128 Atl Marketing Jobs

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4.0 - 8.0 years

6 - 12 Lacs

gurugram

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To steer our marketing planning and implementation of Below-the-Line (BTL) activities. This role involves managing store activities through various promotion schemes, display setups, signage, and shop installation.

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10.0 - 15.0 years

30 - 45 Lacs

bengaluru

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Role & responsibilities Own the offline marketing strategy PAN India , aligned with Prontos growth and expansion goals. Lead ATL, BTL, and hyperlocal activations including housing societies, RWAs, and local partnerships. Drive brand visibility through print, OOH, transit, and on-ground campaigns across multiple cities. Manage agencies and vendors to ensure seamless execution, consistency, and quality delivery. Collaborate closely with Growth, Ops, CX, and Product teams to align marketing efforts with business priorities. Track campaign performance and ROI , ensuring efficient spend and measurable impact. Preferred candidate profile 10–15 years of offline / field marketing experience , ideall...

Posted 3 days ago

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2.0 - 7.0 years

3 - 8 Lacs

mumbai, bengaluru

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We have an immediate requirement for a Marketing Executive at our Bangalore location. The ideal candidate should have hands-on experience in both ATL (Above The Line) and BTL (Below The Line) marketing activities. Key Responsibilities: Develop and execute ATL and BTL marketing strategies to boost brand visibility and reach. Plan and implement marketing campaigns, including OOH, digital ads, events, and activations. Coordinate with vendors for branding and promotional materials. Track campaign performance and generate insights for optimization. Collaborate with cross-functional teams to ensure cohesive marketing efforts. Required Skills and Experience: Experience: Minimum 1 year in ATL and BT...

Posted 6 days ago

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5.0 - 10.0 years

10 - 12 Lacs

noida, gurugram

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We are hiring Marketing Associate (ATL & BTL) for a reputed Medical Device MNC company Role & Responsibilities: Medical devices background. Experience of working in marketing / product management function. Should have handled some product launches independently. Some priori sales experience is a bonus, Experience in cardiology is a bonus, but if not other specialties are also ok Experience of working with KOLs / physicians. Analytical skills must have . Proficient in using Excel, making PPT , power BI and use of other Microsoft tools Execution of short term and long-term marketing programs Travel requirement approx. 10 days a month. Candidate Profile:- Minimum 4 year of Marketing Associate (...

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3.0 - 5.0 years

4 - 9 Lacs

noida

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Key Responsibilities: Plan and execute ATL, BTL, and retail marketing campaigns including catchment area and in-store promotions. Collaborate with OEMs, brand teams, and franchise partners to drive store footfall and sales. Design impactful, cost-effective campaigns to enhance brand visibility and engagement. Coordinate branding deliverables such as signage, POSM, and in-store display assets. Track market trends, competitor activities, and campaign performance to optimize strategies. Work cross-functionally with sales, operations, and creative teams for smooth execution. Monitor campaign ROI, budgets, and performance metrics; prepare regular MIS and reports. Qualifications: MBA / PGDBM in Ma...

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3.0 - 7.0 years

0 Lacs

kolkata, west bengal

On-site

As an Assistant Manager - Branding at Mallcom India Limited, you will play a crucial role in enhancing the brand presence and ensuring the successful execution of branding initiatives. Your responsibilities will include: - **End-to-End Management of Exhibitions & Seminars:** You will be in charge of planning, executing, and overseeing all aspects of exhibitions and seminars to ensure effective brand representation. - **Vendor Coordination:** You will liaise with various vendors to ensure smooth execution of events, negotiate contracts, and guarantee quality service delivery. - **Cross-Department Collaboration:** Working closely with internal departments and external agencies, you will align ...

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5.0 - 7.0 years

7 - 9 Lacs

hyderabad

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Experience Required: Minimum 5 years in Marketing (ATL & BTL, Brand Management, Events) Language Requirement: Must be fluent in Telugu and English Responsibilities Marketing and brand management for Lulu Mall . Strategic brand positioning , customer retention and engagement initiatives. Market analysis and competitor tracking to ensure strong brand presence. B2B marketing through events, industry forums, and partnerships. Detailed Work Description Brand Management Develop an in-depth understanding of the brands personality, values, and positioning and ensure all marketing communication aligns with it. Act as the brand custodian , maintaining consistent tone, visual identity, and messaging ac...

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5.0 - 10.0 years

4 - 7 Lacs

chennai

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Marketing Manager Challani Jewellery Mart Location: Chennai Experience: 5 - 10 years Industry: Retail / Jewellery / Luxury Department: Marketing Employment Type: Full Time Job Description: Challani Jewellery Mart is looking for an experienced Marketing Manager to lead our marketing initiatives across all showrooms. The ideal candidate will plan and execute both ATL (Above The Line) and BTL (Below The Line) activities to enhance brand presence, customer engagement, and sales performance. Key Responsibilities: Develop and execute 360 marketing strategies for brand growth. Manage ATL campaigns TV, Radio, Print, Outdoor & Digital Media. Plan and implement BTL activities – in-store branding, even...

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2.0 - 5.0 years

2 - 5 Lacs

pune

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Job Responsibilities : Build and manage relationships with colleges, TPOs, and Students. Develop and maintain channel partner relationships for lead generation. Execute branch-specific digital marketing, social media management, and ORM. Plan and manage in-branch branding, creatives, posters, and signage. Organize and execute internal and external events, workshops, and seminars. Plan and monitor BTL campaigns including hoardings, kiosks, and outdoor activations. Track leads, conversions, and prepare monthly marketing performance reports. Collaborate with the central marketing team for strategy alignment and resource support. Track, report, and optimize the impact of partnerships on student ...

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3.0 - 7.0 years

0 Lacs

noida, uttar pradesh

On-site

As an Assistant Manager in BTL & Retail Marketing for the Mobile Handset Industry, you will have the following responsibilities: - Plan and execute ATL, BTL, and retail-focused campaigns such as catchment area marketing and in-store promotions. - Coordinate with OEMs, brand teams, and on-ground staff to ensure the successful and timely execution of marketing activities. - Engage deeply with franchise partners to drive business growth and increase store footfall. You will also be responsible for: - Designing cost-effective yet impactful campaigns in collaboration with OEMs to drive traffic and conversions at franchise stores. - Working closely with brand teams to ensure the timely delivery an...

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4.0 - 9.0 years

10 - 15 Lacs

gurugram, bengaluru

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Job Responsibilities: Design and execute sales and marketing strategies for the company. Business development for natural stones (e.g., granite, marble, etc.). Identify and develop new dealers, distributors, and business partners in the international market. Create annual plans for ATL/BTL activities, adhering to budgets, sales, volume values, and timelines per country-specific requirements. Coordinate export-related matters with operations, supply chain, and finance to ensure seamless execution of export orders. Travel extensively to overseas markets for business development and promotional activities. Launch new products to expand the product portfolio and generate sales volumes in target ...

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0.0 - 2.0 years

5 - 6 Lacs

gurugram

Work from Office

Job Summary: We are seeking a proactive and detail-oriented professional to join our marketing and business intelligence team in a Marketing Executive role. The ideal candidate will support the end-to-end execution of brand initiatives, ensuring seamless coordination across digital marketing, ATL/BTL campaigns, media planning, and packaging operations. This role requires strong multi-stakeholder management skills and the ability to drive operational excellence in all brand-related activities. Your Responsibilities Work closely with media planners and buyers to ensure optimal media mix and effective execution. Create relevant documentations such as POs and MRNs for all marketing related opera...

Posted 2 weeks ago

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5.0 - 10.0 years

8 - 16 Lacs

mumbai

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Key Responsibilities: • Conceptualize and write ATL campaigns for high-end brands across print, TV, OOH, and digital storytelling. • Develop brand strategies and creative platforms that resonate with ultra-premium audiences. • Collaborate closely with art directors, strategists, and clients to craft narratives that feel effortless yet impactful. • Write compelling headlines, scripts, manifestos, brand books, and campaign narratives with an elevated tone and voice. • Lead and contribute to brainstorm sessions, bringing fresh, innovative ideas to the table. • Stay ahead of cultural and luxury industry trends, translating them into groundbreaking work. • Work seamlessly across multiple projects...

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4.0 - 9.0 years

3 - 4 Lacs

patna

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BMW Titanium Autos needs a Marketing Manager for promoting BMW sales in PATNA & BIHAR through social media marketing, ATL, BTL activities. Must have marketing manager experience in automobile. Must have a two wheeler, smart phone & be tech savvy. Required Candidate profile Must have a passion for marketing . Must have 2 - 5 years similar exp. Perks and benefits INCENTIVE

Posted 3 weeks ago

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1.0 - 4.0 years

0 - 3 Lacs

pimpri-chinchwad, pune

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PhysicsWallah is Hiring for Marketing Executive Locations: Pune ( Pimpri ) Experience: 1 to 4 Years into BTL/ATL Marketing in the Ed-Tech Industry Offline Coaching Marketing Experience required Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Secondary Responsibilities: Visiting schools and local tuition teachers Lead Generation Canopy activities Leaflet distribution (Outside Schools/Coaching/Markets/Offic...

Posted 3 weeks ago

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1.0 - 4.0 years

0 - 3 Lacs

mumbai

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PhysicsWallah is Hiring for Marketing Executive Locations: Mumbai (Khargar) Experience: 1 to 4 Years into BTL/ATL Marketing in the Ed-Tech Industry Offline Coaching Marketing Experience required Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Secondary Responsibilities: Visiting schools and local tuition teachers Lead Generation Canopy activities Leaflet distribution (Outside Schools/Coaching/Markets/Offi...

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5.0 - 10.0 years

8 - 10 Lacs

bengaluru

Work from Office

1. B2B Marketing Strategy & Execution Develop and execute integrated B2B marketing strategies to build brand awareness, generate qualified leads, and support business development objectives. Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns. Conduct in-depth market and competitor analysisto identify emerging trends, customer needs, and untapped opportunities. Collaborate with the creative and content teamsto produce high-quality marketing materials tailored to the B2B audience. 2. Sales Strategy & Lead Generation Design and implement a robust salesstrategy targeting NEET coaching institutes,...

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4.0 - 7.0 years

4 - 5 Lacs

hyderabad

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Job Title: Marketing Manager Company: Krishna Jewellers Pearls & Gems Pvt. Ltd., Location: Exhibitions Location Job Type: Full-time Job Overview: Krishna Jewellers Pearls & Gems is seeking a dynamic and results-driven Brand Manager / Marketing Manager to lead the promotion and marketing efforts aimed at attracting customers and creating strategic tie-ups with hotels, communities, corporates, and other stakeholders. The successful candidate will be responsible for developing and executing marketing strategies, identifying target entities for partnerships, and meeting monthly targets set by the management. Key Responsibilities: Strategic Planning: Develop comprehensive marketing and business d...

Posted 4 weeks ago

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3.0 - 8.0 years

5 - 10 Lacs

hyderabad

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Role Objective To plan, execute, and oversee FABOs marketing strategy across franchise, retail, and digital channels driving brand visibility, franchise leads, and customer acquisition for FABO and Pristino. The Marketing Manager will play a key role in positioning FABO as India's most trusted laundry & dry cleaning brand with a strong local and national presence. Key Responsibilities 1. Brand Strategy & Positioning Build and implement FABOs marketing roadmap aligned with franchise and B2C goals. Maintain brand consistency across all FABO sub-brands (Pristino, Xpresso, FABO Shop). Manage design and creative communication store branding, campaigns, print collaterals, and digital creatives. De...

Posted 1 month ago

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4.0 - 6.0 years

3 - 5 Lacs

noida, greater noida, delhi / ncr

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We are looking for a dynamic and detail-oriented Exports Marketing Executive to support our international marketing efforts. The ideal candidate will assist in executing email marketing campaigns, managing digital marketing activities, and using CRM tools like Keep In Touch to maintain strong communication with overseas clients. Key Responsibilities: Assist in planning and executing email marketing campaigns for international clients. Manage digital marketing content and strategies on platforms like LinkedIn, Instagram Ads, etc. Use CRM tools (e.g., Keep in Touch) to follow up with leads and maintain client relationships. Coordinate with the sales and exports team for timely updates and resp...

Posted 1 month ago

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8.0 - 9.0 years

8 - 12 Lacs

noida

Work from Office

Marketing Manager - Insurance Location: Noida Department : Marketing - Insurance Experience Required : 8+ years in marketing, with 4+ years in the Insurance industry Salary: 10 LPA to 12 LPA About Bima World Bima World is a new-age insurance broking company on a mission to simplify insurance for every Indian. We offer transparent, tech-enabled insurance solutions across health, life, motor, and general insurance categories. With customer trust at the core of our business, we aim to build Indias most reliable insurance advisory platform. Key Responsibilities Strategic Marketing Define and execute B2C & B2B marketing strategy tailored for insurance products (Health, Life, Motor, etc.) Conduct ...

Posted 1 month ago

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2.0 - 6.0 years

0 Lacs

kochi, kerala

On-site

As a Marketing Manager, your role involves developing and executing integrated Above The Line (ATL) and Below The Line (BTL) marketing strategies to enhance brand visibility and engage customers effectively. You will be responsible for managing media planning, coordinating with vendors, and monitoring campaign performance across traditional and direct channels. Tracking campaign results will be crucial to improve performance and uphold a strong brand image. Additionally, conducting market research and competitor analysis will help in identifying trends and refining targeting strategies. Your responsibilities will also include managing marketing budgets and vendor contracts to ensure cost-eff...

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2.0 - 7.0 years

0 - 0 Lacs

greater noida

Work from Office

Candidate with prior experience in BTL activities, lead generation and conversion. Interested candidates can share their CV on WhatsApp 7200175988 ( Deepika Bhainsora) Key Responsibilities: BTL Campaign Planning and Execution Community Engagement Event Management Patient Interaction Track, analyze, and report on the effectiveness of each BTL activity (footfall, lead generation & conversions). Key Requirements: Education: Bachelors degree in Marketing, Healthcare Management, Public Relations, or any related field. A Masters degree (MBA) in Marketing is a plus. Experience: Minimum of 3-5 years of experience in BTL marketing or activation, preferably within the healthcare or hospital industry. ...

Posted 1 month ago

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2.0 - 6.0 years

1 - 6 Lacs

thrissur

Work from Office

Marketing Coordinator Responsibilities 1. Plan and execute marketing activities to establish and maintain brand presence & increase business prospects in the identified markets 2. Conduct media planning and coordinate all modes of marketing communication/ promotion execution across ATL and BTL mediums 3. Identify potential brand partnerships in the market and collaborate programs 4. Conduct campaign activation in the local market to improve walk-ins at project sites 5. Measure and report on the performance of marketing campaigns, gain insight and assess against goals 6. Provide necessary assistance to General Manager, Marketing in all activities pertaining to brand building 7. Assist in deve...

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2.0 - 7.0 years

4 - 9 Lacs

mumbai, bengaluru

Work from Office

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: ? Execute ATL & BTL marketing campaigns effectively. ? Plan and implement promotional activities to increase brand awareness. ? Collaborate with internal teams and external vendors for marketing initiatives. ? Conduct market research and analyze consumer trends. ? Monitor and report on marketing campaign performance. Requirements: ?? Experience: Minimum 1 year in a marketing role. ?? Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sec...

Posted 1 month ago

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