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9.0 - 12.0 years

9 - 12 Lacs

Hyderabad, Telangana, India

On-site

Drive marketing excellence in Oncology and Hospital brands through execution and adoption of global brand strategies among country teams Guide country marketing teams on development of product management process Project Manage new product ideations for Oncology and Hospital Portfolio with cross functional teams in backend. Provide best in class strategic insights that shape/develop product strategy e.g. Patient Journey, development and alignment of strategic plan assumptions and forecasts. Develop comprehensive outside-in strategic perspective on patients, customers, competitors, payors, and regulators to support the brand growth and success. Integrate research, intelligence, analytics and intuition to generate insights that enable fact-based decision making for countries Develop Global Strategic Guidance for brands. Work closely with country marketing teams to develop robust marketinginitiatives.Provide appropriate direction for effective implementation of the marketing strategy and promotional initiatives. Review Brand Plans and provide insights on growth drivers. Content development for HCP engagement portal Training and development of country sales/marketing teams on new launches Operating Network: Internal: Portfolio team, product development team, SCM, Country teams, COE External: Advertising agencies/Country Consultants Qualifications Educational & Experience: oPharma / Science background with post-graduation in management from a premier institution, with at least 8-10 years experience in pharma marketing and sales. Prior experience in Oncology/Hospital/Immunology preferred. Key Personal Attributes Strong Analytical skills Ability to develop strong customer connect Ability to work with cross-functional teams across different parts of the world with high degree of collaborations. Ability to get deep customer and TA knowledge Strong internal and external networking skills Demonstrate logical and persuasive skills Mandatory Skills : experience in pharma marketing and sales

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9.0 - 12.0 years

9 - 12 Lacs

Hyderabad, Telangana, India

On-site

We are looking for an experienced Therapy Lead OTC to oversee the decision-making process for new products, including conceptualization, prioritization, and successful market launches. Roles & Responsibilities Identifying gaps in the product portfolio, analyzing international trends, and proposing new product ideas based on unmet needs. Conducting risk versus benefit analysis and finalizing the prioritization of new products in consultation with the vertical head. Reviewing go-to-market strategies, validating launch plans, and overseeing successful implementation. Planning sales and budgeting of existing products, setting growth goals, and monitoring market potential. Formulating brand strategies for existing products, monitoring execution, and suggesting corrective actions. Maintaining customer relationships, refining strategies based on feedback, especially from Key Opinion Leaders (KOLs). Initiating strategic activities to enhance brand presence and implementing initiatives through agencies. Leading and developing a team through goal setting, performance appraisals, mentorship, training, and development. Qualifications Educational Qualification MBA with a graduate degree in a science stream. Minimum Work Experience 9-10 years of experience in the Indian Pharmaceutical Industry and experience of launching at least one new product. Skills & Attributes Technical Skills In-depth understanding of the Indian Pharmaceutical Industry. Understanding of diseases, therapy, and relevant therapeutic areas. Financial management skills. Scientific knowledge of the product. Ability to analyze market data, clinical trial results, and sales performance. Behavioral Skills Proactive and visionary mindset. Strong networking skills. Effective people management abilities. Adaptability and change management skills. Strategic orientation and decision-making capabilities. Creative and ability to draw insights.

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9.0 - 12.0 years

9 - 12 Lacs

Hyderabad, Telangana, India

On-site

To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies. New Product Ideation & portfolio development: Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts Screening internal & external data sources to arrive at potential ideas that could address the customer needs Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win. Life Cycle Management Understanding customer needs and insights with help of insighting team Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment. Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths. New Product Launch Excellence Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN. Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team Marketing Excellence Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication Working closely with the L&D teams for capability building among the country teams to make them future ready Have a strong understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth Portfolio Maximization - Strategy Support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit. Plan recommendations to country as well as monitor investment as per the strategy. Assess promotional effectiveness and suggest country teams accordingly Optimize costing - COGS / SCM overheads Annual Brand Planning To work closely with country marketing teams to build differentiators / brand levers Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies. Adherence to Brand plan process in terms of rigour and preparation Operating Network: Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM Business Understanding: Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics Qualifications Educational & Experience: 10+ years experience in Sales and Marketing MBA from reputed institute Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product - Ideation to Launch Key Personal Attributes: Interpersonal Skills Self-starter Quick learner Collaboration and teamwork Communication skills Influencing and negotiating skills

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3.0 - 6.0 years

3 - 6 Lacs

Hyderabad, Telangana, India

On-site

We are seeking an experienced and dynamic Product Manager to ensure successful brand growth and the launch of innovative market-driven products. Roles & Responsibilities You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs. You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing. You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction. You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth. You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market. You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance. Qualifications Educational Qualification Science/Pharma/Medical Graduate preferably with MBA in Marketing Minimum Work Experience Required 3-6 years of experience in sales and 1-2 years of experience in marketing Skills & Attributes Technical Skills Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources Basic understanding of anatomy and physiology Ability to analyze market trends, competitor activities, and customer needs within the generics market Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles Behavioural Skills Strong collaborator and excellent communication Good at building and leveraging relationships Adaptability and change management skills Creative and good analytical thinker

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7.0 - 10.0 years

7 - 10 Lacs

Hyderabad, Telangana, India

On-site

We are looking for a dynamic and experienced Group Product Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. Overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets. Roles & Responsibilities You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives. You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams. You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections. You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals. You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals. You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention. You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.

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7.0 - 10.0 years

7 - 10 Lacs

Hyderabad, Telangana, India

On-site

We are looking for dynamic and experienced Group Product Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. Overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets. Roles & Responsibilities You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives. You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams. You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections. You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals. You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals. You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention. You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance. Qualifications Educational qualification -A graduate degree in any Science stream Minimum work experience - 7-10 years of experience in Product Management in pharmaceutical Skills & attributes Technical Skills Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits. Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives. Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio. Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio. Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders. Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies. Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates. Behavioural Skills : Proactive and visionary mind-set Strong networking skills Effective people management abilities Adaptability and change management skills Strategic orientation and decision-making capabilities

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7.0 - 10.0 years

7 - 10 Lacs

Mumbai City, Maharashtra, India

On-site

We are looking for dynamic and experienced Group Product Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. Overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets. Roles & Responsibilities You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives. You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams. You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections. You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals. You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals. You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention. You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance. Qualifications Educational qualification -A graduate degree in any Science stream Minimum work experience - 7-10 years of experience in Product Management in pharmaceutical Skills & attributes Technical Skills Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits. Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives. Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio. Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio. Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders. Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies. Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates. Behavioural Skills : Proactive and visionary mind-set Strong networking skills Effective people management abilities Adaptability and change management skills Strategic orientation and decision-making capabilities

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1.0 - 2.0 years

0 - 1 Lacs

Cochin, Kerala, India

On-site

Description We are seeking a dynamic Social Media Executive to join our team in India. The ideal candidate will have 1-2 years of experience in social media management and a passion for creating engaging content that resonates with our audience. Responsibilities Develop and implement social media strategies to increase brand awareness and engagement. Create, curate, and manage published content across various social media platforms. Monitor, analyze, and report on social media performance metrics and adjust strategies accordingly. Engage with followers and respond to inquiries in a timely manner. Stay up-to-date with the latest trends, tools, and best practices in social media marketing. Skills and Qualifications 1-2 years of experience in social media management or a related field. Proficiency in social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Strong writing, editing, and communication skills. Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social. Basic knowledge of graphic design tools like Canva or Adobe Creative Suite is a plus. Ability to analyze data and metrics to drive content decisions.

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0.0 - 4.0 years

0 Lacs

delhi

On-site

The role at VOLUME as an on-site internship opportunity for Brand Management in the Client Servicing department involves various responsibilities. As an intern, you will be expected to conduct research on clients" products, services, plans, competitors, and target markets. Your role will also include understanding and effectively communicating with clients, sharing marketing and creative briefs with the creative team, and pitching innovative ideas to clients. Furthermore, active participation in winning awards for the organization and working collaboratively with the team to plan and execute the best branding strategy for the client will be essential. To excel in this role, candidates should possess Brand Strategy and Management skills, Strong Communication skills, Market Research and Sales skills, Analytical and problem-solving abilities, Effective teamwork capabilities, Creative thinking with attention to detail, and relevant coursework in Advertising, Marketing, or Business. VOLUME is a prominent Branding and Communications Agency located in New Delhi. With a decade of experience, the agency has been a pioneer in providing expert communication services. Known for conceptualizing, designing, and producing interactive content of exceptional visual and technical quality, VOLUME's innovative solutions strategically enhance brand and product affinity, ensuring maximum impact and engagement. This internship opportunity is based in Connaught Place, New Delhi, India.,

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0.0 - 4.0 years

0 Lacs

haryana

On-site

You will be working as a Brand Partnership Intern at MyWall, a platform dedicated to empowering creators and brands by providing them with various opportunities and rewards. Located in Gurugram, this full-time on-site role will involve assisting in the development and execution of brand strategies, managing communications and branding efforts, supporting sales activities, and contributing to brand management. Your daily tasks will include coordinating with team members, conducting market research, analyzing brand performance, and supporting partnership initiatives to drive brand growth and success. To excel in this role, you should possess skills in Brand Strategy and Branding, strong communication and sales abilities, experience in Brand Management, excellent organizational and analytical skills, and the ability to work collaboratively in a team setting. A proactive and self-motivated mindset is essential for this role. While a Bachelor's degree in Marketing, Business, Communications, or a related field is preferred, your passion for brand partnership and willingness to learn will be key to your success in this position. Join us at MyWall and be a part of unlocking endless possibilities through creativity and collaboration.,

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0.0 - 4.0 years

0 Lacs

haryana

On-site

MyWall is dedicated to enabling creators to turn their passion into limitless opportunities. The platform empowers influencers by offering them the tools to transform their content into rewards, perks, and income opportunities. For brands, MyWall simplifies collaborations, provides detailed analytics, and ensures impactful and trackable campaigns. Join the MyWall movement and explore how creativity and collaboration can unlock endless possibilities for both creators and brands. This is a full-time, on-site role for a Brand Onboarding Intern located in Gurugram. As a Brand Onboarding Intern at MyWall, your responsibilities will include assisting with onboarding new brands to the MyWall platform, developing brand strategies, managing branding and communication efforts, and supporting sales and brand management activities. You will collaborate closely with the marketing and sales teams to ensure seamless brand integration and impactful campaigns. To be successful in this role, you should possess skills in Brand Strategy and Brand Management, strong Communication and Branding skills, and experience in Sales and Brand Management. Additionally, the ability to work collaboratively in a team environment, excellent organizational and multitasking skills, and an understanding of digital marketing trends will be beneficial. A Bachelor's degree in Marketing, Business, Communications, or a related field is required. Join us at MyWall and be part of a team that values creativity, collaboration, and endless possibilities for both creators and brands.,

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3.0 - 7.0 years

0 Lacs

maharashtra

On-site

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. The mission of Traya is to leverage technology to provide healthcare solutions to over 520 million Indians experiencing hair loss. The comprehensive solution includes doctor-backed medicines, access to Traya doctors, personal hair coaching, customized diet plans, and more. Traya was founded by Saloni Anand, a techie-turned-marketeer, and Altaf Saiyed, a Stanford Business School alumnus. The company has garnered institutional capital from prominent VCs like Fireside Ventures, Kae Capital, and Whiteboard Capital. With over 2.5 lakh customers, Traya boasts a success rate of 93% and has achieved a 30% month-on-month growth over the past year. Traya aims to create awareness about hair loss, reduce stigma associated with it, and address the emotional and psychological impact on customers. The company combines Ayurveda, Allopathy, and Nutrition to offer a holistic solution for hair loss patients. The unique platform of Traya diagnoses the patient's hair and health history to identify the root cause of hair fall and delivers customized hair kits to their doorstep. The company provides support through medically-trained hair coaches and proprietary technology to guide customers throughout their hair growth journey. The role of the International Brand Manager at Traya involves driving brand strategy, positioning, and execution for Traya in international markets. This position requires a deep understanding of cultural nuances, market trends, and consumer behavior to establish and enhance Trayas brand equity globally. Key Responsibilities include: - Developing and implementing Brand Vision and identity across the organization - Creating go-to-market strategies for new international regions - Conducting research to identify market-specific insights for communication and product decisions - Collaborating with cross-functional teams to adapt the brand for different cultural contexts - Monitoring global and local market trends and analyzing consumer insights - Leading integrated marketing campaigns from conceptualization to execution - Defining and tracking brand health metrics - Conceptualizing and executing innovative marketing campaigns to enhance brand awareness Required Experience: - MBA from Tier-1 B School with 3 to 6 years of experience in FMCG, CPG, and consumer internet Brand Marketing - Proven expertise in creating and leading Brand Strategy, including Brand Positioning and Identity, especially in global markets - Strong experience in designing Brand Communication Message strategy and executing it across various touchpoints - Proficiency in defining and managing Brand Health Scorecard - Experience in managing creative and media agencies - Ability to drive revenue growth through ATL channels This role offers an exciting opportunity to shape Trayas brand presence in international markets and drive brand equity through strategic marketing initiatives.,

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7.0 - 11.0 years

0 Lacs

noida, uttar pradesh

On-site

The Visual Identity (VI) Manager role at our organization involves leading and evolving the global visual branding system in alignment with HCLTech's strategic brand direction. As the VI Manager, you will be responsible for ensuring consistency, innovation, and impact across all visual expressions of the brand, maintaining coherence in design across various platforms, touchpoints, and stakeholder groups. We are looking for a dynamic and detail-oriented individual to fill this role. Your primary responsibilities will include enhancing the visual identity program, supporting the development of new brand assets, governing their usage, and collaborating cross-functionally to elevate the overall brand experience. You will be responsible for leading the development of new use cases and references for brand elements, continuously improving and simplifying brand guidelines through innovative use of color, typography, and execution formats. Additionally, you will partner on the creation of new brand guidance, including data visualizations, infographics, merchandise, and event branding, and collaborate with the brand team on the evolution of the brand messaging kit and its integration with visual storytelling assets. It will also be crucial to consistently review the utilization of assets and make necessary revisions or replacements. In terms of governance, you will work closely with the creative studio on early-stage brand approval/VI reviews with a collaborative, solution-oriented approach. You will also be responsible for managing and updating brand assets on brand resources, guidelines, and Brandfolder pages, as well as empowering marketers to uphold brand standards through enablement and training. Collaboration will be a key aspect of this role, as you will work closely with the brand and enablement team members on strategies for training, feedback, and hands-on outreach. You will design a training strategy for different user groups, collaborate with internal comms to promote new assets, guidelines, and brand achievements, and conduct regular feedback cycles with super users and the broader marketing organization. Additionally, you will engage in cross-functional collaboration across the VI/Creative team and the marketing organization to assist teams with visual identity application and brand strategy. Special initiatives will also be a part of your role, involving working closely with external design and creative agencies to brief, review, and refine visual assets aligned with VI standards. You will contribute to creative for high-visibility events like the World Economic Forum and brand-level campaigns, ensuring the brand is accurately and impactfully represented. Furthermore, you will partner with the brand strategy team on major initiatives as needed. To qualify for this role, you should have a Bachelor's or Master's degree in Visual Communications, Branding, Marketing, or a related field, along with at least 7 years of experience in visual identity management, brand strategy, or art direction. A strong portfolio demonstrating visual system development, brand storytelling, and scalable brand execution is essential. Proficiency in tools like Adobe Creative Suite, Figma, or similar is required, and experience in training, governance, and asset management systems is preferred. Strong communication and stakeholder management skills are also vital for success in this role. Key competencies for the VI Manager position include creative leadership with a strategic lens, systems thinking in design, attention to detail, consistency enforcement, collaboration across teams and functions, and brand stewardship with cultural fluency.,

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5.0 - 9.0 years

0 Lacs

haryana

On-site

Managers at our company combine top-notch analytic skills with exceptional problem-solving and communication abilities to assist clients in resolving strategic and tactical business challenges. As a Manager, you will excel in all aspects of project execution, demonstrating the capability to create client-ready materials independently with minimal supervision. You will be responsible for managing specific tasks within projects and providing guidance to junior team members. Additionally, you may work on multiple projects simultaneously, leading a small team for each project. Your key responsibilities will include developing successful project plans, designing methodology instruments for market research projects, translating brand strategy into hypotheses, anticipating analysis challenges, ensuring team members execute analysis correctly, creating efficient processes, maintaining quality standards, guiding junior team members, customizing reports for different audiences, responding promptly to client requests, presenting findings to clients, coaching junior team members, and fostering a collaborative work environment. To be successful in this role, you should hold a bachelor or master's degree in a quantitative or analytical discipline. A minimum of 5 years of experience in Market Research and marketing consulting is required, with knowledge of the US healthcare market considered a plus. Proficiency in advanced analytical methods such as CHAID, Hypothesis Testing, A/B testing, Regression, and various statistical techniques is essential. Knowledge of tools like Sawtooth, R, SAS, SPSS, Advanced Excel, and Advanced Powerpoint is preferred. Experience in writing surveys, leading projects, strong communication skills, adaptability, attention to detail, motivation, and professionalism are also vital attributes. If you are a motivated individual with a strong analytical background, excellent communication skills, and a passion for problem-solving, we encourage you to apply for the Manager position and be part of our dynamic and versatile team.,

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6.0 - 10.0 years

0 Lacs

haryana

On-site

You will be responsible for leading the product marketing strategy and execution at Match Group, a company that creates popular dating products such as Tinder, Hinge, and OkCupid. Your role will involve developing the go-to-market strategy for new product features, collaborating with global teams to drive app growth and feature adoption, and working closely with CRM teams to design engagement strategies for long-term retention. As a key player at the intersection of marketing, brand, product, and CRM, you will need to think globally while executing locally across multiple brands and geographies. Success in this role will require a results-oriented individual with a keen intuition for balancing brand, business, and user experience. You will be instrumental in translating global product priorities into market-relevant narratives and strategies, driving sustained engagement through CRM and in-app behavior mapping. In this position, you will own the go-to-market strategy to drive new feature adoption by partnering with various teams to develop product feature strategies, collaborating with CRM and lifecycle teams on campaigns for feature adoption and user retention, and working with global marketing teams to identify user opportunities and execute marketing strategies. You will also be responsible for elevating the in-app user experience, defining KPIs for feature and campaign success, and analyzing performance to recommend optimizations using data and user insights. To excel in this role, you should have at least 5-7 years of experience in product marketing, lifecycle marketing, or growth marketing in consumer tech or mobile-first companies. You must demonstrate proven experience in developing and executing go-to-market strategies, a strong understanding of CRM and lifecycle marketing, and the ability to distill insights from data and user research to influence product direction and marketing strategy. Excellent project management skills, the capacity to work across regions and time zones, and the ability to operate in a global matrixed organization will be essential for success in this role.,

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7.0 - 9.0 years

0 Lacs

Delhi, India

On-site

We are seeking a visionary and results-driven Luxury Marketing Head to lead the strategic marketing direction for our premium brand portfolio. You will be responsible for curating high-impact campaigns, strengthening brand equity, and driving growth through innovation, storytelling, and elite customer engagement. Location - West Delhi Responsibilities Brand Strategy: Define and execute a comprehensive marketing strategy aligned with luxury brand values and long-term business goals. Campaign Leadership: Conceptualize and lead end-to-end 360 campaigns (digital, print, in-store, influencer, PR) tailored to high-net-worth audiences. Customer Experience: Elevate the luxury customer journey across all touchpoints from acquisition to retention ensuring an immersive, seamless, and exclusive brand experience. Market Intelligence: Conduct competitive analysis, market trends monitoring, and consumer insight studies to identify growth opportunities. Collaborations & Partnerships: Lead co-branded initiatives, celebrity/influencer endorsements, and strategic partnerships with like-minded luxury brands. Digital & Social Media: Oversee digital storytelling, social media strategy, and content creation that reflect the brands aspirational positioning. Events & Experiences: Curate high-end brand experiences, VIP events, and exclusive product launches to enhance brand desirability. Team Leadership: Manage, mentor, and inspire a cross-functional team of marketers, creatives, and agency partners. Qualifications Bachelor&aposs degree or equivalent experience in Marketing. 7-9 years of experience Excellent written and verbal communication skills. Excellent multitasking and project management skills. Experience working with global luxury brands or premium D2C businesses preferred. Highly networked within luxury, fashion, or lifestyle sectors. Show more Show less

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7.0 - 11.0 years

0 Lacs

maharashtra

On-site

The Director of Branding & Communications at Teach For India is a visionary leader responsible for overseeing all branding, communications, media, and advocacy efforts. Reporting to the Senior Director, People, and managing a team of 10-12 members, you will play a critical role in ensuring the organization's mission and vision are effectively communicated to inspire action and engage key stakeholders. In this role, you will need to stay ahead of trends and integrate innovative ideas to elevate storytelling and enhance visibility. Your primary focus will be on increasing awareness for Teach For India's core Fellowship program, while also advocating for organizational priorities such as holistic leadership, child safety, and student partnerships. As a key ambassador for Teach For India, you will build and maintain relationships with media, external stakeholders, and partners. Collaborating with internal teams, you will work towards amplifying the organization's impact. Leading a dynamic Marketing & Communications team, you will ensure alignment with strategic goals and vision. The Branding and Communication team at Teach For India is instrumental in shaping the organization's perception internally and externally. Through compelling narratives and strategic initiatives, the team connects with diverse audiences to build trust, advocacy, and support for the mission of educational equity. Your responsibilities as the Director of Branding and Communications include setting and guiding the long-term vision for branding and communication strategy, increasing visibility for the Fellowship program, managing media relations, developing content and storytelling initiatives, overseeing digital presence and analytics, leading and mentoring the team, building strategic partnerships, and contributing to organizational decision-making. To excel in this role, you should possess exceptional communication skills, strategic leadership abilities, project and time management expertise, an entrepreneurial mindset, media relations expertise, creative aptitude, adaptability, and a deep alignment with Teach For India's mission. Preferred qualifications include at least 7 years of relevant work experience, an advanced degree in Communications or related field, sector knowledge in non-profit or education sectors, and demonstrated leadership capabilities. Join us at Teach For India to make a meaningful impact and drive change in educational equity.,

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3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Creative Consultant working with our agency on a retainership/project fee basis, you will be responsible for providing strategic, research-driven, and imaginative solutions for influencer marketing campaigns, brand strategy pitches, and creative projects. Your primary focus will be on developing compelling creative concepts and execution frameworks that resonate with both prospective and existing clients. Your key responsibilities will include conducting in-depth research on the client's industry, market landscape, consumer behavior, and competitors. You will analyze market trends, emerging digital platforms, and influencer marketing innovations to identify key consumer insights that can act as creative triggers for campaign development. Your role will involve deriving actionable insights from research to serve as the foundation for the creative strategy, as well as developing a deep understanding of the target audience's mindset, motivations, and media consumption patterns. In collaboration with account managers and strategists, you will craft innovative, compelling, and strategically aligned campaign ideas across digital, social, and influencer platforms. You will design multi-platform content strategies, creative hooks, and messaging frameworks that resonate with different audience segments. Providing high-level creative execution guidelines to internal teams, including designers, copywriters, and media planners, will also be part of your responsibilities. Defining suggested KPIs and metrics to gauge the campaign's performance, effectiveness, and ROI will be crucial. You will collaborate with analytics teams to map creative performance back to business goals, ensuring that creative solutions drive measurable success, including brand engagement, visibility, and conversions. Additionally, you will work closely with the Influencer Marketing, Strategy, and Account Management teams to deliver well-rounded creative solutions. Your qualifications should include proven experience as a Creative Consultant or similar role in advertising, brand strategy, or influencer marketing, strong research skills, excellent conceptual thinking, and a solid understanding of digital and social media platforms. Experience working on creative pitches for high-profile brands, the ability to work independently and collaboratively in a remote, fast-paced environment, and exceptional communication, presentation, and storytelling skills are also required. Preferred qualifications include prior experience working in an agency environment and a strong portfolio of creative work showcasing campaign strategies and creative solutions across media platforms. This is a retainership or project fee-based role, with compensation determined based on the scope of work and specific project requirements.,

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5.0 - 8.0 years

0 Lacs

Hyderabad, Telangana, India

On-site

Brand Architect Years Of Experience : 5-8 Years Location : Hyderabad Ideal for professionals whove achieved early milestones and are looking to accelerate their journey before hitting 30. We are hunting for a Brand Architect Digital First, ideally someone in the early growth stage of their career who brings fresh perspective, digital fluency, and hands-on experience building modern brands. This role is best suited for professionals who are 30 years below, whove already made a meaningful impact and are ready to shape category-leading brands at scale. Medvarsity is not just another edtech brandwere a monopoly in healthcare learning. ? 1 in 3 practising doctors in India is a Medvarsity learner ? 3.2 million healthcare professionals across 192 countries engage monthly with the Medvarsity ecosystem. Our vision is simple but ambitious: Impact healthcare through education. We dont just deliver courseswe deliver better patient outcomes, one lesson at a time. About the Role Calling all digital-first storytellers and brand builders. ? If your idea of branding involves long-form posts that go viral, campaigns that shift conversations, and building emotional equitynot TV spots and media buyingread on. ? Were looking for a hands-on, content-obsessed, AI- Brand Manager to lead the brand story for Medvarsity, Assimilate by Medvarsity, and other sub-brands of Medvarsity. ? Youll work directly with the VP Marketing and leadership teams to shape how 3M+ healthcare professionals see and experience the Medvarsity brand every month. Your Responsibilities ? Own the entire brand identity, voice, and presence across digital channels. ? Design and deploy content-led brand campaigns that inspire action, loyalty, and word-of-mouth. ? Build strong engagement across Instagram, LinkedIn, YouTube, and emerging platforms. ? Collaborate with the in-house creative & design teams to deliver stunning brand assets. ? Be AIuse ChatGPT, Midjourney, Figma, Notion, etc. to work smart and fast.? Align with product, sales, ops, and academic teams to ensure the brand shows up consistently. ? Build community through ambassadors, influencers, and creators who believe in Medvarsity. ? Track brand KPIs like sentiment, share of voice, engagement, and organic reach. What Were Looking For ? 58 years in brand strategy or digital marketing at a digital-first company ? Proven record in building brands via social, content, community, and storytelling ? Hands-on experienceyouve done the work, not just reviewed slides ? Obsession with design, user behavior, and emotional brand equity ? Already using AI tools to enhance your creativity and efficiency ? Worked directly with creative, content, or product teamsnot just agencies What Were Not Looking For ? ATL/BTL media buyers or event marketers calling themselves brand managers ? Portfolios focused on TV, hoardings, radio, or newspaper ads ? Brand coordinators who dont know whats trending on Instagram What You Get ? The chance to build iconic brands in global healthcare education ? Leadership access and cross-functional impact from Day 1 ? Work with a mission-led team building for scale and social change ? Your work will be seen, felt, and shared by millionsevery month Show more Show less

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5.0 - 9.0 years

0 Lacs

maharashtra

On-site

As a Design Director at Landor's Global Design Studio, you will provide creative leadership by overseeing design teams and projects. Your role will involve guiding and directing to ensure the best strategy and design for clients. Collaborating with Creative Directors and fellow Design Directors, you will establish the future creative vision. You will be responsible for maintaining the quality and appropriateness of solutions from the initial creative briefing through to client presentations, design implementation, and production accuracy. Leading creative critiques, drawing out creative ideas aligned with design/brand strategy, and providing ongoing direction to the design team will be key aspects of your role. You will also be involved in selecting and refining the final creative solutions. To excel in this role, you should have previous experience in a similar role within a branding/design agency, leading cross-discipline teams. Your ability to demonstrate creative impact and manage project delivery end-to-end will be crucial. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Acrobat) is a must. At Landor, we are dedicated to creating a culture of respect and equal opportunities for all. As part of WPP, an equal opportunity employer, we welcome applicants for all positions without discrimination. Join us in our mission to make a positive difference through innovative brand solutions.,

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4.0 - 6.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Key Responsibilities for Brand Lead position: 1. Brand Strategy & Positioning: Develop and execute a comprehensive brand strategy to strengthen TrackWizzs position in the RegTech industry. Define brand guidelines, tone, and messaging across all communication channels. Monitor market trends and competitor activities to refine brand positioning. Ensure consistency in brand communication across web, social media, marketing collaterals, and offline activations. 2. Content Calendarization & Execution: Plan, create, and manage the content calendar to align brand messaging with industry trends and business goals. Collaborate with internal teams to ensure timely execution of content across platforms. Oversee the creation of blogs, case studies, whitepapers, social media posts, email campaigns, and PR materials. 3. Brand Campaigns & Digital Growth: Design and execute online and offline brand campaigns that enhance awareness and engagement. Work closely with the performance marketing and design teams to create compelling campaign assets. Leverage SEO, SEM, paid social, and influencer marketing to scale brand reach. Analyze and report on campaign performance, using data-driven insights for continuous improvement. 4. Community Growth & Engagement: Build and nurture a community of followers, customers, and industry professionals across platforms like Instagram, LinkedIn, Twitter, and YouTube. Foster audience engagement through interactive content, webinars, lives, discussions, and community-driven initiatives. Identify and collaborate with industry influencers to enhance brand credibility. 5. Video Content Strategy: Develop and execute a video content plan to drive higher engagement and brand storytelling. Work with designers, videographers, and content creators to produce explainer videos, customer testimonials, product demos, and thought leadership content. Optimize video content for SEO, social media, and paid advertising. 6.Team Management & Coordination: Lead, mentor, and groom the brand and content team for enhanced coordination and efficiency. Ensure cross-functional collaboration between marketing, product, and sales teams to maintain brand consistency. Provide regular feedback and conduct training sessions to improve team performance and creativity. Key Skills & Qualifications: 4-6 years of experience in brand strategy, content marketing, and digital marketing. Proven expertise in managing brand campaigns across digital and offline platforms. Strong understanding of media, content marketing, and social media growth strategies. Experience in video content creation and marketing. Hands-on experience in community building and engagement. Ability to analyze campaign performance and drive data-driven decision-making. Excellent communication, storytelling, and leadership skills. Familiarity with marketing tools like Google Analytics, SEMrush, HubSpot, Hootsuite, Canva, Adobe Suite, and video editing tools is a plus. Show more Show less

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10.0 - 12.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

The House of Abhinandan Lodha, Mumbai, Maharashtra, India (On-site) Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores THE HOUSE OF ABHINANDAN LODHA (HOABL): We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We&aposre breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership. Base Location: Mumbai Reports to: CMO, The House of Abhinandan Lodha Roles and Responsibilities: Functional Mandate: - Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms) - To create an effective product portfolio for the business by understanding the present and future business opportunities - To create and manage world-class real estate brands using advertising and other marketing tools - Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity - To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis KRA / Success Measures: - Targeted Gross Contribution - in Value and %age terms as per business plan - Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project - Maximize brand valuation and maximize the capability to charge a price premium - Brand: a) % change in public perception of target brand attributes as measured by a third-party survey b) % increase in actual brand spend over target budget - Competitor pricing change and sales transaction information speed (Response time in the number of days) The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer. The group strongly believes in using &aposbrand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, MDI and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies. Education & Experience: MBA from a Tier 1 B-School Minimum 10 years of post-MBA experience in relevant brand, product, or marketing roles Key Competencies: Strong experience in building brand strategy and go-to-market plans Proven track record in new product development and effective consumer insighting Skilled in crafting and executing impactful brand communication Adept at managing multiple stakeholders and aligning cross-functional expectations with clarity and confidence Comfortable taking swift, effective decisions to address on-ground execution challenges Agile and adaptable to dynamic, fast-evolving environments Strong relationship management skills, with the ability to lead client conversations effectively Show more Show less

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10.0 - 15.0 years

0 Lacs

maharashtra

On-site

As a Director - Brand Strategy at LIQVD ASIA, your role involves leading a part of the Brand Strategy team, managing a team of account managers, and collaborating with other team members and agency groups to provide innovative solutions to clients in areas such as Website and App Design, Social Media, Content, Campaigns, Media & Search Marketing, and other Web and App Solutions. You will be responsible for building and maintaining strong relationships with clients, understanding their businesses on a fundamental level, and ensuring agency efforts support their overall business goals and objectives. To excel in this role, you must be a highly motivated self-starter, passionate about the industry, and focused on client satisfaction. You should have the ability to articulate complex ideas to clients, understand profitability and business numbers, and be committed to delivering quality work. Additionally, you should possess a Masters/Bachelors degree with 10-15 years of relevant experience in strategic planning, preferably within a digital marketing agency. Strong knowledge of online marketing tools, project management skills, and expertise in building customer journeys and brand narratives are essential qualifications for this position. The ideal candidate for this role is a problem solver, a fantastic team leader, and a go-getter who constantly strives to improve their position and department. You should have a proven track record of crafting successful, ROI-driven digital strategies and handling performance-heavy business in categories like BFSI and Real Estate. Proficiency in Microsoft Office and project management tools, along with excellent communication, presentation, and client management skills, are also required. Joining LIQVD ASIA offers you a great salary, a secure working environment, and the opportunity to become an integral part of a cutting-edge agency that is focused on growth. You will work with an international, talented, and dedicated group in a casual atmosphere with professional standards. LIQVD ASIA values forward-thinking, respect, collaboration, high-energy, and fun, and is dedicated to delivering success through its exceptional professionals in marketing, creative, and technology functions. If you are passionate about digital marketing and looking to work with a dynamic team, apply now to be a part of LIQVD ASIA's innovative and creative work environment.,

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5.0 - 9.0 years

0 Lacs

maharashtra

On-site

As a Strategic Marketing Manager with a Leading Advertising Agency based in Mumbai, you will play a pivotal role in blending strategy with storytelling at the intersection of digital marketing, business enablement, and research. Your responsibilities will involve supporting new business pitches, crafting GTM strategies, orchestrating inbound campaigns, and transforming delivery outcomes into compelling case studies. A significant aspect of your role will be to analyze the impact of our social care and digital marketing teams on brand interactions and utilize these insights to shape content and GTM narratives. This position is ideal for individuals who thrive in diverse roles such as pitch architect, data interpreter, marketing planner, and strategy consultant. Key Responsibilities: - Develop high-quality GTM decks, strategic recommendations, and pitch presentations in collaboration with the strategy head. - Make strategic decisions based on primary and secondary research on customer behavior, industry trends, and competitive landscapes. - Collaborate with global marketing teams, particularly in the US, to formulate growth strategies and inbound campaign tactics. - Engage with delivery, social care, and internal digital marketing departments to extract insights from ongoing client engagements. - Translate social engagement outcomes and client success stories into impactful case studies, proof-of-performance slides, and strategic narratives for future business development. - Support pre-sales activities by participating in brainstorming sessions, synthesizing data, and finalizing decks for potential international clients. - Maintain a well-organized knowledge repository containing reusable decks, frameworks, and benchmarks. Essential Competencies & Skills: - A strategic thinker with a talent for crafting compelling narratives and proficient in using PowerPoint to create presentations suitable for CXOs. - In-depth knowledge of digital marketing, encompassing social media, SEO, inbound, performance, and social engagement metrics; strong analytical skills with the ability to interpret data from tools like Sprinklr, SEMrush, and Google Analytics. - Proficient in research and writing, capable of transforming ideas into coherent stories; adept at collaborating across different time zones and countries; possesses self-motivation, curiosity, and keen attention to detail. If you are enthusiastic about this opportunity, please share your updated resume with us at aayushi@thepremierconsultants.com. This role offers a dynamic environment where you can leverage your strategic thinking, storytelling abilities, and digital marketing expertise to drive impactful marketing strategies and contribute to the growth of the organization.,

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8.0 - 12.0 years

0 Lacs

karnataka

On-site

You are a pioneering B2B agritech platform that is revolutionizing the fresh produce supply chain in India. You work closely with farmers, aggregators, and buyers to create an efficient, transparent, and scalable marketplace for high-quality fruits. By leveraging technology, data-driven insights, and operational excellence, you empower farmers while ensuring consistent quality and supply reliability for your customers. As you scale your operations, brand visibility, positioning, and marketing strategy will be critical in establishing your platform as the go-to platform in the B2B agritech space. You are looking for a Head of Branding & Marketing to build and establish your brand from scratch in the B2B agritech space. This role is crucial in shaping your identity, crafting your narrative, and ensuring you stand out in a highly fragmented and traditional market. The ideal candidate is a brand storyteller, strategic thinker, and execution powerhouse who can blend data-driven marketing with creativity to drive your growth. Your responsibilities include developing a strong, differentiated, and scalable brand identity for your platform in the B2B agritech space. You will craft and communicate your brand narrative, mission, and vision to establish thought leadership. In addition, you will define brand guidelines and ensure consistent branding across all touchpoints (internal & external) while establishing your platform as a trusted partner for farmers, traders, wholesalers, and businesses. You will be responsible for building and executing integrated marketing campaigns (digital, offline, partnerships) tailored for B2B agritech audiences. You will develop GTM strategies for your expansion into new geographies and categories and leverage data and insights to drive customer segmentation, brand awareness, and lead generation. Identifying and implementing cost-effective marketing channels (online and offline) for brand amplification is also part of your role. Furthermore, you will create a strong content marketing strategy to highlight industry trends, farmer success stories, and your impact. You will oversee PR, media relations, and influencer partnerships to enhance your credibility and develop compelling B2B marketing collaterals (case studies, whitepapers, blogs, etc.). Establishing your presence in agritech conferences, events, and industry panels to drive authority is also important. Designing educational campaigns for farmers and stakeholders to increase adoption and trust in your platform, working with the product and sales teams to enhance customer experience through marketing-led interventions, and developing community-driven marketing initiatives that create engagement and loyalty among stakeholders are also part of your responsibilities. You will establish KPIs and success metrics to measure marketing effectiveness and brand penetration, monitor and optimize marketing spends to ensure high ROI on branding initiatives, and utilize customer insights, market research, and competitive analysis to refine strategies. Qualifications: Must-Have Qualifications & Experience: - 8-12 years of experience in brand building, marketing strategy, and execution (preferably in B2B, agritech, FMCG, or startup environments). - Proven experience in first-time brand creation and scaling brands in nascent or fragmented markets. - Strong understanding of B2B marketing, rural markets, and agritech ecosystems. - Expertise in branding, digital marketing, content marketing, and PR. - Hands-on experience in executing high-impact campaigns with lean budgets. - Exceptional storytelling, communication, and stakeholder management skills. Preferred Qualifications: - Experience in agribusiness, rural marketing, or supply chain marketing. - Background in growth marketing, demand generation, or community building. - Knowledge of regional languages and rural consumer behavior. - Experience working in fast-paced, high-growth startups.,

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Exploring Brand Strategy Jobs in India

The brand strategy job market in India is vibrant and constantly evolving. As businesses strive to differentiate themselves in a competitive market, the demand for skilled brand strategists is on the rise. From multinational corporations to startups, companies across various industries are looking to hire professionals who can help them create and execute effective branding strategies.

Top Hiring Locations in India

  1. Mumbai
  2. Delhi
  3. Bangalore
  4. Pune
  5. Hyderabad

Average Salary Range

The average salary range for brand strategy professionals in India varies depending on experience and location. Entry-level positions may start at around INR 4-6 lakhs per annum, while experienced professionals can earn upwards of INR 15-20 lakhs per annum.

Career Path

In the field of brand strategy, a typical career path may include roles such as Brand Strategist, Senior Brand Manager, Brand Director, and Chief Marketing Officer. As professionals gain experience and expertise, they may move up the ranks and take on more strategic and leadership responsibilities.

Related Skills

In addition to a strong understanding of branding principles and market trends, brand strategy professionals often benefit from having skills in market research, data analysis, digital marketing, and project management. Excellent communication, creativity, and strategic thinking are also crucial for success in this field.

Interview Questions

  • What is your approach to developing a brand strategy? (medium)
  • Can you provide an example of a successful branding campaign you worked on? (medium)
  • How do you stay updated on industry trends and competitor activities? (basic)
  • How do you measure the success of a branding campaign? (medium)
  • How would you handle a situation where a branding campaign is not performing as expected? (medium)
  • What tools or software do you use for brand analysis and strategy development? (basic)
  • How do you ensure brand consistency across different marketing channels? (medium)
  • Can you walk us through the process of conducting a brand audit? (advanced)
  • How do you approach identifying target audience personas for a brand? (medium)
  • What role does storytelling play in branding? (basic)
  • How do you incorporate customer feedback into your brand strategy? (medium)
  • What is your experience with developing brand positioning statements? (medium)
  • How do you approach rebranding a company? (advanced)
  • Can you discuss a time when you had to manage a brand crisis? (medium)
  • How do you collaborate with other departments, such as marketing and sales, to align brand strategy? (medium)
  • What metrics do you use to track the performance of a branding campaign? (basic)
  • How do you ensure brand messaging resonates with different target audiences? (medium)
  • How do you approach competitor analysis in the context of brand strategy? (medium)
  • Can you discuss a time when you had to pivot a brand strategy based on market changes? (medium)
  • What is your experience with developing brand guidelines? (medium)
  • How do you approach brand storytelling in the digital age? (medium)
  • Can you discuss a time when you had to manage a limited budget for a branding campaign? (medium)
  • How do you prioritize brand initiatives when resources are limited? (medium)
  • How do you ensure brand equity is maintained over time? (medium)
  • What do you think sets a successful brand strategy apart from a mediocre one? (medium)

Closing Remark

As you explore opportunities in the field of brand strategy in India, remember to showcase your creativity, strategic thinking, and passion for branding. By preparing thoroughly for interviews and demonstrating your expertise, you can position yourself as a top candidate for exciting brand strategy roles in the market. Good luck!

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