Marketing Executive ATL & BTL marketing channels

6 - 11 years

9 - 13 Lacs

Posted:22 hours ago| Platform: Naukri logo

Apply

Work Mode

Work from Office

Job Type

Full Time

Job Description

We have an immediate requirement for a Marketing Executive in Kerala. The ideal candidate will have strong experience in ATL & BTL marketing, capable of executing promotional strategies and driving brand visibility in the regional market.

Key Responsibilities:

Plan and implement ATL (Above the Line) and BTL (Below the Line) marketing campaigns

Execute region-specific promotional activities and brand initiatives

Coordinate with internal teams and external vendors/partners

Conduct market research and analyze consumer behavior and competitor strategies

Monitor, track, and report campaign performance and ROI

Requirements:

Bachelors degree in Marketing, Business, or related field

Minimum 1 year of experience in marketing

Preferred industry background: Retail, Apparel, Hosiery, FMCG

Strong knowledge of ATL & BTL marketing channels

Excellent communication and coordination skills

Must be based in Kerala or willing to relocate

Location - Bangalore ,Mysore , Coimbatore , Mangalore

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You