Assistant Manager - Marketing

As a Marketing Executive/Assistant Manager ATL & BTL at Apollo AyurVAID hospitals, you will be responsible for planning and executing both Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns. Your role will involve coordinating advertising campaigns, executing BTL activities, participating in events, managing lead generation, conducting market research, and coordinating digital and social media efforts. In terms of ATL marketing support, you will be involved in coordinating advertising campaigns across print media, radio, outdoor, and other channels. Additionally, you will assist in media buying, ad scheduling, and maintaining documentation of advertisement releases and media invoices. For BTL campaign execution, you will plan and execute activities such as society activations, mall kiosks, roadshows, and corporate tie-ups. You will also be responsible for coordinating logistics, branding materials, manpower deployment, and ensuring branding visibility at all touchpoints. Your role will also involve supporting event participation and coordination by assisting in the execution of exhibitions, project launch events, and site events. You will be responsible for ensuring branding collaterals are in place, setting up stalls, and interacting with visitors during events. Furthermore, you will capture, verify, and update leads generated from marketing activities into the CRM system. You will coordinate with the CRM team and center managers for timely follow-ups and conversion tracking, as well as analyze the effectiveness of campaigns and prepare performance reports. In addition, you will conduct market research to gather insights on market trends, competitor activity, pricing, and promotions. You will submit regular reports with actionable insights for strategic planning. Collaborating with the digital team, you will work on creative development and cross-channel campaign support. You will also assist in supporting social media campaigns with ATL/BTL synergy for maximum outreach and impact. To qualify for this role, you should have a Bachelor's degree in Marketing, Business Administration, or a related field with at least 12 years of experience in Hospitals, Pharma, Medical Devices, or the allied Healthcare sector. You should possess knowledge of ATL and BTL execution techniques, familiarity with CRM systems and lead tracking tools, proficiency in MS Office and basic design tools, and an understanding of digital marketing. As a Marketing Executive/Assistant Manager ATL & BTL, you will play a critical role in driving brand visibility and lead generation through various marketing initiatives. Your proactive and field-oriented mindset, along with your creativity and attention to detail, will contribute to the success of marketing campaigns aimed at promoting Apollo AyurVAID hospitals" healthcare offerings and enhancing patient engagement. This is a full-time, permanent position with benefits including paid sick time, paid time off, and provident fund.,