67 Atl Marketing Jobs - Page 3

Market Strategy & Execution, Market research & Competitor analysis,Demand Generation & Sales Enablement,.Digital & Performance Marketing,Trade & Retail Marketing,Content/ Communication Strategy, Budgeting,Reporting & Performance Analysis, Vendor Mgmt Required Candidate profile Should have experience in both ATL and BTL activities. Digital marketing experience should be strong.. Graduate or MBA preferred. Digital marketing certification is a plus.

Job Description Designation: Marketing - Executive Experience Location 4 - 5 Years Bengaluru Qualification Graduate, MBA (Marketing) Industry Type Role Engineering & Construction Executive Employment type Full time, Permanent External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) Agencies PR Agency & Social Media Agency. Retailers Sponsors Special skills/Attributes ¢ Proficiency in MS Office and marketing analytics tools. ¢ Creative mindset with strong attention to detail. ¢ local language Kannada. Key Responsibilities ATL Marketing: ¢ Plan and execute mass media campaigns (print & outdoor hoardings). ¢ Coordinate with media buying agencies for ad placements and budgeting. ¢ Oversee development of creative content with agencies for ATL channels. ¢ Analyse performance of ATL campaigns and generate ROI reports. BTL Marketing: ¢ Execute targeted campaigns including activations, events, roadshows, mall promotions, and kiosks. ¢ Identify high footfall zones and potential catchment areas for BTL activities. ¢ Coordinate with vendors and event partners for smooth execution. ¢ Work closely with the sales team to align BTL activities with project-specific lead generation goals. General: ¢ Ensure consistent brand messaging across all ATL & BTL touchpoints. ¢ Manage budgets and timelines for all marketing initiatives. ¢ Analyse market trends, competitors activities, and customer insights. ¢ Maintain relationships with external agencies, vendors, and media partners.

About Us Shiv Nadar School, a progressive initiative by the Shiv Nadar Foundation, is redefining K12 education with a focus on excellence, innovation, and holistic growth. With campuses in Noida, Gurgaon, Faridabad, and Chennai, the school offers CBSE, IGCSE, and IBDP curriculum to a thriving community of over 4,500 students. We are now seeking a visionary Assistant General Manager Marketing & Branding to lead strategic campaigns, elevate our brand, and drive engagement across platforms. Key Responsibilities Marketing Strategy & Campaigns Develop and execute integrated marketing campaigns across digital and traditional channels (search, social, email, PR, webinars, events). Drive lead generation, brand engagement, and retention using an optimal mix of paid and organic strategies. Collaborate with internal stakeholders and external agencies to create impactful marketing assets and campaign content. Leverage marketing analytics to optimize strategy and report on KPIs. Brand Management Lead end-to-end brand positioning efforts: identity, messaging, collateral, PR, social media, SEO/SEM. Ensure brand consistency across all communication channels and campaigns. Partner with leadership on storytelling, thought leadership, and media opportunities. Events & Campaign Execution Strategize and oversee ATL & BTL campaigns, including print, radio, digital, and on-ground activations. Plan and execute major school events open days, orientations, milestone celebrations with precision. Manage cross-functional event teams, timelines, and budgets to deliver seamless, high-impact experiences. Source and manage vendors, negotiate contracts, and ensure delivery aligned with brand standards. Team & Vendor Management Lead and mentor a marketing team of 5+ professionals. Liaise with creative, PR, production, and digital agencies to manage end-to-end campaign delivery. Ensure high-quality production of all collateral and communication assets. Required Experience & Skills Must-Haves: 10-15 years of relevant experience in integrated marketing, branding, and campaign management. Proven success in ATL/BTL execution and large-scale event planning. Strong command over digital marketing, analytics, content strategy, SEO/SEM, and social media platforms. Demonstrated leadership managing teams and agencies. Excellent communication, collaboration, and project management skills. Preferred: Bachelors degree in Marketing, Business Administration, Communications, or related field. Experience in the education or ed-tech sector is a plus.

BMW Titanium Autos needs a Marketing Manager for promoting BMW sales in Guwahati & NE through social media marketing, ATL, BTL activities. Must have marketing manager experience in automobile. Must have a two wheeler, smart phone & be tech savvy. Required Candidate profile Must have a passion for marketing . Must have 2 - 5 years similar exp. Perks and benefits INCENTIVE

Role & responsibilities - BTL Marketing Initiatives: Develop and execute on-ground marketing strategies, including local activations, health camps, and community engagement programs. Build relationships with Resident Welfare Associations (RWAs), housing societies, corporates for wellness programs, and local businesses to enhance outreach. Organize events, sponsorships, and partnerships with community groups for brand visibility. Manage promotional activities such as leaflet distribution, door-to-door awareness drives, and clinic outreach programs. ATL Marketing Activities: Collaborate with creative agencies to produce compelling brand messaging, advertisements, and digital assets. Monitor campaign performance and optimize strategies for maximum patient acquisition and brand recall. Local Relations & Brand Building: Develop strong networking channels with RWAs, local authorities, and healthcare service providers. Maintain community trust and engagement by leading awareness campaigns and strategic partnerships. Performance & Budget Management: Track marketing ROI, patient conversion rates, and lead generation effectiveness. Optimize marketing spend while ensuring high-impact promotions. Preferred candidate profile - Bachelors or Masters degree in Marketing, Business, or Healthcare Management. Strong understanding of BTL & ATL marketing strategies, especially in a healthcare setting. Excellent communication and relationship-building skills for community outreach. Experience in event management, media buying, and brand positioning. Ability to work with cross-functional teams to execute marketing campaigns efficiently. Familiarity with digital marketing strategies is a plus.

Responsibilities : - Performing market analysis and research on the latest trends. - Researching and evaluating competitor marketing and digital content. - Executing client acquisition, client experience and operational tasks in the launch of the product - Helping with the planning and hosting of marketing events and sales reach-outs - Liasioning with internal and external stakeholders for the successful execution of the different phases of product launch - Testing and building more channels for client acquisition and evaluating the effectiveness - Collecting feedback in the form of focussed interviews, group interviews, survey forms, etc. from the end-users - Building insights and actionable specifications for the product development and the next phase of the launches - Developing marketing communication and materials for social media, offline marketing (ATL/BTL) - Work analytics for customer segmentation Requirements : - Good understanding of the latest marketing trends and techniques. - Excellent verbal and written communication skills. - Must have a passion for marketing. - Outstanding multitasking abilities. - Attention to detail - Hands-on with MS Office tools - word, ppt, excel - Experience in organizing events, designing posters, and/or managing websites

ISP Brand & Communications Lead- Role Profile Purpose of Role The main purpose of the role is to drive various marketing initiatives, enhance school communications and increase overall brand pull to drive admission growth across the ISP schools in India. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Brand & Communications Lead - Key Responsibilities Handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations. Ideating and implementation of various marketing strategies to increase admission inflow across ISP schools in India. Developing new GTM campaigns involving ideation, content creation, channel planning and implementation to ensure regular monthly lead targets are achieved. Managing lead nurturing through creation of effective and customized marketing content. Working with school marketing teams to support and guide their ATL and BTL Market activation efforts. Building New Marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle. Managing Brands Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools. Working with School communication managers to ensure the schools communication channels (social media, newsletter, website) are effectively managed and audited. Driving the PR and media outreach efforts at school in co-ordination with school communication managers. Ensuring global ISP best practices are communicated and followed by all schools in India Region across various customer touch points. Creating and managing the central ISP India social media handles, newsletter, and other central brand building activities & initiatives. Skills, Qualifications and Experience Education: MBA with specialization in Marketing preferred. 5 to 6 years work experience in related field of Marketing, Branding, and communications. Knowledge of digital marketing domain and performance analytics. Strong content writing skills and experience in handling PR work.Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design. Location: Hyderabad ISP Leadership Competencies You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do. 1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities. 2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth. 3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion. 4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs. 5. Resilience. Can deal with setbacks and challenges calmly and effectively. 6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families. 7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles. 8. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best. 9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation. 10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication. 11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity. 12. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability. 13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome. 14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively. ISP Commitment to Safeguarding Principles ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. ISP Commitment to Diversity, Equity, Inclusion, and Belonging ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

Key Responsibilities: Plan & execute hyperlocal activities to grow the store sales Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality Track and evaluate campaign performance, preparing reports and insights for internal stakeholders Maintain a strong understanding of market trends and competitor activity Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events Requirements: 3-5 years of proven experience in BTL marketing, including event execution and vendor management Excellent understanding of consumer engagement and brand activation strategies Strong communication, negotiation, and project management skills Proficiency in MS Office tools Excel, Word, and PowerPoint Basic ability to capture photos/videos during events for documentation and reporting purposes Candidates from retail background will be preferred

Position Overview: We are seeking an experienced and organized Retail Operations Manager with a jewelry industry background to oversee day-to-day store operations. This position offers an exciting opportunity to lead and optimize the operations of a luxury jewelry store while delivering exceptional customer experiences. This role requires strong leadership, multitasking abilities, and a customer-focused approach to support business goals. Key Responsibilities: Oversee inventory processes, including stock monitoring, audits, and replenishments, to ensure accuracy and prevent discrepancies. Develop, implement, and enforce Standard Operating Procedures (SOPs) to streamline retail operations. Create and manage staff schedules, mentor team members, and ensure optimal coverage during store hours. Act as the primary point of contact (POC) for store operations, resolving pending issues and coordinating with internal teams. Enhance customer satisfaction by addressing inquiries, resolving complaints, and building lasting relationships. Monitor store performance metrics, provide reports to management, and recommend improvement strategies. Ensure compliance with industry standards, safety regulations, and brand guidelines. Required Skills & Qualifications: Proven experience in retail operations, preferably in the jewelry or luxury goods sector. Strong knowledge of inventory management and retail processes. Excellent leadership, communication, and problem-solving skills. Proficiency in creating and implementing SOPs. Ability to handle multiple responsibilities and work efficiently under pressure. Familiarity with POS systems and inventory software is a plus.

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: Execute ATL & BTL marketing campaigns effectively. Plan and implement promotional activities to increase brand awareness. Collaborate with internal teams and external vendors for marketing initiatives. Conduct market research and analyze consumer trends. Monitor and report on marketing campaign performance. Requirements: Experience: Minimum 1 year in a marketing role. Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. Skills: Strong understanding of ATL & BTL marketing strategies. Location: Candidates from Mumbai or willing to relocate.

About the Role The Retail Marketing Manager will play a pivotal role in driving sales, building brand awareness, and deepening customer engagement within our retail environments. Youll lead the charge in developing and executing strategic marketing plans across in-store, regional, digital, and hyperlocal channels, working closely with internal teams and external partners to bring our brand to life—store by store, city by city. Key Responsibilities/What You Will Do 1. Strategy & Planning Develop and implement integrated marketing strategies tailored to retail needs and business goals. Conceptualize and lead local/regional campaigns to drive footfall and customer engagement. Build annual retail marketing calendars in alignment with national brand plans. 2. Driving Sales & Revenue Execute in-store and omnichannel campaigns designed to boost sales and customer loyalty. Leverage data and customer insights to optimize campaign effectiveness and conversion. 3. Community Engagement & Events Plan and execute compelling events (e.g., adoption drives, seasonal celebrations, workshops) that build community, create buzz, and drive meaningful connections. Foster local partnerships with influencers, shelters, RWAs, and communities. 4. Campaign Management Lead end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business objectives. Oversee creation of POSM, VM displays, and experiential setups. 5. Data, Insights & Budgeting Monitor campaign performance, analyze sales uplift, and derive actionable insights. Manage budgets effectively, ensuring efficient allocation across media and initiatives. 6. Cross-functional Collaboration Work closely with retail ops, merchandising, sales, design, and digital teams to ensure seamless execution. Coordinate with agency partners for creative, media, and PR needs. 7. Innovation & Trendspotting Stay updated on industry trends, consumer behavior, and emerging marketing tools to bring innovation to your work. Qualifications & Skills/What You Need Bachelor's degree in Marketing, Business, Communications, or a related field. 6+ years of relevant experience in retail marketing—preferably in lifestyle, fashion, FMCG, or pet care industries. Strong understanding of local/regional marketing, retail dynamics, and consumer behavior. Excellent project management and organizational skills with a sharp eye for detail. A flair for creativity, with a practical approach to execution. Proficient in marketing platforms and tools (CRM, email, analytics, SEO/SEM, digital ads, social media). Comfortable working in a fast-paced, collaborative environment with a willingness to travel. Experience in data analytics and report creation to analyse customer cohorts and plan targeted campaigns to drive footfalls. You will feel right at home with us if: You have strong communication and collaboration skills. You are passionate about pets and love innovating.

We have an immediate requirement for a Marketing Executive in Mumbai with 1+ year of experience. The ideal candidate will be responsible for executing marketing strategies, coordinating campaigns, and enhancing brand visibility. Key Responsibilities: ? Execute ATL & BTL marketing campaigns effectively. ? Plan and implement promotional activities to increase brand awareness. ? Collaborate with internal teams and external vendors for marketing initiatives. ? Conduct market research and analyze consumer trends. ? Monitor and report on marketing campaign performance. Requirements: ?? Experience: Minimum 1 year in a marketing role. ?? Industry: Preferred from Retail, Apparel, FMCG, or Hosiery sectors. ?? Skills: Strong understanding of ATL & BTL marketing strategies. ?? Location: Candidates from Mumbai or willing to relocate.

Executive - Marketing (ATL & BTL campaigns) Job Description: Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns. Coordinating with the sales team for regular collateral requirements. Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work. Accountable for creative briefs, agency briefing and execution of brand campaigns. Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines. Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights. Ensure legal compliance and approval on all communications. Come up with new ideas for internal and external campaigns that would appeal to masses. Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance. Maintaining and updating customer database. Preparing & sharing monthly MIS reports. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. Adept in online and traditional marketing, and highly skilled in visual communications. Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns. Negotiating on rates and getting the best rates and getting timely delivery from vendors. Partner with creative teams, other internal stakeholders, and external agencies and vendors Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Skills required: Be able to multitask and cater to the requirements of multiple stakeholders Have strong creative & aesthetic inclination Analytics and insight skill especially while planning campaigns Attention to detail and operational excellence Work as a team player Drive alignment, interact effectively

Conduct research & derive consumer insights, assist in BTL activations, coordinate with vendors/agencies, execute ATL/BTL, manage content & creatives, track trends, optimize performance. Strong in communication, execution & brand alignment.

Strategic Marketing Planning Develop and execute comprehensive marketing strategies aligned with overall business objectives and market trends. ATL & BTL Marketing Execution Plan and implement integrated ATL campaigns (TV, radio, print, OOH) and BTL activities (events, activations, in-store promotions) to drive consumer engagement and reach. Brand Marketing & Awareness Build and maintain a strong brand presence through consistent messaging, creative campaigns, and impactful storytelling that resonates with target audiences. Promotional Campaign Management Design and execute promotional strategies that support product launches, seasonal campaigns, and key business initiatives to drive traffic, conversion, and loyalty. Marketing Budget Planning Manage the marketing budget, ensuring efficient allocation of resources, cost control, and a strong return on investment across all channels. Cross-Functional Coordination Collaborate with internal teams (sales, product, digital) and external partners (creative agencies, media vendors) to ensure alignment and seamless execution of marketing initiatives. Performance Analysis & Reporting Monitor campaign performance using relevant KPIs and analytics tools, delivering actionable insights and continuous improvements. Market & Consumer Insights Conduct regular market analysis, competitor benchmarking, and customer insights research to inform strategies and identify new opportunities. Qualifications: Bachelors degree in Marketing, Business, Communications, or related field. 3–5 years of experience in a marketing role with hands-on involvement in both ATL and BTL campaigns.

Job Title: Marketing Executive Location: Andheri west - lokhandwala Department: Marketing Experience: 1-3 years Reporting To: Marketing Manager About the Role: We are looking for a sharp, trend-savvy Marketing Executive who understands how to engage the Gen Z and Gen Alpha audience. The ideal candidate is outgoing, creative, and comfortable taking initiativesomeone who stays on top of pop culture, internet trends, and platform-specific behavior (Instagram, YouTube, Reels, etc.). This is a hands-on role for someone who enjoys brainstorming ideas, engaging with people, and confidently driving conversations that shape brand presence. Key Responsibilities: - Contribute to youth-focused campaign ideas that are culturally relevant and trend-driven - Research and report on current trends, memes, and formats across social media platforms - Assist in creating content for Instagram, YouTube, and other digital channels - Engage with creators, influencers, and potential partners for collaborations - Be the voice of the brand—online and on-ground—representing it in a fun, confident, and relatable manner - Support marketing activities including product launches, events, pop-ups, and brand promotions - Coordinate with internal teams and vendors to ensure timely execution of campaigns Who You Are: - 1–3 years of experience in marketing or digital content creation - Strong understanding of Gen Z and Gen Alpha behavior, trends, and online culture - Active on Instagram, YouTube, and other youth-centric platforms - A natural extrovert—confident in initiating conversations and representing the brand publicly - Self-driven, quick to take initiative, and not afraid to pitch bold ideas - Strong communication skills (both spoken and written) - Open to travel, shoots, and being present at events if required

Role & responsibilities Execute FPSC marketing campaigns (Prelaunch, Launch and post Launch activities ) and review, report on effectiveness of campaigns Coordinate with Regional Managers for New FPSC Launches Developing and implementing marketing strategies for low walk- in centers/loss making centers or labs. Setup tracking systems marketing campaigns and the activities are aligned as per organization standards. Coordinate with promotional vendors for timely delivery and execution of marketing activities Tracking and documentation of marketing campaigns, approval mail’s from functional heads Keep up to dates with industry specific trends and activities that are utilized to communicate with customers Conduct market research to identify new marketing opportunities Prepare and deliver presentation after launches/activities Maintain strict confidentiality of sensitive information. Any other duties as allocated by higher authorities based on exigencies Preferred candidate profile Perks and benefits