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1.0 - 6.0 years

3 - 6 Lacs

Bengaluru

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An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include: Responsibilities: Developing Marketing Campaigns : Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events. Event Planning and Management : Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities. Brand Strategy and Positioning : Ensure that offline campaigns align with the company's overall brand strategy and image. Budget Management : Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI. Team Collaboration : Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels. Customer Engagement : Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints. Tracking and Reporting : Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements. Key Skills: Strong understanding of traditional marketing channels (TV, radio, print, etc.) Excellent project management and organizational skills. Ability to work within a budget. Effective communication and negotiation skills. Creativity and strategic thinking. Data analysis and report generation. Offline marketing is still crucial for certain industries and target audiences, especially for local businesses, event-based marketing, and markets that aren't as digitally connected.

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10.0 - 12.0 years

14 - 15 Lacs

Mumbai

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Market Strategy & Execution, Market research & Competitor analysis,Demand Generation & Sales Enablement,.Digital & Performance Marketing,Trade & Retail Marketing,Content/ Communication Strategy, Budgeting,Reporting & Performance Analysis, Vendor Mgmt Required Candidate profile Should have experience in both ATL and BTL activities. Digital marketing experience should be strong.. Graduate or MBA preferred. Digital marketing certification is a plus.

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2.0 - 7.0 years

0 - 3 Lacs

Bengaluru

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Job Description Designation: Marketing - Executive Experience Location 4 - 5 Years Bengaluru Qualification Graduate, MBA (Marketing) Industry Type Role Engineering & Construction Executive Employment type Full time, Permanent External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) Agencies PR Agency & Social Media Agency. Retailers Sponsors Special skills/Attributes ¢ Proficiency in MS Office and marketing analytics tools. ¢ Creative mindset with strong attention to detail. ¢ local language Kannada. Key Responsibilities ATL Marketing: ¢ Plan and execute mass media campaigns (print & outdoor hoardings). ¢ Coordinate with media buying agencies for ad placements and budgeting. ¢ Oversee development of creative content with agencies for ATL channels. ¢ Analyse performance of ATL campaigns and generate ROI reports. BTL Marketing: ¢ Execute targeted campaigns including activations, events, roadshows, mall promotions, and kiosks. ¢ Identify high footfall zones and potential catchment areas for BTL activities. ¢ Coordinate with vendors and event partners for smooth execution. ¢ Work closely with the sales team to align BTL activities with project-specific lead generation goals. General: ¢ Ensure consistent brand messaging across all ATL & BTL touchpoints. ¢ Manage budgets and timelines for all marketing initiatives. ¢ Analyse market trends, competitors activities, and customer insights. ¢ Maintain relationships with external agencies, vendors, and media partners.

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10.0 - 15.0 years

25 - 30 Lacs

Noida

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About Us Shiv Nadar School, a progressive initiative by the Shiv Nadar Foundation, is redefining K12 education with a focus on excellence, innovation, and holistic growth. With campuses in Noida, Gurgaon, Faridabad, and Chennai, the school offers CBSE, IGCSE, and IBDP curriculum to a thriving community of over 4,500 students. We are now seeking a visionary Assistant General Manager Marketing & Branding to lead strategic campaigns, elevate our brand, and drive engagement across platforms. Key Responsibilities Marketing Strategy & Campaigns Develop and execute integrated marketing campaigns across digital and traditional channels (search, social, email, PR, webinars, events). Drive lead generation, brand engagement, and retention using an optimal mix of paid and organic strategies. Collaborate with internal stakeholders and external agencies to create impactful marketing assets and campaign content. Leverage marketing analytics to optimize strategy and report on KPIs. Brand Management Lead end-to-end brand positioning efforts: identity, messaging, collateral, PR, social media, SEO/SEM. Ensure brand consistency across all communication channels and campaigns. Partner with leadership on storytelling, thought leadership, and media opportunities. Events & Campaign Execution Strategize and oversee ATL & BTL campaigns, including print, radio, digital, and on-ground activations. Plan and execute major school events open days, orientations, milestone celebrations with precision. Manage cross-functional event teams, timelines, and budgets to deliver seamless, high-impact experiences. Source and manage vendors, negotiate contracts, and ensure delivery aligned with brand standards. Team & Vendor Management Lead and mentor a marketing team of 5+ professionals. Liaise with creative, PR, production, and digital agencies to manage end-to-end campaign delivery. Ensure high-quality production of all collateral and communication assets. Required Experience & Skills Must-Haves: 10-15 years of relevant experience in integrated marketing, branding, and campaign management. Proven success in ATL/BTL execution and large-scale event planning. Strong command over digital marketing, analytics, content strategy, SEO/SEM, and social media platforms. Demonstrated leadership managing teams and agencies. Excellent communication, collaboration, and project management skills. Preferred: Bachelors degree in Marketing, Business Administration, Communications, or related field. Experience in the education or ed-tech sector is a plus.

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4.0 - 9.0 years

3 - 5 Lacs

Guwahati

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BMW Titanium Autos needs a Marketing Manager for promoting BMW sales in Guwahati & NE through social media marketing, ATL, BTL activities. Must have marketing manager experience in automobile. Must have a two wheeler, smart phone & be tech savvy. Required Candidate profile Must have a passion for marketing . Must have 2 - 5 years similar exp. Perks and benefits INCENTIVE

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4.0 - 8.0 years

3 - 8 Lacs

Gurugram

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Role & responsibilities - BTL Marketing Initiatives: Develop and execute on-ground marketing strategies, including local activations, health camps, and community engagement programs. Build relationships with Resident Welfare Associations (RWAs), housing societies, corporates for wellness programs, and local businesses to enhance outreach. Organize events, sponsorships, and partnerships with community groups for brand visibility. Manage promotional activities such as leaflet distribution, door-to-door awareness drives, and clinic outreach programs. ATL Marketing Activities: Collaborate with creative agencies to produce compelling brand messaging, advertisements, and digital assets. Monitor campaign performance and optimize strategies for maximum patient acquisition and brand recall. Local Relations & Brand Building: Develop strong networking channels with RWAs, local authorities, and healthcare service providers. Maintain community trust and engagement by leading awareness campaigns and strategic partnerships. Performance & Budget Management: Track marketing ROI, patient conversion rates, and lead generation effectiveness. Optimize marketing spend while ensuring high-impact promotions. Preferred candidate profile - Bachelors or Masters degree in Marketing, Business, or Healthcare Management. Strong understanding of BTL & ATL marketing strategies, especially in a healthcare setting. Excellent communication and relationship-building skills for community outreach. Experience in event management, media buying, and brand positioning. Ability to work with cross-functional teams to execute marketing campaigns efficiently. Familiarity with digital marketing strategies is a plus.

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1.0 - 2.0 years

1 - 3 Lacs

Mumbai

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Responsibilities : - Performing market analysis and research on the latest trends. - Researching and evaluating competitor marketing and digital content. - Executing client acquisition, client experience and operational tasks in the launch of the product - Helping with the planning and hosting of marketing events and sales reach-outs - Liasioning with internal and external stakeholders for the successful execution of the different phases of product launch - Testing and building more channels for client acquisition and evaluating the effectiveness - Collecting feedback in the form of focussed interviews, group interviews, survey forms, etc. from the end-users - Building insights and actionable specifications for the product development and the next phase of the launches - Developing marketing communication and materials for social media, offline marketing (ATL/BTL) - Work analytics for customer segmentation Requirements : - Good understanding of the latest marketing trends and techniques. - Excellent verbal and written communication skills. - Must have a passion for marketing. - Outstanding multitasking abilities. - Attention to detail - Hands-on with MS Office tools - word, ppt, excel - Experience in organizing events, designing posters, and/or managing websites

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5.0 - 10.0 years

15 - 18 Lacs

Hyderabad, Chennai, Bengaluru

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ISP Brand & Communications Lead- Role Profile Purpose of Role The main purpose of the role is to drive various marketing initiatives, enhance school communications and increase overall brand pull to drive admission growth across the ISP schools in India. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Brand & Communications Lead - Key Responsibilities Handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations. Ideating and implementation of various marketing strategies to increase admission inflow across ISP schools in India. Developing new GTM campaigns involving ideation, content creation, channel planning and implementation to ensure regular monthly lead targets are achieved. Managing lead nurturing through creation of effective and customized marketing content. Working with school marketing teams to support and guide their ATL and BTL Market activation efforts. Building New Marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle. Managing Brands Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools. Working with School communication managers to ensure the schools communication channels (social media, newsletter, website) are effectively managed and audited. Driving the PR and media outreach efforts at school in co-ordination with school communication managers. Ensuring global ISP best practices are communicated and followed by all schools in India Region across various customer touch points. Creating and managing the central ISP India social media handles, newsletter, and other central brand building activities & initiatives. Skills, Qualifications and Experience Education: MBA with specialization in Marketing preferred. 5 to 6 years work experience in related field of Marketing, Branding, and communications. Knowledge of digital marketing domain and performance analytics. Strong content writing skills and experience in handling PR work.Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design. Location: Hyderabad ISP Leadership Competencies You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do. 1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities. 2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth. 3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion. 4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs. 5. Resilience. Can deal with setbacks and challenges calmly and effectively. 6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families. 7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles. 8. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best. 9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation. 10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication. 11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity. 12. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability. 13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome. 14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively. ISP Commitment to Safeguarding Principles ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. ISP Commitment to Diversity, Equity, Inclusion, and Belonging ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

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3.0 - 5.0 years

2 - 3 Lacs

Vijayawada, Visakhapatnam

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Key Responsibilities: Plan & execute hyperlocal activities to grow the store sales Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality Track and evaluate campaign performance, preparing reports and insights for internal stakeholders Maintain a strong understanding of market trends and competitor activity Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events Requirements: 3-5 years of proven experience in BTL marketing, including event execution and vendor management Excellent understanding of consumer engagement and brand activation strategies Strong communication, negotiation, and project management skills Proficiency in MS Office tools Excel, Word, and PowerPoint Basic ability to capture photos/videos during events for documentation and reporting purposes Candidates from retail background will be preferred

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3.0 - 6.0 years

0 - 1 Lacs

Surat

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Position Overview: We are seeking an experienced and organized Retail Operations Manager with a jewelry industry background to oversee day-to-day store operations. This position offers an exciting opportunity to lead and optimize the operations of a luxury jewelry store while delivering exceptional customer experiences. This role requires strong leadership, multitasking abilities, and a customer-focused approach to support business goals. Key Responsibilities: Oversee inventory processes, including stock monitoring, audits, and replenishments, to ensure accuracy and prevent discrepancies. Develop, implement, and enforce Standard Operating Procedures (SOPs) to streamline retail operations. Create and manage staff schedules, mentor team members, and ensure optimal coverage during store hours. Act as the primary point of contact (POC) for store operations, resolving pending issues and coordinating with internal teams. Enhance customer satisfaction by addressing inquiries, resolving complaints, and building lasting relationships. Monitor store performance metrics, provide reports to management, and recommend improvement strategies. Ensure compliance with industry standards, safety regulations, and brand guidelines. Required Skills & Qualifications: Proven experience in retail operations, preferably in the jewelry or luxury goods sector. Strong knowledge of inventory management and retail processes. Excellent leadership, communication, and problem-solving skills. Proficiency in creating and implementing SOPs. Ability to handle multiple responsibilities and work efficiently under pressure. Familiarity with POS systems and inventory software is a plus.

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1.0 - 5.0 years

3 - 6 Lacs

Mumbai, Bengaluru

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We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate.

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5.0 - 10.0 years

12 - 15 Lacs

Gurugram

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About the Role The Retail Marketing Manager will play a pivotal role in driving sales, building brand awareness, and deepening customer engagement within our retail environments. Youll lead the charge in developing and executing strategic marketing plans across in-store, regional, digital, and hyperlocal channels, working closely with internal teams and external partners to bring our brand to life—store by store, city by city. Key Responsibilities/What You Will Do 1. Strategy & Planning Develop and implement integrated marketing strategies tailored to retail needs and business goals. Conceptualize and lead local/regional campaigns to drive footfall and customer engagement. Build annual retail marketing calendars in alignment with national brand plans. 2. Driving Sales & Revenue Execute in-store and omnichannel campaigns designed to boost sales and customer loyalty. Leverage data and customer insights to optimize campaign effectiveness and conversion. 3. Community Engagement & Events Plan and execute compelling events (e.g., adoption drives, seasonal celebrations, workshops) that build community, create buzz, and drive meaningful connections. Foster local partnerships with influencers, shelters, RWAs, and communities. 4. Campaign Management Lead end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business objectives. Oversee creation of POSM, VM displays, and experiential setups. 5. Data, Insights & Budgeting Monitor campaign performance, analyze sales uplift, and derive actionable insights. Manage budgets effectively, ensuring efficient allocation across media and initiatives. 6. Cross-functional Collaboration Work closely with retail ops, merchandising, sales, design, and digital teams to ensure seamless execution. Coordinate with agency partners for creative, media, and PR needs. 7. Innovation & Trendspotting Stay updated on industry trends, consumer behavior, and emerging marketing tools to bring innovation to your work. Qualifications & Skills/What You Need Bachelor's degree in Marketing, Business, Communications, or a related field. 6+ years of relevant experience in retail marketing—preferably in lifestyle, fashion, FMCG, or pet care industries. Strong understanding of local/regional marketing, retail dynamics, and consumer behavior. Excellent project management and organizational skills with a sharp eye for detail. A flair for creativity, with a practical approach to execution. Proficient in marketing platforms and tools (CRM, email, analytics, SEO/SEM, digital ads, social media). Comfortable working in a fast-paced, collaborative environment with a willingness to travel. Experience in data analytics and report creation to analyse customer cohorts and plan targeted campaigns to drive footfalls. You will feel right at home with us if: You have strong communication and collaboration skills. You are passionate about pets and love innovating.

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2.0 - 7.0 years

4 - 9 Lacs

Mumbai, Bengaluru

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We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: ? Execute ATL & BTL marketing campaigns effectively. ? Plan and implement promotional activities to increase brand awareness. ? Collaborate with internal teams and external vendors for marketing initiatives. ? Conduct market research and analyze consumer trends. ? Monitor and report on marketing campaign performance. Requirements: ?? Experience: Minimum 1 year in a marketing role. ?? Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. ?? Skills: Strong understanding of ATL & BTL marketing strategies. ?? Location: Candidates from Mumbai or willing to relocate.

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0.0 - 1.0 years

3 - 4 Lacs

Mumbai, Goregaon

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Executive - Marketing (ATL & BTL campaigns) Job Description: Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns. Coordinating with the sales team for regular collateral requirements. Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work. Accountable for creative briefs, agency briefing and execution of brand campaigns. Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines. Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights. Ensure legal compliance and approval on all communications. Come up with new ideas for internal and external campaigns that would appeal to masses. Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance. Maintaining and updating customer database. Preparing & sharing monthly MIS reports. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. Adept in online and traditional marketing, and highly skilled in visual communications. Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns. Negotiating on rates and getting the best rates and getting timely delivery from vendors. Partner with creative teams, other internal stakeholders, and external agencies and vendors Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Skills required: Be able to multitask and cater to the requirements of multiple stakeholders Have strong creative & aesthetic inclination Analytics and insight skill especially while planning campaigns Attention to detail and operational excellence Work as a team player Drive alignment, interact effectively

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3 - 8 years

4 - 8 Lacs

Thane, Navi Mumbai, Mumbai (All Areas)

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Conduct research & derive consumer insights, assist in BTL activations, coordinate with vendors/agencies, execute ATL/BTL, manage content & creatives, track trends, optimize performance. Strong in communication, execution & brand alignment.

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5 - 10 years

3 - 4 Lacs

Guwahati

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Strategic Marketing Planning Develop and execute comprehensive marketing strategies aligned with overall business objectives and market trends. ATL & BTL Marketing Execution Plan and implement integrated ATL campaigns (TV, radio, print, OOH) and BTL activities (events, activations, in-store promotions) to drive consumer engagement and reach. Brand Marketing & Awareness Build and maintain a strong brand presence through consistent messaging, creative campaigns, and impactful storytelling that resonates with target audiences. Promotional Campaign Management Design and execute promotional strategies that support product launches, seasonal campaigns, and key business initiatives to drive traffic, conversion, and loyalty. Marketing Budget Planning Manage the marketing budget, ensuring efficient allocation of resources, cost control, and a strong return on investment across all channels. Cross-Functional Coordination Collaborate with internal teams (sales, product, digital) and external partners (creative agencies, media vendors) to ensure alignment and seamless execution of marketing initiatives. Performance Analysis & Reporting Monitor campaign performance using relevant KPIs and analytics tools, delivering actionable insights and continuous improvements. Market & Consumer Insights Conduct regular market analysis, competitor benchmarking, and customer insights research to inform strategies and identify new opportunities. Qualifications: Bachelors degree in Marketing, Business, Communications, or related field. 3–5 years of experience in a marketing role with hands-on involvement in both ATL and BTL campaigns.

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1 - 5 years

0 - 3 Lacs

Mumbai, Mumbai Suburban, Mumbai (All Areas)

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Job Title: Marketing Executive Location: Andheri west - lokhandwala Department: Marketing Experience: 1-3 years Reporting To: Marketing Manager About the Role: We are looking for a sharp, trend-savvy Marketing Executive who understands how to engage the Gen Z and Gen Alpha audience. The ideal candidate is outgoing, creative, and comfortable taking initiativesomeone who stays on top of pop culture, internet trends, and platform-specific behavior (Instagram, YouTube, Reels, etc.). This is a hands-on role for someone who enjoys brainstorming ideas, engaging with people, and confidently driving conversations that shape brand presence. Key Responsibilities: - Contribute to youth-focused campaign ideas that are culturally relevant and trend-driven - Research and report on current trends, memes, and formats across social media platforms - Assist in creating content for Instagram, YouTube, and other digital channels - Engage with creators, influencers, and potential partners for collaborations - Be the voice of the brand—online and on-ground—representing it in a fun, confident, and relatable manner - Support marketing activities including product launches, events, pop-ups, and brand promotions - Coordinate with internal teams and vendors to ensure timely execution of campaigns Who You Are: - 1–3 years of experience in marketing or digital content creation - Strong understanding of Gen Z and Gen Alpha behavior, trends, and online culture - Active on Instagram, YouTube, and other youth-centric platforms - A natural extrovert—confident in initiating conversations and representing the brand publicly - Self-driven, quick to take initiative, and not afraid to pitch bold ideas - Strong communication skills (both spoken and written) - Open to travel, shoots, and being present at events if required

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- 2 years

2 - 3 Lacs

Ernakulam

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Role & responsibilities Execute FPSC marketing campaigns (Prelaunch, Launch and post Launch activities ) and review, report on effectiveness of campaigns Coordinate with Regional Managers for New FPSC Launches Developing and implementing marketing strategies for low walk- in centers/loss making centers or labs. Setup tracking systems marketing campaigns and the activities are aligned as per organization standards. Coordinate with promotional vendors for timely delivery and execution of marketing activities Tracking and documentation of marketing campaigns, approval mail’s from functional heads Keep up to dates with industry specific trends and activities that are utilized to communicate with customers Conduct market research to identify new marketing opportunities Prepare and deliver presentation after launches/activities Maintain strict confidentiality of sensitive information. Any other duties as allocated by higher authorities based on exigencies Preferred candidate profile Perks and benefits

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2 - 6 years

5 - 10 Lacs

Bengaluru

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Role & responsibilities 1. Develop & Align Marketing Plans: Work closely with Functional Leadership to formulate monthly/quarterly Marketing plans that are directly linked to Clinic Revenue, Clinician Success, and Services Business goals. Collaborate with Category teams to tailor these plans, ensuring alignment with their specific Key Result Areas (KRAs). Actively engage with Clinic Managers, Clinician Success, and Clinical Programs teams to understand their monthly/quarterly requirements and incorporate them into the overall marketing plan. Content management - developing and implementing the overall content strategy. 2. Clinic Visibility: Work with Functional Leadership to brief the Media agency (both offline and online) on strategies to drive Clinic Visibility. Own the implementation, tracking, optimization, and refreshing of these campaigns as needed. 3. Clinician Visibility: Collaborate with Clinician Marketing POC to develop a comprehensive content calendar that enhances Clinician visibility. Facilitate the execution of this calendar through the agency and provide ongoing support to the Clinician Marketing POC for implementation. 4. Service Growth & Revenue: Analyse Clinic Database to identify service cohorts with high potential for upselling and cross-selling opportunities (offline and online) along with Category teams Develop and implement targeted marketing campaigns to drive adoption of these services in the most innovative ways Defining and designing Drip Campaigns for promoting services in collaboration with category and Digital team. 5. Campaign Management & Execution: Integrated Campaign Planning: Support Category /Business teams in planning impactful marketing campaigns across various channels (digital, traditional, experiential) targeting Clinicians, and Consumers, members and Non-Members, and those who have never interacted with Narayana before. Cross-functional Collaboration: Work closely with agency, and media specialists (in-house and external) to define detailed execution plans for each campaign, including key performance indicators (KPIs). Creative & Efficient Execution: Motivate and guide Agencies/In-house design team to develop creative and cost-effective solutions within defined timelines. 6. Data-Driven Optimization & Reporting Track Media Metrics and Footfalls in clinics/ Volume and revenue to align with Marketing initiatives. Leverage data and analytics to track campaign performance, measure ROI, and identify areas for optimization. Generate regular reports on campaign performance and present findings to key stakeholders. Ensure accountability for marketing spend by demonstrating the return on investment for all marketing activities. 7.Innovation & Collaboration: Continuously explore and implement innovative marketing strategies in collaboration with Category/ Functional Lead/ Agency. Prioritize stakeholder satisfaction by actively seeking and incorporating feedback into marketing plans and execution. What is the profile of the person who will be successful in this role? The ideal candidate should be/have a/an 4-10 years of marketing campaign experience (budget, concept, planning, execution, integration, reporting) Have a keen sense of aesthetics and an eye for detail. Collaborative with effective communication skills, both verbal and written. Entrepreneurial and problem-solving mentality. Should be agile, innovative, and open to an ever-evolving environment. Creative thinker with an ability to think from the customers point of view and need. Proven expertise in marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches work best to meet specific marketing or business goals. Ability to work with minimal supervision. Strong sense of integrity. Strong time management skills with the ability to multitask and prioritize in a constantly evolving environment. Required Language: Fluent written and spoken English, Kannada, Hindi, and other Indian languages are a plus. Visit to Clinics on a weekly basis will be a mandatory requirement. Preferred Education: MBA from Tier 1, with a strong background in Marketing.

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7 - 12 years

8 - 14 Lacs

Kolkata

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JOB ROLE - Channel Marketing Manager REPORTING TO - Regional Manager - Channel Marketing TYPE OF ROLE - Individual Contributor Role LOCATION - Kolkata BU/ DIVISION - Consumer Lighting JOB PURPOSE Implementation of planned BTL activation to drive tertiary for specific geography, execution of branding activities for brand awareness & tracking overall sales impact on executed activity KEY RESPONSIBILITIES On ground execution of POSM: Identifying right set of outlets for POSM execution. Tracking of POSM by depot and region Audit of POSM Execution. Sales impact analysis from outlets, where it is implemented Retailer Meet: Execution of retailer meet in assigned territory Invitation to top retailers Set-up of event & proper execution flow to be designed To analyze impact of retailer meet & key learning of retailer meet Electricians meet & Execution of APP: Identifying top outlets for electrician meet. Execution of electrician meet in assigned territory Promotion of electrician APP during electrician meet & product knowledge to electricians. DSO & LAS Training/DMS implementation for new set of DTRS Branch wise DSO and LAS training Coordination of DSM implementation. Festivity activation: To carry out festivity activation planned by Regional marketing manager. To Analyze Impact of festivity activation in set of outlets Market storming activation: To execute market storming activity planned by RMM. For example, NPD (CHALO BAZAAR DAY), Focus pack (HALLABOL) DSO/Channel partner Target communication Timely upload of DSO/LAS target on the SFA APP Continues personalized communication via whatsAPP, about total target and achievement to DSOs/LAS/Channel partners Best Practices To prepare testimonials of best practices of DSO/Channel partner & create monthly newsletter, which can be shared to larger group. Supervisory Feedback from SFA application and other information Price Benchmarking & competition analysis: Collection of key competition activities including- Product portfolio, pricing, NPDs, Schemes Beat plans and Other important information properly reflecting in SFA (DSO/LAS/Supervisory application) On monthly basis checking of key information like product master, pricing master, scheme master, beat master is properly updated in various SFA app Ensure ID creation for new LAS and DSO EDUCATIONAL QUALIFICATIONS Graduation (any) or MBA/ PGDM (any) WORK EXPERIENCE 5-7 years of experience Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

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5 - 6 years

4 - 5 Lacs

Bengaluru

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Role & responsibilities Summary: Coordinating and executing marketing plans. Planning and executing photo shoots for the Brand and E-commerce Coordinate offers and promos along with vendors and operations (stores) Coordinate and implement in-store VM Market Intelligence / collect Data on competition Planning and Coordination of CRM Activities Planning and coordination of PR activities. Fair understanding of social media. Market research and new store promotions

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1 - 3 years

3 - 5 Lacs

Mumbai, Bengaluru

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We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate. How to Apply: Interested candidates, please share your resume with: Current CTC Expected CTC (Up to ?30,000 per month) Current Location (Mumbai) Send your resume to: neetu.raj@supremeconsultingservices.com navaneetha@suzva.com For queries, contact: 9032956160

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2 - 7 years

4 - 9 Lacs

Pune, Bengaluru

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Role & responsibilities : Develop and implement marketing communication strategies to promote the companys products, services, and brand identity. Create compelling content for various marketing channels, including websites, brochures, social media, press releases, and corporate presentations. Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media marketing, to enhance brand awareness. Plan and execute trade shows, exhibitions, and corporate events to maximize visibility and lead generation. Coordinate with internal teams, agencies, and media partners to develop promotional materials and advertising campaigns. Handle public relations activities, including media relations, press releases, and crisis communication. Monitor and analyze marketing performance metrics, preparing reports and recommendations for improvement. Ensure brand consistency across all communication channels and marketing collateral. Develop internal communication strategies to align employees with the company’s vision and goals.

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2 - 4 years

3 - 6 Lacs

Kolkata

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Brands2be is a leading 360-degree digital marketing agency specializing in crafting innovative brand strategies and executing them across various platforms. We thrive on creativity, technology, and strategic thinking to deliver exceptional outcomes for our clients. We are seeking a dynamic and results-oriented Business Development Manager to join our team and play a pivotal role in driving our digital growth and market presence. Key Responsibilities Lead Generation: Utilize LinkedIn Navigator to identify, connect with, and build relationships with potential clients. Leverage LinkedIn to research prospects, analyze opportunities, and generate quality leads. Email Campaigns: Develop and execute targeted email marketing strategies to engage potential clients and drive conversions. Manage and monitor email campaigns, ensuring high engagement and response rates. Client Acquisition: Identify and pursue business opportunities in the digital marketing domain. Build a robust pipeline, negotiate deals, and achieve revenue targets. AI-Driven Strategies: Use AI tools such as Chat GPT, Gemini, and others to enhance outreach strategies and client interactions. Stay updated on emerging AI technologies to incorporate innovative solutions into business development practices. Cold Calling: Cold call, engage prospects, and seal the deal! Identify and reach out to potential clients, engage prospects, understand their needs, and present solutions, Convert leads into long-term clients with persuasive sales tactics. Collaborative Strategy Development: Work closely with the digital marketing and strategy teams to align client needs with agency offerings. Develop customized proposals and presentations for prospective clients. Communication & Reporting: Maintain clear and professional communication with clients via email, LinkedIn, and calls. Prepare weekly and monthly reports to track progress, analyze results, and suggest improvements. Requirements Experience & Skills: Proficient in LinkedIn Navigator with extensive LinkedIn knowledge. Hands-on experience in email marketing and lead nurturing. Solid understanding of digital marketing concepts and strategies. Familiarity with AI tools like Chat GPT, Gemini, and similar technologies, with the ability to adapt and leverage new AI-driven solutions effectively. Exceptional verbal and written communication skills. Highly creative with a knack for innovative problem-solving. Familiar with tools like Apollo, Lusha, and other similar platforms; experience with additional tools is a plus. Qualifications: A bachelors degree in marketing, business, or a related field is preferred. Minimum of 2-4 Years of experience in business development. (Advertising agency background is required) What We Offer Competitive salary and lucrative incentives. A collaborative work environment that encourages learning and growth. Opportunities to work on exciting and innovative projects. Access to the latest tools and technologies in digital marketing and AI.

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1 - 3 years

3 - 5 Lacs

Mumbai, Bengaluru

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We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate. How to Apply: Interested candidates, please share your resume with: Current CTC Expected CTC Current Location (Mumbai) Send your resume to: neetu.raj@supremeconsultingservices.com navaneetha@suzva.com Contact: 9032956160

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