104 Btl Activity Jobs

Responsibilities: * Develop & execute offline marketing strategies * Manage BTL activities & brand promotions * Collaborate with retail partners * Monitor campaign results * Report on ROI analysis

Job Title: Asst. Manager/Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 1012 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Location:-ROTN Regards, Vinoth HR- G Square Groups vinoth@gsquarehousing.com

Key responsibilities Planning and executing all BTL Marketing activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand/service placement. Planning and innovating new marketing initiatives on a regular interval to build brand awareness. Facility Branding across all BUs Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Manage Customer-centric Industry events, Internal Events, etc. Ensure right speaking slots in relevant events and summits Manage Special Event Projects Industry Partnership - Evaluate and manage partnership with Industry and Trade associations QUALIFICATIONS & COMPETENCIES Skills and Competencies Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation Excellent Attitude, with strong mindset towards learning and contribution. Stakeholder Internal: Branding Team and all HODs Stakeholder External: Vendors and Partners Educational Qualification (min): Post-Graduation in Marketing Range/ Min no of years - of overall Experience required :10 years and above Min no of years of Industry specific experience required, if any & the industry type: 8 Years

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives

Profile : Area Sales Manager -Channel sales| Location: Delhi- Kapashera | Experience: 4 to 10years | Budget: 30k to 50k| Contact Pooja 99907 44988 Interested candidates can apply or share their updated CVs at essveeconsultant6@gmail.com Job Title: Area Sales Manager Channel Sales (Automobile Industry) Location: Kapashera Office, Delhi 6 days working 10 to 6pm Territory: Jaipur, Parts of UP West, and Delhi Experience Required: 6+ years (Automobile Industry; EV experience preferred) Salary: Up to 6 LPA Job Summary: We are seeking a result-oriented Area Sales Manager to handle channel sales and dealership management across Jaipur, UP West, and Delhi. The ideal candidate will have a strong background in the automobile industry, with a preference for experience in Electric Vehicles (EVs). Key Responsibilities: Manage and support dealerships across assigned territories Drive channel sales growth and ensure achievement of sales targets Build and maintain strong relationships with channel partners Identify new dealer opportunities and assist in onboarding Monitor market trends, competitor activities, and customer feedback Provide regular sales reports and forecasts to the management team Coordinate with internal teams for supply chain, logistics, and after-sales support Requirements: Minimum 5 years of experience in the automobile industry Exposure to Electric Vehicle industry will be a strong advantage Strong dealership/channel sales background Excellent communication and negotiation skills Willingness to travel extensively across assigned regions Note: If you want your CV gets shortlisted, Copy, Paste and fill out the below form for a better response. https://bit.ly/JobsApplyLink Current Openings ( Naukri ) : https://www.naukri.com/essvee-consultant-jobs-careers-123488705 Current Openings ( Linkedin ) : https://www.linkedin.com/company/essvee-consultants/posts/ Thanks Pooja 9990744988 ( Whatsapp or Call )

1. Corporate Tie-ups and Lead Generation: Establishing and nurturing relationships with new corporate clients and plants to generate leads. Identifying potential business opportunities and developing strategies to secure new partnerships. 2. Health Activity Planning & Execution: Planning and executing health-related activities within the group and external organizations. Coordinating with various stakeholders to ensure successful implementation of health initiatives. 3. BTL Activity and Revenue Generation: Understanding Below-The-Line (BTL) marketing activities and driving revenue generation through these initiatives. Developing and executing BTL campaigns to enhance brand visibility and engagement. 4. Sales Team Support: Assisting the sales team in managing and executing marketing campaigns. Providing insights and support to enhance sales performance. 5. Proficiency in MS Office: Demonstrating strong command of MS Office tools (Excel, Word, PowerPoint) to create reports, presentations, and other documents. Utilizing MS Office to streamline and enhance daily operations. 6. Communication Skills: Exhibiting excellent communication and interpersonal skills to effectively interact with clients and team members. Presenting ideas clearly and persuasively in both written and verbal formats. Preferred candidate profile ualifications: Bachelor's degree in Business Administration, Marketing, or a related field. Proven experience in business development, sales, or a similar role. Strong analytical and problem-solving abilities. Ability to work independently and as part of a team. Experience with BTL marketing activities is a plus.

About the Company Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized, and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise. Urban Company started as UrbanClap in November 2014, when its founders, Abhiraj, Raghav, and Varun, realized that the home services industry was predominantly unorganized, fragmented, and offline. Customers found it challenging to avail quality services conveniently, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind - 1. Customer love: Build a platform that offers truly delightful and differentiated services 2. Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood 3. Technology first: Bring innovation and technology to an age-old industry What Youll Do: The most common question asked is, 'What does a typical day in the life of an SCM look like?' To answer that in brevity, no two days will be the same for you in this role: First focus is operational excellence for your set of cities - this involves selection and training of new partners and improving current partners' quality. This is the crux and main focus of the role. It is an operations-heavy role You will also be expected to take charge of key central growth tracks for the category over time: Projects focused on improving quality and service excellence Projects focused on improving offerings and innovation Collaboration with cross-functional teams to ensure swift and robust execution. You are the owner of the business entrusted to you, and you have a direct influence on how the business shapes up. We are looking for folks who have a high ownership mindset and love operational excellence What We Need: Minimum 2-4 years of experience in an ops-related/consulting/strategy role. Demonstrated leadership of teams and projects – the ability to influence and lead. Someone who understands great things gets built by both smarts AND hard work. What can you expect: A great work environment with massive ownership and growth opportunities. Work closely with strong leaders who are amongst the best in the country when it comes to operational excellence and consumer obsession A lot of freedom and ownership to propose and change the way we do things. We still believe it is Day 0 and are hungry to improve and change Growth opportunities within UC via our robust internal mobility program At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.

Job Title: Area Business Head Offline Outreach | EdTech | B2B2C Company: NxtWave Function: Sales, Business Development, Field Operations Employment Type: Full-Time Work Setup: Field-intensive + Office Coordination Experience Level: 4-10 years About NxtWave NxtWave is one of Indias fastest-growing EdTech startups, on a mission to transform the countrys youth into job-ready tech professionals. Backed by marquee investors like Greater Pacific Capital, Orios, and Better Capital, and recognized by the World Economic Forum as a 2024 Technology Pioneer , we are revolutionizing the way India learns technology.Know more: https://www.ccbp.in | Featured in: Economic Times , CNBC , YourStory , VCCircle About the Role Area Business Head As an Area Business Head , youll lead a field team driving offline lead generation and educational institution outreach in your assigned state. Youll strategize, execute, and scale high-impact B2B2C campaigns targeting schools, colleges, and local partners. This is a team leadership + field ops + B2B2C role for someone who thrives in execution, coaching, and driving targets in a dynamic startup environment. Key Responsibilities Lead and manage a team of Outreach Executives in your assigned state. Plan and execute school/college outreach strategies to promote NxtWave programs. Pitch NxtWave offerings to education institutions, close partnerships, and schedule student demos. Track and drive team performance via KPIs; provide coaching and development. Hire, train, and upskill your field team as needed. Identify and onboard local channel partners ; provide support and track performance. Conduct competitive analysis, market mapping, and budget planning for outreach efforts. Organize large-scale student-facing activities, such as roadshows, events, and exhibitions. Ensure lead journey is captured accurately in CRM; manage lead flow and conversions. Travel across assigned territory extensively; manage on-ground logistics and inventory. Who Should Apply? You are a fit if you: Have 4–10 years of experience in sales, field marketing, or institutional outreach , preferably in EdTech or FMCG/Telecom B2C. Have team leadership experience and know how to drive execution across large territories. Have worked in 12th-grade/college outreach, admissions, or regional field ops. Are strong in communication, presentation, negotiation, and stakeholder management. Have a business mindset and the ability to pitch effectively at CXO/Principal level. Are comfortable with extensive travel and own a two-wheeler + laptop. Other Details Working Days: 6 days/week Travel: Extensive field travel across your state; all travel expenses reimbursed. Laptop: Must have your own laptop Vehicle: Must have a two-wheeler for local travel. Why Join NxtWave? Join a fast-scaling edtech shaping India’s tech workforce. Work with a mission-driven leadership team backed by global investors. Own critical business goals with end-to-end autonomy . Be part of a culture that rewards impact, hustle, and innovation .

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewelry Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ s.devanesan@bajajcapital.com ] WhatsApp: [ +91 9092930867 ]

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. upGrad was awarded the Best Tech for Education by IAMAI for 2018-19 upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany. We were also covered by the Financial Times along with other disruptors in Ed-Tech upGrad is the official education partner for the Government of India - Startup India program Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning Roles & Responsibilities Establish performance metrics and conduct regular performance evaluations, providing coaching and training to enhance the team sales skills. Continuously improve the sales process, identifying areas for enhancement, and implementing streamlined approaches for greater efficiency. Oversee the management of customer relationships, ensuring a high level of customer satisfaction and retention. Maximizing the conversion of leads into enrollments. Work closely with the marketing team to plan and execute local marketing campaigns and promotional activities to boost brand visibility and sales. Generate regular reports on sales performance, enrollment data, and other key metrics, providing insights to senior management for strategic decision-making. Ensure adherence to company policies, quality standards, and regulatory requirements within the center sales operations. Mentor and teach the content to ensure that the learners are interview ready Conducting BTL activities Week -off -- Monday

Job Title: Sr. Executive / Assistant Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 10–12 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)

Job Title: Area Business Head Offline Outreach | EdTech | B2B2C Company: NxtWave Function: Sales, Business Development, Field Operations Employment Type: Full-Time Work Setup: Field-intensive + Office Coordination Experience Level: 4-10 years About NxtWave NxtWave is one of Indias fastest-growing EdTech startups, on a mission to transform the countrys youth into job-ready tech professionals. Backed by marquee investors like Greater Pacific Capital, Orios, and Better Capital, and recognized by the World Economic Forum as a 2024 Technology Pioneer , we are revolutionizing the way India learns technology.Know more: https://www.ccbp.in | Featured in: Economic Times , CNBC , YourStory , VCCircle About the Role Area Business Head As an Area Business Head , youll lead a field team driving offline lead generation and educational institution outreach in your assigned state. Youll strategize, execute, and scale high-impact B2B2C campaigns targeting schools, colleges, and local partners. This is a team leadership + field ops + B2B2C role for someone who thrives in execution, coaching, and driving targets in a dynamic startup environment. Key Responsibilities Lead and manage a team of Outreach Executives in your assigned state. Plan and execute school/college outreach strategies to promote NxtWave programs. Pitch NxtWave offerings to education institutions, close partnerships, and schedule student demos. Track and drive team performance via KPIs; provide coaching and development. Hire, train, and upskill your field team as needed. Identify and onboard local channel partners ; provide support and track performance. Conduct competitive analysis, market mapping, and budget planning for outreach efforts. Organize large-scale student-facing activities, such as roadshows, events, and exhibitions. Ensure lead journey is captured accurately in CRM; manage lead flow and conversions. Travel across assigned territory extensively; manage on-ground logistics and inventory. Who Should Apply? You are a fit if you: Have 4–10 years of experience in sales, field marketing, or institutional outreach , preferably in EdTech or FMCG/Telecom B2C. Have team leadership experience and know how to drive execution across large territories. Have worked in 12th-grade/college outreach, admissions, or regional field ops. Are strong in communication, presentation, negotiation, and stakeholder management. Have a business mindset and the ability to pitch effectively at CXO/Principal level. Are comfortable with extensive travel and own a two-wheeler + laptop. Other Details Working Days: 6 days/week Travel: Extensive field travel across your state; all travel expenses reimbursed. Laptop: Must have your own laptop Vehicle: Must have a two-wheeler for local travel. Why Join NxtWave? Join a fast-scaling edtech shaping India’s tech workforce. Work with a mission-driven leadership team backed by global investors. Own critical business goals with end-to-end autonomy . Be part of a culture that rewards impact, hustle, and innovation .

As a School Liaison and Test Conductor, your responsibilities will include liaising with schools and conducting tests effectively. You will be expected to be aware of and proficient in carrying out Above The Line (ATL) and Below The Line (BTL) activities. Your role will also involve leading lead collection initiatives and ensuring successful conversion into sales. A good understanding of educational technology (edtech) and knowledge of the relevant market competitors is essential for this position. To qualify for this role, you should hold a Bachelor's degree in marketing or a related field. Additionally, you should have 2-3 years of relevant experience in a similar capacity. Strong analytical, communication, time-management, and creativity skills are crucial for success in this role. Building and maintaining relationships with schools will also be a key aspect of your responsibilities.,

Position: Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.leeford.in/ https://www.linkedin.com/company/1464125/admin/dashboard/ Key responsibilities: Planning and executing BTL campaigns. Organising promotional activities. Event Management. Managing BTL budgets. Ensuring brand visibility. Staying updated with industry trends Supporting other marketing initiatives. Must have worked in fmcg / beauty / personal care industry. BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships. Kindly note: we are looking candidate who can join us in 15 days time and open to relocate to Ludhiana. Kindly apply only if you can join in 15 days time.

We are looking for a Regional Marketing lead for Tamil Ndu and Kerala - IC role. Exp : 4+ years ATL and BTL Strategy and planning and executive Once in a quarter new store openings. External agency banner creations activities planning flyers digital banners Consumer electronics Retail sector ATL and BTL activities. Key Responsibility Areas (KRAs) - Drive regional/store campaigns - ATL/BTL/local activations - Ensure VM/event rollout - Liaison with store/ops Key Performance Indicators (KPIs) - Footfall/campaign - ROI - Event leads - Campaign execution TAT - Regional sales uplift

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Role & responsibilities Job Description: • Confident personality with good communication Skills • 3 to 4 years of experience of recruitment, training and management of large teams • 3 to 4 years of experience of event management • Experience/Understanding of tools management • Experience/Understanding of logistics • Quick adopter of mobile apps. & basic excel knowledge • Responsible for seamless execution of activity in their respective cities & single POC for communication between National program manager & localized city teams • Driving Month on month activity targets in their territory & spearheading the program priorities via cascading to localized city teams • Daily reporting of desired activity reports to the national MIS • Resolve territory level issues, escalate any other matters (if need be) and alignments with the national program manager and regional field teams • Work closely with the warehouse executive to maintain a track of utilization of working tools • Responsible for hiring of manpowers, conducting regular trainings & maintaining basic hygiene of the program in their territory • Working day-in and day-out in improving the quality & efficiency of the program and achieving the plan • Keep the team motivated, control attrition – retain high performers, churn non-performers • Keep an eye out for possible promising candidates • Work closely with the on-field team to derive insights • Conduct recce of potential outlets for activation and maintain relationship with outlet owners/managers • Maintain repository of outlets and share with client

Role & responsibilities 1. ATL (Above the Line) Marketing: Plan and execute mass outreach campaigns through TV, FM, newspaper ads, hoardings, and other ATL platforms. Coordinate with creative agencies and internal teams for ad creatives, scripts, and media planning. Manage media buying to ensure optimal placement and reach in target regions. Support seasonal branding campaigns during exam seasons, admissions windows, and scholarship drives. 2. BTL (Below the Line) Marketing: Organize on-ground activities such as school/college visits, seminars, aptitude tests, scholarship drives, career fairs, and parent seminars. Execute canopy activities, flyer distribution, poster campaigns, and street branding near educational hubs. Monitor branding and POS visibility across branches and centers. Work with internal teams and local vendors for smooth execution and timely delivery of assets. Track BTL campaign leads and coordinate with the sales/counseling team for BTL activation at branches. 3. Reporting & Insights: Monitor ATL & BTL campaign performance weekly/monthly. Track marketing spend Prepare PR, PO and other billing related works in SAP Prepare detailed post-campaign analysis and suggest areas for optimization. 4. Cross-functional Collaboration: Work closely with Admissions, Academic Heads, and Branch Managers for localized promotions. Coordinate with creative teams, printing vendors, and media agencies. Support digital team by syncing offline efforts with online campaigns (e.g., Google, Meta). Preferred candidate profile Graduate/Postgraduate in Marketing, Mass Communication, or related field. 3+ years of relevant marketing experience in education or service industry. Strong command of regional language and understanding of local education trends. Familiarity with student behavior and seasonal admission patterns. Good communication, vendor management, and budgeting skills. Willing to travel extensively for local activation and center support.

Role & responsibilities Millennium Group is a leading player in the field of K-12 education in India. The group operates K-12 schools and pre-schools primarily in franchise model. Millennium group of schools was ranked #6 Indias most respected Education Brand in the Education World grand Jury Awards 2020-21. The pre-school arm Little Millennium was among the top 25 best places to work in the GPTW 2020 rankings. The group currently operates 40+ schools and 750+ preschools operational across 150+ cities in India. The company works primarily on a franchise model and provides high quality support and services to its franchisees. The company has won several awards over the last several years and is on a rapid growth path to reach 50+ schools and 1500+ preschools. For more details, please go through the company website www.littlemillennium.com and https://www.millenniumschools.co.in/ The must know facts about us: We are awarded as a Great Place to Work Huge organic interests from Market. We are awarded as a Great Place to Study by Forbes. On a mission to improve learning outcomes through top quality curriculum & teaching aids in India. Opportunity to shape the education landscape and make a huge impact to the future of Indian school education and beyond. Mentors and advisers have 3 decades of experience in Indian education industry. Designation: Manager Marketing Location : Pune Roles and Responsibilities: 3 -6 years of experience as Marketing Manager Prior experience in Franchisee Marketing Operations preferably from the Education Sector . This role would involve extensive travelling within Maharashtra . Regular center visits. Responsible for providing marketing support to centers/ meeting franchisees and giving input on marketing ideas. New center up & Marketing plan to be given to new & old centers Property visit & identification for new sign up Tie up with schools, corporates & consultants Assistance to be given to Area manager for Workshop & MTR Responsible for conducting city-wise events and ensuring brand recognition for the centers Needs to execute ATL, major events ( like: LMKC, Marathon Walkathon etc) Preferred candidate profile

Area Business Head About NxtWave NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised 275 crore led by Greater Pacific Capital, a leading international private equity firm . The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of Indias unicorns. NxtWave is one of India’s fastest-growing Ed-Tech startups , revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs. As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, NxtWave has earned a reputation for excellence. NxtWave has also been honored with the "Startup Spotlight Award 2023" by T-Hub on its 8th Foundation Day. NxtWave is one of the only 10 startups across India recognized as Technology Pioneers by the World Economic Forum in 2024. Recently, NxtWave’s founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 and Rahul Attuluri is recognised as Hurun’s under 35 Entreprenuers for their exceptional contribution to transforming the tech education landscape in India. The edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one’s mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes. Presently, NxtWave has paid subscribers from 647+ districts across India. In just 2.5 years, CCBP 4.0 learners have been hired by 2000+ companies , including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more. Know more about NxtWave: https://www.ccbp.in Our LinkedIn page: Link Next wave of opportunities with 2000+ companies - Link 33M funding news - Link Youtube Channel - Link Impact Stories on LinkedIn - Link Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle About the Role: Area Business Head Job Description: As an Area Business Head, you will own the end-to-end offline lead generation for your assigned territory. You’ll be responsible for planning, executing, and continuously improving field outreach campaigns across multiple channels. This includes driving team performance, ensuring high-quality outcomes within budget, and building strong relationships with institutions and partners. You’ll identify operational gaps, coach your team, and ensure smooth coordination with all stakeholders to meet business goals. This is a high-impact, field-intensive B2B2C role requiring operational execution, strong leadership and people skills What will you be doing? Leading a team of executives and end-to-end responsible for driving business in your assigned state Create and implement state level 12th-grade School/College Outreach strategies to promote Nxtwave programs, increase awareness among the Students, and attract a diverse pool of prospective students Researching about prospective institutions, identifying the Decision Makers (DMs), giving presentation to DMs, closing talks with management, and follow-ups until conducting student demos, post-demo relationship management with all education institutions & relevant stakeholders fall under this category Hire the team for your assigned territory, training and continuously monitor them to improve performance Track the daily KPIs, provide insights and feedback to team, support employee development and drive overall team performance and business Establish and maintain positive business relationships with prospective educational institutions, channel partners, relevant stakeholders and explore strategic partnerships for business expansion Deriving solutions and strategies from feedback on customer behavior, industry best practices, market demands from students and educational partners. Detailed planning and managing Offline outreach activities, including setting up stalls in high-footfall areas, to attract and engage prospective students Zone-level detailed business centric planning and managing Offline outreach activities, including setting up activities in prospect areas to attract and engage prospective students Develop and implement strategies to identify, and onboard channel partners, providing training and support to drive business growth through these partnerships. Maintain strong relationships and monitor partner performance to ensure alignment with company objectives. Analyze the territory/market’s potential, conduct competitor analysis to identify trends and potential opportunities for business expansion Managing the budget for outreach activities, including budget planning, allocation, tracking, and accurate expense reporting on time, and ensuring cost-effective strategies. Ensure compliance with relevant policies, and ethical standards and safeguard the company’s brand image in all aspects of the outreach activities Maintaining a detailed database of the customer interactions and the complete lead journey within CRM system Keep track of all the inventory and generated student applications in your assigned territory What are we looking for? Proven experience in leading a team of executives, preferably in the EdTech domain. Systematic approach to building lead funnels, tracking feedback, prioritizing tasks, and achieving KPIs consistently A business mindset, to effectively communicate NxtWave’s offerings to prospective institutions Excellent in communication, negotiation, interpersonal, and presentation skills. Patient, empathetic, and trustworthy individuals who can build strong relationships with institutions, stakeholders and students. A Team leader with excellent team player abilities is an added advantage You’re ideal for this role, if You can lead a team of executives who will conduct demos in 12th-grade schools and colleges. You can effectively communicate the value of our programs to educational institutions, persuade them to allow student demos, and drive program registrations. You excel in people and stakeholder management You have a proven track record of helping Pre-Sales/Sales teams achieve their targets. You’re excited to work in a fast-growing start-up. You are looking for a managerial role where your work has a meaningful impact. Languages Known: Native speaker of Telugu/Tamil/Malayalam/Marathi/Hindi/Bengali/Odia Proficiency in English Work Location & Working Days: Majorly involves field visits to Educational Institutions and Events. Relevant expenses (Fuel, Food, Accommodation) will be reimbursed by the company Should be flexible to come to the office whenever required 6-Day Week. Rotational Week off (Sunday won’t be a week off) Involves extensive traveling (candidates must have their own vehicle). Relevant travel expenses (such as fuel) will be reimbursed. Should have an own laptop

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Job Title: Area Business Head Offline Outreach | EdTech | B2B2C Company: NxtWave Function: Sales, Business Development, Field Operations Employment Type: Full-Time Work Setup: Field-intensive + Office Coordination Experience Level: 410 years About NxtWave NxtWave is one of India’s fastest-growing EdTech startups, on a mission to transform the country’s youth into job-ready tech professionals. Backed by marquee investors like Greater Pacific Capital, Orios, and Better Capital, and recognized by the World Economic Forum as a 2024 Technology Pioneer , we are revolutionizing the way India learns technology. Know more: https://www.ccbp.in | Featured in: Economic Times , CNBC , YourStory , VCCircle About the Role – Area Business Head As an Area Business Head , you’ll lead a field team driving offline lead generation and educational institution outreach in your assigned state. You’ll strategize, execute, and scale high-impact B2B2C campaigns targeting schools, colleges, and local partners. This is a team leadership + field ops + B2B2C role for someone who thrives in execution, coaching, and driving targets in a dynamic startup environment. Key Responsibilities Lead and manage a team of Outreach Executives in your assigned state. Plan and execute school/college outreach strategies to promote NxtWave programs. Pitch NxtWave offerings to education institutions, close partnerships, and schedule student demos. Track and drive team performance via KPIs; provide coaching and development. Hire, train, and upskill your field team as needed. Identify and onboard local channel partners ; provide support and track performance. Conduct competitive analysis, market mapping, and budget planning for outreach efforts. Organize large-scale student-facing activities, such as roadshows, events, and exhibitions. Ensure lead journey is captured accurately in CRM; manage lead flow and conversions. Travel across assigned territory extensively; manage on-ground logistics and inventory. Who Should Apply? You are a fit if you: Have 4–10 years of experience in sales, field marketing, or institutional outreach , preferably in EdTech or FMCG/Telecom B2C. Have team leadership experience and know how to drive execution across large territories. Have worked in 12th-grade/college outreach, admissions, or regional field ops. Are strong in communication, presentation, negotiation, and stakeholder management. Have a business mindset and the ability to pitch effectively at CXO/Principal level. Are comfortable with extensive travel and own a two-wheeler + laptop. Other Details Working Days: 6 days/week Travel: Extensive field travel across your state; all travel expenses reimbursed. Laptop: Must have your own laptop Vehicle: Must have a two-wheeler for local travel. Why Join NxtWave? Join a fast-scaling edtech shaping India’s tech workforce. Work with a mission-driven leadership team backed by global investors. Own critical business goals with end-to-end autonomy . Be part of a culture that rewards impact, hustle, and innovation .

Job Title: Area Business Head Offline Outreach | EdTech | B2B2C Company: NxtWave Function: Sales, Business Development, Field Operations Employment Type: Full-Time Experience Level: 4–10 years About NxtWave NxtWave is one of India’s fastest-growing EdTech startups, on a mission to transform the country’s youth into job-ready tech professionals. Backed by marquee investors like Greater Pacific Capital, Orios, and Better Capital, and recognized by the World Economic Forum as a 2024 Technology Pioneer , we are revolutionizing the way India learns technology. Know more: https://www.ccbp.in | Featured in: Economic Times , CNBC , YourStory , VCCircle About the Role – Area Business Head As an Area Business Head , you’ll lead a field team driving offline lead generation and educational institution outreach in your assigned state. You’ll strategize, execute, and scale high-impact B2B2C campaigns targeting schools, colleges, and local partners. This is a team leadership + field ops + B2B2C role for someone who thrives in execution, coaching, and driving targets in a dynamic startup environment. Key Responsibilities Lead and manage a team of Outreach Executives in your assigned state. Plan and execute school/college outreach strategies to promote NxtWave programs. Pitch NxtWave offerings to education institutions, close partnerships, and schedule student demos. Track and drive team performance via KPIs; provide coaching and development. Hire, train, and upskill your field team as needed. Identify and onboard local channel partners ; provide support and track performance. Conduct competitive analysis, market mapping, and budget planning for outreach efforts. Organize large-scale student-facing activities, such as roadshows, events, and exhibitions. Ensure lead journey is captured accurately in CRM; manage lead flow and conversions. Travel across assigned territory extensively; manage on-ground logistics and inventory. Who Should Apply? You are a fit if you: Have 4–10 years of experience in sales, field marketing, or institutional outreach , preferably in EdTech or FMCG/Telecom B2C. Have team leadership experience and know how to drive execution across large territories. Have worked in 12th-grade/college outreach, admissions, or regional field ops. Are strong in communication, presentation, negotiation, and stakeholder management. Have a business mindset and the ability to pitch effectively at CXO/Principal level. Are comfortable with extensive travel and own a two-wheeler + laptop. Other Details Working Days: 6 days/week Travel: Extensive field travel across your state; all travel expenses reimbursed. Laptop: Must have your own laptop. Vehicle: Must have a two-wheeler for local travel. Why Join NxtWave? Join a fast-scaling edtech shaping India’s tech workforce. Work with a mission-driven leadership team backed by global investors. Own critical business goals with end-to-end autonomy Be part of a culture that rewards impact, hustle, and innovation .