Assistant Manager Marketing

Experience:

Qualification:

Key Responsibilities :

Campaign Execution & Coordination

• Lead the execution of 360 offline campaigns including sales, festive activations, and new collection launches
• Oversee production and dispatch of marketing materials like standees, signage, merchandise kits, event branding
• Coordinate with creative, VM, and ops teams to ensure timely execution

Store Marketing & Launches

• Manage end-to-end new store launch branding including external facade, in-store communication, and window displays
• Handle mall coordination for branding permissions, activations, and visibility zones
• Support multichannel regional campaigns through close collaboration with zonal teams

Vendor Management

• Brief vendors for print, fabrication, logistics, merchandise, and POS material
• Negotiate costs, approve samples, monitor quality, and ensure on-time dispatch across India
• Handle billing coordination and closure with finance, creation of purchase order and maintaining tack of Next, WIP and open task to maintain an internal MIS.

Cross-functional Collaboration

• Liaise with Retail Operations, Finance, VM, and Design teams for alignment on timelines, budgeting, and execution
• Maintain detailed trackers for campaigns, deliveries, and zone-wise reporting
• Troubleshoot on-ground execution challenges and provide solutions in real-time
• Negotiate with media vendors, create and present media approach and plan for approval.

Functional Skills:

• Proficient in PowerPoint, Excel, Google Sheets, and campaign reporting
• Strong hands-on experience in vendor co-ordination, production tracking and multi-store rollouts
• Ability to manage multiple projects, timelines and stakeholders across zones
• Willingness to travel occasionally for store openings or campaign setup
• Proficient in Google and meta marketing platforms
• Analytical bent of mind to analyse campaign performance and present insights
• Understanding of OOH Media execution and mall activation and branding
• Effective communicator with excellent stakeholder management abilities