Marketing Specialist

Marketing Specialist Social Media & Lead Generation

Company overview

We are a growing astrology and spiritual wellness brand offering online consultations, workshops, and remedial services to clients in India and overseas. Our mission is to make authentic astrology and spiritual guidance accessible, modern, and easy to understand for today’s digital audience.

Role summary

• Plan and execute digital marketing campaigns focused on social media, reels/shorts, and lead generation for astrology and spiritual services.
• Build an engaged community on Instagram, YouTube, Facebook and other relevant platforms, and convert followers into paying clients.
• This is a full-time position based in India, preferably for candidates comfortable working with Indian as well as global audiences.

Key responsibilities

• Develop and execute monthly social media strategies to increase followers, engagement, and consultation bookings.
• Create, edit, and publish content (posts, reels, shorts, stories, YouTube videos, community posts) around astrology, horoscopes, spiritual tips, rituals, and client success stories.
• Manage daily posting, DMs, comments, and community interactions to build trust and relationships with followers.
• Plan and run paid campaigns on Meta (Facebook/Instagram) and possibly Google/YouTube to generate quality leads for consultations, courses, and webinars.
• Create landing pages and lead magnets (free webinars, free reports, horoscope PDFs, guides, etc.) and integrate them with WhatsApp / email funnels.
• Track and report performance (reach, engagement, leads, cost per lead, conversions) and continuously optimize campaigns.
• Stay updated on social media trends, reels formats, hooks, and audio trends in the astrology/spirituality niche and apply them to our content.

Required skills and experience

• 2–4 years of hands-on experience in Social Media Marketing / Digital Marketing, preferably in wellness, coaching, spirituality, or similar B2C services.
• Strong understanding of Instagram, YouTube (and optionally Telegram, WhatsApp marketing).
• Proven experience in running performance-driven campaigns (lead generation, webinar registrations, consultation bookings) with clear ROI.
• Good copywriting skills in English (and Hindi is a plus) with the ability to write hooks, captions, ad copies, and scripts for reels/shorts.
• Pro design and video editing skills.
• Comfortable working with numbers, creating simple dashboards, and reading analytics from Meta, YouTube, and Google Analytics.
• Openness and respect for astrology, spirituality, energy work, and related concepts; prior work in this niche is a big plus.