295 Btl Marketing Jobs - Page 8

Key Responsibilities Lead Generation: Drive admissions through ATL (Above-The-Line) & BTL (Below-The-Line) marketing strategies such as school seminars, public seminars, and residential campaigns within assigned territories. Institutional Outreach: Visit schools and engage with principals, coordinators, and decision-makers to promote AESL programs and drive business development. Home Counselling: Conduct home visits to counsel students and parents, delivering a seamless experience that leads to student enrollment. Local Networking: Build relationships with local tuition teachers and educational influencers to create referral opportunities. Compliance & Reporting: Ensure adherence to all internal processes and compliance standards. Requirements for Success Strong interpersonal skills with a calm, empathetic, and persuasive communication style. Excellent networking, public speaking, and seminar delivery skills. Proficient in MS Office, email communication, and CRM/Sales-related software. Fluent in English and the regional language. Willingness to travel and engage in public speaking events. Preferred Attitudes & Values Customer-centric mindset Strong sense of ownership and accountability Result-oriented approach Team collaboration and emotional intelligence Qualification & Experience Minimum Education: Bachelors Degree Preferred: B.Tech / MBA / Master's in Psychology, Education, or related fields Experience: Prior experience in education or career counseling Proven track record in B2C (Business-to-Customer) sales in any industry Key Stakeholders External: Students, parents, school staff, and vendors/partners for ATL & BTL campaigns Internal: Academic & non-academic branch teams Regional Student Support Centre Regional Sales & Operations teams

Roles & Responsibilities: Generate admissions through continuous lead generation using ATL & BTL marketing activities (e.g., school seminars, open-town events) Meet admission targets by visiting schools and engaging with principals, coordinators, and management Conduct home visits to counsel students and parents, ensuring a pleasant customer experience and closing admissions Build partnerships with local tuition teachers to explore and capitalize on business opportunities Follow internal processes and ensure full compliance with organizational guidelines Requirements for Success: Strong customer handling, empathy, patience, and persuasive sales abilities Excellent networking and public speaking skills for conducting seminars Proficient in email writing and sales/service-related software usage Fluent in both English and regional languages Willingness to travel and speak publicly as part of the role

Key Responsibilities (Admission Officer): Generate admissions through continuous data collection using ATL & BTL marketing strategies (e.g., school seminars, open-town events) Visit schools to meet principals, coordinators, and decision-makers for business development Conduct home visits to counsel students and parents, aiming to close admissions and ensure high customer satisfaction Build partnerships with local tuition teachers to create business opportunities Follow internal processes and compliance protocols consistently Requirements for Success: Strong ability to manage customers with patience, empathy, and persuasive selling skills Excellent networking and public speaking skills to conduct seminars and meetings Email writing proficiency and comfort with sales and service software Fluency in both English and regional language Willingness to travel frequently and engage in public presentations

Kido International Pre School & Day Care is seeking a dynamic and experienced Field Marketing Specialist to lead our Below-The-Line (BTL) marketing initiatives across India. This role involves managing all aspects of BTL marketing, organizing events, participating in apartment activities, generating leads, and coordinating with center managers for center-specific events. The ideal candidate will have a proven track record in event management and BTL marketing, with the ability to drive brand engagement and achieve marketing objectives effectively. Key Responsibilities: BTL Marketing Management: Develop and execute innovative BTL marketing strategies to enhance brand visibility and engagement. Responsible for the creation and distribution of marketing materials, managing promotions, and executing local marketing campaigns. Event Organization: Plan, organize, and manage events & Webinars that align with the organizations goals. This includes venue selection, vendor management, event scheduling, and on-site coordination to ensure smooth execution and attendance for all events. Lead Generation: Implement effective lead generation strategies to attract potential customers. Utilize various channels such as local events, partnerships, and direct marketing efforts to generate high-quality leads. Coordination with Center Managers: Work closely with center managers to plan and coordinate center-specific events. Ensure that these events are tailored to meet the needs of the local market and are executed flawlessly. Participation in Community Activities: Actively participate in apartment and community activities to promote the school and engage with potential customers. Use these opportunities to enhance the school’s presence and reputation within the community. Reporting and Analysis: Monitor and report on the effectiveness of marketing campaigns and events. Provide insights and recommendations for improvement based on performance data. Team Collaboration: Collaborate with the marketing team and other departments to align BTL activities with overall marketing and organizational goals. Share insights and best practices to drive cohesive and effective marketing strategies. Merchandise Coordination: Collaborate with Kido School teams in the UK and USA to coordinate merchandise requirements from the India market. This includes understanding the global brand standards and ensuring consistency across all merchandise used for marketing and events. Assist with the design approval process by liaising between the creative teams and vendors. Ensure that all merchandise meets the brand & quality standards and design specifications. Manage the end-to-end process of merchandise shipment, including vendor coordination, order placement, tracking, and inventory management. Ensure timely delivery of merchandise for events and marketing activities. Qualifications: Master degree in Marketing, Business Administration, or related field. 3-4 years of experience in marketing, with a strong focus on BTL marketing and event management. Proven ability to plan and manage events from conception to successful execution. Strong leadership skills and experience in managing cross-functional teams. Excellent communication, negotiation, and interpersonal skills. Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously. Proficient in Microsoft Office and familiar with CRM and event management.

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals. Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Conducting meetings with existing parents. Conducting market visit meetings. Looking after the work of administration and generating leads for the organization. Fixing meetings with existing parents and generating fresh leads for the organization. Meeting new parents during a field visit to generate fresh leads. Contacting coaching centers for generating fresh leads. Conducting contests and events for the students for branding and promotion of the organization. Creating positive buzz and awareness about the organization in the market. Increasing visibility of the organization

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals. Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Conducting meetings with existing parents. Conducting market visit meetings. Looking after the work of administration and generating leads for the organization. Fixing meetings with existing parents and generating fresh leads for the organization. Meeting new parents during a field visit to generate fresh leads. Contacting coaching centers for generating fresh leads. Conducting contests and events for the students for branding and promotion of the organization. Creating positive buzz and awareness about the organization in the market. Increasing visibility of the organization

BTL Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc. Distribute and install marketing collaterals at strategic locations in the branch catchment area Manage vendor coordination for field-level execution as needed. Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis. Branch Branding & Collateral Management Ensure consistent branding across all branches (signages, posters, standees, etc.). Conduct regular collateral audits and replenish marketing materials by traveling to branches. Maintain inventory and usage records for all marketing collaterals. Coordination & Planning Work closely with Branch Managers to identify local marketing opportunities. Share weekly activity plans and post-activity reports with the central marketing team. Gather insights from the field to recommend hyperlocal campaigns or improvements.

Job Title: Assistant Manager, Marketing & Communications Company: MaxVolt Energy Industries Pvt. Ltd. Location: Ghaziabad Salary Range: 5.5 - 7 LPA CTC About MaxVolt Energy Industries Ltd.: MaxVolt Energy Industries is a leading battery manufacturer headquartered in Ghaziabad, Uttar Pradesh, specializing in innovative lithium battery solutions for vehicles like e-cycles, e-scooters, and e-rickshaws. Our commitment to sustainable energy and reliable technology drives us to create advanced, eco-friendly products that shape the future of transportation. Position Overview: We seek an experienced and proactive Assistant Manager of Marketing & Communications to join our team. This role will oversee marketing team activities, manage digital and brand communication strategies, drive impactful market research initiatives, and implement both Above The Line (ATL) and Below The Line (BTL) marketing activities, including ground-level marketing efforts. Key Responsibilities: Team Leadership & Development Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment. Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness. Conduct team meetings regularly to assess progress, establish goals, and address challenges. Communications & Digital Marketing Design and execute SEO/SEM strategies to increase brand visibility and website traffic. Conduct keyword research and manage digital content to optimize search engine performance. Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience. Manage display advertising campaigns to boost brand recognition across all channels. Brand Strategy & Development Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels. Oversee brand positioning to strengthen and maintain the companys reputation. Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals. ATL & BTL Marketing Activities Plan and execute Above The Line (ATL) marketing campaigns, such as television, radio, and print advertisements, to reach a broad audience. Develop and implement Below The Line (BTL) marketing strategies, including direct mail, sponsorships, trade shows, and exhibitions, to engage specific target groups. Organize ground-level marketing initiatives, such as local events, in-store promotions, and community engagement activities, to directly interact with potential customers and enhance brand presence at the grassroots level. Lead Generation & Marketing Tools Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator. Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts. Market Research & Analysis Conduct competitor analysis and identify emerging market trends to shape marketing decisions. Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis. Qualifications: MBA in Marketing Management or a related field. 4-5 years of experience in marketing, team management, and digital marketing strategy. Proficiency in digital marketing platforms such as Google Analytics, Facebook Ads Manager, and Meta Business Suite. Strong communication and interpersonal skills, with a strategic, analytical mindset. Tools & Technology Proficiency: Advanced skills in Excel for data management and reporting. Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Meta Business Suite. If you’re a marketing professional with a passion for innovation and sustainable technology, we encourage you to join the MaxVolt team! Apply now to contribute to the future of green transportation solutions.

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals. Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Conducting meetings with existing parents. Conducting market visit meetings. Looking after the work of administration and generating leads for the organization. Fixing meetings with existing parents and generating fresh leads for the organization. Meeting new parents during a field visit to generate fresh leads. Contacting coaching centers for generating fresh leads. Conducting contests and events for the students for branding and promotion of the organization. Creating positive buzz and awareness about the organization in the market. Increasing visibility of the organization Interested candidates can email CV @ ankita.bhowmick@pw.live or whats app cv @ 8383811921.

ATL (Above The Line) Marketing: Develop and manage mass media campaigns including TV, radio, print, cinema, and OOH (out-of-home) advertising. Coordinate with creative and media agencies for campaign strategy, execution, and performance tracking. Ensure brand consistency and storytelling across all ATL platforms. Track campaign metrics like TRPs, GRPs, impressions, and reach. BTL (Below The Line) Marketing: Plan and execute in-store activation, exhibitions, trunk shows, roadshows, retail promotions, and customer engagement programs. Develop city-specific and store-specific marketing plans to increase footfall and conversion rates. Manage POS branding, visual merchandising, and local sponsorship or collaborations. Ensure ROI-driven planning for offline campaigns. Budgeting & Coordination: Develop and manage annual ATL & BTL marketing budgets. Liaise with internal sales and retail teams to align marketing efforts with business goals. Collaborate with cross-functional teams to ensure marketing supports product launches, festive campaigns, and regional strategies.

COMPANY : HEIDELBERG PROMINENT FLUID CONTROLS (I) PVT. LTD Location: Bangalore Reporting to : Managing Director & VP Sales and Marketing Role & responsibilities Preparing Marketing Budgets & Relationship Management: Creating, implementation and developing annual marketing plan for PMIN in collaboration with the regional sales requirement and the channel partners. Have the budget approved at the start of every year as per the marketing plan Building and maintaining strong relationships with BTL agencies, vendors, and other stakeholders. Negotiating contracts and managing budgets effectively. Event Management: Organizing and managing events, exhibitions, roadshows, conferences, and seminars of Heidelberg ProMinent (PMIN) Ensuring smooth execution of events, from logistics to on-site management. Brand Activation: Developing and implementing creative brand activation strategies to enhance brand visibility and engagement. Collaborating with the channel partners and ensuring brand of ProMinent is visible and being promoted Ensuring brand consistency across all BTL activities. Performance Monitoring and Reporting: Tracking and analysing the performance of BTL campaigns to measure their effectiveness. Preparing reports and presentations to stakeholders on campaign results. Planning and Execution of BTL Campaigns: Developing and implementing BTL marketing strategies and campaigns to achieve specific business objectives. Planning and executing on-ground activations, events, promotions, and brand placements. Managing the entire campaign lifecycle, from ideation to execution and post-campaign analysis. Manage social media accounts and website content Collaborate with internal teams and external vendors to ensure successful campaign execution Preferred candidate profile Excellent communication and interpersonal skills. Strong negotiation and networking abilities. Ability to work independently and as part of a team. Strong experience in field work, lead generation, and customer interaction. Knowledge of digital marketing and its best practices

Location Koramangala. lab grown diamonds company, Category mgt work with design & merchandising, Branding, BTL, content, Marketing strategy, Market Research Analysis, campaign planning Required Candidate profile Category mgt work with design & merchandising, Branding, BTL, content, Marketing strategy, Market Research Analysis, campaign planning

Role & responsibilities Coordinate with branch sales team and support BSM, SMs for lead conversion Tele-calling / follow up on leads given by sales team and Corporate office Coordinate customer walk in branch. Explain product details to customer and suggest scheme based on need analysis Conduct self gold valuation and inform gold loan amount. Manage external gold valuation process i.e. interacting with valuator making sure that the process is followed Update valuation details in system i.e. Gold portal and loan booking system Ensure loan processing completed within stipulated TAT. Follow up with delinquent customer and ensure that customer does not cross 30 DPD bucket Follow up with customer for timely interest collection Gold loan file disbursal in system (this could be done by BOM for most Branches) Custody of gold packets in the office, record it as per process Raise Payment Request / Cheque Disbursement, record it as per process Arrange to send the complete file to COPS as per process. Manage Related MIS, interface with COPS, regional teams as might be required. Co-ordinate with central telecalling team for collections / follow up for payments from overdue borrowers Customer Support / Service as required Preferred candidate profile Sales process management in FMCG/ Direct sales company Understanding of gold process understanding ,KYC Knowledge & Sales process Gold loan Sales process & BTL Marketing Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge

Role & responsibilities Undertake competition mapping and update central product team on competition product propositions Plan and execution of promotional BTL activity in branch catchment area to create visibility. Monitor and review lead conversion from each activity. Recruitment of Sales Managers and Sales Officers. Ensure productivity of Sales Managers and Sales Officers Maintain Cost of acquisition within norms To achieve branch direct sales targets (disbursement and book outstanding) Building healthy and profitable portfolio for the Gold Loan Business. Keep track of collection and recovery and ensure delinquency remain below permissible limits. Key Responsibilities : Sales process management in FMCG/ Direct sales company Gold loan Sales process & Marketing Gold loan process understanding BTL Marketing activity Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge

Role & responsibilities Coordinate with branch sales team and support BSM, SMs for lead conversion Tele-calling / follow up on leads given by sales team and Corporate office Coordinate customer walk in branch. Explain product details to customer and suggest scheme based on need analysis Conduct self gold valuation and inform gold loan amount. Manage external gold valuation process i.e. interacting with valuator making sure that the process is followed Update valuation details in system i.e. Gold portal and loan booking system Ensure loan processing completed within stipulated TAT. Follow up with delinquent customer and ensure that customer does not cross 30 DPD bucket Follow up with customer for timely interest collection Gold loan file disbursal in system (this could be done by BOM for most Branches) Custody of gold packets in the office, record it as per process Raise Payment Request / Cheque Disbursement, record it as per process Arrange to send the complete file to COPS as per process. Manage Related MIS, interface with COPS, regional teams as might be required. Co-ordinate with central telecalling team for collections / follow up for payments from overdue borrowers Customer Support / Service as required Preferred candidate profile Sales process management in FMCG/ Direct sales company Understanding of gold process understanding ,KYC Knowledge & Sales process Gold loan Sales process & BTL Marketing Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge

Role & responsibilities Coordinate with branch sales team and support BSM, SMs for lead conversion Tele-calling / follow up on leads given by sales team and Corporate office Coordinate customer walk in branch. Explain product details to customer and suggest scheme based on need analysis Conduct self gold valuation and inform gold loan amount. Manage external gold valuation process i.e. interacting with valuator making sure that the process is followed Update valuation details in system i.e. Gold portal and loan booking system Ensure loan processing completed within stipulated TAT. Follow up with delinquent customer and ensure that customer does not cross 30 DPD bucket Follow up with customer for timely interest collection Gold loan file disbursal in system (this could be done by BOM for most Branches) Custody of gold packets in the office, record it as per process Raise Payment Request / Cheque Disbursement, record it as per process Arrange to send the complete file to COPS as per process. Manage Related MIS, interface with COPS, regional teams as might be required. Co-ordinate with central telecalling team for collections / follow up for payments from overdue borrowers Customer Support / Service as required Preferred candidate profile Sales process management in FMCG/ Direct sales company Understanding of gold process understanding ,KYC Knowledge & Sales process Gold loan Sales process & BTL Marketing Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge

Role & responsibilities Coordinate with branch sales team and support BSM, SMs for lead conversion Tele-calling / follow up on leads given by sales team and Corporate office Coordinate customer walk in branch. Explain product details to customer and suggest scheme based on need analysis Conduct self gold valuation and inform gold loan amount. Manage external gold valuation process i.e. interacting with valuator making sure that the process is followed Update valuation details in system i.e. Gold portal and loan booking system Ensure loan processing completed within stipulated TAT. Follow up with delinquent customer and ensure that customer does not cross 30 DPD bucket Follow up with customer for timely interest collection Gold loan file disbursal in system (this could be done by BOM for most Branches) Custody of gold packets in the office, record it as per process Raise Payment Request / Cheque Disbursement, record it as per process Arrange to send the complete file to COPS as per process. Manage Related MIS, interface with COPS, regional teams as might be required. Co-ordinate with central telecalling team for collections / follow up for payments from overdue borrowers Customer Support / Service as required Preferred candidate profile Sales process management in FMCG/ Direct sales company Understanding of gold process understanding ,KYC Knowledge & Sales process Gold loan Sales process & BTL Marketing Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge

Role & responsibilities Coordinate with branch sales team and support BSM, SMs for lead conversion Tele-calling / follow up on leads given by sales team and Corporate office Coordinate customer walk in branch. Explain product details to customer and suggest scheme based on need analysis Conduct self gold valuation and inform gold loan amount. Manage external gold valuation process i.e. interacting with valuator making sure that the process is followed Update valuation details in system i.e. Gold portal and loan booking system Ensure loan processing completed within stipulated TAT. Follow up with delinquent customer and ensure that customer does not cross 30 DPD bucket Follow up with customer for timely interest collection Gold loan file disbursal in system (this could be done by BOM for most Branches) Custody of gold packets in the office, record it as per process Raise Payment Request / Cheque Disbursement, record it as per process Arrange to send the complete file to COPS as per process. Manage Related MIS, interface with COPS, regional teams as might be required. Co-ordinate with central telecalling team for collections / follow up for payments from overdue borrowers Customer Support / Service as required Preferred candidate profile Sales process management in FMCG/ Direct sales company Understanding of gold process understanding ,KYC Knowledge & Sales process Gold loan Sales process & BTL Marketing Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge

Key Responsibilities: As a marketing coordinator one will be involving for all markering events and activities pertaining to offline and online - Candidate should be willingness to learn and adapt new situations with showcasing the creative ideas

Our Client is Hiring Category Marketing Manager in Mumbai Location ATL ,BTL, Brand Marketing Executing clutter-breaking marketing activities (Print, TV, radio, internet) This will entail extensive interactions with advertising/media agencies.

Clove Dental, Asia's largest dental chain is seeking a dynamic and enthusiastic BTL Executive to join our marketing team. The ideal candidate will be responsible for conducting promotional activities, camps, and outreach programs in various locations across Gurugram. Responsibilities: Plan and execute Below-the-Line (BTL) marketing activities including camps, events, and activations in targeted areas such as campuses, gyms, hospitals, resident welfare associations, etc. Engage with potential customers to promote Clove Dental's services and offerings. Coordinate with internal teams to ensure smooth execution of marketing campaigns. Track and analyze the effectiveness of BTL activities, providing regular reports to the management team. Represent Clove Dental professionally at all times, maintaining a high standard of communication and customer service. Requirements: Excellent communication skills Strong interpersonal skills with the ability to engage with diverse audiences. Proactive and result-oriented approach to work, with the ability to work independently and as part of a team.

Chief Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist , Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. EXPERIENCE: 6 to 9 years of total experience with at least 2 4 in customer marketing or sales development or regional key account management. Proven high performer as an Area Manager and Regional Key Account/Regional Customer Marketing/Central KAM/Central Customer Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Roles/Responsibilities Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point of sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post campaign analysis to ensure continuous optimization and effectiveness

Position: Regional Marketing Manager Exp 2-8 yrs Job Profile: Experience in BTL, ATL, Branding Awarness, Branding activities, MARCOM, Marketing Campaigns Location: Bangalore, Indore, Ahmedabad

Roles and Responsibilities 1.) Overall in charge of company's marketing strategies, brand building, marketing plans & budgets, media budgets, media purchase, corporate communication and public relations. 2.) Must be able to incorporate relevant inputs and prepare an annual marketing plan by conducting research, undertaking analysis and deriving inputs from the overall business strategy 3.) Must be able to create and develop a marketing team at KG, when required. 4.) Must be able to coordinate with design agencies to create and deliver artworks / deliverables on a daily basis. 5.) Prepare reports in prescribed MIS / ERP formats for management 6.) Identify market segments, define and execute marketing strategies. 7.) Coordinate with external agencies for generating sales promotional material 8.) Successfully plan and participate in real Estate Exhibitions.Conduct thorough market research through site visits, competitor strategy analysis and comparative studies 9.) Conduct market analysis based on market research to develop pricing and product development & differentiation strategies for KG 10.) Prepare marketing presentation in PPP for KG internal marketing reviews, product development and pricing analysis 11.) Prepare marketing presentation for investors, corporate and fund companies 12.) Prepare brochures/flyer/emailer/floor plans / standees / kiosks and all other marketing material in consultation with management and media / ad agencies 13.) Prepare corporate branding strategies for KG 14.) Make all arrangements for project launches including organising all PR activities such as press conferences 15.) Making all arrangements for project launches including all collaterals required at site such as site signages, hoardings, corporate and project related branding. 16.) Co-ordinating between management to make a marketing program and budget 17.) Prepare a ad schedule and block dates with respective media / publication outlets 18.) Monitor marketing program viz. Email promotion, SMS, phone calls, brokers, day camps at IT Parks, online advertising, overseas advertising, participating in property fairs etc. 19.) Take ownership of the corporate website and provide inputs to its continual design and content 20.) Start and monitor online social marketing programme through facebook/twitter etc and develop a strong online digital presence in terms of advertising, SEO and social media. 21.) Coordinate with Engineering department for marketing related collaterals 22.) In-depth analysis and study of Sales departments reports to analyse and measure the sales response based on the media spends / outlets 23.) Organise events on handing over flats for customers. Coordinate same with Engineering department. 24.) Oversee Customer Service Department to ensure adequate customer support is given post handing over 25.) Prepare marketing kits, handover kits, maintenance kits etc. 26.) Manage sales and marketing schedules 27.) Create and manage content on website 28.) Monitor and register all in/out entries from all sites, marketing leads from websites and ads 29.) Identify various outlets for media coverage in and around Chennai 30.) Execute green initiatives, corporate initiatives and all marketing initiatives 31.) Purchase and manage all marketing collaterals and ensure adequate stocks are maintained 32.) This role will require strong execution skills, and the ability to get things done on the ground, across a wide variety of media, vendors and consumer touch points, including at site. Ensuring the translation of brand strategy into consumer facing delivery will be a key of this role. The ability to navigate across key stakeholders within the organization, as well as working seamlessly with agencies and vendors, will be necessary for success and traction. Desired Candidate Profile 1. Graduate 2. Male / Female 3. English medium schooled from 1st to 12th standard 4. Excellent English written, spoken and comprehension / communication skills 5. Competent in computing skills - MS Office Suite, Internet Explorer, PPP, Corel Draw 6. Must have min. 5 years experience in media design, planning, budgeting and purchasing 7. Must have min. 3-5 years experience in working in a creative / design agency. 8. Must have min. 2 years experience in market research and analysis 9. Prior experience in real estate field will be an added advantage 10. Quality of thinking to be structured and problem solving. 11. Must have strong execution capability 12. Must be ambitious, entrepreneurial in nature, highly self-motivated and results oriented. 13. Smartly attired, pleasant personality & amiable person 14. Must be outgoing and relationship-oriented 15. Honesty and Integrity of character required 16. Negotiation skills, ability to work with vendors across the spectrum Skills: Real Estate Expert / Superior Marketing & Brand Strategy Skills / Excellent PPP, Excel, Word and Social Media interface / Advertising / Brand Management / Corporate Communications / Public Relations / Media Design / Media Planning / Media Purchasing

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate