Custom Software Engineering Sr Analyst

 About The Role  

Skill required: Marketing Operations - Marketing Automation & Technology Execution

Designation: Custom Software Engineering Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

What are we looking for? ?¢Marekto:In-depth knowledge of Marketo functionalities ?¢Campaign Management:Proficiency in configuring and customizing Marketo components, including dynamic content, snippets, tokens, and program templates.?¢Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.?¢Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Marekto and campaign execution.?¢Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.?¢Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering.?¢Proficiency in HTML and CSS:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.?¢Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.?¢Testing and Troubleshooting:Experience in testing emails across different device and email clients?¢API Integration:Exposure to API integration to fully utilize Marketo s API capabilities.?¢Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.?¢Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.?¢A/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.?¢Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles and Responsibilities: Campaign Planning & Requirements Gathering:Collaborate with Project Manager &/or marketing stakeholders to understand campaign objectives & requirements by carefully reviewing briefs & seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design & develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility & responsiveness across desktop & mobile devices.Implement dynamic content & personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic & personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients & devices to ensure consistent display & functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, & email marketing standards to create visually compelling & effective email campaigns.Troubleshooting & Issue Resolution:Identify & resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration & Data hygiene:Fully underst& ticketing/request management tool & accurately record updates, data points,timestamps etc. to provide seamless campaign experience to both internal & external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) alongwith checklist & other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client & leadership.
 Qualification Any Graduation