Brand Communication & BTL Manager

dishtv

10 - 12 years

20 - 30 Lacs

noida

Posted:1 week ago| Platform:

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Skills Required

btl marketing marketing communication agency management brand strategy brand marketing brand positioning brand planning strategy market research and analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Responsibilities:

Driving Dishtv Brand & Communication

Annual brand planning Strategy and Executing marketing programs across DishTV & Watcho.
Online marketing
Go-to-market communication conceptualization and delivery
Market Research and Brand KPI tracking - Consumer insight mining to create relevant marketing programs
Responsible for moving the needle on brand metrics, enabling a consistent brand experience for new customers,
Agency management
Charting the annual Social media strategy to increase brand visibility and drive engagement - Planning & delivering ROI through social media and ORM.
Creative execution and the right media targeting online.

Driving BTL Initiatives

Effective planning of BTL budgets & MIS - To develop & launch annual/monthly national level integrated Retail Visibility
POS material & visual merchandising planning, monitoring, execution & feedback across retail channel; monthly reporting of the same to management
To plan right & cost effective on shop and inshop visibility mix to enhance engagement & footfall at various categories of retail stores
Corporate Branding Programme & must have exposure of framing retail visibility.
Drive the Zonal /State calendars through the zonal teams reporting into the category team.
Trade meets for engagement, new product launches, & Driving GO TO MARKET Strategy for new products

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