate business needs into technical solutions in MA platform.

Ideally, youll also have

Strong interest in data management and analytics

Analytics and basic consulting skill

Attention to detail

Having Adobe Marketo Engage Expert certification is plus

Technologies and Tools

Adobe Marketo Engage or related marketing automation tool experience

Working knowledge of HTML, CSS, and scripting

Microsoft Office suite, especially Excel and Microsoft SharePoint

Workflow management tools e.g.Jira/Azure boards/Wrike/Zendesk/Workfront

What we look for

Stakeholder management

Effective Communications

Adaptability and learning acumen

Marketing automation accumen

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CBS- BMC-Brand And Marketing- Marketing Automation - Associate