295 Btl Marketing Jobs

Key Purpose of the Job (Position Summary) The role is responsible to execute, monitor and co-ordinate all the marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently Marketing activities. Other duties include launching and coordinating brand activation initiatives, events and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise. Key Accountabilities - Manage and develop the agency relationships - Identifying and tying up with partners - Manage post sales communication for customers to help deliver on the brand promise - Vendor Management WO/PO, Invoices etc. - Lead generation Digital - Site branding execution - Market intelligence Key Functions & Responsibilities Strategic - To be involved in developing the annual / project specific branding strategy based on product segment and customer profile - To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency - To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Operational - To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities - To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities -To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy - To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines - To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns - To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc. - To track actual spends and ensure costs are within the overall budget allocated - To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets - To provide inputs to Vendors on the development of communication material - To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. - To monitor competitor activities, and based on the same undertake timely market intervention. Developmental - Keep abreast of developments in the area Internal & External Interactions Internal: Function Heads – Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors

Responsibilities: * Collaborate with sales team on campaigns * Analyze market trends & insights * Manage budgets & resources effectively * Develop & execute BTL strategies * Measure & report results regularly

About the Role: We are searching for a dynamic and proactive professional to join our Branding & Marketing team at ISDC, with the responsibility of driving a powerful brand presence through offline initiatives, BTL activations, and ATL campaigns. In this role, you will be at the core of strategy and execution, actively participating in brand ideation, collaborating with creative and digital teams, planning ATL/BTL initiatives, managing events, overseeing vendors, and ensuring each brand interaction maintains impact and consistency. If you thrive in fast-paced environments, enjoy bringing ideas to life on-ground, and are hands-on with execution, we are looking forward to hearing from you. What You'll Do: - Strategic Input: Contribute actively to branding and marketing strategy discussions, campaign planning, and creative ideation. - ATL & BTL Campaigns: Execute both ATL (TV, radio, print, OOH) and BTL (events, activations, exhibitions) campaigns to enhance brand reach and engagement. - Cross-Team Collaboration: Collaborate with digital, content, and design teams to ensure synergy across all brand touchpoints. - Event Management: Lead end-to-end planning and execution of corporate events, brand activations, trade shows, and product launches. - Social Media Oversight: Verify, approve, and align social media posts to maintain tone, style, and message uniformity. - Brand Consistency: Ensure cohesive branding across signage, displays, promotional materials, and campaign creatives. - Vendor & Agency Coordination: Collaborate with agencies, printers, and fabricators to manage timelines, budgets, and output quality. - Market Research: Stay updated with industry trends and competitor activities to bring fresh, relevant offline marketing ideas to the table. - ROI & Reporting: Track campaign performance and expenses; generate insightful post-campaign/event reports. - Multitask & Manage: Handle multiple deadlines and projects in a high-energy, creative, and execution-focused environment. What You Bring: - Proven experience in BTL and ATL marketing, branding, and event/project management. - Deep understanding of offline brand-building and consumer engagement. - Strong planning, coordination, and execution capabilities. - Excellent communication and vendor management skills. - Creative thinking backed by strategic insight. - Basic understanding of print production and promotional materials. - Proficiency in tracking performance, managing budgets, and delivering ROI. - A team-first mindset with the ability to collaborate and co-create. - Strong Communication Skill Set. Why Join Us At ISDC, you will not only be a professional but also a brand storyteller, a campaign strategist, and a creative force that helps shape how the world sees us. This is your chance to bring big ideas to life, both on-ground and in the market. Please Note: This is a full-time, on-site role at Infopark, Kochi. No remote work option is available. Preference will be given to immediate joiners based in Kerala. Apply Now: Send your resume to pranay.prem@isdcglobal.org.uk About ISDC: ISDC (International Skill Development Corporation) is a global leader in providing British education and skills. We collaborate with over 200 universities and academic institutions to transform higher education through global qualifications, transnational education, and professional development. For more information, visit www.isdcglobal.org.,

We're hiring a Marketing Lead (BTL focus) in Bangalore for a fast-growing blue-collar hiring startup. Own offline activations, build the function from scratch, and drive brand visibility across Tier 2/3 India. Startup experience is a must. Required Candidate profile # 6–8 yrs in full-stack marketing with strong BTL expertise. # Experience in Seller Marketing (small seller onboarding & marketing in eComm, especially from tier 2 cities. # Startup environments exp

We have an immediate requirement for a Marketing Executive in Kerala. The ideal candidate will have strong experience in ATL & BTL marketing, capable of executing promotional strategies and driving brand visibility in the regional market. Key Responsibilities: Plan and implement ATL (Above the Line) and BTL (Below the Line) marketing campaigns Execute region-specific promotional activities and brand initiatives Coordinate with internal teams and external vendors/partners Conduct market research and analyze consumer behavior and competitor strategies Monitor, track, and report campaign performance and ROI Requirements: Bachelors degree in Marketing, Business, or related field Minimum 1 year of experience in marketing Preferred industry background: Retail, Apparel, Hosiery, FMCG Strong knowledge of ATL & BTL marketing channels Excellent communication and coordination skills Must be based in Kerala or willing to relocate How to Apply: Interested candidates are requested to share their updated resume along with the following details: Current CTC Expected CTC Current Location Email your resume to: Location-Bangalore / Mysore / Coimbatore / Kerala / Mangalore

1.BTL Execution Develop and execute BTL marketing strategies aligned with brand objectives. Plan trade promotions, in-store branding, and POSM placement to enhance retail impact. Identify and propose innovative activation ideas for consumer engagement. 2.Vendor Management Coordinate with agencies, vendors, and printing partners for cost-effective and timely execution. Negotiate vendor contracts to optimize budgets and campaign effectiveness. 3. Performance Tracking & Analysis Monitor BTL campaign effectiveness. Prepare and present monthly reports on BTL performance and key insights. Competitor benchmarking reports delivered regularly. 4. Cross-functional Collaboration Work closely with the sales and retail teams to align BTL efforts with business goals. Support marketing in executing regional promotions and localized campaigns. Ensure all BTL marketing materials adhere to brand guidelines and messaging. Collaborate with sales and finance teams to ensure data accuracy. Ensure compliance with company reporting standards and data security protocols. Support sales teams with real-time insights for strategic planning. Feedback from internal stakeholders on MIS reporting quality and usefulness.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

1.BTL Execution Develop and execute BTL marketing strategies aligned with brand objectives. Plan trade promotions, in-store branding, and POSM placement to enhance retail impact. Identify and propose innovative activation ideas for consumer engagement. 2.Vendor Management Coordinate with agencies, vendors, and printing partners for cost-effective and timely execution. Negotiate vendor contracts to optimize budgets and campaign effectiveness. 3. Performance Tracking & Analysis Monitor BTL campaign effectiveness. Prepare and present monthly reports on BTL performance and key insights. Competitor benchmarking reports delivered regularly. 4. Cross-functional Collaboration Work closely with the sales and retail teams to align BTL efforts with business goals. Support marketing in executing regional promotions and localized campaigns. Ensure all BTL marketing materials adhere to brand guidelines and messaging. Collaborate with sales and finance teams to ensure data accuracy. Ensure compliance with company reporting standards and data security protocols. Support sales teams with real-time insights for strategic planning. Feedback from internal stakeholders on MIS reporting quality and usefulness.

Responsibilities: Build college/university partnerships Manage campus ambassadors Execute BTL events (seminars, workshops) Generate leads via field visits & outreach Negotiate & close MoUs Follow up with decision-makers Report performance regularly

Experience: 4+ years in offline marketing in the retail industry Key Performance Indicators: Increase in footfall and in-store conversions. Effectiveness of offline campaigns in driving brand awareness Working Days: 6 days (10.30 am to 7.30 pm)

As a seasoned Marketing Leader from the Ed-Tech industry, you will be responsible for heading the marketing vertical and driving brand visibility, digital performance, and customer acquisition across online and offline channels. Your role will involve developing and executing comprehensive 360 marketing strategies encompassing Digital, ATL, BTL, and TTL. You will lead end-to-end brand, communication, and campaign strategies to enhance market presence while owning and managing monthly, quarterly, and annual marketing budgets. Ensuring brand consistency across all digital touchpoints, offline campaigns, and vendor collaborations will be a key part of your responsibilities. Additionally, analyzing customer behavior, defining customer personas, and improving targeting strategies will be crucial in your role. You will be expected to drive performance marketing through various channels such as SEO, SEM, affiliate networks, paid ads, and remarketing. Managing web, CRM, and email campaigns utilizing tools like HubSpot, Salesforce, Zoho, etc., will also fall under your purview. Collaboration with Sales, Product, and Business teams to align goals and maximize ROI is essential. Monitoring the competitive landscape and adapting marketing strategies dynamically will be necessary for success. Furthermore, partnering with digital agencies and third-party vendors to meet campaign goals and planning and executing offline marketing events, webinars, and community-led programs are important aspects of the role. The ideal candidate for this position should have proven experience as a Head of Marketing / Sr. Digital Marketing Manager in leading Ed-Tech companies like BYJU'S, Unacademy, UpGrad, Simplilearn, etc. Hands-on experience in running successful digital campaigns and performance marketing strategies is required. Deep understanding of Google Ads, Analytics, social platforms, SEO tools, CRM, and automation platforms is essential. Strong experience with webinar marketing, affiliate marketing, and BTL activations is preferred. Additionally, possessing strong leadership skills to guide, mentor, and inspire high-performing teams, as well as experience working closely with creative, content, product, and sales teams, is beneficial. An analytical mindset with robust reporting and optimization skills, excellent verbal and written communication skills, and a B.Tech / MBA qualification preferred with Digital Marketing certifications (Google, HubSpot, etc.) will be advantageous. Experience in the global training or online learning business will be a strong plus for this role.,

As a Marketing Associate at Attero, you will play a crucial role in implementing brand activations on-ground. Your responsibilities will include traveling to Attero's plant, warehouses, BTL activations, and client-side activations. You will be instrumental in developing and executing a cohesive brand strategy that resonates with our target audience and enhances the market presence of our corporate brand and allied brands. Key Responsibilities: Brand Initiatives: - Execute innovative brand campaigns that are aligned with business objectives. - Manage programs to increase customer engagement and build brand loyalty. - Collaborate effectively with cross-functional teams to execute on-ground activations. Brand Identity: - Ensure consistency in brand messaging, tone, and visual identity across all touchpoints. - Work closely with creative teams to create compelling brand assets such as logos, merchandising, packaging, and marketing collateral. - Conduct regular brand audits to maintain alignment with company values and market positioning. Qualifications and Skills: Must-Have: - Bachelors degree in Marketing, Business, or a related field (MBA desired but not mandatory). - 1 to 2 years of experience in brand management or marketing roles. - Strong knowledge of ATL and BTL marketing techniques and tools. - Proven track record in implementing brand strategies and campaigns. - Good communication, project management, and analytical skills. If you are an individual who takes ownership, collaborates effectively, brings fresh perspectives, and embraces challenges, Attero is looking for you. The company's work culture promotes innovation, accountability, and a solution-oriented mindset, in line with our vision of creating sustainable economic, social, and environmental impact. Join us in driving transformative progress and making a difference in the world.,

As a Gold Loan from Home (GLFH) Service Representative, your main task will be to serve customers by facilitating end-to-end transactions, ensuring they receive the most optimal service. This includes sourcing new customers through below-the-line (BTL) marketing strategies and customer outreach. Your areas of responsibility will encompass various tasks aimed at ensuring customer satisfaction and completing GLFH transactions efficiently. You will be required to travel to customers" homes safely, handle gold in transit securely, and conduct GLFH transactions in strict adherence to established processes and policies. Maintaining a high level of customer satisfaction and proficiency in gold appraisal are key aspects of this role. In addition to serving existing customers, you will be responsible for generating leads for GLFH through activities such as BTL marketing initiatives and reaching out to inactive or potential customers. Your success will be measured by the conversion of these leads into active customers, highlighting the importance of your role in driving business growth. Key Result Areas (KRAs) for this position include timely appointment fulfillment, adherence to processes and policies to ensure smooth operation of GLFH services, maintaining service quality standards, and achieving targets related to lead generation and conversion rates through customer visits and calls. Overall, your role as a GLFH Service Representative is crucial in ensuring a seamless and customer-centric experience for individuals seeking gold loan services from the comfort of their homes. By effectively managing transactions, generating leads, and upholding service quality, you will contribute significantly to the success and growth of the GLFH business.,

-Understanding the client brief for its events and brand activation requirements - Coordination with design and creative teams to develop event ideas and brand promotion strategy - Making concept presentation for client pitches in . Required Candidate profile coordination with creative team ,Post event MIS and Client reporting . Candidate with fair understanding and experience of corporate events ,BTL marketing ,advertising ,and branding will be preferred

Key responsibilities Planning and executing all BTL Marketing activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand/service placement. Planning and innovating new marketing initiatives on a regular interval to build brand awareness. Facility Branding across all BUs Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Manage Customer-centric Industry events, Internal Events, etc. Ensure right speaking slots in relevant events and summits Manage Special Event Projects Industry Partnership - Evaluate and manage partnership with Industry and Trade associations QUALIFICATIONS & COMPETENCIES Skills and Competencies Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation Excellent Attitude, with strong mindset towards learning and contribution. Stakeholder Internal: Branding Team and all HODs Stakeholder External: Vendors and Partners Educational Qualification (min): Post-Graduation in Marketing Range/ Min no of years - of overall Experience required :10 years and above Min no of years of Industry specific experience required, if any & the industry type: 8 Years

Responsibilities: Manage event logistics & vendors Develop & execute marketing campaigns Plan, execute & optimize events Collaborate with cross-functional teams on strategy Measure & report results

We're hiring a Marketing Lead (BTL focus) in Bangalore for a fast-growing blue-collar hiring startup. Own offline activations, build the function from scratch, and drive brand visibility across Tier 2/3 India. Startup experience is a must. Required Candidate profile # 6–8 yrs in full-stack marketing with strong BTL expertise. # Experience in Seller Marketing (small seller onboarding and marketing in eComm, especially from tier 2 cities. Startup environments.

Job Description: NxtWave is a rapidly growing ed-tech startup in India that is revolutionizing the tech education sector by bridging the gap between industry requirements and student preparedness. The company has received prestigious accolades such as being recognized as a Technology Pioneer 2024 by the World Economic Forum and featuring in the Forbes India 30 Under 30 list. NxtWave's influence is expanding swiftly throughout India. The flagship on-campus venture of NxtWave, NxtWave Institute of Advanced Technologies (NIAT), presents a state-of-the-art 4-year Computer Science program aimed at nurturing the future generation of technology leaders. Located in Hyderabad's global tech corridor, NIAT is at the forefront of innovation and excellence. As a Campus Hiring Marketing Manager (Offline College Engagement) based in Hyderabad, your responsibilities will include the following: - Building and nurturing strong relationships with colleges, training & placement officers (TPOs), Heads of Departments (HODs), and student leaders. - Executing compelling offline campaigns, seminars, and information sessions to enhance awareness and drive enrollment. - Coordinating and leading college recruitment drives, marketing events, and technology awareness workshops. - Identifying and mobilizing student ambassadors to enhance NxtWave's visibility on campus. - Collaborating with internal teams to implement college-level hiring marketing strategies. - Extensively traveling to colleges within the designated regions to fulfill job responsibilities. The ideal candidate for this role should possess: - 1 to 4 years of experience in college outreach, event management, below-the-line (BTL) marketing, or campus engagement. - Exceptional communication and presentation skills in English and local languages. - A dynamic personality with a keen interest in student engagement and on-field activities. - Willingness to travel frequently and engage with diverse stakeholders. - Previous exposure to the EdTech sector or campus programs would be advantageous. By joining NxtWave, you can look forward to: - Directly impacting the grassroots level college by college. - Working in a fast-growing startup environment that encourages ownership and autonomy. - Being a part of a team dedicated to shaping India's technological future. - Competitive salary package inclusive of performance-based incentives. - A transparent growth trajectory in marketing, operations, or business development.,

Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Surat, Ahmedabad Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Surat, Ahmedabad Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

Role & responsibilities: Market Analysis and Strategy: Conduct market surveys and develop marketing strategies. 1) ATL/BTL Marketing: 2) Plan and execute ATL and BTL marketing campaigns. 3) Coordinate with advertising agencies and vendors. 4) Brand Promotion: 5) Increase brand outreach through innovative marketing. 6) Organize in-person and virtual promotional events. 7) Track campaign performance and report to management. 8) Monitor market trends and competitors. 9) Administrative Duties: 10) Manage marketing invoices. 11) Maintain records of marketing activities. 12) Industry Engagement: Attend industry events and conferences. Required Skills: 1) Strong sales and relationship-building skills. 2) Excellent communication skills. 3) Proficiency in MS Office, MS Teams, and Zoom. 4) Strong attention to detail and ability to meet deadlines.