Director -Offline Growth & Lead Generation

Director Offline Growth & Lead Generation

Location:

About NxtWave:

NxtWave is one of Indias fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students across 3,000+ colleges, with 2000+ companies hiring its graduates including Amazon, Deloitte, TCS, and Accenture.

Learn more: https://www.ccbp.in

Role Summary:

strategic and data-driven leader

Key Responsibilities

• Align offline lead generation targets with business goals, coordinating with sales teams and channel managers on budget allocation and region-wise lead volume planning.
• Build and execute state-wise and city-wise BTL plans for school, college, and community outreach.
• Design scalable on-ground campaigns including education fairs, career guidance seminars, and roadshows.
• Manage zonal and state marketing managers, on-ground ops leads across multiple states.
• Oversee the execution of offline initiatives, including educational events, workshops, seminars, partnerships, and campus / community outreach programs.
• Monitor key performance metrics such as CPL, ROI, lead quality, and conversion rates, implementing strategies for continuous improvement.
• Ensure accurate tracking and analysis of offline channel performance using CRM and analytics tools.
• Coordinate with lead qualification and sales leadership to ensure smooth lead handover, clear communication, and alignment on lead follow-up processes.
• Mentor and develop managerial talent within the offline lead generation team, fostering a culture of accountability, ownership, and performance excellence.
• Provide training, tools, and resources to enhance the effectiveness and efficiency of field teams.

What We’re Looking For

• Minimum 8 years of experience

  on a PAN India level

  in offline marketing and at least 3 years of experience closely leading at least two offline channels or a similar team leading role.
• Strong people management skills, especially in high-volume, high-velocity environments.
• Proven ability to build and implement scalable processes and systems.
• Excellent communication and stakeholder management skills.

Why Join Us:

• Lead the digital growth function at one of India’s top EdTech companies.
  
• Work with passionate, high-performing teams.
  
• Drive large-scale impact across the country.