Asst Manager - Marketing

JD for Asst Manager- Oline Marketing
Position Overview: The Assistant Manager - Oline Marketing will play a key role in executing our o¢line marketing strategies to enhance brand visibility and drive foot tra¢ic to our retail store locations. This role involves working closely with the brand/product/vm/operations team to implement campaigns, manage events, and coordinate promotional activities to support our retail and fashion operations. Key Responsibilities: 1. Campaign Execution: o Assist in planning and executing o¢line marketing campaigns, including print ads, direct mail, and in-store promotions. o Coordinate with vendors, agencies, and internal teams to ensure campaign materials are developed and distributed on time and within budget. 2. New Store Launch / Event Management: o o New store launch activities Plan and organize retail events, product launches, and promotional activities. 3. Market Research and Analysis: o Conduct market research to identify trends, customer preferences, and competitive activities. o Analyze the e¢ectiveness of o¢line marketing initiatives and recommend improvements based on performance data. 4. Brand Management: o Ensure consistent brand messaging and visual identity across all o¢line marketing channels. o Collaborate with creative teams to develop compelling marketing materials and promotional content. 5. Budget Management: o Assist in managing the o¢line marketing budget, tracking expenses, and ensuring cost-e¢ective use of resources. 6. Collaboration: o Work closely with the retail team to align marketing strategies with store objectives and promotions. o Coordinate with the digital marketing team to integrate o¢line and online e¢orts for a cohesive marketing approach. 7. Reporting:

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o Prepare regular reports on campaign performance, event outcomes, and other marketing activities. Provide insights and recommendations for future marketing strategies based on data analysis. Qualications: ¢ ¢ ¢ Bachelor's degree in Marketing, Business Administration, Fashion Merchandising, or a related eld. Strong understanding of market trends and consumer behavior in the fashion and retail sector. Prociency in Microsoft O¢ice Suite (Word, Excel, PowerPoint) Preferred Skills: ¢ ¢ Knowledge of current fashion trends and retail industry practices. Ability to thrive in a fast-paced and dynamic work environment.