315 Brand Strategy Jobs - Page 4

Job Title - Gen AI Brand and Creative - Manager - GN SONG Management 07 - Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:Creative delivery, brand transformation, Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a strategic and creatively driven Manager with deep agency experience to lead brand and creative transformation programs powered by Generative AI. This role is ideal for a brand strategist and innovation leader with a strong foundation in brand architecture, creative operations, and content production. You will drive the use of GenAI and other emerging technologies to design high-impact, insight-led campaigns and reimagine content supply chains at global scale. As a trusted advisor to brand, marketing, and creative leaders, you will connect brand strategy with AI-enabled execution to deliver measurable business value and build long standing relationships. Roles & Responsibilities: Drive Business by shaping creative-led GenAI transformation agendas, influencing senior stakeholders, and identifying opportunities for consultative solutioning. Translate brand strategy into scalable creative operations, aligning vision with execution across channels and markets. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Design and operationalize GenAI-enabled global-to-local content supply chains, enabling asset creation, localization, and personalization at scale. Develop brand positioning frameworks, creative territories, and visual storytelling constructs across markets and segments. Lead and mentor cross-functional teams of consultants, strategists, and technologists working on marketing reinvention. Lead multi-format content production (video, audio, CGI, animation, static) across ATL, BTL, owned, paid, and social/community channels. Collaborate with media, brand, studio, and technology teams to ensure creative alignment and executional excellence. Establish business value cases linking GenAI-driven creative innovation to KPIs such as engagement, efficiency, and reach. Champion the use of insights and intelligence to inform GenAI creative use cases and storytelling strategies. Mentor content production teams and agency partners to ensure brand consistency and campaign impact. Engage clients in workshops and solution development, translating strategic narratives into actionable creative programs. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology. 7-13 years of experience in creative delivery, brand transformation, or marketing operations preferably with deep agency background. Minimum 4 years of recent experience in GenAI, creative technology, agentic AI, Marketing OS experience, or marketing innovation with tangible portfolio impact. Demonstrated experience in designing or running GenAI-enabled content supply chains or creative ops platforms. Excellent team management skills to ensure collaborative and incremental work, growth of individuals and team success. Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Strong understanding of brand architecture, positioning, creative strategy, and content systems. Experience in managing content production across multiple formats and channels. Knowledge of creative technologies and GenAI platforms (e.g., Adobe Firefly, Runway, DALLE, LLMs). Ability to connect creative excellence with business impact through structured value case development. Excellent project management, communication, and cross-functional collaboration skills. Experience supporting client-facing workstreams and delivering solutions in consultative, fast-paced environments. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | AccentureQualification Experience:Minimum 7 13 years of experience is required Educational Qualification:MBA

Therapy Business Manager Successfully launch assigned brands in a specialty segment in line with brand strategy Plan and consistently achieve patients on therapy, unit targets and value targets Ensure customer coverage / KOL development in assigned territory as per plan Execute / initiate compliant medico marketing activities Manage distribution channel and monitor services to all stakeholders Proactively plan and execute immediate and medium-term plans for the business in his/her region Record and report all market intelligence to HO Experience 3+ years in specialty segment is desirable. Experience of selling premium brands is essential Required Qualification B. Pharm / M. Pharm / M.Sc. candidates preferred. Other graduates with management qualification can LOCATION: India > Mumbai : BKC Building t

#129, 1st Floor, Madan Arcade, 1st Main Road, Domlur, Indiranagar, Bangalore - 560071 Corporate Event Conceptualizer & Creative Strategist Location:BANGALORE | Position: Corporate Event Conceptualizer Profile Summary: Benchmark Experiences, the creative events and brand activation arm of the prestigious Benchmark Incentive & Leisure Travels Pvt Ltd, is searching for a visionary Corporate Event Conceptualizer to be the chief architect of our client experiences. We are looking for a master storyteller and creative strategist with 5-7 years of experience in transforming client briefs into groundbreaking, unforgettable event concepts. The ideal candidate lives and breathes creativity, understands brand strategy, and excels at crafting immersive journeys for attendees. You will be the primary ideation engine of our company, developing the core "big idea" for everything from large-scale conferences and product launches to exclusive MICE programs. If you have a proven track record of developing award-winning concepts and can pitch your ideas with passion and conviction, we want you to lead our creative charge. Role Overview: As the Corporate Event Conceptualizer, you are the creative soul of our projects. You will be responsible for the most critical phase of any event: the idea. You will dive deep into client objectives, target audience psychology, and industry trends to brainstorm and develop powerful, engaging, and executable event concepts. This role is not about logistics; its about defining the what and the why that makes an event meaningful and memorable. You will be instrumental in our client-pitching process, weaving compelling narratives that win business and set the stage for our production and design teams to bring your vision to life. Key Responsibilities: Ideation & Strategy: Lead brainstorming sessions and creative workshops to generate innovative ideas. Decode client briefs to understand their core business objectives, brand ethos, and desired ROI. Conduct in-depth research on industry trends, new technologies (AR/VR, interactive tech), and competitor activities to ensure our concepts are fresh and cutting-edge. Develop the central creative theme and narrative arc for a diverse range of projects, including conferences, product launches, award shows, brand activations, and MICE travel programs. Concept Development: Flesh out initial ideas into comprehensive concepts, defining the complete attendee journey from pre-event communication to post-event engagement. Create detailed concept notes, mood boards, and visual references to articulate the look and feel of the event. Outline key experiential zones, engagement activities, content flow, and technology integration points within the event. Pitching & Presentation: Craft compelling, persuasive, and visually stunning pitch presentations that sell your creative vision to clients. Clearly articulate complex creative ideas, demonstrating how they meet the clients strategic goals. Collaborate closely with the sales and client servicing teams to develop winning proposals and presentations. Creative Oversight: Act as the guardian of the concept, briefing and collaborating with internal teams (Graphic Design, Production, Video) to ensure the integrity of the creative vision is maintained through to execution. Review and provide creative feedback on designs, layouts, and production plans. Required Skills and Qualifications: Experience: 5-7 years of proven experience in a creative/conceptualization role within an event management company, creative agency, advertising agency, or brand management team. Portfolio/Case Studies: A portfolio showcasing successful event concepts you have developed is mandatory. It should demonstrate your creative process, from the initial brief and ideation to the final outcome. Core Competencies: Exceptional Creativity: A natural ability to think outside the box and generate unique, powerful ideas. Strategic Thinking: The ability to link creative concepts directly to business objectives and brand strategy. Masterful Storytelling & Presentation Skills: The power to captivate an audience and sell a vision with passion and clarity. Proficiency in PowerPoint/Keynote is essential. Client-Facing Acumen: Experience and confidence in presenting to and collaborating with senior-level clients. Strong Analytical & Research Skills: A passion for staying ahead of cultural and industry trends. Knowledge: A deep understanding of event production, brand marketing, and the MICE industry is crucial. Education: A degree in Marketing, Communications, Advertising, Brand Management, or a related creative field is preferred. Why Join Benchmark? Be the creative mastermind behind some of the countrys most prestigious corporate events and travel experiences. Work in a highly strategic role with a direct impact on the companys growth and success. Join a collaborative environment where your creative vision is valued and brought to life by a team of experts. Enjoy the stability and legacy of a leading travel company while working in a dynamic and innovative events arm. Field cant be empty Invalid e-mail address Field cannot be empty Field cant be empty Enter 10 digit valid MobileNo. Field cant be empty Field cant be empty Please upload your resume only in.pdf , .doc , .docx file Please select file to upload Enter Captcha here #129, 1st Floor, Madan Arcade, 1st Main Road, Domlur, Indiranagar, Bangalore - 560071 For best event practices, news, upcoming events and more.

Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form contentOur website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blog posts, and web content that captivate our audience, drive organic traffic, and elevate our online presence. Roles and Responsibilities: 1. Define, plan, and execute brand research - primary and secondary. 2. Plan & Conduct primary research by way of interviews, site visits, focus groups, etc. 3. Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats. 4. Develop brand positioning statements and value propositions that differentiate the company in the marketplace. 5. Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns. 6. Present brand strategies, recommendations, and campaigns 7. Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics. Qualifications: 1. Bachelor's degree in Marketing, Communications, or a related field. 2. Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management. 3. Experience in developing and launching successful brand campaigns. 4. Strong analytical skills and ability to interpret data, consumer insights, and market research findings. 5. Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning. 6. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively. 7. Strong leadership and management skills. 8. Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment. 9. Proficiency in branding tools and software, as well as Google Workspace and project management tools. Objectives of this role: 1. Developing and implementing comprehensive brand strategies that align with the company's objectives and target audience preferences. 2. Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning. 3. Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels. 4. Aiding design & content teams in properly understanding and implementing finalised strategies 5. Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives. 6. Project ownership, coordination, and client management on key accounts. 7. Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will not be reviewed.

The Assistant Brand Managers primary responsibility is to uphold the brand's tone, image, goodwill, and reputation. The role involves leading strategic initiatives to boost brand awareness and engagement. You will work closely with various teams to ensure smooth processes while maintaining the brand's identity, values, and ensuring all communications align with brand standards. Key Responsibilities: Develop and implement brand strategies that align with the brand's positioning, goals, and target audience. Develop, implement, and manage the brand's visual communication, including colours, text, and logos, ensuring adherence to brand guidelines. Plan, execute, and manage verbal communications, including PR initiatives and content across websites and various channels, ensuring alignment with brand guidelines and selecting the most relevant strategies. Ensure brand consistency across all communication platforms, including digital channels, marketing materials, and collaterals. Create engaging campaigns and promotional materials that align with the brand's values and connect with the target audience. Manage and fulfil all requirements from cross-functional teams to ensure that marketing collaterals are completed in line with brand standards. Monitor the brand's online presence across social media platforms, websites, and communication touchpoints to enhance brand visibility. Monitor and identify partnerships and collaborations that align with the brand's values and target audience. Monitor, communicate, negotiate, and manage relationships with partners, vendors to increase exposure and achieve business objectives. You will be involved in decision-making regarding the types of purchases and implementations that directly impact the guest experience. Job Requirements: Must be willing to travel to resort locations for shoots, events, or any brand-related activities as and when required. Strong communication and coordination skills to manage multiple stakeholders. Flexibility to adapt in a dynamic, fast-paced work environment with varied brand initiatives.

We are hiring a Brand Manager (Equivalent to GPM) for a Global Pharmaceutical MNC to drive strategic marketing initiatives and optimize brand performance in the Oncology, Vaccines, General Medicines, and Respiratory divisions. This is a mid-managerial role requiring strong brand management, market insights, and cross-functional collaboration to enhance brand positioning and market share. Key Responsibilities: 1. Brand Strategy & Execution ? Develop and implement product strategies to achieve brand objectives. ? Drive brand marketing plans and quarterly action plans to enhance brand performance. ? Design and execute innovative, data-driven marketing campaigns aligned with global strategies. ? Ensure seamless integration of multichannel marketing with the right marketing mix. 2. Market Growth & Customer Engagement ? Take full responsibility for market share growth and brand/category performance . ? Leverage customer insights to shape effective marketing strategies. ? Analyze business data and market trends to optimize customer engagement. ? Collaborate with internal & external stakeholders, including global teams & third-party partners , to implement localized strategies. 3. Sales & Cross-Functional Collaboration ? Provide tactical marketing support to the sales team , including training, promotional materials, and campaign execution. ? Partner with cross-functional teams to maximize brand value. ? Ensure compliance with marketing best practices and promotional codes . Why You Basic Qualifications: ? MBA in Marketing from a Tier-1 institute. ? 4-10 years of experience in pharmaceutical marketing (Mass Therapy experience preferred). ? Proven expertise in brand strategy, product lifecycle management, and market expansion . Preferred Qualifications: ? Experience in Multichannel Marketing & Digital Campaigns . ? Hands-on experience in pharmaceutical sales (preferred). ? Strong skills in market research, data analytics, and strategic storytelling .

About the Role: We are hiring a Brand Manager for a leading Global Pharmaceutical MNC specializing in respiratory therapy . This is a high-impact strategic role for an experienced pharma marketer looking to drive brand success and market expansion . Who Should Apply ? Currently working in super speciality marketing at a top 10 global pharma MNC. ? MBA from a Tier-1 institute (Preferred). ? Proven experience in brand strategy, product lifecycle management, and market expansion . ? Strong ability to collaborate cross-functionally with internal teams and external stakeholders. Key Responsibilities: ???? Develop and execute brand strategy to drive growth and market penetration . ???? Manage product lifecycle, marketing campaigns, and brand positioning . ???? Collaborate with sales, medical, regulatory, and commercial teams to optimize brand performance. ???? Analyze market trends and competitor strategies to identify growth opportunities . ???? Lead digital marketing initiatives and customer engagement programs . ???? Partner with global teams for strategic alignment and execution of marketing plans. Role Highlights: ? Mid-managerial position directly reporting to the Marketing Head . ? Drive brand leadership in a high-growth respiratory therapy segment . ? Work in an innovative and fast-paced environment with global exposure .

Role Responsibilities: Build and execute 1Y/3Y category and brand strategies Drive brand partnerships, marketing campaigns, and performance reviews Monitor ecommerce funnel metrics and identify intervention points Translate customer insights into actionables for CX enhancement Key Deliverables: Category P&L, growth and CX improvement metrics Fashion trend reports and merchandising plans Brand-led promotional calendars and campaign executions Actionable summaries from VOC, NPS, and return data

Role Responsibilities: Co-own P&L, growth, and CX for assigned fashion category Build and execute brand/category strategies with cross-functional teams Collaborate with brands for marketing, trends, and customer journey improvements Interpret customer insights to enhance NPS and conversion Key Deliverables: 1Y/3Y category strategy plans with execution roadmap Trend reports and fashion communication decks Brand marketing calendars and promotional strategies Actionable customer insights from VOC analysis

Role Responsibilities: Co-develop and execute growth strategy for beauty category Build brand partnerships and support performance reviews Analyze eCommerce funnel metrics to recommend timely actions Collaborate with marketing for demand generation and campaign planning Key Deliverables: Category-wise growth and profitability roadmap (1-year/3-year) Monthly marketing calendars aligned with brand support Trend and customer insight reports with actionable interventions Cross-functional coordination for seamless customer experience

Role Responsibilities: Assist in building and executing category growth and customer experience strategies Drive demand through brand collaborations and marketing campaigns Monitor eCommerce funnel performance and suggest timely interventions Gather and analyze customer insights to improve product-market fit Key Deliverables: Execution of 1-year/3-year apparel category plans Trend reporting and fashion communication for internal stakeholders Strategic brand partnerships with measurable performance outcomes Monthly dashboards on customer journey metrics and category KPIs

Role Responsibilities: Support execution of apparel category strategy and brand partnerships Track ecommerce funnel metrics to drive sales and customer experience Assist in campaign planning and trend-based product promotions Gather customer feedback insights to enhance category performance Key Deliverables: Co-own growth and profitability plans with senior stakeholders Develop brand-level marketing and merchandising action plans Create seasonal trend reports and promotional concepts Analyze sales, traffic, and returns data to identify improvement areas

Role Responsibilities: Build and execute annual and quarterly category growth plans for beauty Lead brand relationships, merchandising, and marketing collaborations Analyze customer insights, funnel metrics, and returns to improve experience Manage stock performance, warehouse operations, and seller efficiency Key Deliverables: Achieve NMV targets and improve customer NPS scores Create trend-driven beauty campaigns with marketing and product teams Optimize inventory health and address opportunity loss Own ecommerce KPIs across traffic, conversions, returns, and RTOs

Roles and Responsibilities: Identifying and contacting potential influencers from Instagram, YouTube, Facebook, Telegram etc who have large followings and have relevant target audience. Negotiating fair rates for content and ensuring the relevant agreements are in place with the influencers. Creating content that resonates with particular channel/page's target audiences based on research, demographics and other data such as number of views, likes, comments etc. Keep oneself up-to-date on the influencers trends, emerging trends, best practices etc and plan and execute the campaigns accordingly. Creating relationships with influencers to foster long-term partnerships. Ensuring that the campaigns are executed according to the set timeline. Skills Required: Ability to plan, execute & monitor multiple marketing campaigns(Multi-Tasking) Hands on experience on working with influencers and influencer marketing tools Keen understanding of Gen Z habits and thinking Ability to identify the key trends in the market Well organized with great time management skills Excellent interpersonal and relationship building skills Strong presentation and speaking skills Ability to build and maintain relationships easily Ability to effectively communicate information and ideas in written and verbal format with high attention to detail A proactive and go-getter attitude Working Days - 6 Day Week

Roles and Responsibilities: Identifying and contacting potential influencers from Instagram, YouTube, Facebook, Telegram etc who have large followings and have relevant target audience. Negotiating fair rates for content and ensuring the relevant agreements are in place with the influencers. Creating content that resonates with particular channel/pages target audiences based on research, demographics and other data such as number of views, likes, comments etc. Keep oneself up-to-date on the influencers trends, emerging trends, best practices etc and plan and execute the campaigns accordingly. Creating relationships with influencers to foster long-term partnerships. Ensuring that the campaigns are executed according to the set timeline. Skills Required: Ability to plan, execute monitor multiple marketing campaigns(Multi-Tasking) Hands on experience on working with influencers and influencer marketing tools Keen understanding of Gen Z habits and thinking Ability to identify the key trends in the market Well organized with great time management skills Excellent interpersonal and relationship building skills Strong presentation and speaking skills Ability to build and maintain relationships easily Ability to effectively communicate information and ideas in written and verbal format with high attention to detail A proactive and go-getter attitude

Job Summary The ability to think about clients problems with regards to the objectives to be achieved through Digital Media (on various Digital platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Mobile) and pitch creative solutions Understanding of different industries and/or the ability to grasp knowledge about these industries while onboarding or pitching to a new client Understanding the brief and creating digital marketing strategies that align and support clients plans to align with current campaigns and to plan for new engagements that will bridge the gap. Direct the team of managers to conduct thorough research on assigned brands/projects/pitches also including but not limited to new trends, on-going campaigns, creative innovation Lead client calls, manage timely delivery of campaign-level briefs, and maintain high quality on presentations along with the team Collaborate with cross functional teams to derive the approach for brand or movie/show/music launch campaigns, influencer campaigns or social media strategies Provide qualitative and relevant solutions to the team on projects and manage time or quality crisis Craft interesting and disruptive concepts for various requirements Besides Client briefing, identify opportunities and/or challenges in a business where creative assets can provide a solution, identifying the unmet needs and goals of the clients. Monitor Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve current offerings. Strong focus on coming up with Innovative & Interactive Digital Media Campaigns & Ideas for the client. Focus on driving innovation, impact and creativity for the client. Work on building Case Study narratives for submitting to awards that help the organization Manage alignment of resources and tasks Set internal processes for smooth operations

Role Responsibilities: Support category growth and manage brand relationships Analyze e-commerce funnel data to guide interventions Coordinate marketing and promotional campaigns Drive customer-centric initiatives using feedback insights Key Deliverables: 13 year strategic growth and execution plans Trend reports and seasonal assortment recommendations Performance reviews and business plans with partner brands Actionable insights from customer data and service inputs

Role & responsibilities 1. Campaign Oversight & Execution: Digital Campaign Management • Execute the annual digital marketing calendar in collaboration with brand team, creative team & external agencies • Establishing pre-campaign benchmarks for digital marketing campaigns, videos/animations, social media, etc. • Design campaign briefs for the agencies • Informing on micro-targeting and personalization of campaigns • Co-create (with agency) A/B test plan & targets basis benchmarks • Drive a KPI driven approach in all digital marketing campaigns • Coordinate with agency for creatives & media buying • Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.) 2. Agency Collaboration: Work closely with external agencies to provide feedback on campaign strategies, assets, and performance. Ensure campaigns are executed as per agreed timelines, quality standards, and objectives. 3. Approval Management: Oversee the approval process for all digital assets (content, creatives, etc.), ensuring that all necessary sign-offs are obtained on time from all dept heads and that feedback is communicated promptly to agencies. 4. Quick Turnaround & Timely Deliverables: Maintain an efficient workflow by ensuring all assets and campaign materials are reviewed and approved quickly, allowing campaigns to launch without delays. 5. Brand & E-commerce Shoots: Coordinate brand and e-commerce shoots, ensuring content aligns with marketing strategies and is ready for campaign use. 6. Performance Monitoring & Reporting: Track and measure the performance of campaigns once live, working with agencies to gather insights and data. Share regular updates with internal teams and stakeholders.

Roles and Responsibilities Develop and execute comprehensive marketing strategies to drive business growth, brand awareness, and customer engagement. Lead cross-functional teams to launch new products, services, and campaigns across multiple channels (digital, social media, events). Collaborate with sales teams to identify opportunities for upselling/cross-selling and develop targeted promotional activities. Work closely with Sales, Construction and leadership teams to ensure seamless execution of marketing-led business objectives. Analyze market trends, competitor activity, and customer feedback to inform strategic decisions on product development and positioning. Develop and maintain strong relationships with Media, Ad Agencies and Digital partners. Monitor and analyze the marketing trends and strategies the marketing activates according to the stakeholder satisfaction. Manage budgets for marketing initiatives and track key performance indicators (KPIs) to measure success. Desired Candidate Profile 18-28 years of experience in corporate marketing or a related field with expertise in digital marketing, strategic planning, brand strategy. Proven track record of developing effective marketing campaigns that drive revenue growth in real estate and luxury segment and ability to think creatively for solutions. Strong experience in digital marketing principles including social media platforms (Facebook Ads Manager), Google Ads (AdWords), SEO best practices. Excellent communication skills; ability to work effectively with internal stakeholders at all levels. Interested Candidate can apply here or reach out to us on hr@vertexviva.com.

Urgent Opportunity with a leading NBFC for Marketing Manager- Brand and content @ Mumbai Eligibility:- Minimum Graduate. Minimum 7 Yrs of work experience- Marketing- Brand & Content. Immediate joiners Preferred. Location:- Mumbai. Salary- upto 25lacs- Decent Hike on last CTC. Job Purpose:- The person will be responsible for Brand Management (corporate brand & product brands), Content Marketing Consumer Insights. Duties &Responsibilities:- Brand Management: • Support the function head, in driving various brand related activities and initiatives to enhance the salience of the corporate brand & product brands. • Play an active role in strategic brand initiatives like brand positioning, brand architecture, creation of key brand assets, launch of new product brands etc. • Plan and conduct brand related research activities. • Collaborate with agency partners and internal teams to effectively execute planned initiatives. • Monitor efficacy and impact of brand related initiatives and make necessary modifications to ensure improvements. Content Marketing & Innovation: • Implement the content marketing strategy aligned with the overall brand and marketing objectives. • Ideate and create engaging content (brand, product & other) for various communication touchpoints. The content should be engaging, impactful and aligned with marketing goals. • Introduce new and innovative content formats and types from time to time, in line with the latest content trends. • Creating key content assets like content tilt for the brand and products. • Ensuring and monitoring effective dissemination of the content across touchpoints. • Measuring the impact and efficacy of released content and making improvements. Consumer Insights: • Drive various consumer insighting activities and initiatives for the organisation. • Play an active role in strategic consumer related initiatives like customer segmentation and CVP exercises. • Drive consumer related research activities Vendor Management:- • Interact with various brand, content & research agencies and vendors on an on-going basis, and develop new vendors. • Maintain agreements with each vendor as per their SoW. • Oversee vendor payments and ensure timely delivery of services. Interested candidates please share your updated resume on pratiksha.pandey@taggd.in

Role: Branding Marketing Executive Exp: 5 Years Salary: 7.2 LPA Location: Chennai Must-haves: branding, marketing, and digital marketing. and field marketing NP: Immediate Any degree or Diploma Age: 40 Regards, Jaya 7338960689

Target Industry: Digital Marketing Agencies Gender: Female Candidates only Experience: 8+ years in client management, strategy development, team leadership, creative direction, content creation, concept development, analytics and optimization.

About the Company: EyeCatchers Hair & Beauty Salon is a reputed luxury unisex salon chain with presence in Kolkata, Bangalore, and Ahmedabad , offering world-class hair, skin, and spa services with top global brands like Kerastase, Redken, L'Oreal, and Dermalogica . As our Bangalore operations expand, we are looking for a proactive and performance-oriented Marketing Expert to lead local marketing and directly contribute to sales growth . Job Summary: Were looking for a marketing professional who doesnt just plan campaigns but takes complete ownership of local marketing and sales enablement . You’ll be responsible for executing both online and offline strategies to increase footfall, client engagement, and revenue for all our salons in Bangalore. This is a target-driven role where marketing success is measured by business growth and lead generation . Key Responsibilities: Sales-Driven Marketing Execution Work closely with management to define monthly revenue targets for each salon branch . Strategize and execute campaigns aimed at increasing footfall, service uptake, and voucher redemptions . Plan localized high-conversion marketing initiatives to meet and exceed monthly sales targets. Offline Marketing & Brand Visibility Lead hyperlocal promotions , outdoor branding, in-mall visibility, residential society activations, and event-based campaigns. Support in-store promotions, service-of-the-month, festive offers, and physical marketing assets (posters, leaflets, etc.). Digital & Social Media Marketing Plan and monitor geo-targeted digital ad campaigns (Meta/Google). Collaborate on Bangalore-specific content : reels, stories, contests, and product highlights. Track conversion metrics from digital spends to bookings. Influencer Collaborations Identify, approach, and onboard relevant local influencers for visibility and credibility. Handle barter/paid collabs with a clear sales or footfall objective . Corporate Tie-Ups & B2B Collaborations Drive bulk spa/salon voucher sales to companies, fitness centers, residential clubs, hotels, cafes, and boutiques. Build a citywide corporate client base with referral or loyalty programs. Customer Engagement & Retention Campaigns Launch targeted reactivation campaigns , missed guest promotions, referral schemes, and loyalty benefits. Work with salon staff to upsell services and packages . Reporting & Analysis Track daily, weekly, and monthly sales-linked marketing KPIs. Maintain campaign trackers, report ROI, and adjust strategies for improved sales results. Requirements: Bachelor’s degree in Marketing, Communications, or Business. Minimum 4 years of experience in marketing , with a preference for experience in beauty, wellness, retail, or hospitality. Demonstrated success in running marketing campaigns that directly impacted revenue . Excellent communication and local market networking skills. Knowledge of Instagram Ads, local SEO, WhatsApp marketing, and event execution. What We Offer: Salary: Up to 50,000/month Monthly performance bonuses based on sales impact Freedom to own and execute marketing strategy across branches A stylish, creative, and energetic work environment in the luxury beauty space

1. Developing and executing comprehensive marketing strategies to drive foot traffic and enhance tenant engagement at the mall. 2. Managing the mall's online presence across various digital platforms, including website, social media, email marketing, and online advertising. 3. Collaborating with the mall management team to create marketing campaigns that highlight Mall's unique selling points and resonate with the target audience. 4. Analyzing marketing data and metrics to track campaign performance and make data-driven decisions to optimize results. 5. Managing the marketing budget for Mall, ensuring that campaigns are cost-effective and deliver measurable results. 6. Staying updated with the latest trends and best practices in marketing to continually improve Mall's marketing efforts and drive business growth. Preferred Candidate Profile: - Minimum 4-6 years of experience in marketing, with at least 3 years in a mall or retail industry. - Strong understanding of mall marketing strategies and tactics, with a proven track record of driving foot traffic and enhancing tenant engagement. - Experience in managing mall-specific marketing campaigns across various platforms, including digital, print, and experiential. - Proficiency in digital marketing tools and analytics platforms specific to mall marketing. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with mall management and tenants. - Creative thinking and problem-solving abilities, with a focus on innovative mall marketing initiatives. - Strong analytical skills, with the ability to analyze mall-specific data and metrics to drive informed decisions. - Bachelor's degree in Marketing, Communications, or related field. Perks and Benefits: - Competitive salary commensurate with experience and industry standards. - Health insurance coverage for you and your dependents. - Flexible work hours to accommodate the demands of the mall environment. - Paid time off and company holidays. - Opportunities for professional development and growth within the mall management industry. - Discounts at mall retailers and restaurants. - Access to exclusive events and promotions. - Dynamic and collaborative work environment with a focus on innovation in mall marketing.

Overview Execute Business Insights & Analytics responsibilities (for PepsiCo Europe Beverages Sector team) as part of the broader Global Business Services function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by contributing to the Europe Beverages Sector team while also working alongside the consumer marketing team to provide an integrated holistic overview to the business. Primary responsibilities include creating/updating existing dashboards, Excel/Power BI reports, delivering periodic and on-demand brand reporting, and addressing ad-hoc requests based on internal and external data sources. The role will have short-term responsibilities for knowledge transfer from the business and flawless delivery of recurring reports. Once established, the role will execute optimization of the data-based Insights & Analytics processes, including ad hoc questions and overall automation of delivery where applicable.. Responsibilities 1. Build Strong Business Insights & Analytics Execute market, portfolio, brand & promotion campaign performance reporting (utilizing dashboards, templated decks, and reporting tools) Analyze & Report category, brand & promotion performance drivers, and optimization opportunities Bring impactful insights for the BU by integrating & leveraging multiple data sources such as Internal Sales, Agency (RMS, HHP etc) Translate complex data findings into actionable insights and strategic recommendations for decision-making. Assist the team in analysing marketing expenses & budgets for better utilization of marketing investments Manage Ad-hoc & follow up deep-dives into the Data to address tactical performance issues & challenges Collaborate with stakehokders to develop analysis and reports offering strategic plans. 2. Build strong Data Processing & Automation Integrate & Optimize Data sets & Reporting system to manage heavy data processing for routine reporting Explore Automation opportunities with Higher focus on developing significant Insights for the Marketing Teams Speed up the Business Intelligence & Insights for timely & impactful decision making Help on implementing and automating Pan Europe Quarterly Business Reviews Implement innovative solutions to enhance data analysis capabilities and efficiency. Qualifications 9-10 years of experience in Analytics with exposure to Global Fortune 500 FMCG companies Ability to work and think independently Good analytics and insights experience - end-to-end understanding of the best research approach Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller. Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working Proven analytics, data research experience, consumer insights experience or commercial experience in combination with strong analytical skills Good degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen (POS and HH panel), Kantar Worldpanel Deep understanding of FMCG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually Proficient with PowerPoint and Advanced Excel; including ability to write complex formulas Ability to create macros and dashboards in Excel Good to have ExperiencePowerBI and statistical analysis tool(s) Operational experience from business servicing sector and/or consulting experience would be a plus Fluent English communication skills Excellent communication skills, confident and credible with senior stakeholders Strong story-telling and presentation skills to turn data into impactful insight and brand strategy that can drive the business forward.