182 Brand Activation Jobs

Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands marketed in over 190 markets worldwide. Headquartered in Milan, Italy, Campari Group owns 22 plants globally and employs approximately 4,000 people. The parent company, Davide Campari - Milano N.V., is listed on the Italian Stock Exchange since 2001. Campari Group is the sixth-largest player in the premium spirits industry globally. Campari Group has a diverse portfolio of brands including Aperol, Campari, SKYY, Wild Turkey, and Grand Marnier. With a strong presence in Europe and the Americas, the Group operates in over 190 countries. In India, the brand portfolio continues to grow, with a presence in relevant Indian states across various categories such as Aperol, Campari, Skyy Vodka, Bulldog Gin, and others. The CCM Specialist role at Campari Group focuses on developing the portfolio in the on-trade and off-trade channels by driving penetration in target outlets. This involves ensuring brand education, executing visibility, promotional activities, and events in distributed outlets. The role requires a passion for mixology, knowledge of cocktails and on-trade trends, and understanding of on-trade operations such as menu creation and brand selection. Key Responsibilities include: - Delivering commercial objectives and KPIs for on-trade and off-trade channels - Ensuring superior consumer experiences at the point of sale - Planning and executing brand activation calendar - Implementing bespoke programs and brand theme activities - Leading bar staff training and development - Collaborating with marketing and sales teams for BTL activity planning - Ensuring compliance with brand guidelines and visibility objectives - Developing and executing consumer and shopper activations - Building relationships with key stakeholders internally and externally The ideal candidate should have 2-6 years of experience in On/Off Trade, Key Accounts Sales, Retail Sales, Brand Management, or Trade Activation. A post-graduate degree with relevant subject focus is preferred. Strong project management, communication, networking, and market intelligence skills are essential for this role. Campari Group values diversity and inclusion in its workforce. Applicants will be assessed based on their abilities, expertise, and experience. Third-party agencies are requested to adhere to the guidelines provided in the job description.,

You will be part of a rapidly growing online aggregator platform offering high-quality, pet & child-safe home services in Mumbai. As a Marketing & Lead Generation Intern, you will represent the brand at housing societies, commercial hubs, and community events. Your role involves conducting door-to-door or event-based marketing, organizing brand activation events, collecting customer details, educating potential customers, and providing feedback for campaign optimization. Key responsibilities include: - Conducting door-to-door or event-based marketing - Organizing and executing brand activation events - Collecting customer details and service interests - Educating potential customers on offerings - Reporting daily progress and providing feedback Ideal candidates are MBA or undergraduate students in Marketing/Business/Communications, based in Mumbai with strong local knowledge, possessing excellent verbal communication skills in English and Hindi. If you are passionate about marketing, people-oriented, and self-driven, this role is for you. The internship offers a stipend of 5,000 - 10,000/month with performance-based incentives, lasting for 3 months with the possibility of extension. In addition to a Certificate of Internship, you will have access to performance-based incentives, PPO opportunities, and valuable field marketing experience with a fast-scaling brand. Join us now and contribute to Nook and Corner's early growth journey in Mumbai! For applications, contact info@nookandcorner.org or visit www.nookandcorner.org.,

Responsibilities: * Develop brand strategies & execute campaigns * Manage marketing budget & analyze results * Collaborate with sales team on lead generation * Measure ROI & optimize performance Annual bonus Sales incentives

Promote products via field visits, demos, and brand campaigns. Build relations with architects, builders, and dealers. Coordinate for marketing material. Track competitor activity. Meet outreach and lead generation targets. Required Candidate profile Strong communication, interpersonal, and networking skills. Experience in dealing with Architect, Interiors, Builders Willingness to travel extensively for fieldwork. Self-motivated and result-driven.

1.BTL Execution Develop and execute BTL marketing strategies aligned with brand objectives. Plan trade promotions, in-store branding, and POSM placement to enhance retail impact. Identify and propose innovative activation ideas for consumer engagement. 2.Vendor Management Coordinate with agencies, vendors, and printing partners for cost-effective and timely execution. Negotiate vendor contracts to optimize budgets and campaign effectiveness. 3. Performance Tracking & Analysis Monitor BTL campaign effectiveness. Prepare and present monthly reports on BTL performance and key insights. Competitor benchmarking reports delivered regularly. 4. Cross-functional Collaboration Work closely with the sales and retail teams to align BTL efforts with business goals. Support marketing in executing regional promotions and localized campaigns. Ensure all BTL marketing materials adhere to brand guidelines and messaging. Collaborate with sales and finance teams to ensure data accuracy. Ensure compliance with company reporting standards and data security protocols. Support sales teams with real-time insights for strategic planning. Feedback from internal stakeholders on MIS reporting quality and usefulness.

Job Title: Asst. Manager/Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 1012 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

Job Title: Senior Marketing Manager Offline (Campus Engagement ) Location: Nxtwave Disruptive Technologies , Hyderabad (On-site) Working Days 6 Days (Mon- Sat) Sift Timings - 10 AM to 7 PM Experience: Minimum 3 years About NxtWave - NxtWave is one of India's fastest-growing Ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWaves impact continues to grow rapidly across India. Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabads global tech corridor. About the role - Develop and execute strategic marketing plans focused on university partnerships and B2B segments (TPOs, Colleges, Institutions). Lead initiatives to strengthen NxtWaves employer brand through high-impact content, on-ground events, campus activations, and compelling case studies. Own end-to-end execution of marketing campaigns, including channel planning, vendor coordination, and budget management. Analyze performance data, track key metrics (engagement, leads, conversions), and optimize campaigns for better ROI and impact. Collaborate with cross-functional teams including Talent Acquisition, Product, and Design to align messaging, branding, and campaign strategy. Build and manage strong relationships with institutional stakeholders, driving long-term campus partnerships. Identify and scale offline brand-building opportunities that improve awareness and trust among the student community . What Were Looking For - 3-6 years of experience in offline marketing, campus outreach, or BTL activations. Strong network and previous experience with college-level marketing or campus operations. Exceptional communication, persuasion, and relationship-building skills. Comfortable with frequent travel and on-ground activations. A go-getter who thrives in a fast-paced, target-driven environment. Why Join Us? Be at the forefront of revolutionizing tech education in India. Opportunity to build offline marketing from the ground up for a fast-scaling brand. Work alongside passionate, mission-driven teammates who care deeply about impact. Competitive salary + performance-based incentives.

1.BTL Execution Develop and execute BTL marketing strategies aligned with brand objectives. Plan trade promotions, in-store branding, and POSM placement to enhance retail impact. Identify and propose innovative activation ideas for consumer engagement. 2.Vendor Management Coordinate with agencies, vendors, and printing partners for cost-effective and timely execution. Negotiate vendor contracts to optimize budgets and campaign effectiveness. 3. Performance Tracking & Analysis Monitor BTL campaign effectiveness. Prepare and present monthly reports on BTL performance and key insights. Competitor benchmarking reports delivered regularly. 4. Cross-functional Collaboration Work closely with the sales and retail teams to align BTL efforts with business goals. Support marketing in executing regional promotions and localized campaigns. Ensure all BTL marketing materials adhere to brand guidelines and messaging. Collaborate with sales and finance teams to ensure data accuracy. Ensure compliance with company reporting standards and data security protocols. Support sales teams with real-time insights for strategic planning. Feedback from internal stakeholders on MIS reporting quality and usefulness.

Lead and manage end-to-end event production from planning & setup to on-ground execution and closure. Maintain a strong vendor network and ensure cost-effective procurement & production practices. Negotiate vendor contracts Manage production budgets Required Candidate profile Experience in event production within the events/experiential marketing industry. In-depth knowledge of event production elements – staging, sound, lighting, fabrication, permissions, logistics, etc.

Key responsibilities Planning and executing all BTL Marketing activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand/service placement. Planning and innovating new marketing initiatives on a regular interval to build brand awareness. Facility Branding across all BUs Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Manage Customer-centric Industry events, Internal Events, etc. Ensure right speaking slots in relevant events and summits Manage Special Event Projects Industry Partnership - Evaluate and manage partnership with Industry and Trade associations QUALIFICATIONS & COMPETENCIES Skills and Competencies Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation Excellent Attitude, with strong mindset towards learning and contribution. Stakeholder Internal: Branding Team and all HODs Stakeholder External: Vendors and Partners Educational Qualification (min): Post-Graduation in Marketing Range/ Min no of years - of overall Experience required :10 years and above Min no of years of Industry specific experience required, if any & the industry type: 8 Years

Incoda Media is looking for Event Manager to join our dynamic team and embark on a rewarding career journey Planning: Event Managers are responsible for developing and implementing event plans, including budgets, timelines, and resource requirements. Marketing: Event Managers develop and execute marketing plans to promote the event and attract attendees. Risk management: Event Managers identify potential risks and develop contingency plans to address them, including weather-related issues, security concerns, and other potential disruptions. Team management: Event Managers lead and manage event teams, including vendors, contractors, and volunteers. Post-event evaluation: Event Managers evaluate the success of the event and develop recommendations for future events.

Role & responsibilities Develop and execute a content calendar for the Founders page and Ridhira Groups pages. Craft engaging posts, stories, and reels that reflect leadership vision, company milestones, wellness insights, and industry positioning . Grow follower base, increase engagement, and drive meaningful conversations aligned with the brand. Track and analyze social media performance using insights and analytics tools. Monitor industry trends and identify opportunities for thought leadership content. Coordinate with design and video teams for high-quality content. Manage community engagement by responding to messages and comments promptly. Align social media efforts with ongoing campaigns, launches, and events. Preferred candidate profile Bachelor’s in Marketing, Communications, or related fields. 3–6 years of experience managing social media for founders, CXOs, or premium brands . Excellent writing skills for captions, microblogs, and thought leadership content . Understanding of LinkedIn and Instagram algorithm best practices. Ability to curate personal brand storytelling while aligning with the company’s brand voice. Familiarity with analytics tools for reporting and strategy refinement. Share your CV at: Email: shikha@ridhira.com Phone/whatsapp: 9121560227

Maccure Hospital Pvt. Ltd. is a reputable multi-center healthcare group in West Delhi, managing three distinguished hospitals. Maccure Hospital Janakpuri is a modern hospital specializing in mother & child care, equipped with LDR suites, NICU, and maternity packages. Maccure Hospital Dwarka is a boutique hospital focusing on birthing, IVF, and pediatric services, providing premium care and a spiritual birthing experience. Aastha Hospital Vikaspuri is a 50-bedded NABH-accredited multispecialty hospital with a strong reputation in general medicine, surgery, ICU, orthopedics, and gynecology, serving the local community for over 18 years. As the patient base continues to grow and the brand story strengthens, we are looking to enhance our local presence and community engagement. We are currently seeking a full-time Offline Marketing Manager based in West Delhi, who will be responsible for driving footfall, trust, and referrals across all three hospital centers. The ideal candidate should have a deep understanding of the local population and be capable of executing fieldwork, local networking, BTL campaigns, event coordination, and outreach activities. Strong connections in areas like Janakpuri, Vikaspuri, Dwarka, Tilak Nagar, Uttam Nagar, Rajouri Garden, Najafgarh, and Sagarpur are highly desirable. Key Responsibilities: - Establish strong relationships with local RWAs, schools, playgroups, gyms, salons, resident clubs, and societies for targeted outreach. - Coordinate various outreach activities such as door-to-door leaflet drops, health camp tie-ups, and engaging with local influencers. - Plan and execute BTL activations including baby shower events, school health talks, vaccination drives, and awareness kiosks at local markets. - Build relationships with local doctors, chemists, and clinics for referral-building. - Collaborate with the marketing team to onboard referring doctors and maintain rapport. - Organize local offline campaigns, event branding, stall displays, and printed material distribution. - Track field visits, leads generated, and suggest hyperlocal strategies for each hospital center. Qualifications: - Minimum 2-4 years of experience in field/territory marketing, preferably in healthcare, diagnostics, insurance, education, or FMCG sectors. - In-depth knowledge of West Delhi geographies and a strong network of local vendors and influencers. - Excellent communication skills in Hindi and English, ability to travel daily between hospital locations. - Self-driven, confident, result-oriented, with a Bachelor's degree in Marketing, Mass Communication, Business, or equivalent. Location: Field-based in West Delhi (Janakpuri, Vikaspuri, Dwarka, nearby areas) What We Offer: - Opportunity to grow with a trusted healthcare brand in Delhi. - Autonomy and flexibility to create impactful local strategies. - Support from in-house marketing, design, and digital teams. Apply Now: Send your CV and details of past local campaigns or partnerships to maccurehospital@gmail.com.,

Responsibilities: * Manage event sales & marketing from concept to execution * Oversee event production, operations & promotion * Handle corporate events with expertise * Drive sponsorships & exhibition sales Work from home Sales incentives Annual bonus Performance bonus

Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Surat, Ahmedabad Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Surat, Ahmedabad Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

Job Title: Assistant Manager BTL Marketing (Care Home & Care at Home) Location: Bangalore Experience: 3-\.;7 years in BTL/Field Marketing/Event Execution Department: Marketing Reporting to: GM About Antara Senior Care Antara Senior Care, a part of the Max Group, is Indias leading integrated senior care platform, offering Assisted Living (Care Homes), Home Healthcare (Care at Home), and specialised services tailored for seniors. As we expand in Bangalore, we are looking for a dynamic and execution-focused BTL professional to lead hyperlocal marketing initiatives. Role Objective To drive visibility, engagement, and lead generation for Antaras Care Home and Care at Home services in Bangalore through innovative, localised BTL campaigns and close coordination with sales and operations. Key Responsibilities BTL Campaign Execution & Innovation Plan and implement hyperlocal BTL campaigns such as RWA activations, senior clubs, health kiosks, society engagement, and on-ground medical camps. Execute centrally designed campaigns from the HO marketing team while adapting them for local relevance. Explore and implement new, creative formats for community engagement. Sales & Operations Coordination Coordinate closely with the sales team to support local lead-generation needs through relevant field activations. Collaborate with the operations and clinical teams to ensure smooth execution of community-based events and in-home trials. Vendor & Agency Management Identify, onboard, and manage local vendors, event partners, printers, and fabricators. Ensure timely, cost-effective execution with adherence to brand quality standards. Collateral & Compliance Management Efficiently manage marketing collateral inventory, including standees, brochures, flyers, branding kits, etc. Ensure timely replenishment, proper distribution, and usage tracking across all field touchpoints. Adhere to all internal and external compliance requirements related to branding, data collection, testimonials, and on-ground executions. Content & Testimonial Capture Capture authentic patient stories and testimonials during events and field visits (with consent). Liaise with the content/creative team to turn them into impactful video/photo content. Reporting & Analytics Maintain activity trackers, lead reports, cost sheets, and campaign performance data. Submit weekly/monthly reports highlighting ROI, feedback, and improvement areas. Required Skills & Qualifications Graduate/Postgraduate in Marketing, Event Management, or a related field 37 years of experience in BTL/field marketing, preferably in healthcare, senior care, diagnostics, or FMCG Familiarity with Bangalores geography, local networks, RWAs, and healthcare clusters Strong execution, coordination, and vendor management skills Creative mindset with the ability to localize messaging and engagement Excellent interpersonal and organizational abilities Fluency in English and Kannada is preferred What We Offer A high-impact, entrepreneurial role with Indias most trusted senior care brand Opportunity to own and lead the BTL charter for Bangalore Cross-functional learning across content, operations, sales, and digital Competitive salary, performance-linked incentives, and growth pathway Interested Candidates can share their resume on rajkumari@antaraseniorcare.com

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives

JD for Asst Manager- Oline Marketing Position Overview: The Assistant Manager - Oline Marketing will play a key role in executing our o¢line marketing strategies to enhance brand visibility and drive foot tra¢ic to our retail store locations. This role involves working closely with the brand/product/vm/operations team to implement campaigns, manage events, and coordinate promotional activities to support our retail and fashion operations. Key Responsibilities: 1. Campaign Execution: o Assist in planning and executing o¢line marketing campaigns, including print ads, direct mail, and in-store promotions. o Coordinate with vendors, agencies, and internal teams to ensure campaign materials are developed and distributed on time and within budget. 2. New Store Launch / Event Management: o o New store launch activities Plan and organize retail events, product launches, and promotional activities. 3. Market Research and Analysis: o Conduct market research to identify trends, customer preferences, and competitive activities. o Analyze the e¢ectiveness of o¢line marketing initiatives and recommend improvements based on performance data. 4. Brand Management: o Ensure consistent brand messaging and visual identity across all o¢line marketing channels. o Collaborate with creative teams to develop compelling marketing materials and promotional content. 5. Budget Management: o Assist in managing the o¢line marketing budget, tracking expenses, and ensuring cost-e¢ective use of resources. 6. Collaboration: o Work closely with the retail team to align marketing strategies with store objectives and promotions. o Coordinate with the digital marketing team to integrate o¢line and online e¢orts for a cohesive marketing approach. 7. Reporting: o o Prepare regular reports on campaign performance, event outcomes, and other marketing activities. Provide insights and recommendations for future marketing strategies based on data analysis. Qualications: ¢ ¢ ¢ Bachelor's degree in Marketing, Business Administration, Fashion Merchandising, or a related eld. Strong understanding of market trends and consumer behavior in the fashion and retail sector. Prociency in Microsoft O¢ice Suite (Word, Excel, PowerPoint) Preferred Skills: ¢ ¢ Knowledge of current fashion trends and retail industry practices. Ability to thrive in a fast-paced and dynamic work environment.

Company Name: Bajaj Capital Ltd About Company: Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others. Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart. Job Description Role : Marketing Manager BTL Activities Location: Chennai Experience: 5+ years in BTL/Field Marketing Employment Type: Full-Time Industry: BFSI / NBFC / Pharma / Educational Course / Jewelry Retail Industry Salary: Based on experience Job Summary We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation. Key Responsibilities Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump . Manage vendor relationships, logistics, and on-ground teams Generate leads and ensure accurate data capture and reporting in CRM Work closely with the sales and brand teams to align marketing strategies Maintain campaign MIS, ROI tracking, and post-campaign reports Ensure timely approvals, budgets, and compliance with branding guidelines Key Skills & Qualifications Bachelor's degree 5+ years of experience in BTL/field marketing roles Strong communication and people management skills Ability to manage vendors simultaneously Result-driven with analytical capabilities Proficiency in MS Excel, PowerPoint, and basic CRM tools Why Join Us? Opportunity to lead high-impact brand campaigns Dynamic work culture and fast growth environment Competitive compensation and performance-based incentives To Apply: Email: [ s.devanesan@bajajcapital.com ] WhatsApp: [ +91 9092930867 ]

Job Title: Sr. Executive / Assistant Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 10–12 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)