67 Atl Marketing Jobs - Page 2

Role & responsibilities 1. ATL (Above the Line) Marketing: Plan and execute mass outreach campaigns through TV, FM, newspaper ads, hoardings, and other ATL platforms. Coordinate with creative agencies and internal teams for ad creatives, scripts, and media planning. Manage media buying to ensure optimal placement and reach in target regions. Support seasonal branding campaigns during exam seasons, admissions windows, and scholarship drives. 2. BTL (Below the Line) Marketing: Organize on-ground activities such as school/college visits, seminars, aptitude tests, scholarship drives, career fairs, and parent seminars. Execute canopy activities, flyer distribution, poster campaigns, and street branding near educational hubs. Monitor branding and POS visibility across branches and centers. Work with internal teams and local vendors for smooth execution and timely delivery of assets. Track BTL campaign leads and coordinate with the sales/counseling team for BTL activation at branches. 3. Reporting & Insights: Monitor ATL & BTL campaign performance weekly/monthly. Track marketing spend Prepare PR, PO and other billing related works in SAP Prepare detailed post-campaign analysis and suggest areas for optimization. 4. Cross-functional Collaboration: Work closely with Admissions, Academic Heads, and Branch Managers for localized promotions. Coordinate with creative teams, printing vendors, and media agencies. Support digital team by syncing offline efforts with online campaigns (e.g., Google, Meta). Preferred candidate profile Graduate/Postgraduate in Marketing, Mass Communication, or related field. 3+ years of relevant marketing experience in education or service industry. Strong command of regional language and understanding of local education trends. Familiarity with student behavior and seasonal admission patterns. Good communication, vendor management, and budgeting skills. Willing to travel extensively for local activation and center support.

Roles and Responsibilities: Assist in planning and coordinating mass media campaign including print, radio and outdoor to build brand recall. Coordinate with media agencies to finalize media plans, ensure timely release and monitor campaign performance Collaborate with the digital team to amplify brand awareness across social platforms. Work with vendors and sales team to roll out visibility elements like shelf strips, flanges, standee and outdoor branding. Track and document ATL & BTL campaign effectiveness using performance data, field report and digital metrics. Coordinate with finance and procurement to manage vendors, release PO and track annual budget. Regularly review competitor media presence, themes and On Ground activations. Drive execution for NPD Coordinating with the regional Sales Team for execution of Trade Activation. Ensure the POP materials are utilized in the market Collaborate with digital teams to amplify brand awareness across social platforms Regularly reviewing competitor media presence, themes, and on-ground activations Driving execution of New Product Development (NPD) activities Vendor visits to assess infrastructure and capabilities Suggesting retail scheme and promotion as per the requirement of the market Industry Preference: FMCG / Packaged Food / Consumer Goods Companies Job Locations: Kochi & Chennai, Tamilnadu No. of Positions: 2 Interested candidates may email their updated resume to ta.hr@eliteindia.com or hrsales.ka@eliteindia.com

Plan media strategy across TV, Radio, Print, OOH Negotiate with media vendors for cost-effective buying Analyze ATL campaign performance and generate ROI reports, Required Candidate profile Experience in advertising agency must.

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate. How to Apply: Interested candidates, please share your resume with: Current CTC Current Location (Mumbai) Send your resume to: neetu.raj@supremeconsultingservices.com navaneetha@suzva.com For queries, contact: 9032956160

They lead the marketing activities, manage budgets, and ensure consistent brand messaging while driving growth and achieving business objectives.

Role & responsibilities Summary: Coordinating and executing marketing plans. Planning and executing photo shoots for the Brand and E-commerce Coordinate offers and promos along with vendors and operations (stores) Coordinate and implement in-store VM Market Intelligence / collect Data on competition Planning and Coordination of CRM Activities Planning and coordination of PR activities. Fair understanding of social media. Market research and new store promotions

Job Title: Executive/Manager Brand Operations Department: Marketing Location: Ahmedabad (On-site) Employment Type: Full-Time Compensation: 50,000 70,000 CTC per month Reporting To: Chief Marketing Officer (CMO) About Uncap: Uncap is a fast-growing, innovation-driven brand committed to redefining consumer experiences across India. We believe in bold ideas, agile execution, and building memorable connections with our customers. As we expand our brand footprint, were looking for passionate professionals to join our journey. Job Summary: Were seeking a detail-oriented and energetic Executive/Manager Brand Operations to join our marketing team in Ahmedabad. Youll play a critical role in executing both ATL and BTL campaigns, coordinating with vendors, gathering market intelligence, and ensuring Uncaps brand presence is strong, consistent, and impactful. Key Responsibilities: Plan and execute ATL campaigns (TV, print, radio, outdoor) and BTL activations (in-store promotions, brand events, on-ground sampling). Conduct market surveys and field visits to monitor competitor activities and capture on-ground consumer insights. Source and compare a minimum of 3 vendor quotes for every campaign to ensure cost efficiency. Coordinate with vendors for hoardings, billboards, kiosks, and promotional activities . Generate weekly brand reports on city-specific performance, competitive analysis, and market buzz. Track execution timelines, maintain approvals, and ensure all activities align with brand guidelines. Recommend fresh marketing ideas to enhance brand visibility and engagement. Handle operational tasks including purchase orders, invoice tracking , and documentation. Required Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. 12 years of experience in brand operations, marketing execution, or field coordination. Strong knowledge of ATL/BTL marketing and local vendor ecosystems. Proficiency in MS Excel, PowerPoint, and basic data reporting. Excellent communication, negotiation, and organizational skills. Willingness to travel locally within and around Ahmedabad. Preferred Qualifications: Background in FMCG, retail, or startup ecosystems . Understanding of marketing budgets, procurement workflows, and vendor compliance. Creative thinker with a results-driven attitude and passion for brand-building.

Job Responsibilities: Design and execute sales and marketing strategies for the company. Business development for natural stones (e.g., granite, marble, etc.). Identify and develop new dealers, distributors, and business partners in the international market. Create annual plans for ATL/BTL activities, adhering to budgets, sales, volume values, and timelines per country-specific requirements. Coordinate export-related matters with operations, supply chain, and finance to ensure seamless execution of export orders. Travel extensively to overseas markets for business development and promotional activities. Launch new products to expand the product portfolio and generate sales volumes in target markets. Implement competitive selling programs to improve product awareness and drive business growth. Liaise with export promotional councils, embassies, high commissions, chambers of commerce, and trade fair authorities to identify potential importers, buyers, and distributors. Assist the Director during travel for business purposes. Skills & Knowledge: Proficiency in MS Office (Excel, PowerPoint). Strong communication, decision-making, and management skills. Knowledge of current export laws and regulations. Fluency in a foreign language (e.g., Spanish or Arabic) is an added advantage.

Purpose of the Admission Officer- Sales & Marketing role: Admission officer is responsible for lead generation through variety of marketing activities resulting in counselling and enrolling the students. As an Admission Officer- Sales & Marketing, you are expected to: Generate admissions by conducting Above the Line (ATL) & Below The Line (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots. Contribute towards set targets by doing school visits for meeting principals, coordinators & management personals for business development. Ensure a delightful customer experience while going for home visits to counsel students and parents & close admissions. Capitalize on business opportunities by liaising with local tuition teachers. Ensure adherence to internal process and compliances. To be successful in the Admission Officer- Sales & Marketing role you are required to have: Ability to handle customers in an empathic & patient manner. Must have strong sales persuasion skills. Excellent networking and presentation skills to conduct seminars. Proficiency in Microsoft Office and writing emails, & comfortable while working on software related to sales & services. Fluency in English and Regional Language. Comfortable for traveling and public speaking. Must to have Attitude: Customer Orientation Sense of Ownership and Accountability. Result orientation Emotional intelligence for working in a team. Qualification: Must have bachelors degree. Preferred BTech / MBA /Masters in Psychology, Education etc. Experience: Previous experience in counselling in education or careers counselling. Previous experience of Business to Customer (B2C) sales across industries. Key Interactions: External Student, Parents & Schools. Partners and vendors for Above The line (ATL) and Below The line (BTL) activities. Internal Branchs Academic & Non-Academic teams. Regional Student Support Centre. Regional Sales & Operations Team.

Generate admissions through ATL and BTL marketing activities like school seminars, open seminars, and events at residential locations Conduct school visits to meet principals, coordinators, and management for business development and lead generation Ensure an excellent customer experience through home visits, counselling students and parents, and closing admissions Liaise with local tuition teachers to identify new business opportunities Maintain strict adherence to internal processes and compliance policies Role Requirements Ability to engage with customers empathetically and patiently Strong sales persuasion and negotiation skills Effective networking and seminar presentation abilities Proficient in Microsoft Office, email communication, and sales-related software Fluent in English and regional language Comfortable with traveling and public speaking for field activities

Key Responsibilities: Generate admissions through ATL and BTL marketing activities such as seminars in schools and residential areas Achieve targets via school visits and business development meetings with key stakeholders Conduct home visits to counsel students and parents, leading to successful enrollments Identify and capitalize on business opportunities by liaising with local tuition teachers Ensure compliance with internal processes and operational standards Role Requirements: Calm, empathetic, and persuasive customer handling Strong networking and seminar presentation skills Fluent in English and regional language Willingness to travel and engage in public speaking Must Attitude: Customer orientation Ownership and accountability Result-driven mindset Emotional intelligence and teamwork Qualifications: Bachelor's degree required Preferred: BTech, MBA, or Master's in Psychology/Education Experience: Prior counseling or career guidance experience Background in B2C sales across any industry Key Interactions: External: Students, parents, schools, ATL & BTL vendors Internal: Academic & non-academic teams, student support, sales & ops teams

Key Responsibilities: Generate admissions through ATL and BTL marketing activities such as seminars in schools and residential areas Achieve targets via school visits and business development meetings with key stakeholders Conduct home visits to counsel students and parents, leading to successful enrollments Identify and capitalize on business opportunities by liaising with local tuition teachers Ensure compliance with internal processes and operational standards Role Requirements: Calm, empathetic, and persuasive customer handling Strong networking and seminar presentation skills Fluent in English and regional language Willingness to travel and engage in public speaking Must Attitude: Customer orientation Ownership and accountability Result-driven mindset Emotional intelligence and teamwork Qualifications: Bachelor's degree required Preferred: BTech, MBA, or Master's in Psychology/Education Experience: Prior counseling or career guidance experience Background in B2C sales across any industry Key Interactions: External: Students, parents, schools, ATL & BTL vendors Internal: Academic & non-academic teams, student support, sales & ops teams

Roles & Responsibilities: Generate admissions through continuous lead generation using ATL & BTL marketing activities (e.g., school seminars, open-town events) Meet admission targets by visiting schools and engaging with principals, coordinators, and management Conduct home visits to counsel students and parents, ensuring a pleasant customer experience and closing admissions Build partnerships with local tuition teachers to explore and capitalize on business opportunities Follow internal processes and ensure full compliance with organizational guidelines Requirements for Success: Strong customer handling, empathy, patience, and persuasive sales abilities Excellent networking and public speaking skills for conducting seminars Proficient in email writing and sales/service-related software usage Fluent in both English and regional languages Willingness to travel and speak publicly as part of the role

Key Responsibilities (Admission Officer): Generate admissions through continuous data collection using ATL & BTL marketing strategies (e.g., school seminars, open-town events) Visit schools to meet principals, coordinators, and decision-makers for business development Conduct home visits to counsel students and parents, aiming to close admissions and ensure high customer satisfaction Build partnerships with local tuition teachers to create business opportunities Follow internal processes and compliance protocols consistently Requirements for Success: Strong ability to manage customers with patience, empathy, and persuasive selling skills Excellent networking and public speaking skills to conduct seminars and meetings Email writing proficiency and comfort with sales and service software Fluency in both English and regional language Willingness to travel frequently and engage in public presentations

Job Title: Assistant Manager, Marketing & Communications Company: MaxVolt Energy Industries Pvt. Ltd. Location: Ghaziabad Salary Range: 5.5 - 7 LPA CTC About MaxVolt Energy Industries Ltd.: MaxVolt Energy Industries is a leading battery manufacturer headquartered in Ghaziabad, Uttar Pradesh, specializing in innovative lithium battery solutions for vehicles like e-cycles, e-scooters, and e-rickshaws. Our commitment to sustainable energy and reliable technology drives us to create advanced, eco-friendly products that shape the future of transportation. Position Overview: We seek an experienced and proactive Assistant Manager of Marketing & Communications to join our team. This role will oversee marketing team activities, manage digital and brand communication strategies, drive impactful market research initiatives, and implement both Above The Line (ATL) and Below The Line (BTL) marketing activities, including ground-level marketing efforts. Key Responsibilities: Team Leadership & Development Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment. Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness. Conduct team meetings regularly to assess progress, establish goals, and address challenges. Communications & Digital Marketing Design and execute SEO/SEM strategies to increase brand visibility and website traffic. Conduct keyword research and manage digital content to optimize search engine performance. Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience. Manage display advertising campaigns to boost brand recognition across all channels. Brand Strategy & Development Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels. Oversee brand positioning to strengthen and maintain the companys reputation. Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals. ATL & BTL Marketing Activities Plan and execute Above The Line (ATL) marketing campaigns, such as television, radio, and print advertisements, to reach a broad audience. Develop and implement Below The Line (BTL) marketing strategies, including direct mail, sponsorships, trade shows, and exhibitions, to engage specific target groups. Organize ground-level marketing initiatives, such as local events, in-store promotions, and community engagement activities, to directly interact with potential customers and enhance brand presence at the grassroots level. Lead Generation & Marketing Tools Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator. Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts. Market Research & Analysis Conduct competitor analysis and identify emerging market trends to shape marketing decisions. Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis. Qualifications: MBA in Marketing Management or a related field. 4-5 years of experience in marketing, team management, and digital marketing strategy. Proficiency in digital marketing platforms such as Google Analytics, Facebook Ads Manager, and Meta Business Suite. Strong communication and interpersonal skills, with a strategic, analytical mindset. Tools & Technology Proficiency: Advanced skills in Excel for data management and reporting. Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Meta Business Suite. If you’re a marketing professional with a passion for innovation and sustainable technology, we encourage you to join the MaxVolt team! Apply now to contribute to the future of green transportation solutions.

Our Client is Hiring Category Marketing Manager in Mumbai Location ATL ,BTL, Brand Marketing Executing clutter-breaking marketing activities (Print, TV, radio, internet) This will entail extensive interactions with advertising/media agencies.

Position: Regional Marketing Manager Exp 2-8 yrs Job Profile: Experience in BTL, ATL, Branding Awarness, Branding activities, MARCOM, Marketing Campaigns Location: Bangalore, Indore, Ahmedabad

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate.

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate

Key Responsibilities Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate.

About the Role: We are seeking a dynamic and experienced Senior Marketing Manager to lead the brand and campaign strategy for our Homes and TMT segment . This role demands expertise in both ATL and BTL marketing execution , with a strong track record of end-to-end campaign management , particularly in high-involvement categories like construction materials, steel, or home-building solutions. Key Responsibilities: Lead the planning and execution of integrated brand campaigns tailored to Homes and TMT audiences across urban and semi-urban markets Strategically drive ATL (TV, print, radio, digital) and BTL (trade shows, dealer activations, on-ground events) campaigns to build brand equity and drive customer preference Collaborate with sales, product, and channel marketing teams to deliver region-specific brand messaging and demand-generation campaigns Manage external partners including creative agencies, media agencies, and BTL vendors for seamless execution and creative excellence Oversee marketing collaterals, POSM, and brand merchandising aligned with the Homes and TMT brand positioning Conduct market research and competitor benchmarking to refine messaging and identify white spaces Track campaign performance through defined KPIs, optimize media spends, and ensure ROI-focused marketing Support the internal branding and communication efforts for channel partners and influencers (engineers, contractors, dealers) Desired Skills & Experience: 710 years of marketing experience with a focus on building materials, steel, real estate, home improvement , or similar industries Proven success in executing multi-channel campaigns across ATL & BTL formats Understanding of tier 2/3 customer behavior , channel dynamics, and trade marketing Strong project management and stakeholder collaboration capabilities Analytical mindset with experience in using insights to drive campaign effectiveness MBA in Marketing or equivalent from a reputed institute

Job Title: Branding and Advertising Executive Experience:2-5 Salary:20K-40k Handle Field Marketing SEM,SMO,SMM,Marketing Minimum 2–3 years of experience in branding/advertising with ATL/BTL exposure. Willingness to travel for BTL events if required.

Lead offline events: product launches, trade shows & community activations Execute outdoor campaigns: billboards, banners etc Promote Outdoor Catering (ODC) to corporates & event planners Update store window displays & align in-store prod. placement Required Candidate profile Bachelor’s in Marketing, Business, or related field Strong negotiation, organization, and communication skills Creative thinker with a passion for luxury branding INTERESTED CALL @ 8700901362

Role & responsibilities Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brands' visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with Creative teams to develop brand -aligned advertising assets such as commercials, print ads. BTL Activites: * In- Store promotions: * Plan and execute in Store promoions, point- of- sale displays, and other in-store brsnding intiatives to increase customer engagement and sales. Collaborate with retail teams to ensure proper execution of BTL activities in stores.

An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include: Responsibilities: Developing Marketing Campaigns : Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events. Event Planning and Management : Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities. Brand Strategy and Positioning : Ensure that offline campaigns align with the company's overall brand strategy and image. Budget Management : Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI. Team Collaboration : Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels. Customer Engagement : Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints. Tracking and Reporting : Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements. Key Skills: Strong understanding of traditional marketing channels (TV, radio, print, etc.) Excellent project management and organizational skills. Ability to work within a budget. Effective communication and negotiation skills. Creativity and strategic thinking. Data analysis and report generation. Offline marketing is still crucial for certain industries and target audiences, especially for local businesses, event-based marketing, and markets that aren't as digitally connected.